• 대한지역사회영양학회지
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• 제18권5호
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• pp.429-441
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• 2013

This study was conducted to examine the interrelations among snack preference, purchasing behavior and intake of fifth and sixth grade students in elementary schools in Gyeongnam province. Frequency of snack intake was the highest in those who reported 'once a day' (45.6%) snack habit. Longer-time television viewers also showed higher frequency of snack intake than shorter-time viewers. Thirty-three percent of students purchased snacks by themselves and the frequency of snack purchasing had a significant positive relationship with TV watching time (p < 0.01). The main reason, place and time of eating snacks were 'hunger' (79.2%), their home environment (50.9%) and 'after school hours' (89.7%). The favorite snack was 'ice cream' and, this snack habit was significantly different by gender of the child (p < 0.01) and TV watching time (p < 0.01). 'Milk and dairy products' scored highest (3.47) in snack intake frequency among longer-time TV viewers (> 2hr) compared to shorter-time TV viewers and this difference was statistically significant (p < 0.001). The snack preference score was correlated positively (r = 0.454) with the intake frequency for snack and its explanation power ($R^2$) was 20.5%. With regard to snack purchase behaviors, the scores of 'checking the expiration date' and 'comparing the price with similar products' were high (in what group?). Female students (p < 0.001) and shorter-time TV viewers (< 2hr) (p < 0.01) had a more reasonable purchasing behavior. The total score of preference was significantly higher (p < 0.05) in shorter-timeTV viewers (< 2hr). In the correlation between snack purchasing behaviors and intake frequency, attractiveness (r = 0.208, p < 0.001) and preference (r = 0.330, p < 0.001) showed significant positive correlations. The result of regression analysis, preference only was selected ($R^2$= 0.108).

• 한국조경학회지
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• 제30권4호
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• pp.19-27
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• 2002

When we research a landscape or make a Landscape Impact Assessment, we use the image of a specific season like summer or fall. Since there are four distinct seasons, each with a different landscape, researchers need to understand viewers′visual preferences for individual seasonal landscapes. The purpose of this study is to investigate viewers′visual preferences according to seasonal change and the respondent′s age, gender and profession. In this research, the independent variable is season: suing, summer, fall, winter and snowy winter. Three landscape types used in the experiment: forest, street and agriculture. Each landscape type has two sites for reliability. The assessment media for this research are pictures featuring landscapes taken in each of the four seasons. The study used the "paired comparison" method for taking the score of visual preference. The results of this study are as follows: 1. The summer landscape has the highest visual preference score. However, spring and fall landscapes should also be considered for visual landscape evaluation. 2. The visual preference of winter landscape covered with snow is very high, but since snow is temporal and irregular, it is difficult to consider this factor for visual landscape evaluation. 3. The visual preference score of winter is the lowest of four seasons. The attractive factors of spring are flowers, summer is greenery and fall is autumnal tints. But these are not present in winter. 4. The result of visual preferences according to age groups, gender and profession have no serious differences. 5. Visual preference to scenery of 4 seasons by age group was not different from general preference and thus was concluded to have no connection with age. 6. As a result from the research of visual preference to scenery of 4 seasons by sex, women were shown to like snow-scene more than men. This study presents an indication of general preferences of seasonal landscapes. It is expected that more advanced study will proceed after this one.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.230-240
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• 2011

다매체 다채널 시대가 되면서 텔레비전 프로그램 선택을 결정하는 중요한 요인으로 수용자 개인의 성향이 더욱 강조되고 있지만, 실증적인 연구가 부족한 것이 현실이다. 본 연구는 수용자의 개인성향이 프로그램 유형 선호도에 미치는 영향을 연구하였다. 특히, 프로그램 시청 동기와 관계가 있는 인지욕구와 감각추구성향의 영향력을 검증하고자 하였다. 다양한 텔레비전 프로그램 중에서 드라마와 예능 장르를 각각 4개와 5개 유형으로 세분화하여 각 유형의 선호도에 개인성향이 미치는 영향을 살펴보았다. 이를 검증하기 위해 웹 서베이를 실시하여 분석한 결과, 응답자들의 인지욕구와 감각추구성향은 프로그램 유형 선호도에 영향을 미치는 것으로 나타났다. 또한 인지욕구와 감각추구성향은 정적인 유의미한 상관관계가 있는 것으로 드러났다. 연구 결과의 함의를 논의하였다.

• 감성과학
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• 제25권3호
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• pp.107-116
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• 2022

Purpose: Researchers have shown that aesthetic judgments of artworks depend on contexts, such as the authenticity of an artwork (Newman & Bloom, 2011) and an artwork's location of display (Kirk et al., 2009; Silveira et al., 2015). The present study aims to examine whether contextual information related to the creator, such as whether an artwork was created by a human or artificial intelligence (AI), influences viewers' preference judgments of an artwork. Methods: Images of Impressionist landscape paintings were selected as human-made artworks. AI-made artwork stimuli were created using Google's Deep Dream Generator by mimicking the Impressionist style via deep learning algorithms. Participants performed a preference rating task on each of the 108 artwork stimuli accompanied by one of the two creator labels. After this task, an art experience questionnaire (AEQ) was given to participants to examine whether individual differences in art experience influence their preference judgments. Results: Setting AEQ scores as a covariate in a two-way ANCOVA analysis, the stimuli with the human-made context were preferred over the stimuli with the AI-made context. Regarding the types of stimuli, the viewers preferred AI-made stimuli to human-made stimuli. There was no interaction effect between the two factors. Conclusion: These results suggest that preferences for visual artworks are influenced by the contextual information of the creator when the individual differences in art experience are controlled.

• 한국조경학회지
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• 제30권5호
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• pp.31-38
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• 2002

This study attempts to grasp the correlation between the image of bridges and bridge landscapes with their surroundings during day and nighttime viewing, and to understand the psychological influence of nighttime lighting through quantitative analysis. In addition, it presents a design to construct bridges in order to increase viewers enjoyment of bridge landscapes lit at night. To attain this objective and contrive generalization of the results, this paper selects 8 of 9 bridges with lightings in Seoul and excludes bridges constructed by 2004. The criteria for selection of the viewpoints is that each must be within easy reach of bridges, and must allow viewers to recognize surrounding landscape details both in daylight and at night. As well, the pictures of bridges are taken in the terraced land by the riverside. The study selects 16 pictures, judged to be of similar quality and angle, to establish the conditions of luminosity, color, definition and angle. The results are as follows. First, viewers preferences of night landscapes are higher than day landscapes due to the effect of lighting. By day, viewers preferred bridges with various structures such as cable-stayed bridges and arch bridges more than simple bridges like girder bridges. Viewers also indicated preferences for lightings which feature a unique color and which are harmonized with their surroundings. Second, components representing the images of bridge landscape are classified into three types, 'beauty', 'system' and 'agreeableness'. Third, the factors affecting preference are the shape of bridge by day and lighting at night. Esthetic appeal is the most important factor in visual preference so each bridges own esthetic appeal and surroundings must be considered. Thus, a complete plan must be created which considers safety, beauty and the local surroundings. In addition, when the lighting of a bridge is selected, the design of the bridge landscape must consider various lighting schemes to harmonize the upper and lower parts of the structure. At this point, the study reveals the basic elements of bridge planning in order to increase appreciation of the bridge landscape.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권2호
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• pp.1143-1146
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• 2007

We carried out the human visual evaluation on PDPs and LCDs to clarify the viewer preference and the related physical and physiological factors. In the subjective evaluation, the impression test using the semantic differential method was carried out. In the objective evaluation, the eye motion tracking system was used. Our study showed that considering the real usage, the optimum display for viewers was that which showed more soft and smooth image without blurring.

• 한국융합학회논문지
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• 제11권6호
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• pp.183-189
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• 2020

본 연구는 시청자 권익의 관점에서 중간광고가 시청자 만족도와 흥미도에 어떤 영향을 미치는 가에 관한 실증 연구를 실시하여, 중간광고가 시청자 권리에 미치는 영향에 관한 과학적이고 객관적인 기초 자료를 제공하기 위한 목적으로 실시되었다. 방송 프로그램 중간에 광고가 포함되지 않는 프로그램과 광고가 포함된 프로그램에 대하여 시청자가 가지는 프로그램 흥미도, 만족도 그리고 구매의향 가격의 차이를 알아보기 위해 210명을 대상으로 실험을 실행하였다. 연구결과, 텔레비전 프로그램 중간에 삽입된 광고가 시청자의 프로그램 흥미도, 만족도 그리고 구매의향 가격에 영향을 미칠 것이라는 가설을 지지하지 못하였다. 이러한 연구결과를 근거로 중간광고가 시청자 권익에 미치는 이론적, 실무적 시사점을 논의하였다.

• 만화애니메이션 연구
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• 통권13호
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• pp.211-221
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• 2008

지상파방송사의 애니메이션 편성집중도가 방송사자체의 중장기적 수익모델인 방송사이미지에 어떠한 연관성을 잠재하고 있다면, 또한 그러한 분석결과가 연구성과로 검증된다면, 지상파방송사의 애니메이션 편성의지와 전략 또한 공격적이고 적극적인 방향으로 전환될 수 있을 것이라는 가정이 본 연구의 목적이며 출발점이다. 본 논문의 연구문제는 다음과 같다. 첫째, 기존 지상파방송사의 애니메이션 편성 및 방영비율이 시청자들의 지속적인 시청집중현상과 어떻게 연계되는가? 둘째, 방송사의 애니메이션 편성방영비율의 지속적 강화가 시청자의 방송사 채널 이미지 형성에 어떠한 영향을 미치는가? 셋째, 뉴미디어 플랫폼에 애니메이션 편성 및 방영전략을 강화해야 하는 중장기적 전략의 필요성은 무엇인가? 등이다. 본 연구에서는 1580년대의 지상파 방송사가 편성 방영했던 애니메이션 프로그램의 비율을 기준으로, 현재 방송사의 선호도 및 프로그램 시청집중도와 어떠한 상관관계가 존재할 수 있는지 분석했다. 이는 방송사의 애니메이션 프로그램에 대해 선호유무를 주관적으로 판단할 수 있는 8세부터 14세의 어린이 및 청소년들이 애니메이션을 보기 위해 선택한 채널의 집중적인 시청행위가, 20년 이후 직접적인 경제활동인구로서 주관적인 상품구매의사결정을 할 수 있게 된 20대 후반부터 30대 후반에 이르러 지상파방송사의 채널선택을 할 때(동일하거나 유사한 방송프로그램이 동 시간대에 방영될 때) 본인의 채널선호도와 어떠한 상관관계를 가질 수 있는가에 대해 분석한 것이다. 결국, 이러한 상관관계연구는 새롭게 제시되고 있는 뉴미디어 플랫폼에서 애니메이션 프로그램에 대해 어떠한 편성전략과 기획전략을 진행해야 하는가에 대한 예측변수를 제시할 수 있다. 본 논문의 분석결과에 의하면, 현재 지상파방송사가 지속적인 채널선호도를 중장기적으로 유지하기 위해서라도 직간접적인 애니메이션 제작투자를 통해 애니메이션 프로그램의 편성비율을 최소한으로 유지하는 것 이상으로 편성비율에 대해 전략적으로 접근해야 될 필요성이 있다. 또한, 초고속통신망 회사들, 혹은 다양한 통신업계 기업들도 전략적인 입장에서 중장기적인 애니메이션 제작투자 및 캐릭터개발에 집중해야 될 때이다.

• 문화기술의 융합
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• 제9권2호
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• pp.445-450
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• 2023

본 연구는 Over The Top(OTT) 서비스를 이용하는 시청자들의 OTT 서비스 플랫폼의 애니메이션 작품 선호도와 애니메이션을 선호하는 구성 요인인 선호유형별 특징을 이용하여 시청자들이 애니메이션을 시청할 때 고려하는 요인이 무엇인지 살펴보았다. 이를 위해 남·여 애니메이션 전공 대학생 240명의 설문조사 데이터가 분석에 이용되었으며, IBM SPSS Statistics 27의 빈도분석과 교차분석을 통해 나온 결론은 다음과 같다. 시청자들이 가장 많이 이용하는 OTT 서비스 플랫폼은 넷플릭스이며 애니메이션 작품 선호도는 TV 시리즈물을 가장 많이 선호하고 있는 것으로 조사되었다. 또한, 타 플랫폼에 비해 넷플릭스 OTT 오리지널 애니메이션 작품을 선호한다고 나타났으며, 장편 애니메이션은 디즈니+를 선호하고 있다고 조사되었다. 애니메이션 선호유형별 특징 중 서사적 가치, 심미적 가치, 오락적 가치에서 애니메이션을 시청할 때 고려하는 요인은 각각 기승전결의 구조와 화면연출, 그리고 몰입감을 중요시 한다는 것을 알 수 있었다. 본 연구가 OTT 서비스 플랫폼에 따른 애니메이션 콘텐츠 제작에 유용한 자료로 활용되길기대한다.

• 한국생활과학회지
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• 제8권2호
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• pp.399-417
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• 1999

Viewers have always switched channels and they have selected by turning away from the TV and returning to the set when the content seemed more amusing. Also, people usually watch television with their family members and thus the experience of viewing is embedded uniquely in ongoing processes of family interaction. In other words, people develop patterns and habits through the act of viewing together. As viewing with family members is the most frequent mode of media exposure, the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the dynamic nature of television viewing behavior. With the people meter's second-by-second viewing information, first we analyze who, when, and why viewers change channels. The ensuing reduction of advertising impact due to zapping will be investigated as well. Then the focus will be shifted to the dynamic interaction of coviewing among family members. In order to further explore the in-depth nature of television viewing, actual viewing information should be cross-analyzed with respect to both demographic and psychographic variables. In this study we surveyed individual characteristics such as television watching patterns, program type preference, attitude toward commercials, channel control intensity, and personalities. We have demonstrated that the results of an meticulus analysis of survey data provide valuable insights into the dynamics of television viewing among family members.