• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.578-591
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• 2018

This study is to find out what are the factors influencing upon the convergent TV viewing experiences. Socio-demographic variables are identified as the most influential ones. Viewing modes are more influential than the media utilization factors. Comparing the detailed dimensions of TV viewing experiences, time and content selectivity are more influenced by TV viewing modes, while sociability and interactivity are more affected by socio-demographic variables relatively. This study has academic significance in that it is an exploratory empirical study on factors influencing on the TV viewing experiences.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.147-155
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• 2012

This study is to analyze the difference of the post-viewing emotion and behavior of the audience at a dance performance by general characteristics of the audience. To attain the goal of the study described above paragraphs, the audience of dance performance located in Seoul and Kyoungki-Do was set as a collected group. Then, using the convenience sampling method, finally drew out and analyzed 280 people in total. statistic analysis techniques were used SPSS 18.0 program. Based on the statistical methods above, we had the result of data analysis as follows; First, among the general characteristics(job, viewing frequency, dance experience, and genre), had significantly effect on the post-viewing emotion(positive emotion, satisfaction) Second, among the general characteristics(job, viewing frequency, dance experience, and genre), all the factors had significantly effect on post-viewing behaviors(researching, respectating intention).

• Journal of the Korean Institute of Landscape Architecture
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• v.24 no.2
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• pp.74-85
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• 1996

The objective of this study is to investigate the influence of viewing aspects based on formal aesthetics and psychophysica approaches of the MAISAN provincial park for landscape management. Two methods are applied in this study. First, according to the field study with map the quantitative analyses of the viewshed area, visual section and scenery types were achieved, herein the visual landscape characteristics is found. Second, based upon visual preference evaluation of the relationships between the viewing aspects and visual preference scores to landscape slides were measured by questionnaires. The main conclusions obtained by the research are as follows. Visual area of MAISAN has a quite wide viewshed though itself is surrounded. The preference for the visual terminal were change by its characteristics to the visual corridors, view points, viewing types and viewing distance. Especially, the regression analysis between visual preference and viewing distance indicated Y=-3.20X\sup 2\+18.64X+20.64. In this case, viewing distance 794m from O\sub p\ is more important point for visual experience. The viewing types B·C and famous view A obtained a high visual preference score. A visual terminus are viewed along an entire RouteA, so revealed by its evolving spatial containment as to exact the full potential of its changing perspectives. Also we conducted the degree of visual influence by the shade in visual area at MAISAN and clarified viewing vantage Route and point in LSH being necessary for landscape preservation.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.277-283
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• 2017

This paper deals with a longitudinal time series study on the viewing behavior of digital media service. After holdback of terrestrial broadcasting VOD service was extended in 2013, viewers' terrestrial broadcasting VOD viewing went down sharply. Researcher assumed that there was driven by watching alternative products such as movies, kids, etc. as the cause of the decline of the terrestrial broadcasting VOD viewing. In addition, researcher assumed that the decline of terrestrial broadcasting VOD viewing had an influence on the viewing rate of the terrestrial real-time broadcasting, and confirmed the cause of the decreasing of the terrestrial real-time broadcasting viewing rate. In order for terrestrial broadcasters to retrieve real-time broadcasting and VOD viewing, it is necessary to shorten the VOD holdback and reacquire viewers away from terrestrial broadcasting.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.222-235
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• 2018

This study explores the factor which effects user's viewing on online in the situation of increasing viewing via OTT. After analyzing how the amount of news coverage and viewing rate affects user's active viewing, higher the number of views, In case of groundwave programs, if number of news coverage is high, hits of view and the number of comments is also high. While viewing rate, the number of views, the number of comments are independent of each other. In case of TV channels of comprehensive programming and cable TV, there is a interaction effect of viewing rate and the amount of news coverage. This study highlights the importance of the amount of news coverage when viewers is watching video on web.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.92-104
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• 2019

This study aims to figure out perceived substitutability between video clips distributed on Naver TV cast and regular TV program. An online survey was conducted for a week on October 2017, and we collected several responses, such as viewing time, viewing motive, the extent of viewing for video clip categories, and perceived substitutability between video clips and regular TV program. The dependent variable is Naver TV cast users' perceived substitutability between video clips and regular TV program, and the independent variables are viewing time, viewing motive and viewing degree by video clip categories. With these variables, hierarchical regression was conducted. The result shows that viewing time, use motives, including personal relations, booming issue and selective use, and the extent of web-based video content viewing positively affect on Naver TV cast users' perceived substitutability.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.369-378
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• 2022

This study analyzed the effect of aesthetic elements of characters on viewing immersion and re-watching intentions in Chinese historical dramas. For the empirical study, frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using SPSS 23.0 based on the questionnaire of 330 Chinese who watched the historical drama . As a result of the study, it was found that the character aesthetic elements of Chinese historical dramas with hair and costumes had a positive effect on viewing immersion and re-watching intentions. In addition, it was found that viewing immersion had a mediating effect on the relationship between aesthetic factors and re-viewing intention. It is expected that continuous character creation can be expected through various aesthetic elements such as hair and clothes to increase the value of dramas in the future.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.1370-1373
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• 2008

This paper introduces a novel display measuring instrument that allows accurate, spectro-radiometric measurement of the complete viewing cone while the measuring time is similar to that of a CCD camera with transform lens optics. Actually the new instrument, named POLYGONIOSCOPE, is orders of magnitude faster compared to a conventional spot spectrometer.

• ETRI Journal
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• v.36 no.2
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• pp.232-241
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• 2014

A holographic display system with a 22-inch LCD panel is developed to provide a wide viewing angle and large holographic 3D image. It is realized by steering a narrow viewing window resulting from a very large pixel pitch compared to the wave length of the laser light. Point light sources and a lens array make it possible to arbitrarily control the position of the viewing window for a moving observer. The holographic display provides both eyes of the observer with a holographic 3D image using two vertically placed LCD panels and a beam splitter to support the holographic stereogram.

• Journal of Information Display
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• v.9 no.4
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• pp.1-5
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• 2008

This paper investigates the effect of the electrode edge of a patterned vertical alignment (PVA) liquid crystal (LC) device on the viewing angle characteristics. In general, a transmissive LCD applies an LC layer with half-wave retardation for a bright state and with zero retardation for a dark state. The retardation of the LC layer would be distorted in each point, however, when a voltage is applied because of the non-uniform voltage distribution in the electrode edge effect. In this paper, the feasibility of the full effect of the electrode edge on the viewing angle property is considered, and the optical viewing angles of the VA LCD with a uniform half-wave LC layer and the PVA LCD with a practical non-uniform LC layer are compared.