• Title/Summary/Keyword: vanity

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Vanity type and Attitude toward Fashion Luxury Products of Female College Students - Focused in Ulsan, Pusan, and Kimhae - (여자 대학생의 허영유형에 따른 패션명품에 대한 태도 - 울산, 부산 및 김해 지역을 중심으로 -)

  • Seo, Jeong-Hee
    • Korean Journal of Human Ecology
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    • v.17 no.1
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    • pp.81-93
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    • 2008
  • Female college consumers are orientated toward vanity and fashion luxury products in consumer society. The purpose of this paper was to investigate the relationship of vanity type and attitude toward fashion luxury products. The data were collected from 517 female college students in Ulsan, Pusan, and Kimhai. For data analysis, descriptive statistics, factor analysis, cluster analysis, and MCA were used. Results of cluster analysis identified the vanity type of the female college students into non-vanity group, positive viewer, and vanity group. Above two third of the total sample were the vanity group and the positive viewer. The non-vanity group, was comprised the smallest proportion of female college students. Attitude toward fashion luxury products was classified into four factors; involvement for fashion luxury, superiority of the fashion luxury, hedonic and conspicious consumption, and negative response. The attitude toward fashion luxury products was significantly different across the 3 vanity type. The results of this study provide insights into female college consumers' increasing demands toward fashion luxury brands. Consumer education should be implemented for the vanity group, and personal financial management education program is needed in liberal arts curriculum.

Vanity, Self-Consciousness and Brand Consciousness (허영심, 자기의식과 브랜드 의식에 관한 연구)

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.14 no.5
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    • pp.93-101
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    • 2010
  • The purposes of this study were to examine the relationship among vanity, selfconsciousness, and brand consciousness. The subjects used for this study were three hundred and eighty-four female college students who live at Seoul and its suburb. For data analysis, descriptive statistics, Cronbach's alpha, Pearson's correlations, and t-test were used. All instruments which were used for this study showed over 0.85 for Cronbach's alpha values. As the results, first, there were significant correlation relationships among vanity, self-consciousness, and brand consciousness in female college students. Second, there were significant differences between high self-consciousness group and low selfconsciousness group on vanity and two vanity variables such as physical view vanity and physical concern vanity. High self-consciousness group had higher scores on total vanity as expected. Also high self-consciousness group had higher scores on physical view vanity and physical concern vanity than low self-consciousness group. Finally, there were significant differences between high self-consciousness group and low self- consciousness group on brand consciousness. That is, compared to low self-c onsciousness group, high self-consciousness group showed higher brand consciousness significantly. Based on these results of this study, fashion brand management marketing strategies such as consumer-brand relationship marketing would be provided to fashion marketers or fashion retailers.

Difference Age and Price Attitude toward Apparel Products according to College Students' Vanity Typology (대학생의 허영심 유형에 따른 차이연령과 의복 가격태도)

  • Park, Eun-Hee;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.17 no.2
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    • pp.203-215
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    • 2015
  • This study classifies vanity into groups, analyzes age differences and categorizes price attitudes toward apparel products. Questionnaires were administered to 461 college students living in Daegu City and Kyungbok province. Data were collected using frequency, factor analysis, cluster analysis, correlation analysis, regression analysis, ANOVA, Duncan-test, and t-test. The findings were as follows. College student vanity was classified into three groups of appearance/ achievement pride, low vanity, and appearance/achievement concern. Vanity showed a significant correlation with sub-variables of age difference and price attitude towards apparel products. Appearance pride and achievement concern (sub-variables of vanity) had a significant effect on the conspicuous of price attitude toward apparel products. Appearance pride and Appearance concern (sub-variables of vanity) had a significant effect on information of price attitude toward apparel products. Gender of college students showed a distinction insub-variables of vanity factors such as appearance concern and price attitude toward apparel products such as information, quality, and using coupons. Male students were distinct in look and health as well as age differences by group; female students were distinct in age perception differences (a sub-variable of age difference). Both male and female students showed differences in conspicuousness (a sub-variable of price attitude) toward apparel products by group.

Vanity and Body Shaping Management of Middle School, High School, and College Female Students in Ulsan City

  • Seo, Jeong-Hee
    • Journal of Community Nutrition
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    • v.8 no.3
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    • pp.134-141
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    • 2006
  • The purpose of this study was to examine and understand the level of vanity and body shaping management and the relationships among related variables. The data were collected from about 140 middle school girls, 186 high school girls, and 194 college female students in Ulsan City using a self-administered questionnaire. The questionnaire included questions such as general characteristics of the subjects, vanity, and body shaping management. There were statistically significant differences in the 4 vanity sub-scales except physical concern and the body shaping management among the school groups(middle school, high school, college) and socio-economic status groups(low, middle, high). Socio-economic status, physical concern and view, and age were affected significantly on the body shaping management. Moderate vanity and body shaping management can prevent obesity and motivate personal development. A nutrition education program for excessive groups in the vanity and body shaping management needs to be developed.

A Study on the Vanity Scale -Correlation with Materialism and Fashion Orientation- (Vanity Scale에 대한 연구 -물질주의와 패션성향과의 상관성-)

  • Jeon Kyung-Sook;Park Hye-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.6 s.154
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    • pp.939-947
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    • 2006
  • The purpose of this study was to identify the relationships between vanity and materialism and fashion orientation. This study identified underlying factors of vanity and then grouped respondents into clusters based on the low factors of vanity. This study also examined their materialism and fashion orientation according to clusters. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 313 questionnaires were used in the statistical analysis. In analyzing data, factor analysis, cluster analysis, t test, correlation, and one-way ANOVA were conducted. Regarding vanity, low factors, 1) a concern id. physical appearance, 2) a positive view of physical appearance, 3) a concern for achievement, and 4) a positive view of achievement, were identified. Correlation analysis showed all four factors of vanity were significantly related with underlying dimension! of materialism and fashion orientation. Based on the factor scores, three clusters were identified. There were also significant differences in the dimensions of materialism and fashion orientation according to the clusters.

Effects of Vanity Scale on Appearance Management Behavior and Fashion Orientation - Focused on their Age from Twenties to Fifties of Male Consumers - (허영심이 외모관리 행동과 패션성향에 미치는 영향 - 20~50대 남성 소비자를 중심으로 -)

  • Lim, Kyung-Bock
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.27-40
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    • 2017
  • In the past, generally only woman have interest in appearance management, but nowadays man also have interest in beauty and appearance. The purpose of this study is to examine the effect of vanity scale on the appearance management behavior and fashion orientation in male consumers. The data was collected from men in their age of 20-59, who lived in Seoul and Gyeonggi-do. A total of 300 responses were analyzed. Factor analysis, frequency analysis, ANOVA and regression were used for analysis. The results of this study are as follows. First, vanity scale divided into four factors 1) a concern for physical appearance 2) a positive view of physical appearance 3) a concern for achievement and 4) a positive view of achievement. Generally concern factors are higher than positive views, and physical appearance factors are higher than achievement factors. Second, four lower vanity scale factors are related with each other. Third, various vanity scale influenced to appearance management behavior and fashion orientation. Especially positive view of achievement have more influencing power to appearance management behavior and fashion orientation. Among various demographic variables, income have more influencing power to the vanity scale.

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A study on the clothing conformity behavior of female consumers - focused on the vanity and clothing consumption value - (성소비자의 의복 동조행동에 대한 연구 - 허영심, 의복소비가치를 중심으로 -)

  • Lim, Kyung-Bock
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.137-150
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    • 2018
  • The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

Vanity Furniture as A New Type of Furniture in Modern Era - Focused on Patented Art Deco Vanity Furniture in the Cooper-Hewitt National Design Museum -

  • Kim, Seong-Ah
    • Journal of the Korea Furniture Society
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    • v.20 no.6
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    • pp.590-598
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    • 2009
  • The study of Lurelle Van Arsdale Guild (1898-1986)'s vanity table and stool in the Cooper-Hewitt National Design Museum is essential to understand how the stylistic change was made on industrial design in the 1930s caused by economic necessity. The vanity furniture expresses in such relatively inexpensive image transformations that would attract new customers in the Depression. The objects are donated from a collector and became one of CHM's collections in 1997. In curatorial file, other than the designer's and manufacturer's names there is nothing specified for these objects. Therefore, this study is aimed for researching the exact date for these valuable objects for understanding American Art Deco furniture in the 1930s. Moreover, studying social aspect of these objects gives clear vision for the background. Especially, the History of American Standard (Rodengen, 1999) gives great over view to the history of the manufacturer, C. F. Church Company. The record in Fortune of 1934 suggests the designer, Lurelle Guild's position among other industrial designers at that time. And Profoundly, the objects were assigned design patents. Therefore, the vanity furniture set in the CHM was a significant symbol of early modernism rising from functional areas after the Depression.

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Determinants of Decision-Making Confidence of Clothing - Consumer Susceptibility to Interpersonal Influence, Vanity, and Clothing Product Knowledge - (의복 의사 결정 자신감의 결정변수 - 소비자 동조성, Vanity, 의복 지식 -)

  • Jeon, Kyung-Sook;Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.18 no.3
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    • pp.476-487
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    • 2010
  • The purpose of this study was to identify the determinants of decision-making confidence of clothing. As determinants, this study examined consumer susceptibility to interpersonal influence, vanity, and clothing knowledge. Data were collected through surveying university students in Seoul metropolitan area using convenience sampling method. Out of 324 distributed, 300 useful questionnaires were returned. The results showed that identical conformity among consumer susceptibility to interpersonal influence factors significantly influences, both directly and indirectly, decision making confidence through vanity. Although normative conformity does not influence decision-making confidence directly, it does significantly influence decision-making confidence indirectly through influencing vanity and clothing knowledge. The results suggest clothing is a manifestation tool for managing public self, which finally leads to increased clothing knowledge and decision-making confidence of clothing. These findings may be used by marketers in developing strategies for product development and promotion.

The Effects of Vanity and Marital Satisfaction on Clothing Behavior (주부들의 허영심 및 결혼만족도가 의복행동에 미치는 영향)

  • Chung, Mi-Sil
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.3
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    • pp.347-358
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    • 2011
  • This study investigates the effects of vanity and marital satisfaction on four aspects of clothing behavior. The data were collected from 258 housewives in Suwon and Seoul, and analyzed using factor analysis, cluster analysis, one-way ANOVA, t-test, multiple regression analysis, and a reliability test. The results of this study were as follows. 1) Three factors of vanity were identified (concern for physical appearance, concern for achievement, and positive view of physical appearance/achievement). Based on these three factors, the respondents were classified into three clusters. 2) Three factors of marital satisfaction were identified (relationship with husband, satisfactory life, and unsatisfactory life). Based on these three factors, the respondents were classified into two clusters. 3) There were significant differences in four aspects of clothing behavior according to the vanity clusters. 4) There was only significant difference in the sex appeal of clothing according to the marital satisfaction clusters. In conclusion, vanity was an important variable to influence fashion, exhibitionism, body improvement, and sex appeal of clothing behavior. The marital satisfaction significantly affected exhibitionism and body improvement for clothing behavior.