• 품질경영학회지
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• 제32권4호
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• pp.113-124
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• 2004

Customer satisfaction is becoming an increasingly salient topic in many firms and in academic research. One main rationale behind this interest is that customer satisfaction is believed to be associated with fruitful customer re-visit from the firm's point of view. Some country already had index models which can measure the degree of customer satisfaction. But, such models are ordinary models which used generally the scope of nation-wide /industry. Therefore, we needs some modifications to measure customer satisfaction for specific product & service and to provide the valuable feedback to specific firms. In this Perspectives, this study will evaluate the customer satisfaction index about automobile company and analyze it's result for valuable feedback. This study will present a model for an integrated customer satisfaction evaluation system which used structural equation modeling. Through this study, we anticipate that it will offer the measuring method about customer satisfaction and some guideline for product design process.

• 한국의료질향상학회지
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• 제2권2호
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• pp.130-145
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• 1996

Purpose : the management of University Hospital is being challenged in maintenance of reasonable level of income and high ranked reputation by domestic competition with each other and emergence of enterprised owned hospitals. It is imperative that University Hospitals have to make management for patient satisfaction. Furthermore, increased patient's requirement for qualified hospital services (quality assurance) and low-estimated service fee also repress the hospital management condition as well as medical markets open following with Urguay Connection. Due to these unforable conditions surrounding hospital management, -University Hospitals are being pressed to seek improved management strategies. To develope the strategies, we need to have basic understanding about the problems on hospital management and detail information for various patient's requirement. Methods: For this study, we have analysed out-patients from five different University Hospitals located in Seoul, Korea. To obtain the data, we have carried out personal interviews with patients who patients who visit the Out-Patient Clinics of five different University Hospitals using a previously prepared questionnaire. Result: Around 65.7 percent of the visits to University Hospitals were indwelt in the vicinity of 1 hour and motuvation of visiting University Hospital was expending high wuality medical csre in 49.3 percent. The 79.3 percent of the patients have experienced inconvenience during medical care in University Hospital. The most inconvenient condition was waiting for doctors. The 57.2 percent of total patient have experienced rudness. The most rudness condition was registration and receipt desk in 44.4 percent. Patient expect that doctors working in University Hospitals as professors have high and updated medical knowledge(50.4%) and University Hospitals have a high quality medical care system(79.4%). The patient satisfaction was relatively low in 61.1 percent of total patient and revealed high frequency of again visit University Hospital in satisfaction group. Comparison of interhospital analytical study showed quite difference on various problems. Conclusion: Almost patients who visit to Out-Patient Clinic of University Hospital havevisiting motivation to high quality medical care. University Hospitals have several different unsatisfactorial factors and revealed different degree of patient satisfaction. In a future day, University Hospitals have to make use of another University Hospital's merits for approach of Benchmarking and also should be studied decision factors of patient satisfaction and interhospital difference of them.

• 한국지역지리학회지
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• 제13권6호
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• pp.724-737
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• 2007

본 연구에서는 지역주민과 외지방문객의 축제 참석 동기와 만족, 충성도에 따른 차이를 분석하여 지속가능한 지역축제개발을 위한 정책 및 마케팅의 기초자료를 제공하고자 한다. 연구 설문방법으로는 전남 석수지역에서 2007년 4월 10일부터 15일까지 진행된 거북선 축제를 대상으로 하였으며, 총 430명을 대상으로 이루어졌다. 분석방법으로는 SPSS를 이용하였으며, 크롬바하 알파값과 신뢰도, 요인분석, t-test, 회귀분석을 이용하였다. 분석결과 시사점은 다음과 같다. 첫째, 축제 방문 동기는 새로움과 일상탈출형, 흥미와 유희형, 친교형, 가족화합형, 지역문화 이해형 등으로, 만족요인으로는 행사프로그램과 서비스, 편의시설, 체험거리와 재미, 기념품과 음식, 교통 등 각각 5개의 속성이 도출되었다. 둘째, 축제 참석 동기 요인에서는 지역주민은 흥미와 유희형에서 외지방문객은 새로움과 일상탈출형 에서 높은 지각을 보이고 있으며, 셋째, 축제 참석 동기 요인에 따른 만족요인에서 지역주민은 흥미와 유희형에서, 외지방문객은 흥미와 유희형, 가족화합형에서 영향을 미치는 것으로 밝혀졌다. 넷째, 축제만족요인에 따른 재방문 의도에서는 지역주민은 행사프로그램과 서비스요인에서 외지방문객은 행사프로그램과 서비스, 체험거리와 재미, 교통에서 영향을 미치는 것으로 조사되었다. 다섯째, 축제만족요인에 따른 추천의사에서는 지역주민은 행사프로그램과 서비스 요인에서 외지방문객은 행사프로그램과 서비스, 교통에서 영향을 미치는 것으로 조사되었다.

• 한국콘텐츠학회논문지
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• 제8권3호
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• pp.173-181
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• 2008

본 연구는 인터넷 쇼핑몰에서 소비자의 구매제품유형에 따라 쇼핑가치와 점포이미지를 파악하여 만족도 및 재방문의도와의 관련성을 검증하고자 하였다. 분석결과 쇼핑가치는 쾌락적 가치와 실용적 가치로 분류되었으며 쇼핑몰의 이미지는 명성, 제품 및 정보서비스, 구매 후 고객서비스, 분위기, 편리성, 안전성 등 여섯 가지 차원으로 추출되었다. 쇼핑몰의 이미지요인은 탐색재, 경험재 모두 쾌락적 쇼핑가치보다는 실용적 쇼핑가치에 미치는 영향력이 더 높았다. 또한 구매제품유형에 따라 쇼핑몰의 이미지와 쇼핑가치가 고객만족 및 재방문의도에 영향을 미치는 데 서로 유의한 차이가 있는 것으로 나타났다. 이러한 연구결과는 경쟁이 심화되고 있는 인터넷 쇼핑몰 시장에서 차별화된 세분시장을 파악하는데 마케팅시사점을 제공할 수 있다.

• 대한소아치과학회지
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• 제35권4호
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• pp.700-708
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• 2008

본 연구는, 보호자가 바라보는 진정법의 모습과 이를 통해 보호자들이 얻고자 하는 것과 원하는 것이 무엇인지를 알고 보호자들의 높은 만족도와 능동적인 협조를 이끌어 내기 위한 목적으로 시도되었다. 2006년 7월부터 9월까지 경희대학교 병원 소아치과에 내원한 신환 보호자 168명과 의식하진정법을 경험한 환자의 보호자 50명을 대상으로 설문조사를 실시하였다. 설문지는 신환 보호자용과 진정법 경험 보호자용으로 제작하여 설문을 실시하였다. 조사결과 다음을 알 수 있었다. 1. 일반적인 의식하진정법에 대한 정보의 제공이 주로 주변 사람들에 의해 제한적이고 수동적으로 이루어 졌으며, 비전문적인 성향임을 알 수 있었고, 또한 소아치과 진료영역에서의 의식하진정법에 대한 정보의 제공이 부족함을 알 수 있었다. 2. 신환 보호자와 진정법을 경험한 환자 보호자 모두에서 환아의 공포감 감소에 가장 큰 관심을 가지고 있었다. 3. 행동 개선보다는 환아의 심리적 개선에 있어 보호자가 느끼는 만족감이 크며, 따라서 진정법 시 행동 개선의 목적 보다는 환아의 공포감 및 불안감 감소에 초점을 두어야 겠다. 4. 신환 보호자의 경우 진정법의 안정성에 대한 인식이 정립되어 있지 않았고, 진정법을 경험한 보호자의 경우 모르겠다는 것과 불안하다는 대답이 대부분을 차지하여 경험을 하였음에도 올바른 안전성에 대한 인식을 하지 못하고 있었다.

• 한국전문물리치료학회지
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• 제10권1호
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• pp.139-158
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• 2003

This study evaluated the community-based rehabilitation services provided by the Wonju Public Health Center from Jan. 2000 to Dec. 2002. Ninety-four persons with disabilities dwelling in the community participated and the surveys were completed in an interview during home visits. The respondents' demographic, socio-economic, and medical characteristics, rehabilitation service received, willingness to receive home-visit rehabilitation services, and satisfaction with the rehabilitation services were analyzed by frequency and percentage. A Likert scoring system consisting of five agreement-disagreement categories was applied to each item, consisting of Very Satisfied, Satisfied, So-So, Poorly Satisfied, and Very Poorly Satisfied. The major findings were as follows: 1) The rehabilitation services used included medical rehabilitation (26.9%), followed by social assistance (23.5%), diagnosis by a physician at home (17.3%), medical examination (12.3%), housekeeping services (6.2%), and vocational and educational rehabilitation (3.5%). 2) Of the medical services, the respondents desired physical therapy at home and free rental of rehabilitation equipment, such as wheelchairs, canes, walkers, the most, followed by home visit occupational therapy, nursing services, and oriental medicine service in descending order. 3) Some of the respondents expressed so-so satisfaction (50.0%) or dissatisfaction (16.9%) with the rehabilitation services provided by the Wonju Public Health Center. These findings should prove useful when planning or extending community-based rehabilitation programs for the homebound disabled in the community.

• 농촌지도와개발
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• 제28권1호
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• pp.13-23
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• 2021

This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

• 유통과학연구
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• 제12권10호
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• pp.67-74
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• 2014

Purpose - This study analyzed how image affects customer trust and satisfaction in the online shopping mall market, which is becoming more competitive; future implications for customer management in online shopping malls were presented. Consumers visit and prefer a few shopping mall sites instead of many sites. Consumers do not visit sites that cannot provide trust and satisfaction. Therefore, establishing trust and satisfaction with differentiated image is essential for survival and growth. Specifically analyzing company image, shop image, and brand image, I studied how symbolic image, functional image, and empirical image affect satisfaction mediated by trust in the online shopping malls of hypermarket retailers. Research design, data, and methodology - To investigate the relationship between image and satisfaction of big box retailers' shopping malls in the online market, the study is based on analyzed data from questionnaires involving advanced research. From May 1st to 20th in the year 2014, a questionnaire survey targeting university students using big box retailers' shopping malls in Seoul was conducted. A total of 282 questionnaires were conducted, and 276 questionnaires were used for empirical analysis, excluding invalid data. Using the SPSS 21.0 statistics package, factor analysis and regression analysis were implemented, and effects of image on trust and satisfaction were presented. Results - First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Conclusions - As I classified the image of hyper market retailers' online shopping malls into symbolic, functional, and empirical image, I analyzed the effects of image on trust and satisfaction empirically. The results of the study and strategic implications are as follows. First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. The establishment of a distinctive symbolic image, such as the online shopping mall's loyalty, level of awareness, and special service, is needed. With the establishment of symbolic image, trust and satisfaction could be improved. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Especially, as functional image affects trust more than empirical image, setting and implementing a strategy for empirical image based on the right price, service, and convenience could raise trust and satisfaction. Empirical image affects trust and satisfaction substantially. Even though empirical image's influence on trust is lower than that of other three image factors, empirical image's influence on satisfaction is higher than symbolic image. Therefore, it requires a strategy for providing joyful use, and information research functions and distinctive use experience are important to improve satisfaction. This study analyzed image characteristics of hyper-market retailers' online shopping malls in the fast-growing online market; future strategic implications were presented.

• 가정간호학회지
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• 제10권2호
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• pp.132-140
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• 2003

This study was to identify the utilization of home care service and home care nursing satisfaction for clients with cancer who had completed secondary and tertiary chemotherapy session. Raw data was collected by reviewing charts and questionnaire of 23 clients with cancer between September, 2002 and November 2002 at an university hospital located in Seoul. Korea. The result are as follows: 1. Characteristics in the use of home care: After applying for home care service, patients were visiting an average of 1.88 days later. The major purpose of using home care service was to help recovery after hospitalization or to maintain present health. The average period for home care service was 14.6 days, with 4 visits over this period, for 35.78 minutes per visit. 2. Content of home care service: A total of 47 items of service were provided - basic nursing care, education and counseling, and therapeutic nursing care. On every visit, an average of 19 items of home care service were provided, and the majority (7 items) were therapeutic nursing care. 3. Satisfaction with home care services: Satisfaction was very high, an average of 3.88 on a scale of 4 points. Both patients and families expressed high satisfaction with all sub-domains of nursing care: guidance by the home care nurses, knowledge, skill, attitude, interpersonal relationships, emotional support, and accessibility. In conclusion, home care served basic nursing care, teaching and counseling, and therapeutic nursing to clients with cancer going through secondary or tertiary chemotherapy. Therefore they changed knowledge and attitude to disease and treatment which were difficult to change.

• 복식
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• 제66권4호
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• pp.1-17
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• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.