• Journal of Family Resource Management and Policy Review
• /
• v.18 no.4
• /
• pp.69-90
• /
• 2014

This study focused on the adjustment of family living culture in relation to women who have immigrated for marriage. Specifically, it sought to determine how Vietnamese immigrant women understand and adapt to the culture of family life in Seoul, Korea. The investigation was conducted from 2 May to 30 May 2014, with 28 Vietnamese immigrant women as participants. Personal, family, social, and cultural factors affecting family life and culture were considered. It was determined that Vietnamese women can easily adapt to life in Korea to provide; the results of the material analysis are described below. First, Vietnamese immigrant women are satisfied with their economic life in Korea. In Vietnam, women have the right to marry Korean men if they want to. Vietnamese women are encouraged to marry want to marry a Korean man. Because they are satisfied with the present marriage. Second, migrant women learn to adapt to South Korean culture and food. However, cultural differences between a woman's husband and mother-in-law can become a source of conflict. Third, children of multicultural families easily accept Vietnamese people, since they are educated to do so through their Vietnamese mothers Vietnamese woman wants to teach their children the Vietnamese food and culture. Fourth, the Vietnamese immigrant women also participate in multicultural family support centers and communities. They want to become productive members of society through employment opportunities in South Korea. Fifth, the cultural and welfare policies of the government should be carried on so that migrant women are able to study cultural adaptation. This case study examined difficulties that Vietnamese immigrant women have in adjusting to life and culture in Korea. The findings could be used as a resource to help Vietnamese women living in Korea.

• International Commerce and Information Review
• /
• v.18 no.4
• /
• pp.221-262
• /
• 2016

This study examines the dispute resolution culture and negotiation strategy in Vietnam. We adopt area studies methodology in order to analyze dispute resolution and negotiation strategy in Vietnam, since the dispute resolution and negotiation strategy are keenly connected with the culture, law, institution, and economic system of the society. Our findings are as follows. First, Vietnamese society has the culture that has the characteristics of maternal society and patrilineal society. Vietnamese women has traditionally participated in the economic activity. Second, Vietnamese people showed loyalty to the nation. Third, Vietnamese society is shown to belong to the culture of collectivism. In addition, we investigate the multi-faced characteristics of Vietnamese dispute resolution culture and negotiation strategy. Our findings are as follows. First, Vietnamese people utilize middlemen in implementing dispute resolution and negotiation. Second, Vietnamese people prefer long-term negotiation style. Third, Vietnamese people is accustomed to face-saving culture. Fourth, Vietnamese people prefer the indirect communication style. Fifth, Vietnamese people prefer written document instead of oral agreement in contract. Sixth, Vietnamese people and firms prefer ADR to formal law.

• The Southeast Asian review
• /
• v.21 no.1
• /
• pp.49-91
• /
• 2011

Since mid of 1990's Vietnamese food had been advanced in Korea, the franchises and branches of the Vietnam food restaurant remarkably has grown in numbers. It was estimated that the number of Vietnamese food franchise was not less than 30's and the market size of food industry would be around 200 million dollars in Korea. While the interests and study on the globalization of Korean food had been recently increasing, the Southeast Asian food, especially Vietnamese food which had significantly taken place as one kind of food service had few academic approaches to research on the current situation and transition on Vietnamese food in Korea. This study is an experimental attempt to inquire for the Vietnamese food culture and the Vietnamese food in Korea. Through the field research at local(Vietnamese) restaurant, the interviews with the local residents and questionnaire survey on the Vietnamese food from Korean customers, the article examined the 'Southeast Asian Phenomena' in Korea by tracing the origins and pathway how Vietnamese food could be established in Korean food market. In addition, it tries to prove that current growth of Vietnamese food in Korea could be extend and explicated as real 'Vietnamese Phenomena'.

• Human Ecology Research
• /
• v.52 no.1
• /
• pp.75-85
• /
• 2014

Family life culture embodies the ways of thinking and behaving among family members in everyday lives. With a noticeable growth of multicultural families since 2000, there has been an inflow of other culture into the existing Korean family life culture. This new phenomenon signals a potential transformation of the family life culture in Korean society. To forecast such changes, we compared the family life culture of Korean-Vietnamese multicultural families (as reported by 104 Korean husbands and their Vietnamese wives) with that of mainstream Korean families (as reported by 108 Korean married men and 92 Korean married women) by comparing family ritual practices and family values. We also sought to identify whether two cultures in Korean-Vietnamese multicultural families harmoniously coexist or clash by examining differences within couples. Results showed that Korean married men and Korean husbands of Vietnamese women were very similar in terms of family ritual practices and family values. Differences emerged between Korean husbands and their Vietnamese wives. Specifically, Korean husbands endorsed more traditional gender role beliefs while their family values were less patriarchal compared to their wives. Results suggest that more flexible gender role beliefs reported by Vietnamese wives may be a source of conflict in Korean-Vietnamese multicultural families. At the same time, it may be a driving force of change in their existing family life culture. It will be worthwhile to pay attention in future research to whether and how patriarchal values and flexible gender role beliefs would continue to coexist or modify each other.

• International Journal of Human Ecology
• /
• v.9 no.1
• /
• pp.29-40
• /
• 2008

This study clarified the classifications of Vietnamese traditional patterns and analyzed the symbolic meanings that reflect the emotional and cultural background of the Vietnamese. The type and symbolism of Vietnamese traditional patterns were analyzed through research on the history of Vietnamese costumes, the history of Vietnamese arts, the history of Vietnamese traditional culture, and a Vietnamese museum survey. The results of this study were as follows: 1. Animal patterns are diverse and include dragons, unicorns, tortoises, phoenixes, cranes, lions, bats, tigers, and buffalo patterns. 2. Dragon patterns are the most utilized pattern for practical purposes. They are often used in royal costumes, Vietnamese traditional dresses, mandarin boots, bamboo fans, silk, satin, ceramics, and other detailed decorations. 3. The patterns symbolized fortune that meant good luck and longevity so people can live long and happy. Then the symbolic meanings of patterns were followed by prosperity, nobleness, apotropism, prolificacy, and wealth. 4. Since the most of animal patterns have symbolic meanings of fortune and longevity, animal patterns can be utilized as the source of traditional patterns of design inspiration for the development of Vietnamese modern patterns and the application on Vietnamese fashion products.

• Journal of the Korean Society of Food Culture
• /
• v.26 no.3
• /
• pp.199-210
• /
• 2011

In this study, we compared the differences and similarities between the Korean food culture and the Vietnamese food culture by surveying food resources and researching the process of Korean food being accepted into Vietnam. We suggest countermeasures for advancing Korean food into Vietnam. We conducted in-depth interviews regarding Korean food with Vietnamese food specialists who ate Korean food. As a result, Vietnamese foodies eagerly recognized that the most representative thing about Korean food was the special properties of its various and affluent side dishes. They were also aware of kimchi, made of various vegetables and condiments, as an excellent side dish compared to the Vietnamese who's staple is boiled rice. Furthermore, the flavor of Korean food was preferred by the Vietnamese who were familiar with foods such as Neue-ok-mom or fermented seafood. It was thought that the new food could be eaten with many vegetables. The specialists replied that the most typical functional property of Korean food was health. The acceptance process of Korean food into Vietnam was based on the acculturation theory. That made the Vietnamese easily experienced strange culture in the case of propagation by whom have already experienced, through the selective filter steps by various images of Korea, and made them accept the Korean food through temporary choose and acceptance step such as recommendations by friends. Globalization strategies for Korean food proposed by the Vietnamese foodies were public relations marketing in voluntary contact environments, distinguishing traditional Korean foods through research and development, and globalization by diversifying the Korean restaurant concept.

• Journal of the Korean Society of Food Culture
• /
• v.32 no.6
• /
• pp.476-486
• /
• 2017

This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having "a good reputation" and a high possibility for "globalization" were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in "because it is 'colorful', 'prepared sincerely', 'plated neatly', 'fresh' and 'comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.

• Journal of Family Resource Management and Policy Review
• /
• v.14 no.3
• /
• pp.109-122
• /
• 2010

The present study aims to investigate cultural similarities and differences that influence interracial couples (between Korean men and Vietnamese women) when adapting to Korean family culture in terms of interculturalism. The interviewees consisted of three generations. This study used in-depth interviews. Data was collected from January to August 2008. 15 families (45 people) were used for analysis. Results were as follows: (1) the patriarchal culture of the two nations had a positive influence on the adaptation of members during family interactions(2) the culture of filial piety is a value system that both nations believe is important. However, different rituals had a negative influence on the practice of filial piety (3) the community-oriented culture is regarded as important in the two nations. However, Vietnamese wives cannot lead a free community life because Koreans see them in negative terms (4) the Vietnamese traditional wedding custom called "NopJjeOh" had a negative influence on the adaptation to the Korean family culture (5) the preference for sons in Vietnam is not as high as in Korea. This difference had a negative influence on adaptation (6) clear differences between the daily lives of the two nations had a negative influence on adaptation to Korean family culture. In conclusion, Korea and Vietnam have many similarities in culture, which enable Vietnamese wives to adapt to Korean culture more easily than other foreign wives. If various programs are developed to promote the mutual understanding between both cultures based on these research findings, it would further contribute toward social integration in Korea.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.9
• /
• pp.339-350
• /
• 2022

The purpose of the study is to determine how organizational culture affects employees' organizational commitment in Vietnamese clothing enterprises. Quantitative research through a questionnaire survey was applied in this research. A Survey of employees of Vietnamese garment companies in Hanoi was conducted from May 2021 to August 2021. The questionnaire was built from reference to previous studies and transferred to Google form. 315 returned questionnaires were usable. The statistical software SPSS 20.0 was used to test the reliability of the scale (Cronbach alpha), exploratory factor analysis (EFA), and regression analysis. The Organizational culture is constructed by 8 components including Organizational Communication, Training and development, Reward and Recognition, Teamwork orientation, Decision-making, Innovation and risk-taking, Direction and future planning, and Leader behavior. Organizational commitment is constructed by 3 components such as affective commitment, continuance commitment and normative commitment. Findings show that organizational culture has a strong impact on organizational commitment in Vietnamese garment companies. Research provides recommendations on developing a good organizational culture through forming suitable leadership, effective organizational communication, training and development, reward and recognition, and a clear direction and future planning to enhance employee commitment to the organization and increase the garment company's performance in the future.

• SUVANNABHUMI
• /
• v.15 no.1
• /
• pp.129-148
• /
• 2023

Using sociohistorical approaches, the paper shows that before the 15th century, myths of Hùng Kings, considered to be the descendants of the Dragon race and ancestors of the Vietnamese people, may have existed locally. Vietnamese rulers and people strongly supported the integration of these myths into indigenous culture to form a new belief: the worship of Hùng Kings. By way of discovering the transformation process from the founding myths to the modern national beliefs of the Vietnamese, this paper attempts to demonstrate that both myths and worship of Hùng Kings were politically created and encouraged. The article also focuses on the reasons why these myths and worship reached a broad public as these were integrated into Vietnamese culture.