• Korean Journal of Environment and Ecology
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• v.20 no.1
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• pp.9-19
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• 2006

This study was conducted on the visitors regarding their usage and evaluation state of the interpretive media which is utilized as a self-guide environment interpretation for the purpose of accumulating basic data for the park management. A questionnaire survey was chosen and the 275 valid samples among them were analyzed. The socioeconomic and behavioral characteristics of the visitors turned out to be similar with the results from another visitor survey in the same site. Among those who used the interpretive media, the largest proportion(77%) used the information board resources of the park; the usage rate of interpretive labels of woody plants, interpretive signs of cultural assets, and LED signs were shown to be relatively high. The usage of park brochures, park web sites, visitor center exhibits, and bulletin boards were less than 40% each. Visitors were asked to evaluate the importance and performance of the nine interpretive medias using a Likert Scale whose value ranges from one to five. The result recorded averaged above 4, which proved that the respondents were perceiving the importance of all forms of interpretive media greatly. The performance of interpretive media was also evaluated as affirmative, except the visitor center exhibits.

• Journal of the Korean Institute of Landscape Architecture
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• v.22 no.1
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• pp.149-177
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• 1994

This study is practically focussed on the derivation of the formula of the reach of the catchment of urban community parks and the reached distance to the parks. The hypotheses for the formula are as follows. a. The catchment of urban community parks can be dependent on the quantitative characteristics that urban community parks have substanial factors : the potential residential population of the proximate community to a park, park visitor's day and mean usetime per year. b. The distance to the urban park is a decided variable which can be percieved quantitatively by the researchers among the exogenous variables concerned with the mean usetime of the urban community park. The data for the variables were collected from the statistics, and the surveys for 9 parks of 4cities(Seoul, Chong-ju, Su-Won, Chon-an) in Korea, which were divided into on-site samples and off-site ones in 1991. The data were collected by questionaire surveys. A total of 548 questionaires of off-site surveys were completed by the residents in the enticing area of the parks. A total of 1053 questionaires of on-site surveys were completed by the visitors of the parks. The research could attempt to derive a formula, which was concerned with the reach of the catchment of urban community parks and the reached distance to the parks. It is testified(R2>0.8) that the numbers of mean usetime per year should be related with the reached distance from a visitor's house to a proximate park. The formula is analogized with an exponential function: {{{{ Mean Usetime per year=f(x)=Ae-BK+Ce-DK ear, X is reached distance from a visitor's house to a proximate park. A,B,C and D are parameters. And, the differences of the reach of the catchment of the parks are not only testified with resulting from the differences of the exogenous variables of qualitative characteristics differences of the parks, but also divided separately into spatial ranges. This formula will be able to anticipate the visitor's numbers of a planned urban community park.

• Journal of Korean Society of Forest Science
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• v.96 no.5
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• pp.543-550
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• 2007

Arguments against charging fees for use of recreational forests and parks generally rest on the assumption that the public sector has the responsibility to provide as many recreational opportunities as it can to all visitors in Korea. The entrance fee in recreational forests allowed some governmental resource management agencies to keep a portion of user fees generated on-site, instead of returning all revenue to the general treasury. Funded primarily through entrance, activity, parking, and mountain villa-use fees, this legislation has been successful in reducing the maintenance backlog for participating agencies. However, it is unclear what effect user fees might have on visitors attending interpretive programs and the benefits that agencies might receive from implementing this policy. From this point of view, this study is a similar case at the Visitor Center and Species Restoration Center at Jirisan in terms of fee-based field trips to the places. In this research, two hundred twenty-three visitors at the Visitor Center and Species Restoration Center at Jirisan National Park answered questions about their trips from 2005 to 2006. Results indicted that the ecoguide not only increased visitor's appreciation of the resource, but also enhanced their perceptions of the Korean National Park Service (KNPS) fee policies.

• Journal of Environmental Impact Assessment
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• v.17 no.3
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• pp.153-165
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• 2008

Recently the use demand for national parks has been rapidly increased due to the change of leisure patterns in Korea. The intensive use of national parks, however, can cause serious management problems both in resource conservation and in visitor satisfaction. In order to prepare the effective management plan for the sustainable use of national parks, it is essential to evaluate the visitor satisfaction. The purpose of this study is to provide important information for the management strategies for Namsan and Tohamsan national parks in Kyongju. Importance-performance analysis (IPA) was adopted to analyze the visitor expectation and satisfaction. The questionnaire survey was performed to the 420 visitors of the three sites (Namsan Sam-reung, Namsam Yong-jang, and Tohamsan) that are the most popular areas in Kyongju national park. The IPA for the 18 satisfaction items shows that all the values for importance are higher than those for performance in the three sites. This results indicates that visitors' satisfactions for the 18 items are lower than their expectations. The IP matrix reveals that the management effort should be concentrated on the educational opportunities for nature and culture in Yong-jang, on the convenient access to park in Sam-reung. and on the availability of cool drinking water in Tohamsan. Based on the results, several suggestions for the management strategies were summarized for the three sites in conclusion.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.233-241
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• 2007

Circulation planning for exhibition space depends on visitors, exhibition documents and exhibition space. To make visitors feel sympathy for the exhibition and meet visitors' movement and its spatial factors in the exhibition, guidelines for the planning layout of exhibition and exhibition space are needed. This research was aimed at gathering guidelines about the circulation planning for exhibition space for visitors who can acquire exhibition information in a natural way and enjoy the whole aspect of exhibition or enjoy preferential exhibition by investigating and analyzing viewing types of visitors, layout of exhibition and space unit exhibition. The result of this research was summarized as the following. 1) It needs optional viewing space large enough to be seen clearly so that all exhibition space can be seen at a glance at the main entrance of exhibition. 2) Layout of exhibition is needed for island-exhibition position and optional space preparation, when visitors pass by an article on exhibition short-cut. 3) Layout of exhibition is needed for double sided exhibition.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.236-243
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• 2005

The pre-examination closely beforehand relation between the articles on exhibition and visitors, the visitors and exhibition space, the exhibition space and the articles on exhibition, and the acceptance of various requirements are the matters you should consider in the initial stage when planning the establishment of a museum. Especially, the clear guideline for the layout of exhibition to meet the intention of spectators considered based on the seeing behavior in the exhibition hall (i.e. they see the articles on exhibition in order passively under instructions of the museum or select them by themselves positively etc.), and the moving line of appreciation and the exhibition type seems to be not yet prepared sufficiently. This study can be defined as the study of fundamental background for the architectural guideline for the characteristics of visitor's behavior, the selected moving line in the exhibition hall, the layout against the forced moving line and the type of exhibition space. As a part of this study, we carried out the research and the study for how the movement of visitors and the characteristics of seeing behaviors according to the type of the moving line are shown, based on the type of moving line for seeing suggested by David Dean.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.9
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• pp.5513-5524
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• 2014

This study empirically compared the Cheonan 2009 Well-being Food Expo with the Cheonan 2013 International Well-being Food Expo in terms of the Expo's content, predictors of satisfaction, and predictors themselves. According to the analysis results, the satisfaction levels of the Expo's contents, Expo's environment, convenient facilities' operations, general satisfaction, and visitor's revisiting intention of the Cheonan 2013 International Well-being Food Expo, were higher than those of the Cheonan 2009 Well-being Food Expo. In addition, all factors of satisfaction except for the convenient facilities' operations are predictors of the visitor's general satisfaction at both expos and the general satisfaction of both expos is a significant factor for visitor's revisiting intention.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.373-380
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• 2009

This study is to analyze the Impact of visitor's satisfaction on the operating staff's internal satisfaction of festival. This study purposed to provide the basic data for the marketing and strategic planning for improve of visitor's satisfaction. According to the result of this study, we analyzed that the operating staff's internal satisfaction of festival will affect the visitor's satisfaction including the understanding of local culture, venue's comfort, satisfaction of resting place, convenience of information facilities.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.370-376
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• 2006

The objectives of this study are: (1) to compare the satisfaction level between local residents and visitors regarding Jechon Medicinal-Herb Festivals ; (2) to examine methods to improve visitor satisfaction levels concerning Medicinal-Herb Festivals ; and (3) to make proposals to Festival organizers with regarding to developing successful Jechon Medicinal-Herb Festivals. The results from the study are as follows. Firstly, local visitor satisfaction levels were higher than other domestic visitors. Second, festival visitors enjoyed experiencing to the traditional medicine with which they are familiar. So it is necessary to develop more experience programs to increase visitor satisfaction levels. Finally, visitors were more satisfied with their tour when accompanied by guides who were explaining a traditional Medicinal Herb. It suggests that the more knowledgeable guides of traditional medicine, the higher resultant satisfaction levels. The importance of the role of a guide in the festival was reexamined throughout this study.

• Journal of Information Technology Applications and Management
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• v.21 no.1
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• pp.85-105
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• 2014

Exhibition industry is important business domains to many countries. Not only lots of countries designated the exhibition industry as tools to stimulate national economics, but also many companies offer millions of service or products to customers. Recommender systems can help visitors navigate through large information spaces of various booths. However, no study before has proposed a methodology for identifying and acquiring prospective visitors although it is important to acquire them. Accordingly, we propose a methodology for identifying, acquiring prospective visitors, and recommending the adequate booth information to their preferences in the exhibition industry. We assume that a visitor will be interested in an exhibition within same class of exhibition taxonomy as exhibition which the visitor already saw. Moreover, we use user-based collaborative filtering in order to recommend personalized booths before exhibition. A prototype recommender system is implemented to evaluate the proposed methodology. Our experiments show that the proposed methodology is better than the item-based CF and have an effect on the choice of exhibition or exhibit booth through automation of word-of-mouth communication.