• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2003.07b
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• pp.1054-1057
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• 2003

We have studied $90^{\circ}$ twisted nematic (TN) mode driven by fringe electric field, where two polarizers are parallel each other such that the cell shows a black state before a voltage is applied. According to the studies by computer simulation for a LC with negative dielectric anisotropy, the LC twists perpendicular to the horizontal field direction of fringe electric field and the degree of tilt angle is very low, when a voltage is applied. Therefore, the new device exhibits wide viewing angle characteristic due to in-plane switching and high transmittance since the LC director aligns parallel to the polarizer axis.

• Journal of Information Technology Applications and Management
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• v.31 no.3
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• pp.1-18
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• 2024

This study analyzed the impact of YouTube creator characteristics and channel access factors on the intention to continue watching content, noting that the development of the digital media environment has diversified media audiences' content preferences and access routes. Specifically, we analyzed the effects of YouTube creator trustworthiness, attractiveness, familiarity, and social influence, as well as the effects of recommendation services on perceived usefulness, perceived ease, and perceived enjoyment. The study found that creator credibility and recommendation service had a positive impact on the perceived usefulness of content, while intimacy and charm were important factors in increasing the easy of use and playfulness of content. These perceived usefulness, ease, and playfulness also had a strong positive impact on users' intention to continue watching the channel. This suggests that trust and intimate relationships with creators and appropriate content recommendations play an important role in increasing user satisfaction and channel persistence. The significance of this study's analysis of creator and channel access factors based on the extended technology acceptance model is that it shows the potential for extending and applying the existing technology acceptance model to the digital content environment.

• Journal of the HCI Society of Korea
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• v.7 no.1
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• pp.1-10
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• 2012

This paper deals with the effects of seat position in the theater on viewers' visual fatigue, presence, and perceived characteristics. As a result of this study, there is a significantly positive effect of Dx(deviation from mean distance from the screen) and viewing angle on visual fatigue. Second, there is no significant effect of seat position on presence. Finally, there is a significantly negative effect of Dx and viewing angle on perceived characteristics. This means, as the author assume, the seat position in the theater during watching a 3D movie is important in case of visual fatigue and perceived characteristics. This paper provides an empirical result related to effect of spatial variable at 3D theater on 3D effect. The results could be helpful to establish spatial standard in 3D theater and 3D contents; furthermore, it could help to establish regulations of visual fatigue induced from 3D effects and indications for 3D efficiency.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.212-229
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• 2020

'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

• Journal of Broadcast Engineering
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• v.21 no.2
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• pp.210-218
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• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

• Industry Promotion Research
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• v.5 no.2
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• pp.1-7
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• 2020

This study is a technology related to a lighting lamp that illuminates indoor or outdoor lighting with light. In more detail, a see-through window is created in all directions on a case constituting the exterior, and a jade stone processed in a thin panel form is attached to the see-through window. By constructing a lighting lamp, since the soft light is irradiated indoors or outdoors through the jade stone, it provides comfort and warmth to the user, enhances the indoor or outdoor interior effect, emits far-infrared rays and negative ions, and emits a subtle floral scent It is a technology for lighting lamps using jade stones that emit. The characteristics of the product of this research and development is that the viewing window is formed in all directions on the case constituting the exterior, and the lighting lamp is composed by attaching the processed jade stone in the form of a thin panel to the viewing window. It is meaningful that they studied lightings using jade stones that generate sounds such as Buddhist scriptures, the Bible, and Sijo.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.944-956
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• 2013

Drivers need lots of information when they drive on the highway, however it is necessary and important to be provided information which is appropriate formation. In order to offer the suitable information, adequate size, quantity, and frequency of provided information are required for the drivers. To evaluate propriety of the expressed message of VMS that provides real-time traffic conditions, first of all, the amount of message about legibility distance and viewing should be estimated. In this research, drivers' characteristics of VMS message design were also reviewed to enhance the efficiency of VMS. And legibility distance, the amount of viewing information, and ratio of viewing information were analyzed on the currently operating VMS. The results of this study proposed that the appropriate size, quantity, and frequency were concluded by the legibility and memory of message on the real driving conditions. Consequently, these design methods of VMS could be expected to improve the transmitting capability of highway information to drivers.

• Aerospace Engineering and Technology
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• v.13 no.2
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• pp.80-86
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• 2014

In this study, we the estimated surface normalized difference vegetation index by using the KOrea Multi-Purpose SATellite-3 (KOMPSAT-3) multi-spectral images for comparative analysis. The estimated NDVI from KOMPSAT-3 is used as for comparison with the high resolution GeoEye products. The geometry conditions for atmospheric effects are selected from meta files of KOMPSAT-3 bundle data. The used geometry conditions are consist of solar zenith angle, solar azimuth angle, viewing zenith angle, viewing azimuth angle, and date. And, Atmospheric effects such as attenuation, scattering and absorption were physically simulated from water vapor, ozone and aerosol information. Generally, although ground measurements are important for accurate information, in this study, MODIS atmospheric products are used as atmospheric constituents. The surface reflectance from radiative transfer model is utilized for estimating vegetation index. The present study, to reduce atmospheric and geometry conditions between KOMPSAT-3 and GeoEye having difference observation characteristics, data acquisition time is carefully determined for reliable vegetation spectral characteristics.

• Journal of Broadcast Engineering
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• v.23 no.1
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• pp.74-85
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• 2018

The research investigated the interaction effect of video resolution and device luminance on the perceived characteristics, presence, and fatigue viewing virtual reality. Experiments were composed of mixed design, and the resolution and luminance were classified into three types, HD, 2K, and 4K, and 20, 60, and 100, respectively. Participants watched video of 6-minutes randomly, and responded to the questionnaire after watching each video. The results showed that no interaction effect existed. Meanwhile, there are statistically significant differences on the luminance of depth perception, the resolution of visual intervention, and the resolution of adjustment fatigue. Also, higher resolution and luminance showed higher cognitive function, presence and fatigue.

• Proceedings of the KSRS Conference
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• v.1
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• pp.250-252
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• 2006

The land surface temperature (LST) can be defined as a weighted average temperature of components which constitute a pixel. The coefficients of split-window algorithm for MTSAT-1R were obtained by means of a statistical regression analysis from radiative transfer simulations using MODTRAN 4.0 for a wide range of atmospheric, satellite viewing angle (SVA) and lapse rate conditions. 6 types of atmospheric profile data imbedded in the MODTRAN 4 are used for the radiative transfer simulations. The RMSE is clearly larger on warm and humid profiles than cold and dry profiles, especially when the satellite viewing angle and lapse rate are large. The derivation of LST equations according to the atmospheric profiles clearly decreased the RMSE without regard to the SVA and lapse rate. The bias and RMSE are decreased as the more controls factors included. This preliminary result indicates that the characteristics of atmosphere, SVA and lapse rate should be included in the LST equation.