• 한국콘텐츠학회논문지
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• 제21권4호
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• pp.762-772
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• 2021

본 연구는 중국 영상 플랫폼 'bilibili' 이용자의 한류 영상 시청동기가 시청태도, 한국에 대한 국가 이미지, 행동의도에 미치는 영향을 실증적으로 규명하였다. 온라인 설문조사를 통해 총 355부의 유효데이터를 수집하여 구조방정식 모형을 제시하고 분석하였다. 연구 결과에 의하면 먼저 시청동기 중 오락, 정보습득, 사회관계, 대리만족은 시청태도에 긍정적인 영향을 미치는 반면, 실시간 토론은 시청태도에 영향을 미치지 않는 것으로 나타났다. 또한 시청태도가 한국의 국가 이미지에 긍정적인 영향을 미쳤고, 국가 이미지는 방문의도와 구전의도에 유의한 긍정적인 영향을 미쳤다. 본 연구는 중국의 영상 플랫폼에서 다루어지는 한류 영상 콘텐츠를 중심으로, 중국의 주요 문화산업인 플랫폼산업과 한국문화, 한국관광을 함께 다루었다는 점에서 큰 의미가 있다. 본 연구의 결과를 바탕으로 이론적·실무적 시사점과 향후 연구방향을 제시하였다.

• 농촌계획
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• 제17권3호
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• pp.43-53
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• 2011

Today, seaside village has been met with much difficulty from aggravation of fishing conditions including decrease of fishery resources, marine products market opening, reduction of coastal fishing ground. Thus, seaside village tourism can become an useful alternative to revitalize the local community. This study deals with on the tourism activities based on motive of tourist to Seaside Villages in Jeju Island. And it will be find out though the cross analysis of tourism motivation factors and tourism activities factors. With 298 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, cluster analysis, and canonical analysis. The tourism motivation and activities were conformed by Chi-Square Analysis and ANOVA analysis. For the growth of seaside village, many tourist must visit four seasons and tourism facilities and programs will be develop as seaside village experience activities, marine leisure activities, and circumference inquiry activities.

• 아태비즈니스연구
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• 제10권1호
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• pp.13-23
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• 2019

Asian food and the Asian restaurant market have grown rapidly in the international market. It has become one of the major trends in the restaurant industry in the world. However, there has been little attempt to develop a scale for measuring customer's motivation to experience Asian restaurants, and cross-cultural approaches are very rare. From this point of view, this study examined an instrument to measure motivation to visit Asian restaurants developed by Jang and Kim (2015), which was originally developed based on UK customers, by applying the population from another cultural background, Thailand. A total of 308 valid responses were obtained in Thailand. CFA was performed with a Thai sample to test internal and external consistency of the scale with another population, and a comparison was made between UK and Thai customers.

• 한국식생활문화학회지
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• 제32권6호
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• pp.527-533
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• 2017

The purpose of this study was to investigate on the characteristics of the use of a fine dining restaurant using NVivo 11 qualitative analysis. As a result, customers using the fine dining restaurant were aware that the fine dining restaurant was a special and expensive restaurant, serving a variety of food with luxurious food, service and ingredients. The result of motivation for using the fine dining restaurant was food, specialty, atmosphere, luxury, service. Basically, it is natural to visit restaurant to eat, but it is special in using fine dining restaurant, we were able to find that it was to visit, to eat atmosphere and luxurious service and delicious food. The results of using the benefits of using a fine dinning restaurant show that the benefits of food, dining atmosphere, specialty, service, variety, and meals are high, specialty, service, variety of meals, price, delicious, newness, and timely benefits. The result of customers' use loss when using the fine dining restaurant shows the loss of food, specialty, service, price, atmosphere, variety, and luxurious. In this regard, it is estimated that customers often see losses as a result of lower than expected customers when using fine dinning restaurants. Therefore, it is thought that this research will help the establishment of differentiated marketing information for the restaurant company through continuous research on the fine dining restaurant which is recognized by the users.

• 한국지역지리학회지
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• 제13권6호
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• pp.724-737
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• 2007

본 연구에서는 지역주민과 외지방문객의 축제 참석 동기와 만족, 충성도에 따른 차이를 분석하여 지속가능한 지역축제개발을 위한 정책 및 마케팅의 기초자료를 제공하고자 한다. 연구 설문방법으로는 전남 석수지역에서 2007년 4월 10일부터 15일까지 진행된 거북선 축제를 대상으로 하였으며, 총 430명을 대상으로 이루어졌다. 분석방법으로는 SPSS를 이용하였으며, 크롬바하 알파값과 신뢰도, 요인분석, t-test, 회귀분석을 이용하였다. 분석결과 시사점은 다음과 같다. 첫째, 축제 방문 동기는 새로움과 일상탈출형, 흥미와 유희형, 친교형, 가족화합형, 지역문화 이해형 등으로, 만족요인으로는 행사프로그램과 서비스, 편의시설, 체험거리와 재미, 기념품과 음식, 교통 등 각각 5개의 속성이 도출되었다. 둘째, 축제 참석 동기 요인에서는 지역주민은 흥미와 유희형에서 외지방문객은 새로움과 일상탈출형 에서 높은 지각을 보이고 있으며, 셋째, 축제 참석 동기 요인에 따른 만족요인에서 지역주민은 흥미와 유희형에서, 외지방문객은 흥미와 유희형, 가족화합형에서 영향을 미치는 것으로 밝혀졌다. 넷째, 축제만족요인에 따른 재방문 의도에서는 지역주민은 행사프로그램과 서비스요인에서 외지방문객은 행사프로그램과 서비스, 체험거리와 재미, 교통에서 영향을 미치는 것으로 조사되었다. 다섯째, 축제만족요인에 따른 추천의사에서는 지역주민은 행사프로그램과 서비스 요인에서 외지방문객은 행사프로그램과 서비스, 교통에서 영향을 미치는 것으로 조사되었다.

• 한국의류학회지
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• 제39권2호
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• pp.294-306
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• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• 한국임상보건과학회지
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• 제3권3호
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• pp.399-408
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• 2015

Objective. There were two objectives of the study, first was to identify the barriers as perceived by the patients and providers to access the low vision services and second was to identify the challenges faced by the main providers. Study design. Structured questionnaire based interviews of patients and providers Methodology. To find out the barriers to access of low vision services, the interviews based on structured questionnaire were conducted for two patient groups. The first group consisted of 97 visually impaired individuals attending the department of low vision services at Al-Shifa Trust Eye Hospital Rawalpindi while the second group included 56 visually impaired individuals attending the four rehabilitation centers/schools for the blind in Rawalpindi/Islamabad. To identify the barriers as perceived by the main providers of low vision services and challenges faced by them the interviews based on structured questionnaire were conducted for 19 low vision service providers. Results. From patients point of view, major barrier to low vision services identified was inability to visit hospital /rehabilitation center alone - 29.8% in hospital group and 33.9% in rehabilitation centers group, while the lack of social support, lack of family support, cost of travelling, long distance, afford ability, hesitation in using devices and lack of satisfaction were other important barriers identified. From providers' point of view, major barrier to uptake of services was the need for repeated follow-ups. Optometrists were the main provider of low vision services contributing to 47.4% of the providers. The major challenge faced by the providers was motivation of patients to use low vision devices. Conclusion. The major barrier to low vision services according to the patients is inability to visit the hospital alone, while according to providers, it is the need for repeated follow up which proves major barrier towards uptake of services. The motivation is the major challenge faced by providers, majority of which are optometrists.

• 한국실내디자인학회논문집
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• 제17권5호
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• pp.107-114
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• 2008

With the exhibition materials and exhibition spaces are provided, it is the reaction of the visitors that completes the function of science museum. To satisfy the visitors, it is necessary to understand their needs, interests, and motives, apart from the physical environment of the museum. The purpose of this research is to verify the effect of children's personal characteristics on the satisfaction in science museum. In doing so, an interview survey was conducted: 210 primary and middle school students who had finished the exhibition tour were randomly selected and interviewed. The data was analysed by a T-test and an one-way ANOVA to find out the correlation. The results of analysis are as follows: First, a meaningful statistical differences are found by the age groups in terms of motivation, expectation, satisfaction, enjoyment, and total staying time at the museum. The lower the grade, students are satisfied with their everyday living; and this is reflected on their intrinsic motivations and higher expectations on visit. Also, their actual satisfaction and enjoyment are higher and they stay at the museum longer than the other group. Second, the group with intrinsic motivation and higher expectation is more satisfied with the contents of the exhibition than the group with extrinsic motivation. Third, the level of higher education of mothers, rather than that of fathers had mere effect on the learning of the children at the museum. Also, the children who are brought up by full-time house wives have bigger achievement of learning from the exhibition than those with working mothers.

• 대한통합의학회지
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• 제12권1호
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• pp.151-159
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• 2024

Purpose : This study was conducted to investigate correlation between patient satisfaction and rehabilitation motivation in a physical therapy environment. Methods : This study conducted a survey on musculoskeletal and neurological patients receiving rehabilitation treatment at a hospital. The subjects of the study were patients who were currently receiving rehabilitation treatment, either hospitalized or outpatient. 234 people were collected. A questionnaire was consisted of a total of 55 questions, including 27 questions about motivation for rehabilitation, 14 questions about physical therapy service environment, and 14 questions about patient satisfaction and intention to revisit. The detailed items in rehabilitation motivation consisted of 8 questions about task-oriented motivation, 7 questions about change-oriented motivation, 4 questions about obligatory motivation, 4 questions about external motivation, and 4 questions about intrinsic motivation, and in the physical therapy service environment, 4 questions about facility service and therapist service. , 6 questions, 4 questions about services used, 3 questions about friendliness, 4 questions about professionalism, 3 questions about treatment satisfaction, and 2 questions each about repeat visit and recommendation. Results : Facility service (r=.21) was highly correlated for task-oriented motivation, therapist service (r=.22) for change-oriented motivation, therapist service (r=.31) for mandatory motivation, therapist service (r=.19) for external motivation, and facility service (r=.56) for internal motivation. Revisit for task-oriented motivation (r=.47) is kind to change-oriented motives (r=-.13) was highly correlated with kindness (r=.19) for mandatory motives, recommendation (r=.14) for external motives, and expertise (r=.52) for internal motives. There was a high correlation between professionalism (r=.61) for facility services and kindness (r=.53) for therapist services, and revisit (r=.40) for service use. Conclusion : According to the results of this study, it was found that there was a correlation between patient satisfaction and rehabilitation motivation in a physical therapy environment.

• 한국엔터테인먼트산업학회논문지
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• 제15권7호
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• pp.235-247
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• 2021

본 연구의 목적은 체험 관광 방문 동기가 관광지 이미지 및 방문 만족에 따른 국내 관광 활성화에 의해 극대화 될 수 있는지를 고찰하기 위해 수행되었다. 이러한 목적을 달성하기 위하여 국내 체험 관광지에 방문한 체험 관광객들의 교육적 동기, 체험적 동기, 문화적 동기, 친교적 동기의 4가지 요인과 관광지 이미지, 방문만족을 통한 국내 관광 활성화할 수 있는 제안점을 제시하고자 하였다. 첫째, 코로나 시대에 국내 체험관광객의 방문 동기와 관광지 이미지, 방문 만족과 관련한 결과를 본 연구에 맞게 개념을 정립함으로써 이론적 의의를 찾을 수 있다. 체험관 광객의 방문 동기에 대한 4가지 요인을 통한 체험 관광지 이미지와 방문 만족에 관한 연구로 관광객 눈높이에 맞는 체험 관광프로그램을 제공함으로써의 팬데믹 코로나 시대에 관광객들의 체험 관광 방문 동기에 참여하는 새로운 변화를 추진해 나가는데 필수적인 조건임을 시사해 주고 있다. 둘째, 국내 체험 관광 사업기업체에서 운영하는 체험 관광프로그램 측면에서는 가능한 비대면 서비스를 제공할 수 있는 언택트 서비스의 특성을 살린 안전한 관광지 이미지를 알릴 수 있도록 해야 한다. 또한 팬데믹 코로나 시대에 체험 관광활동의 방문이 다소 제한적인 거시적 환경에서 비대면 서비스 확대를 통해서 지역의 직접적인 체험 프로그램 발굴 및 개발에 대한 인식 전환으로 국내 관광과 지역경제 활성화하는 데 도움을 줄 수 있을 것이다.