• 한국산림과학회지
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• 제98권1호
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• pp.8-15
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• 2009

본 연구는 체계적인 국립공원 탐방객 관리를 위해 웹을 기반으로 한 탐방 이용량 분석 프로그램을 개발하는데 그 목적이 있다. 현재 인력을 활용하여 탐방 이용량을 파악하고 관리하고 있는 방법이 아닌 탐방 이용량을 시간대, 일일, 주간, 월간, 분기, 연도별 등으로 다양하게 구분하여 분석이 가능하며, 입장 및 퇴장 탐방 이용량을 구분하여 데이터베이스 구축이 가능하다. 또한 웹 기반 탐방 이용량 분석 프로그램으로 시간과 공간의 제약 없이 탐방객 모니터링이 가능하도록 개발되었다. 본 연구에서 개발한 탐방 이용량 분석 프로그램은 체계적인 탐방 관리는 물론 공원 관리 및 의사결정시 활용 가능한 기초자료 제공하고 효율적인 공원관리에 기여할 수 있을 것이다.

• 한국산림과학회지
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• 제99권4호
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• pp.573-579
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• 2010

본 연구는 국립공원 탐방수요와 경제변수인 산업생산지수와 소비자물가지수 간의 관계를 분석하였다. 인과 관계검정 결과 산업생산지수와 소비자물가지수는 국립공원 탐방수요에 영향을 미치는 것으로 나타났다. 또한 충격반응분석 결과 산업생산지수와 소비자물가지수가 단기적으로 큰 반응을 보이기 시작하여 장기적으로 파급효과를 미치는 것으로 나타났다. 그리고 분산분해분석 결과 국립공원 탐방수요는 자체변수에 가장 영향을 많이 받는 것으로 나타났다. 이상의 연구 결과 경제변수는 휴양의 수요를 예측하고 정책을 수립하는데 유용하게 활용될 수 있을 것으로 판단된다.

• 한국습지학회지
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• 제9권1호
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• pp.31-46
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• 2007

In this paper, the nature-based tourism is described as one of the tools to achieve sustainable development in small islands. The study was carried out at Ayer, Bidadari and Onrust Islands of Kepulauan Seribu chains at Jakarta Bay, Indonesia. While the historical records show that previous uses of such islands have started at sixteen century, tourism uses was started at the beginning of 1970s. Among nature-based tourism destination in Kepulauan Seribu chains, these islands are the famous destinations and received a lot of tourists. Tourism growth at these islands has stimulated development of numerous tourism facilities and infrastructure to meet visitor satisfaction. It is observed in this study that island's site-plan destination design has contributed to the successful and sustainability of tourism in small island. The key success lies on the successful integration and implementation of three substantial perspectives into practices, namely economic, ecosystem and social perspectives. First, in order to enhance economic benefits, a site-plan design allowing floating cottages establishment to extent room availability, to build strong images as tropical paradise islands, and to enhance tourist satisfaction with the objectives of improving income and sustaining tourist loyalty to the destination. This design is also reducing land risk from tourism impact and it becomes the significant key of second perspective, the ecosystem perspective. Moreover, the ecosystem perspective has been implemented through native vegetation preservation that led island's wildlife conservation and became potential tourism attraction. The design also develops effective mechanism to manage and regulate visitor flows by establishing visitor track corridors. In implementation, such corridor plays an important role to reduce tourist density in single places and therefore become instrument to reduce severe visitor impact to wildlife, vegetation and heritages of islands. Third, the social aspect of development allowing heritages to conserve and furthermore serve numerous benefits for education, socio-political, culture, and historical studies. Through this study, it is clear that the success of these islands to continuous tourism growth lies on the island's vision to integrate economic, ecosystem and social perspectives on tourism development.

• 환경영향평가
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• 제19권6호
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• pp.633-645
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• 2010

As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

• 마케팅과학연구
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• 제10권
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• pp.45-70
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• 2002

The purpose of this study is to obtain more insight into the explanation and prognosis of consumer behavior in real and virtual museums. The analysis focuses on the influence of the museum environment on the museum patrons (rather than on the influence of the art objects). On the basis of the emotional approach to environmental psychology by Mehrabian and Russell (1974), a behavior model has been developed for museums. The model, which is based on the emotional variables pleasure, arousal and dominance (PAD), is also enhanced by cognitive variabies (learning attractiveness, education standard and information demand). The enhancement of the classical model was necessary because cognitive variables play a major role in cultural institutions such as museums: One important objective of museums is the communication of cultural knowledge to visitors. The model is tested empirically using structural equation modeling. 301 visitors were interviewed individually. Two different museum environments were represented using visual stimuli. The theoretical model for museums can be proved empirically. The degree to which the model fits the empirical data was extensively tested. The model showed high compatibility with the data and could be accepted. The study proves that a model can be developed, which explains visitor behavior in museums. The model shows museum designers how museums should be designed to be both emotionally appealing and a learning environment. Based on empirical studies in virtual stores on the Internet, it is discussed whether the research findings in these environments may be applied to virtual museum environments. In order to create an emotionally appealing virtual museum, it is recommended that one uses a 3-dimensional representation to offer various possibilities for interaction and to create a multi-sensual environment that appears highly realistic.

• 건축역사연구
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• 제4권1호
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• pp.71-78
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• 1995

This study aims 1) to estimate the form of living house of pre-urbanization of Inchon, and 2) to ensure originality of to be achieve urban plan and living space plan which is base on local character by 3) arranging changed character of living space through the urbanization sequence by invest of house in natural village at Pupyung. The character of arranging living space of house at Pupyung is placing Sarang-chae(husband's block of house) instead of making another Haenrang-chae (visitor's block of house) and Sarang-chae is attach importance to Man's living space but today, have disappearing the uses of Sarang-bang (husband's living space) because by Man lives An-bang(originally woman's space). The character of plan is arranging room in both side of Maru(wooden living floor) in spite of different structure, and the uses of plan or room is changing to fit to purpose of according to environment of living. Generally, the structure is made by natural stone and cubed column, and used smaller member cause by rare wood material.

• 무역학회지
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• 제44권1호
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• pp.57-73
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• 2019

The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

• 한국정보과학회논문지:시스템및이론
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• 제26권9호
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• pp.1135-1144
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• 1999

본 논문에서 우리는 셀룰러 통신 시스템을 위한 위치갱신과 위치질의 비용을 줄일 수 있는 새로운 위치관리 기법을 제안한다. 위치갱신 및 위치질의 비용을 줄이기 위하여, 제안한 위치관리 기법은 사용자 지역성을 사용한다. 사용자 지역성은 이동 지역성과 호 지역성으로 이루어진다. 이동 지역성을 갖는 이동단말들을 위한 위치갱신은 지역 PVLR(Proxy-Visitor Location Register) 갱신에 의해 위치갱신 비용을 줄일 수 있다. 호 지역성을 갖는 이동단말들을 위한 위치질의는 지역 PVLR 질의에 의해 위치질의 비용을 줄일 수 있다. 분석 모델을 통하여, 제안한 기법의 성능 분석과 IS-41 표준과 제안 기법과의 성능을 비교한다. 사용된 비교 척도는 네트워크 비용, 데이타베이스 비용 그리고 호 설정 지연이다. 이들 모든 척도들에 대해서, 제안 기법이 IS-41 표준에서 정의된 위치관리 기법보다 더 좋은 성능을 보인다. 또한 비교 결과는 CMR(Call-to-Mobility Ratio)에 상관없이 제안 기법이 IS-41 기법보다 성능이 좋음을 보여준다. Abstract In this paper, we propose a new location management scheme for cellular communication systems with the goal of reducing both location update and query cost. In order to reduce both location update and query cost, the proposed scheme uses user locality. User locality consists of movement and call locality. For mobile terminals with movement locality, location update cost is reduced by local PVLR(Proxy-Visitor Location Register) update. Location query cost is reduced by local PVLR query for mobile terminals with call locality. Through analytical models, we analyze the performance of the proposed scheme and compare it with that of the IS-41 scheme. The measures of comparison used are the network cost, the database cost, and the call set up delay. For all these measures, the proposed scheme performs better than the location management scheme defined in the IS-41 standard. Result comparison also shows that the our scheme performs better than the IS-41 scheme, regardless of CMR(Call-to-Mobility Ratio).

• 한국환경생태학회지
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• 제21권2호
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• pp.126-133
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• 2007

본 연구는 한라산국립공원 탐방객들의 이용행태를 분석하고 국립공원 이용 및 관리 관련 속성에 대한 탐방객 태도를 파악함으로써 효율적인 공원관리방안 수립에 필요한 탐방객 관련 정보의 제공을 목적으로 수행되었다. 이를 위해 응답자 직접기입 방식의 설문조사가 한라산국립공원의 주 이용거점인 어리목과 영실에서 공원탐방을 마치고 귀가하는 237명의 탐방객들을 대상으로 실시되었다. 연구결과, 응답자들의 전체적인 만족도 수준은 보통수준 이상의 대체적으로 만족하는 범위로 나타났다. 국립공원을 둘러싼 다양한 관리환경요소로부터 추출한 속성들에 대한 응답 경향은 대체로 긍정적으로 나타나 한라산국립공원의 관리에 큰 문제가 없는 것으로 해석할 수 있다. 그러나 위생시설 부족과 청결 상태, 자연자원과 문화자원의 훼손문제, 입장료 및 시설사용료 부담 등의 항목은 다른 항목에 비해 탐방객 서비스 개선 차원에서 특히 공원 관리우선순위를 두어야 할 분야로 판단된다.

• 실천공학교육논문지
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• 제16권1_spc호
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• pp.95-103
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• 2024

학령인구의 급격한 감소로 입시 경쟁이 치열해지고 디지털 채널을 통한 마케팅이 더욱 중요해지면서 대학은 신입생 모집을 위해 온라인 홍보와 소통에 더 많은 리소스를 투자하고 있다. 이에 본 연구는 웹로그 분석도구인 구글 애널리틱스를 활용하여 대학 입시 홈페이지의 방문자 행동을 추적하고, 이를 기반으로 디지털 마케팅 전략을 수립하였다. 분석 대상 기간은 구글 애널리틱스4(GA4)가 통합된 2023년 7월 1일부터 대학 입시가 마무리된 2024년 1월 10일까지 설정하였다. 분석 결과 방문자의 접속 위치에 기반한 지리적 정보, 방문자가 사용한 기기(운영체제) 및 브라우저, 방문자들의 트래픽을 통한 유입 채널, 방문자가 참여한 페이지 및 화면의 전환, 방문자의 이동 흐름 등 흥미로운 패턴을 확인하였다. 본 연구를 바탕으로 대학은 디지털 마케팅을 통한 입시 홍보를 강화하고 입학 지원자들과 효과적인 소통을 통해 경쟁력을 확보할 수 있는 방안을 찾을 것으로 기대한다.