• Title/Summary/Keyword: video reality

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Features and Tendencies of the Digital Marketing Use in the Activation of the International Business Activity

  • Zhygalkevych, Zhanna;Zalizniuk, Viktoriia;Smerichevskyi, Serhii;Zabashtanska, Tetiana;Zatsarynin, Serhii;Tulchynskiy, Rostislav
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.77-84
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    • 2022
  • The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

An image-based deep learning network technique for structural health monitoring

  • Lee, Dong-Han;Koh, Bong-Hwan
    • Smart Structures and Systems
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    • v.28 no.6
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    • pp.799-810
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    • 2021
  • When monitoring the structural integrity of a bridge using data collected through accelerometers, identifying the profile of the load exerted on the bridge from the vehicles passing over it becomes a crucial task. In this study, the speed and location of vehicles on the deck of a bridge is reconfigured using real-time video to implicitly associate the load applied to the bridge with the response from the bridge sensors to develop an image-based deep learning network model. Instead of directly measuring the load that a moving vehicle exerts on the bridge, the intention in the proposed method is to replace the correlation between the movement of vehicles from CCTV images and the corresponding response by the bridge with a neural network model. Given the framework of an input-output-based system identification, CCTV images secured from the bridge and the acceleration measurements from a cantilevered beam are combined during the process of training the neural network model. Since in reality, structural damage cannot be induced in a bridge, the focus of the study is on identifying local changes in parameters by adding mass to a cantilevered beam in the laboratory. The study successfully identified the change in the material parameters in the beam by using the deep-learning neural network model. Also, the method correctly predicted the acceleration response of the beam. The proposed approach can be extended to the structural health monitoring of actual bridges, and its sensitivity to damage can also be improved through optimization of the network training.

From Technology to Content: Research on the Development of VR Flow Experience

  • Sang, YuanZi;Kim, KiHong;Pan, Yang
    • International journal of advanced smart convergence
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    • v.11 no.3
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    • pp.93-101
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    • 2022
  • Immersion is a features of VR technology, and the most important condition for evaluating VR experience. With the improvement of VR technology, including the presentation accuracy of VR content, the degree of interaction is diversified, the user's immersion in VR equipment should not only be improved technically, but researched from the user's perception level. The paper defines two important factors, immersion and presence, in a participant's experience with a VR device. Although the current technology can already simulate the real environment information visually and audibly, the content of the VR environment is not enough for us to achieve a completely real experience. Based on the Flow theory of Csikszentmihalyi and the sensory immersion achieved by current technology, this paper proposes the key factors of how to achieve conscious immersion for users in VR media. We prove that immersion is an indicator of the true degree of sensory simulation of VR equipment and is the basis for the realization of flow experience. What really makes the participant feel a perfect experience is the content provided by the VR environment and gave participants a sense of presence, it is not limited to video or games. On the premise of the Multi-Sensory, Immersion, Interactivity and Imagination experience achieved by using virtual reality technology, combined with the content creation of flow theory, the interactive immersion achieved by users is an important method to realize the awareness immersion of VR equipment.

Metaverse and Media Richness: The Effect of UI Design on User Experience (메타버스와 미디어 풍요성: UI 디자인이 사용자 경험에 미치는 영향)

  • Song, Stephen W.;Hwang, Dongwook;Chung, Donghun
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.83-98
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    • 2022
  • The current study investigated the effect of user interface design on metaverse user's objective task performance, perceived usefulness, presence, and enjoyment. Using a 2 × 2 within-subject repeated measure experimental design, we found that users perceived the interface to be significantly more useful when additional visual cues existed and performed better for the given task. Additionally, a repeated-measure mediation analysis revealed that the effect of richer information in the interface on users' enjoyment as a function of need satisfaction was mediated by perceived usefulness. Theoretical and practical implication are derived from the result of the current study.

The Effect of Experiential Value of AR Fashion Platform on Platform Preference (증강현실 패션플랫폼에 대한 경험적 가치가 플랫폼 선호도에 미치는 영향)

  • Ha Kyung Lee;Hee Jin Hur
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.6
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    • pp.987-1003
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    • 2022
  • This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participants respond to the questions after watching the video clip, using an AR fashion platform. A total of 252 data is analyzed using SPSS 26.0 for descriptive statistics and reliability analysis and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. The results show visual appeals, entertainment, and efficiency influence platform preference, mediated by intrinsic enjoyment. Entertainment also influences platform preference, mediated by escapism. The moderating effect of the AR service pre-experience is also explored. For the group with the AR service experience, entertainment and efficiency has a positive effect on intrinsic enjoyment, leading to AR platform preference. For the group without an AR service experience, only entertainment influences the AR platform preference, mediated by intrinsic enjoyment; however, there are no factors which increase escapism. The findings of this study contribute to find the marketing directions for the AR service users, by offering appropriate experiential values based on their prior AR experience.

Decoder Adaptive Tile Clustering Algorithm for Viewport-Dependent Virtual Reality Video Decoding System (시점 기반 가상 현실 영상 복호화 시스템을 위한 복호기 적응적 타일 클러스터링 알고리즘)

  • Park, Jun-Ho;Jeong, Jong-Beom;Jeong, Se-Hoon;Ryu, Eun-Seok
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • fall
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    • pp.197-200
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    • 2021
  • 몰입형 고품질 가상 현실 영상 스트리밍을 위한 360도 영상 부호화 및 전송 기술 중 하나로 사용자 시점 기반 타일 스트리밍 기법이 활발히 연구되고 있다. 360도 영상은 용량이 크기 때문에 개별 타일 기반 스트리밍 방법을 사용해 사용자 시점만 보내는 것이 효율적이다. 본 논문은 시점 기반 가상 현실 영상 복호화 시스템을 위한 복호기 적응적 타일 클러스터링 알고리즘을 제안한다. 제안하는 방법은 클라이언트의 복호기가 최대로 복호화 가능한 해상도를 탐색한 후, 사용자 시점 데이터와 복호기 적응적 타일 클러스터링 알고리즘을 이용해 클러스터화할 복수 개의 사용자 시점 타일들의 목록을 생성한 후, 타일 병합기를 이용해 타일들을 병합하여 클러스터 비트스트림을 생성한다. 이후 클라이언트는 병합된 클러스터 비트스트림들을 복호화한 후 사용자 시점을 생성한다. 제안하는 방법을 이용하면 클라이언트의 복호기 환경에 제약받지 않는 복호화가 가능하며, 제안하는 방법 중 하나인 4K_clustering 방법의 경우 8%의 복호화 속도 개선 효과를 얻을 수 있어 몰입형 고품질 가상 현실 영상을 위한 실시간 타일 스트리밍이 가능하다.

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Implementing 360-degree VR Video Streaming System Prototype for Large-scale Immersive Displays (대형 가상현실 공연장을 위한 360 도 비디오 스트리밍 시스템 프로토타입 구현)

  • Ryu, Yeongil;Choi, YiHyun;Ryu, Eun-Seok
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2022.06a
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    • pp.1241-1244
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    • 2022
  • 최근 K-Pop 을 위시한 예술공연 콘텐츠에 몰입형 미디어를 접목한 온택트 (Ontact) 미디어 스트리밍 서비스가 주목받고 있는 가운데, 본 논문은 일반적으로 사용되는 2D 디스플레이 또는 HMD (Head-Mounted Display) 기반 VR (Virtual Reality, VR) 서비스에서 탈피하여, 대형 가상현실 공연장을 위한 360 도 VR 비디오 스트리밍 시스템을 제안한다. 제안된 시스템은 Phase 1, 2, 3 의 연구개발 단계를 밟아 6DoF (Degrees of Freedom) 시점 자유도를 지원하는 360 도 VR 비디오 스트리밍 시스템을 개발하는 것을 최종목표로 하고 있으며, 현재는 Phase 1: 대형 가상현실 공연장을 위한 3DoF 360 도 VR 비디오 스트리밍 시스템 프로토타입의 개발까지 완료되었다. 구현된 스트리밍 시스템 프로토타입은 서브픽처 기반 Viewport-dependent 스트리밍 기술이 적용되어 있으며, 기존 방식과 비교하였을 때 약 80%의 비트율 감소, 약 543%의 영상 디코딩 속도 향상을 확인하였다. 또한, 단순 구현 및 성능평가에서 그치지 않고, 실제 미국 UCSB 에 위치한 대형 가상현실 공연장 AlloSphere 에서의 시범방송을 수행하여, 향후 Phase 2, 3 연구단계를 위한 연구적 기반을 마련하였다.

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Developing a Sensory Ride Film 'Dragon Dungeon Racing' (효율적인 입체 라이드 콘텐츠 제작을 위한 연구)

  • Chae, Eel-Jin;Choi, Chul-Young;Choi, Kyu-Don;Kim, Ki-Hong
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.178-185
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    • 2011
  • The recent development of 3D and its application contents have made it possible for people to experience more various 3D contents such as 3D/4D, VR, 3D ride film, I-max, sensory 3D games at theme parks, large-scale exhibitions, 4D cinemas and Video ride. Among them, Video ride, a motion-based genre, especially is getting more popularity, where viewers are immersed in and get indirect experiences in virtual reality. In this study, the production process of the genre of sensory 3D image getting attention recently and ride film are introduced. In the material selection of 3D images, the space and the setting up which is suitable to the fierce movement of rides are studied and some examples of the realization of creative direction ideas and effective technologies using the functions of Stereo Camera which has been first applied to MAYA 2009 are also illustrated. When experts in this 3D image production create more interesting stories with the cultural diversity and introduce enhanced 3D production techniques for excellent contents, domestic relevant companies will be sufficiently able to compete with their foreign counterparts and further establish their successfully unique and strong domains in the image contents sector.

The Directions and Tasks for the Creation of Exhibition Contents Based on Oral Records: Focused on 'A Research Project of Producing Oral History Video Clips Displayed at the Exhibition of IMF Situations' of National Museum of Korean Contemporary History (구술 기록에 기반한 박물관 전시콘텐츠 생성의 방향과 과제 - 대한민국역사박물관의 '전시 맞춤형 구술영상 제작 연구'를 중심으로 -)

  • Cho, Sungsil
    • Korean Association of Arts Management
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    • no.56
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    • pp.305-327
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    • 2020
  • This study started with the question of whether the museum oral history recording projects, which have been increasing steadily in recent years, are being used in various forms, especially in exhibitions. This paper is emphasized on the need for the oral history-related projects to lead to various museum activities including exhibitions and educations and so on. As a practical example of this, to explore the future directions and tasks for oral history projects in museums 'A Research Project of Producing Oral History Video Clips for the Exhibition of IMF Financial Crisis Situations' of National Museum of Korean Contemporary History is analyzed. This research argues that oral history functions as an exhibition representation device that more actively reveal the reality of a specific historical event. Therefore, this study suggests that the museum can be developed as a venue for various discourses in which citizens participate actively using oral history.

The post-epic characteristics in Jan Lauwers' theatre -, and - (얀 라우어스(Jan Lauwers) 공연의 탈서사적 특징들 -<이사벨라의 방(Isabella's Room)>, <랍스터 가게(The Lobster Shop)>, <사슴의 집(Deer House)>을 중심으로-)

  • Nam, Jisoo
    • Journal of Korean Theatre Studies Association
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    • no.48
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    • pp.447-484
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    • 2012
  • This study aims to analyze the characteristics of post-epic theatre in the Belgian theatre director Jan Lauwers' trilogy titled in "Happy Face/Sad Face": (2004), (2006) and (2008). I regard that it played a very important junction for him to create his own theatrical style compared to earlier years. From this period, Lauwers has tried to create his original plays in order to concentrate the story of our era and has showed to combine a variety of media such as dance, installation, video, singing etc. In this context, I would like to study his own theatricality from the three perspectives of dramaturgy, directing and acting largely based on Hans-Thies Lehmann's theory of post-epic theatre, who pointed out the significance of Lauwer's theatrical leading role very early. First, from the dramaturgical point of view, we need to pay attention to the theme of translunary death; where the living and the dead coexist on the stage. In fact, death is the theme that Lauwers has been struggling to research for quite long time. In his trilogy, the dead never exits the stage. The dead, who is not a representative tragic character, even meddles the things among or with the living and provide comments to people. As a consequence, it happens to reduce a dramaturgical strong tension, leads depreciation of suspense and produces humanism in a way. This approach helps to create his unique comical theatrical atmosphere even though he deals with the contemporary tragic issues such as war, horror and death. Second, from the directing point of view, it is worth to take a look at the polyphonic strategy in terms to applying various media. Among all the things, the arts of dancing and singing in chorus are actively applied in Lauwer's trilogy. The dance is used in individual and microscopic way, on the other hand, singing shows collective and is a macroscopic quality. The dance is the representing media to show Lauwer's simultaneous microscopic mise-en-scene. While main plot takes place around the center-stage, actors perform a dance around the off-centered stage. Instead of exiting from the stage during the performance, the actors would continue dance -sometimes more like movements- around the off-centered stage. This not only describes the narrative, but also shows how each character is engaged to the main plot or incident, and how they look into it as a character. Its simultaneous microscopic mise-en-scene intends to function such as: showing a variety moments of lives, amplifying some moments or incidents, revealing character's emotion, creating illusionary theatrical atmosphere and so on. Meanwhile, singing simple lyrics and tunes are an example of the media to stimulate the audiences' catharsis. As the simple melody lingers in the audiences' mind, it ends up delivering a theatrical message or theme after the performance. This message would be transferred from the singing in chorus functions as a sort of leitmotive in order to make an impression to the audience. This not only richens their emotion but also creates an illusionary effect. Third, from the acting perspective, I'd like to point out the "detachment" aesthetic which Lehmann has pointed out. The actors never go deep into the drama by consistently doing recognize a theatrical illusion. The audience happens to pay attention to their presence through the actor's deliberate gesture, business, movement, rhythm, language, dance etc. The actors are against forming closed action by speaking in various languages or by revealing deliberately stage directions or acts, and by creating expressive mise-en-scene with multiple media. As a consequent, the stage can be transformed to not a metaphoric but a metonymic place. These actions are the ultimate intention for a direct effect to the audience. So to speak, Lauwers uses the anti-illusionary theatrical method: the scenes of fantastic death, interruption of singing and dance, speaking many kinds of languages, acting in detachment-status and so on. These strategies function to make cracks in spectators' desire who has a desire to construct a linear narrative. I'd like to say that it is the numerous potentiality to let the reality penetrate though and collide the reality with a fiction. By doing so, it induces for spectators to see the reality in the fiction. As Lehmann says, "when theatre presents itself as a sketch and not as a finished painting, the spectators are given the chance to feel their own presence, to reflect on it, and to contribute to the unfinished character themselves". In this sense the spectators can perform an objective criticism on our society and world in Lauwer's theatre because there are a number of gaps and cracks in his theatrical illusion where reality can penetrate. This is also the point that we can find out the artists' responsibility in this era of our being.