• 융합경영연구
• /
• 제3권3호
• /
• pp.24-33
• /
• 2015

This study attempted to identify the effects that would be brought about by the value inclination of agricultural and livestock products producers upon the intention to produce environment -friendly products. In this study, We analyzed the data used in Yang et al.(2014) with producers of agricultural and livestock products in Incheon-si and Gyeonggi-do. Total of 149 valid questionnaires were corrected and value inclination as divided into individualism orientation and collectivism orientation, it has been tried to identify whether the intention to produce environment-friendly products would vary with producer's orientation or not. According to the analysis result, individualism, collectivism perceived public certification and shard value were positive effect on production intention of environment-friendly product. This can be said to have been an attempt to establish a more effective and specific strategy through identifying the characteristics of producers that must be considered first of all in the process of establishing policies.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
• /
• pp.58.2-58
• /
• 2001

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2003년도 봄 학술발표대회논문집
• /
• pp.194-195
• /
• 2003

• 식품과학과 산업
• /
• 제42권1호
• /
• pp.3-11
• /
• 2009

• 경영과정보연구
• /
• 제23권
• /
• pp.25-40
• /
• 2007

In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

• 한국컴퓨터정보학회논문지
• /
• 제17권4호
• /
• pp.155-161
• /
• 2012

본 연구의 목적은 제조기업이 자원기반관점의 생산전략을 추구하면서 경쟁력의 원천이 되는 핵심역량을 육성하고, 가치혁신전략의 일환으로서 혁신 제품개발 및 사업 모델 혁신을 추진하여 경영을 다각화할 때, 기업성과에 미치는 구조적 영향 관계를 분석하고, 또한 핵심역량의 육성이 가치혁신전략의 수행에 어떤 영향을 미칠 것인지를 검증하는 데 있다. 결과적으로 본 연구를 통하여 제조기업에 대한 핵심역량과 가치혁신전략 그리고 기업성과 간에 논리적, 개념적으로 타당한 구조적 관계가 있음이 확인되었다. 또한 기업이 궁극적인 목적인 기업성과를 극대화하기 위해서는 미래 경쟁력의 원천이 될 핵심역량을 전략적으로 육성하고, 가치혁신전략을 기반으로 경영을 다각화해야 함을 알 수 있다.

• 한국과학예술포럼
• /
• 제19권
• /
• pp.581-592
• /
• 2015

최근 공익마케팅활동에 대한 관심과 중요성에 대한 인식이 확산됨에 따라 국내 일부 컨벤션센터와 지역 컨벤션뷰로에서 사회공헌활동을 추진하고 있으나, 공익마케팅활동에 관한 연구들은 대부분 소비자의 시각에 치중되어 컨벤션센터나 지역 컨벤션뷰로 등 컨벤션 조직원의 관점에서 공익마케팅활동 중요성인식이 어떤지 반영되어 있지 않은 실정이다. 따라서 본 연구에서는 컨벤션과 관련된 공공조직의 종사자들을 대상으로 컨벤션조직의 공익마케팅활동의 중요성 인식을 파악하며, 컨벤션조직의 공익마케팅활동을 실시할 때 컨벤션개최지의 긍정적 또는 부정적 효과에 영향을 미치는지 살펴보고, 개최지 긍정적 효과와 부정적 효과가 개최지 브랜드가치에 어떠한 영향을 미치는지에 대한 분석하고자 한다.

• 대한교통학회지
• /
• 제11권1호
• /
• pp.87-103
• /
• 1993

The subject this paper is the signal control strategy under oversaturated conditions. The nature of traffic control for oversaturation is essentially different from the standard control modes. While under non-saturated situation traffic control is needed for the sake of safety and efficiency, the throughput is essential under oversaturated conditions. Therefore berth objective and strategies differ. For an oversaturated stream the cycle time and the signal offset are thought to be of rather secondary importance. For this case the green split may well be the most important control variable to serve the excessive demand. Up to now, however, most efforts have concentrated on the strategy with the concept which lies just on the extension of Webster's. "Green-split Coordination Strategy for Over-Saturated Networks", presents newly contrived three types of strategies named Forward-coordination, Backward-coordination and Network-coordination respectively and describes the algorithms with the evaluations. The forward coordination strategy treats the forward wave of flow between two signals. The aim is to prevent the outbreak of queue due to the accumulation of temporary excess of demand in near-saturation or saturation flow. The backward coordination strategy treats the backward rave of flow between two signals. The goal is to prevent the waste of green time caused by the exit block at the upstream signal. for this purpose a feedback regulation is provided of the upstream green-split so that the inflow-outflow balance is kept zero. The resultant surplus of green time is alloted to other signal stages. Also here the examination is made of the appropriate value of the feedback control parameter. The network coordination strategy is operated to maximize the network throughput in a specific direction applying a bang-bang control at the bottleneck intersection. This is a type of intervenient control for policy reasons. For this strategy the green-split coordinations, particuarly the backward coordination, are essential as the tactical elements. In order to evaluate the preposed strategies those are compared with the latest existing strategy called saturation-degree-ratio control by the simulation experiments in an assumed 4$\times$4 grid network. The results are satisfactory showing a 10-15% reduction in delays and a 15% increase in network capacity.

• 정보학연구
• /
• 제4권1호
• /
• pp.39-54
• /
• 2001

본 논문에서는 웹브라우저를 이용하여 로봇을 원격 제어한다. 4대의 독립된 PC를 사용하여 각각의 기능을 분리하고 상호 연동하는 구조로 PC를 연결하였다. 조작자가 시간과 장소에 제약받지 않고 웹 브라우저를 이용하여 제어값을 입력하면 제어값은 웹 서버를 거쳐 데이터베이스에 저장된다. 로봇과 연결된 PC는 데이터베이스에서 1ms 간격으로 제어값을 입력받아 제어값의 변화가 있을 경우만 제어값의 변화량으로 로봇이 동작한다. 스텝모터를 이용하여 간단한 로봇을 제작하고 이를 웹 브라우저를 이용하여 실제 동작시킨다. 조작자가 원하는 제어값이 최종 수신단의 로봇에 제대로 전달되어 동작하는지 확인하고 웹브라우저를 이용한 로봇제어의 가능성을 확인하였다.

• 시스템엔지니어링학술지
• /
• 제9권1호
• /
• pp.65-84
• /
• 2013

This paper introduces a systems engineering approach to reliability centered maintenance to address some of the weaknesses. Reliability centered maintenance is a systematic, disciplined process that produces an efficient equipment management strategy to reduce the probability of failure [1]. The study identifies the need for RCM, requirements analysis, design for RCM implementation. Value modeling is used to evaluate the value measures of RCM. The system boundary for the study has been selected as containment spray pump and its motor drive. Failure Mode and Criticality Effects analysis is applied to evaluate the failure modes while the logic tree diagram used to determine the optimum maintenance strategy. It is concluded that condition based maintenance tasks should be enhanced to reduce component degradation and thus improve reliability and availability of the component. It is recommended to apply time directed tasks to age related failures and failure finding tasks to hidden failures.