• Title/Summary/Keyword: visitors' demand

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Effects of the Persuasive Message on Users' Attitude toward the Policy of Limiting Park Use (설득(說得) 메시지가 공원이용규제정책(公園利用規制政策)에 대한 이용자(利用者) 태도(態度)에 미치는 효과(效果))

  • Kang, Mi-Hee;Kim, Seong-Il
    • Journal of Korean Society of Forest Science
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    • v.85 no.1
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    • pp.24-33
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    • 1996
  • The theory of reasoned action was examined as a theoretical model which explains the relationships among belief, attitude, and intention regarding the policy of limiting the total number of visitors per day in the national parks during the high-demand season. Also, effects of persuasive messages developed to change users' attitude toward the policy positively were examined. Among the visitors in Kyeryongsan National Park, 563 visitors participated in on-site and mail survey. The number of visitors who had positive and negative attitudes toward the policy was in the ratio of 43 to 49. A significantly positive relationship was found between the sum of belief and outcome evaluation crossproducts and attitude(r=0.42). Intention could be explained with attitude in an acceptable power ($R^2=0.32$). The visitors who had negative attitude and intention regarding the policy before the treatment were changed positively by the two types of persuasive messages. Among the visitors receiving the persuasive messages, 74% answered that carrying out the policy is good and 66% intended to agree to carrying out the policy. It was indicated that the persuasive messages were an effective communication method between park managers and users.

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A Study on the Fluctuation and Influential factors of Daily Visitors of Seoul Children′s Grand Park (도시공원 이용자수의 변동특성과 그 영향변인에 관한 연구 -서울 어린이대공원을 대상으로-)

  • 엄붕춘;최준수
    • Journal of the Korean Institute of Landscape Architecture
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    • v.14 no.2
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    • pp.81-90
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    • 1986
  • The full grasp of recreation demand and factors affecting on recreation demand can be very important information for park planning and management. The object-tives of this study are to investigate factors affecting the fluctuation of urban park visitors and to analyze the relationship between these factors and the daily parti-cipations. The results were as follows; 1) The peak of monthly participations comes on May, April, August and October in order. And these months are specified as school picnic period and vacation of school children. 2) In correlation analysis, the variables such as ‘Day of a week(D)’, ‘Monthly mean temp.(T)’and ‘Monthly character(M)’have high correlations with ‘No. of visitors’in order. And it is better to categorize months by its charater(picnic period in school, vacation etc) than by seasons. 3) Candidate regression model were established, as for 1984 log U= 1.51 + 0.64D1 + 0.02T + 0.36W1 - 0.23M4 + 0.003SS + 0.24Ml($R^2$=0.5326) where, U=no. of daily visitors D1 = sunday.ho1iday(1), weekday(0) T=monthly mean temperature($^{\circ}C$) W1= weather (sunny.cloudy(1) , rainy (>5mm)(0)> M4=non vacations and non school picnic period(1) , if not (0) SS=monthly sunshining hours M1=summer vacation(1), if not(0) 4) The most important variable was ‘Day of a week’(sunday.holiday or not). And temperature, weather and monthly charcter(especially picnic period of school and vacation) were in turn, hence ‘Children's grand park’shows the use pattern of park.

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A Study on the Creation Rural Experience Village Reflecting the Travel trends of the Post-Corona - A Case of Wi-bong Village in Jeollabuk-do - (포스트 코로나 시대 관광 트렌드를 반영한 농촌체험마을 조성방안 연구 - 전라북도 완주군 소양면 위봉마을을 사례로 -)

  • An, Phil-Gyun;Eom, Seong-Jun;Cho, Suk-Yeong;Kim, Sang-Bum
    • Journal of Korean Society of Rural Planning
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    • v.26 no.4
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    • pp.27-39
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    • 2020
  • With the COVID-19 pandemic, the global economy has stagnated and our daily lives have changed. The rural economy is also experiencing damage, such as an average of 65% or more decrease in the number of visitors to rural experience resort villages due to the spread of COVID-19. In order to minimize the damage arising from the prolonged coronavirus, a hospitality system in response to changes in rural tourism behavior and consumer demand is needed to revitalize rural areas and maintain continuous economic independence. Therefore, this study attempted to find ways to utilize landscape resources such as education, culture, history, and ecology in order to complement the existing experience programs in connection with local resources and local environment. Wibong Village, which is the subject of the study, attempted to revitalize the village using the resources through the "Creative village creation" project in 2015. Due to poor management of historical resources, difficulty in operating experience programs, and response to changes in the natural environment, the rate of implementation of the project plan was very low. Currently, the demand for experience is also decreasing due to the COVID-19 effect, so it was judged that it was necessary to develop an experience village program suitable for the needs of experienced visitors by discovering additional local resources for the continuous operation of the experience village. In order to solve the problem of the use of landscape resources and the spatial composition of the study site, additional investigations of local resources were made, and an experience program course that could be operated by theme was proposed by configuring a space suitable for the use of landscape resources. By dividing the additionally investigated landscape resources into history, ecology, and region, an experiential course was created to separate the traffic lines, and the space composition for large-scale experienced visitors that had been previously operated was constructed in a form suitable for the post-corona era. In addition, at least two experiential tour courses that can be operated by period were proposed to maintain economic effects. Starting with this study, if further research on the creation and spatial composition of a rural experience village centered on the connection with the region, it will be used as research results that can be referenced in projects such as village creation, rural space planning, and living area analysis. It is expected that it will be able to effectively cope with the construction of a rural area suitable for the post-corona era, where demand is expected to increase in the future.

A Quantitative Study on Air Transportation Demand Forecasting in Heuksando (흑산도의 항공수요예측에 관한 정량적 연구)

  • Song, B.H.;Song, Y.K.;Choi, Y.C.
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.9 no.2
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    • pp.101-111
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    • 2001
  • Heuksando is an island which belongs to Shinangun, Jeonllanamdo and is located on the southwest sea of the Korean peninsula. Around this island, there are many beautiful islands which embroider the archipelago such as Hongdo, Soheuksando, Haeuido, Gageodo. However in the transportation mode we could not offer convenience to all the visitors coming to this area because access to this place can be made only by ship from Mokpo harbor. So new airport is desirable to solve this problem in this area. Therefore, this study is forecasting air transportation demand between Heuksando and several domestic places in order to give the fundamental materials not only to address the appropriateness to construct a new airport but also to determine it's size and necessary facilities.

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The Demand of Hospital facilities for Rheumatoid Arthritic Patients (류마티스 관절염 환자의 병원후생시설 요구)

  • Kim, Boon-Han;Lim, Nan-Young;Kang, Hwa-Jung;Cha, Kyung-Ok
    • Journal of muscle and joint health
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    • v.3 no.2
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    • pp.209-215
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    • 1996
  • The purpose of this study was to explore the demand of rheumatoid arthritic patients for medical facilities. The survey using open-ended question and interview was used to serve this purpose. Data was collected from 27 inpatients and outpatients of one university hospital in Seoul. The results were as follows ; The hospital facilities they wanted were categorized as space for patients & their family members (15 items), convenient facilities(14 items), facilities for their family members & visitors (4 items) and others (2 items). They mostly needed as following order ; shower room, parking place, supermarket, no charge of TV subscription fee and rest place. Also they especially wanted sports facilities & recreation room.

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The Direction for Complex Natural Park Development According to Demand Analysis of Tourists (관광객 요구분석에 따른 복합자연공원 개발방향 연구)

  • Cho, Ui-Young
    • The Journal of the Korea Contents Association
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    • v.6 no.11
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    • pp.85-94
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    • 2006
  • This study was conducted to suggest new development model for national & public parks by applying fascinating theme to the existing standardized development of those park. For this purpose, YeonIn Mountain Provincial Park was chosen as object of this research, which is located in GaPyeong, Kyonggi Province. The results from analysis of demand for tourism trend and development were as follows. Most of visitors(87%) come from the metropolitan area and their age are between the ages of 20 and 30. And the visitors' preference for accommodation is the independent villa style. For commercial facility, the strong expansion for food and beverage facilities and stores was needed. The future facilities and activities which they want to experience and e are health-recreation facility and ecological experience based on nature. From these results, It might conclude that we have to develop the qualified nature park with various theme focused on experience and recreation, and that we do preserve the environment.

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A Study on Sustainable Management of Hiking Trails: Focusing on Daebu Haesol-gil, Ansan-si (걷기 여행길의 지속가능한 관리방안 연구 - 안산시 대부 해솔길을 대상으로 -)

  • Yi, Dong-Yoon;Jung, Wook-Jai;Son, Yong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.29 no.3
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    • pp.1-14
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    • 2023
  • Due to the 3 years and 4 months of corona, many things have changed throughout society, such as social activities, free movement, and lifestyle. One of them is the increasing public interest and demand for walking tours. Public awareness of health and leisure activities has increased due to lifestyle changes, aging, and urbanization following the spread of infectious diseases such as COVID-19, and demand for walking tour services is also increasing. As of 2019, nationwide About 560 'Walking Trails' of 1,849 courses were created, with a total length of 18,000 km. In this study, in a situation where social interest and necessity for walking tours are increasing, studies related to walking tours are reviewed, and sustainable management plans for walking tours are proposed. To this end, the concept and research trends of walking tours were examined through literature related to walking tours, and in-depth interviews were conducted with a total of 17 people, 8 visitors and 9 officials, with Ansan Daebudo Haesol-gil as the target. Visitors In-depth interviews with 180 contents were coded, and 147 effective contents were divided into 20 subcategories and organized into 7 upper categories. In-depth interviews with 101 stakeholders were individually coded, 96 effective contents were divided into 14 subcategories, and organized into 5 upper categories. After that, it was reviewed based on the contents organized through qualitative content analysis, and the Five implications were derived. The significance of this study is that the study was conducted on specific Haesol-gil in the suburbs of the metropolitan area. The limitation of this study was that more detailed investigations and considerations were not conducted on the positive and negative effects of walking tours on the Daebudo area. As a follow-up study, academic arrangements and case studies on regional regeneration through walking tours are required.

A Study of Spousal Support, the Demand for Health Education, and Quality of Life for Married Female Immigrants (국제결혼 이주여성의 배우자 지지, 건강교육 요구와 삶의 질)

  • Kim, Hye-Ja
    • Women's Health Nursing
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    • v.14 no.1
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    • pp.5-11
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    • 2008
  • Purpose: The purpose of this study was to understand spousal support, demand for health education, and quality of life for married female immigrants. Methods: A total of 120 subjects with adequate communication skills participated in this study from March 1, 2006 until January 30, 2007. Participants were female visitors at the Immigrant Consultation Center in "M City", "Y County" and "M County" in South Jeolla Province. The questionnaire used in this study consisted of a total of 42 items. Data were analyzed using SPSS/win 10.2 to describe subjects' characteristics by frequency, and descriptive statistics, and to test group differences by t-test and ANOVA. Results: The highest demand for health education was exercise, and followed by stress management and diet. The level of spousal support for subjects was below average, and the level of quality of life was above the medium. The most difficult thing in their life was the difficulty in language. There was a significant difference in quality of life by level of education, level of life satisfaction, number of childbirths, and age. There was also a significant difference in spousal support by level of life satisfaction. Conclusion: There is a need for a multidimensional strategy to improve the quality of life and spousal support for immigrant females in international marriages.

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Evaluation of Use Satisfaction for Tohamsan and Namsan National Parks in Kyongju - Focused on Importance-Performance Analysis - (경주 토함산과 남산 국립공원의 이용만족 평가 - 중요도-성취도 분석을 중심으로 -)

  • Yi, Young-Kyoung
    • Journal of Environmental Impact Assessment
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    • v.17 no.3
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    • pp.153-165
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    • 2008
  • Recently the use demand for national parks has been rapidly increased due to the change of leisure patterns in Korea. The intensive use of national parks, however, can cause serious management problems both in resource conservation and in visitor satisfaction. In order to prepare the effective management plan for the sustainable use of national parks, it is essential to evaluate the visitor satisfaction. The purpose of this study is to provide important information for the management strategies for Namsan and Tohamsan national parks in Kyongju. Importance-performance analysis (IPA) was adopted to analyze the visitor expectation and satisfaction. The questionnaire survey was performed to the 420 visitors of the three sites (Namsan Sam-reung, Namsam Yong-jang, and Tohamsan) that are the most popular areas in Kyongju national park. The IPA for the 18 satisfaction items shows that all the values for importance are higher than those for performance in the three sites. This results indicates that visitors' satisfactions for the 18 items are lower than their expectations. The IP matrix reveals that the management effort should be concentrated on the educational opportunities for nature and culture in Yong-jang, on the convenient access to park in Sam-reung. and on the availability of cool drinking water in Tohamsan. Based on the results, several suggestions for the management strategies were summarized for the three sites in conclusion.

Valuation of Pure Internet Business : An Exploratory Study (국내 순수 인터넷 기업평가에 관한 탐색적 연구)

  • 김정욱;정승렬;이재정
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.61-71
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    • 2000
  • Due to the potential growing capability that reflects future value, the market value of internet business companies (IB) are still evaluated high although major players like Amazon continuously suffer losses. Then, how do investors valuate the potential growing capabilities given that traditional financial/accounting based valuation approaches seem to be inappropriate for IB. This study attempts to provide an answer to this issue. We, therefore, analyzed the predictability of various accounting and non-accounting variables for IB value. These include book value, net income, unique visitors, page view, reach rate, public float and institutional holdings. Because of being in infant stage and difficulties in obtaining necessary web traffic data, sample of 20 pure IB were selected from Korea Stock Exchange Market, KOSDAQ, and informal market. The results of this study showed that web traffic date had the strongest relationship with IB value. In particular, unique visitors and reach rate were found to be best predictors for IB value while page view was reasonable indicator. Interestingly, net income was not found to related to IB value. This calls for an attention to the typical characteristics of IB that my hinder the usage of traditional valuation approaches for IB. Another results revealed that none of both public float and institutional holdings was significantly associated with IB value, indicating market’s supply-demand factors were less important than traffic information.

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