• 제목/요약/키워드: visitors' demand

검색결과 85건 처리시간 0.027초

설득(說得) 메시지가 공원이용규제정책(公園利用規制政策)에 대한 이용자(利用者) 태도(態度)에 미치는 효과(效果) (Effects of the Persuasive Message on Users' Attitude toward the Policy of Limiting Park Use)

  • 강미희;김성일
    • 한국산림과학회지
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    • 제85권1호
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    • pp.24-33
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    • 1996
  • 본 연구는 성수기 동안 국립공원의 하루 입장객 수를 수용력 이하로 제한하는 국립공원 1일 총방문객수규제정책 시행에 대한 이용자의 신념과 태도 및 의도를 논리적 행위이론으로 검증하고, 이용자의 태도를 긍정적으로 유도하기 위하여 개발한 설득 메시지의 효과를 검증하였다. 계룡산 국립공원 방문자 563명을 대상으로 현지설문과 우편설문을 실시한 결과, 정책시행에 대한 이용자의 기존 태도는 "바람직하다"는 입장이 43%, "나쁘다"가 49%로 나타났다. 정책시행과 관련한 이용자의 신념과 태도는 통계적으로 유의한 상관계수(r=0.42)를 보였으며, 태도는 찬성의도를 32%($R^2=0.32$) 설명할 수 있는 것으로 나타났다. 두 가지 유형으로 개발된 설득 메시지는 정책시행에 대한 이용자의 부정적인 태도와 의도를 긍정적으로 변화시키는 데 매우 효과적인 것으로 나타났다. 설득 메시지를 받은 이용자 중 74%가 정책시행을 바람직한 것으로 평가하였으며 66%가 정책시행 찬성의도를 보였으므로, 관리자와 이용자 사이의 유용한 의사소통수단으로 설득 메시지를 이용할 수 있을 것이다.

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도시공원 이용자수의 변동특성과 그 영향변인에 관한 연구 -서울 어린이대공원을 대상으로- (A Study on the Fluctuation and Influential factors of Daily Visitors of Seoul Children′s Grand Park)

  • 엄붕춘;최준수
    • 한국조경학회지
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    • 제14권2호
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    • pp.81-90
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    • 1986
  • 공원 이요자수의 변동에 대한 구체적인 파악은 $\ulcorner$레크레이션$\lrcorner$ 수요적 측면엣 공원의 계획 및 관리에 가장 중요한 지표가 된다. 본 연구는 서울 어린이 대공원을 대상으로 1일 이용자수의 변동에 관계하는 요인들을 구체적으로 분석함으로써 관련변수의 종류 및 상대적 영향력 등을 계략적으로 규명하고자 하였다. 본 연구의 주요결과는 다음과 같다. 1) 월별 이용자수의 최대집중원은 5월이었으며 4월, 8월, 10월의 순이었는데, 이 기간들은 본 공원의 주이용자인 어린이들의 소풍 및 방학기간으로 특정지원다. 2) 상관분석 결과, 이용자수와의 상관관계는 요일, 월 평균온도, 월특성(소풍기간 여부)의 순으로 높게 나타났다. 3) 비계량적(nonmetric)인 변수들의 영향력을 계량적으로 비교분석하기 위한 다원변람분석의 결과, 본 공원은 기존연구에서와는 달리 계절에 의한 구분보다도 월특성(소풍기간, 방학기간 등)으로 $\ulcorner$카테고리$\lrcorner$화 하는 것이 바람직하게 나타났으며, 날씨보다도 요일에 의해 더 큰 영향을 받는 것이 확인되었다. 4) 중외귀분석의 결과, 이용자수는 요일, 월평균기온, 날씨, 월특성 (방학기간여부), 월간일조시간등의 독립변수에 의한 함수관계로 나타났으며, $\ulcorner$더미$\lrcorner$ 변수들로만 분석한 경우에는 휴일, 소풍기간, 날씨의 맑음여부 등의 순으로 영향력이 크게 나타났다. 5) 이와 같은 이용자수의 변동에 관계하는 요인들에 대한 분석작업이 모든 공원에 대해 이루어짐으로써 주요변수별 유형화가 가능하다. 따라서 이러한 분석작업들은 보다 구체적인 이용행태의 파악과 더불어 공원의 계획 및 관리등에서 기초적인 근거로써 활용될 수 있어야 할 것이다.

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포스트 코로나 시대 관광 트렌드를 반영한 농촌체험마을 조성방안 연구 - 전라북도 완주군 소양면 위봉마을을 사례로 - (A Study on the Creation Rural Experience Village Reflecting the Travel trends of the Post-Corona - A Case of Wi-bong Village in Jeollabuk-do -)

  • 안필균;엄성준;조숙영;김상범
    • 농촌계획
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    • 제26권4호
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    • pp.27-39
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    • 2020
  • With the COVID-19 pandemic, the global economy has stagnated and our daily lives have changed. The rural economy is also experiencing damage, such as an average of 65% or more decrease in the number of visitors to rural experience resort villages due to the spread of COVID-19. In order to minimize the damage arising from the prolonged coronavirus, a hospitality system in response to changes in rural tourism behavior and consumer demand is needed to revitalize rural areas and maintain continuous economic independence. Therefore, this study attempted to find ways to utilize landscape resources such as education, culture, history, and ecology in order to complement the existing experience programs in connection with local resources and local environment. Wibong Village, which is the subject of the study, attempted to revitalize the village using the resources through the "Creative village creation" project in 2015. Due to poor management of historical resources, difficulty in operating experience programs, and response to changes in the natural environment, the rate of implementation of the project plan was very low. Currently, the demand for experience is also decreasing due to the COVID-19 effect, so it was judged that it was necessary to develop an experience village program suitable for the needs of experienced visitors by discovering additional local resources for the continuous operation of the experience village. In order to solve the problem of the use of landscape resources and the spatial composition of the study site, additional investigations of local resources were made, and an experience program course that could be operated by theme was proposed by configuring a space suitable for the use of landscape resources. By dividing the additionally investigated landscape resources into history, ecology, and region, an experiential course was created to separate the traffic lines, and the space composition for large-scale experienced visitors that had been previously operated was constructed in a form suitable for the post-corona era. In addition, at least two experiential tour courses that can be operated by period were proposed to maintain economic effects. Starting with this study, if further research on the creation and spatial composition of a rural experience village centered on the connection with the region, it will be used as research results that can be referenced in projects such as village creation, rural space planning, and living area analysis. It is expected that it will be able to effectively cope with the construction of a rural area suitable for the post-corona era, where demand is expected to increase in the future.

흑산도의 항공수요예측에 관한 정량적 연구 (A Quantitative Study on Air Transportation Demand Forecasting in Heuksando)

  • 송병흠;송용규;최연철
    • 한국항공운항학회지
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    • 제9권2호
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    • pp.101-111
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    • 2001
  • Heuksando is an island which belongs to Shinangun, Jeonllanamdo and is located on the southwest sea of the Korean peninsula. Around this island, there are many beautiful islands which embroider the archipelago such as Hongdo, Soheuksando, Haeuido, Gageodo. However in the transportation mode we could not offer convenience to all the visitors coming to this area because access to this place can be made only by ship from Mokpo harbor. So new airport is desirable to solve this problem in this area. Therefore, this study is forecasting air transportation demand between Heuksando and several domestic places in order to give the fundamental materials not only to address the appropriateness to construct a new airport but also to determine it's size and necessary facilities.

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류마티스 관절염 환자의 병원후생시설 요구 (The Demand of Hospital facilities for Rheumatoid Arthritic Patients)

  • 김분한;임난영;강화정;차경옥
    • 근관절건강학회지
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    • 제3권2호
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    • pp.209-215
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    • 1996
  • The purpose of this study was to explore the demand of rheumatoid arthritic patients for medical facilities. The survey using open-ended question and interview was used to serve this purpose. Data was collected from 27 inpatients and outpatients of one university hospital in Seoul. The results were as follows ; The hospital facilities they wanted were categorized as space for patients & their family members (15 items), convenient facilities(14 items), facilities for their family members & visitors (4 items) and others (2 items). They mostly needed as following order ; shower room, parking place, supermarket, no charge of TV subscription fee and rest place. Also they especially wanted sports facilities & recreation room.

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관광객 요구분석에 따른 복합자연공원 개발방향 연구 (The Direction for Complex Natural Park Development According to Demand Analysis of Tourists)

  • 조의영
    • 한국콘텐츠학회논문지
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    • 제6권11호
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    • pp.85-94
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    • 2006
  • 본 연구의 목적은 보전 중심의 획일적인 국공립공원 개발방식에서 벗어나 보전개념과 함께 흥미 있는 테마를 적용하여 복합적인 개념의 자연공원 개발방안을 제시하는 것이다. 관광트랜드와 개발에 대한 요구분석 결과 대상지인 경기도 가평 연인산 도립공원의 방문객 대다수가 수도권에 거주(87%)했고, 주 이용객은 20-30대(52%)로 나타났다. 숙박시설은 독립빌라형을 가장 선호(47%)했고, 상업시설은 식음 및 판매시설에 대한 확충(65%)을 가장 우선적으로 요구하는 것으로 조사되었다. 향후 도입시설에 있어 자연생태체험(43%), 건강 휴양시설(34%)을 선호하는 것으로 나타났다. 실증분석 결과, 체험과 휴양을 핵심 컨셉으로 한 다양하고 질 높은 테마형 자연공원조성이 필요하고 환경보전을 병행해야 하겠다.

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걷기 여행길의 지속가능한 관리방안 연구 - 안산시 대부 해솔길을 대상으로 - (A Study on Sustainable Management of Hiking Trails: Focusing on Daebu Haesol-gil, Ansan-si)

  • 이동윤;정욱재;손용훈
    • 농촌계획
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    • 제29권3호
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    • pp.1-14
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    • 2023
  • Due to the 3 years and 4 months of corona, many things have changed throughout society, such as social activities, free movement, and lifestyle. One of them is the increasing public interest and demand for walking tours. Public awareness of health and leisure activities has increased due to lifestyle changes, aging, and urbanization following the spread of infectious diseases such as COVID-19, and demand for walking tour services is also increasing. As of 2019, nationwide About 560 'Walking Trails' of 1,849 courses were created, with a total length of 18,000 km. In this study, in a situation where social interest and necessity for walking tours are increasing, studies related to walking tours are reviewed, and sustainable management plans for walking tours are proposed. To this end, the concept and research trends of walking tours were examined through literature related to walking tours, and in-depth interviews were conducted with a total of 17 people, 8 visitors and 9 officials, with Ansan Daebudo Haesol-gil as the target. Visitors In-depth interviews with 180 contents were coded, and 147 effective contents were divided into 20 subcategories and organized into 7 upper categories. In-depth interviews with 101 stakeholders were individually coded, 96 effective contents were divided into 14 subcategories, and organized into 5 upper categories. After that, it was reviewed based on the contents organized through qualitative content analysis, and the Five implications were derived. The significance of this study is that the study was conducted on specific Haesol-gil in the suburbs of the metropolitan area. The limitation of this study was that more detailed investigations and considerations were not conducted on the positive and negative effects of walking tours on the Daebudo area. As a follow-up study, academic arrangements and case studies on regional regeneration through walking tours are required.

국제결혼 이주여성의 배우자 지지, 건강교육 요구와 삶의 질 (A Study of Spousal Support, the Demand for Health Education, and Quality of Life for Married Female Immigrants)

  • 김혜자
    • 여성건강간호학회지
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    • 제14권1호
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    • pp.5-11
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    • 2008
  • Purpose: The purpose of this study was to understand spousal support, demand for health education, and quality of life for married female immigrants. Methods: A total of 120 subjects with adequate communication skills participated in this study from March 1, 2006 until January 30, 2007. Participants were female visitors at the Immigrant Consultation Center in "M City", "Y County" and "M County" in South Jeolla Province. The questionnaire used in this study consisted of a total of 42 items. Data were analyzed using SPSS/win 10.2 to describe subjects' characteristics by frequency, and descriptive statistics, and to test group differences by t-test and ANOVA. Results: The highest demand for health education was exercise, and followed by stress management and diet. The level of spousal support for subjects was below average, and the level of quality of life was above the medium. The most difficult thing in their life was the difficulty in language. There was a significant difference in quality of life by level of education, level of life satisfaction, number of childbirths, and age. There was also a significant difference in spousal support by level of life satisfaction. Conclusion: There is a need for a multidimensional strategy to improve the quality of life and spousal support for immigrant females in international marriages.

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경주 토함산과 남산 국립공원의 이용만족 평가 - 중요도-성취도 분석을 중심으로 - (Evaluation of Use Satisfaction for Tohamsan and Namsan National Parks in Kyongju - Focused on Importance-Performance Analysis -)

  • 이영경
    • 환경영향평가
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    • 제17권3호
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    • pp.153-165
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    • 2008
  • Recently the use demand for national parks has been rapidly increased due to the change of leisure patterns in Korea. The intensive use of national parks, however, can cause serious management problems both in resource conservation and in visitor satisfaction. In order to prepare the effective management plan for the sustainable use of national parks, it is essential to evaluate the visitor satisfaction. The purpose of this study is to provide important information for the management strategies for Namsan and Tohamsan national parks in Kyongju. Importance-performance analysis (IPA) was adopted to analyze the visitor expectation and satisfaction. The questionnaire survey was performed to the 420 visitors of the three sites (Namsan Sam-reung, Namsam Yong-jang, and Tohamsan) that are the most popular areas in Kyongju national park. The IPA for the 18 satisfaction items shows that all the values for importance are higher than those for performance in the three sites. This results indicates that visitors' satisfactions for the 18 items are lower than their expectations. The IP matrix reveals that the management effort should be concentrated on the educational opportunities for nature and culture in Yong-jang, on the convenient access to park in Sam-reung. and on the availability of cool drinking water in Tohamsan. Based on the results, several suggestions for the management strategies were summarized for the three sites in conclusion.

국내 순수 인터넷 기업평가에 관한 탐색적 연구 (Valuation of Pure Internet Business : An Exploratory Study)

  • 김정욱;정승렬;이재정
    • 경영과학
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    • 제17권3호
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    • pp.61-71
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    • 2000
  • Due to the potential growing capability that reflects future value, the market value of internet business companies (IB) are still evaluated high although major players like Amazon continuously suffer losses. Then, how do investors valuate the potential growing capabilities given that traditional financial/accounting based valuation approaches seem to be inappropriate for IB. This study attempts to provide an answer to this issue. We, therefore, analyzed the predictability of various accounting and non-accounting variables for IB value. These include book value, net income, unique visitors, page view, reach rate, public float and institutional holdings. Because of being in infant stage and difficulties in obtaining necessary web traffic data, sample of 20 pure IB were selected from Korea Stock Exchange Market, KOSDAQ, and informal market. The results of this study showed that web traffic date had the strongest relationship with IB value. In particular, unique visitors and reach rate were found to be best predictors for IB value while page view was reasonable indicator. Interestingly, net income was not found to related to IB value. This calls for an attention to the typical characteristics of IB that my hinder the usage of traditional valuation approaches for IB. Another results revealed that none of both public float and institutional holdings was significantly associated with IB value, indicating market’s supply-demand factors were less important than traffic information.

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