• 대한간호학회지
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• 제20권3호
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• pp.430-458
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• 1990

Care is a central concept of nursing. Nursing would not exist without caring. Care and quality of life are closely related. Human behavior is a manifestation of culture. We can say that caring and nursing care are expression of culture. The nurse must understand the relationship of culture with care for ensure quality nursing care. But knowledge of cultural factors in nursing is not well developed. Time and in - depth study are needed to find meaningful relationships between culture and care. Nurses recognized the importance of culturally appropriate nursing There are two care systems in culturally based nursing. The folk care system and the professional nursing care system. The folk care system existed long before the professional nursing care system was introduced into this culture. If the discrepancy between these two care systems is great, the client may receive inappropriate nursing care. Culture and subcaltures are diverse and dynamic in nature. Nurses need to know the caring behaviors, patterns, and their meaning in their own culture. In Korea we have taken some first step to study cultural nursing phenomena. It is not our intent necessarily to return to the past and develop a nationalistic of nursing, but to identify the core of traditional caring and relate that to professional nursing care. Our Assumptions are as follows : 1) Care is essential for human growth, well being and survial. 2) 7here are diverse and universal forma, expressions, patterns, and processes of human care that exist transcul - turally. 3) The behaviors and functions of caring differ according to the social structure of each culture. 4) Cultures have folk and professional care values, beliefs, and practices. To promote the quality of nursing care we must understand the folk care value, beliefs, and practices. We undertook this study to understand caring in our traditional culture. The Goals of this study were as follows : 1) To identify patterns in caring behavior, 2) To identify the structural components of caring, and 3) To understand the meaning and some principles of caring. We faised several questions in this study. Who is the care-giver? Who is the care-receipient? Was the woman the major care -giver at any time? What are the patterns in caring behavior? What art the priciples underlying the caring process? We used an interdisciplinary team approach, composed of representatives from nursing and anthropology, to contribute in -depth understanding of caring through a socicaltural perspeetive. A Field study was conducted in Ro-Bong, a small agricultural kinship village. The subjects were nine women and one man aged be or more years of age. Data were collected from january 15 to 21, 1990 through opem-ended in-depth interviews and observations. The interview focused on caring behaviors sorrounding birth, aging, death and child rearing. We analysed these data for meaning, pattern and priciples of caring. In this report we describe caring behaviors surrounding childbirth. The care-givers were primarily mothers- in -low, other women in the family older than the mother - to- be, older neighbor woman, husbands, and mothers of the mother-to- be. The care receivers were the mother-to-be the baby, and the immediate family as a component of kinship. Emerging caring behavior included praying, helping proscribing, giving moral advice(Deug - Dam), showing concern, instructing, protecting, making preparations, showing consideration, touching, trusting, encouraging, giving emotional comfort, being with, worrying about, being patient, preventing problems, showing by an example, looking after bringing up, taking care of postnatal health, streng thening the health condition, entering into another's feelings(empathizing), and sharing food, joy and sorrow The emerging caring component were affection, touching, nurtuing, teaching, praying, comforting, encouraging, sharing. empathizing, self - discipline, protecting, preparing, helping and compassion. Emerging principles of. caring were solidarity, heir- archzeal relationships, sex - role distinction. Caring during birth expresses the valve of life and reflects the valued traditional beliefs that human birth is given by god and a unique unifying family event reaching back to include the ancestors and foreward to later generations. In addition, We found positive and rational foundations for traditionl caring behaviors surrounding birth, these should not be stigmatized as inational or superstitious. The nurse appropriately adopts the rational and positive nature of traditional caring behaviors to promote the quality of nursing care.

• 지능정보연구
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• 제23권1호
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• pp.143-159
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• 2017

급속한 IT의 발전으로 인해 개인정보뿐만 아니라 기업이 보유하고 있는 핵심 기술 및 정보에 대한 유출 위협이 중요한 이슈로 인식되고 있다. 기업에게 있어서 보유하고 있는 핵심 기술은 기업의 생존 및 지속적으로 경쟁 우위를 차지하기 위해 매우 중요한 부분이다. 최근 기술 침해 사례가 많이 일어나고 있는데, 기술 유출은 기업에게 있어서 주가하락 등의 막대한 재무적인 손실을 가져올 뿐만 아니라, 기업의 신뢰에 손상을 입게 되고, 기업의 발전을 지연시키게 되는 악영향을 미치게 된다. 특히, 대기업에 비해 핵심기술이 기업 내 중요한 많은 부분을 차지하는 중소기업에 있어서 기술 유출에 대한 대비는 기업의 존립에 있어서 필수적인 요소로 볼 수 있다. 이처럼 정보 보안 관리의 필요성과 중요성이 대두되면서 기업 입장에서 조기에 기술 침해 위협에 대해 확인하고 대비할 필요가 있다. 본 연구에서는 기술 유출에 영향을 미치는 요인들을 탐색하는 실증 분석을 수행하고, 인공지능 알고리즘을 통해 기술유출 조기경보시스템을 개발하고자 한다. 구체적으로 본 연구에서는 중소기업이 보유한 기술 유출에 영향을 미치는 요인들을 로지스틱 회귀분석을 통해 확인해보고, 통계분석을 통해 검증된 요인들을 기반으로 인공지능 여러 기법들 중 하나인 Support Vector Machine을 활용하여 기술침해 가능성을 조기에 알려주는 모형을 개발하였다. 본 연구에서 제안하는 기술 유출 가능성에 대한 조기 경보 모형을 통해 기업 및 정부 관점에서 기술 유출을 미리 예방할 수 있는 기회를 제공할 수 있을 것으로 기대된다.

• 대한소아치과학회지
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• 제26권2호
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• pp.262-274
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• 1999

구강내의 불소농도를 증가시키는 여러 방법에는 불화된 상수도를 섭취하거나 불소보조제를 복용하는 전신적 투여방법과 불소치약, 불소양치액, 불소젤의 도포와 같은 국소적 투여방법이 있다. 그동안 다양한 delivery system을 통한 국소도포용 불소제제가 임상적으로 우식증을 예방하는데 도움이 된다는 사실이 확인되었다. 최근의 연구에서 불소의 항우식효과는 치아주위의 oral fluid environment속에서 불소의 중요성을 지적하고 있다. 비자극성 전타액내 불소농도는 주어진 시간동안 치면과 상호작용이 가능한 aqueous phase의 불소를 나타낸다고 한다. 따라서 타액내의 불소 농도를 조사함으로써 간접적으로 우식예방효과에 대한 정보를 얻을 수 있다. 우식증예방을 위해 환자에게 여러 가지 국소도포방법 중 한 가지를 추천하기에 앞서 이들 각 방법이 타액내 불소농도를 증가시키는데 얼마나 효과적인지 알 필요가 있다. 이에 저자는 국소적 불소도포후 구강내 불소의 잔류량과 시간별 농도를 비교하고자 현재 국내에서 많이 쓰이고 있는 서로다른 네가지 불소제제를 사용하고 난 뒤 시간변화에 따른 타액내 불소농도를 HMDS를 이용한 확산법과 불소이온전극을 사용하여 측정하고 다음과 같은 결과를 얻었다. 1. 비자극성 혼합타액내 평균 불소농도는 $0.0152ppm{\pm}0.0091ppm$이었으며, 비자극성 타액분비율은 0.34-0.36ml/min으로 각군간에 통계적 유의차는 없었다. 2. 불소제제 사용직후를 제외하고는 모든 구간에서 타액내 불소 농도는 APF gel군>neutral gel군>불소양치액군>불소치약군의 순이었고, 불소처치 120분 경과후 불소치약군의 타액내 불소농도가, 180분 경과후 불소양치액군의 불소농도가 대조군과 통계적 유의차를 보이지 않은 반면, 6시간 경과후까지 APF gel군과 neutral gel군의 타액내 불소농도가 대조군에 비해 유의성있게 높게 유지되었다(p<0.05). 3. 불소제제 사용직후부터 120분 경과후까지 타액내 잔류불소량($AUC_{0-120min}$)은 neutral gel군>APF gel군>불소양치액군>불소치약군의 순이었고, neutral gel군과 APF gel군이 대조군과 나머지 두 군에 비해 유의하게 높은 값을 보였다(p<0.05).

• Journal of the Korean Wood Science and Technology
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• 제46권1호
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• pp.73-84
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• 2018

최근 들어 늘어나고 있는 도시형 화재 사고와 건축 외장재에 따른 화재 피해 사례의 증가에 따라 난연처리기술의 중요성이 부각되고 있다. 특히, 목재를 기반으로 한 건축재료의 활용에 있어서 난연처리기술은 더욱 중요하게 평가되고 있다. Intumescent 시스템은 비할로겐계 난연처리기술의 하나로, 발포와 탄화층 형성을 통하여 난연성을 구현하는 시스템이다. 본 연구에서는 Intumescent 시스템을 적용하기 위해 Ethylene vinyl acetate (EVA)를 매트릭스로 채용하여 복합재료를 제조하였다. Intumescent 시스템의 난연특성을 강화하기 위해 나노클레이를 함께 적용하였다. Intumescent 시스템과 나노클레이 기술을 함께 적용한 복합재료를 시트상의 시험편으로 가공한 후, 이를 활용하여 표면의 난연특성이 강화된 새로운 구조의 교호집성재를 제작하였다. Intumescent 시스템을 적용한 복합재료의 연소특성 평가에서 최대 열방출량이 효과적으로 감소되는 것을 확인할 수 있었다. 표면에 부착된 구조에 따라 CLT는 두 단계에 걸친 연소 현상이 발생했다. 또한, 심부 연소 과정에서 최대 열방출률이 크게 감소하는 경향을 확인할 수 있었다. 이러한 특성은 목재의 연소과정에 있어 연소 확산지연효과가 있을 것으로 판단된다. 표면단판에 대한 난연처리기술 및 복합재료 적용 최적화 기술을 통해 보다 화재특성이 개선된 CLT 구조체 개발이 가능할 것으로 기대된다.

• 동아시아식생활학회지
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• 제8권4호
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• pp.422-429
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• 1998

The content of zinc and copper were analyzed and compared for five favorite traditional Korean dishes. The purpose of the research was to substantiate traditional Korean foods, which are good sources of these two minerals, to emphasize the importance of the minerals and to improve nutritional conditions. Foods were collected from institutional food services and Korean restaurants. The result of the analysis of the minerals are listed below. 1. When the survey was done on the preference and the frequency of intake of 106 Korean traditional dishes, the most popular food item was soybean paste stew (doenjangchigae); the second, barbecued beef (pulgogi): the third, cooked rice with assorted vegetables (pibimpap): the fourth, grilled fishes : the fifth, spicy beef vegetable soup (yukkaejang). The frequency of intake of eating these dishes was also very high. 2. The average one serving portion of each of the five dishes from institutional food services and Korean restaurants are as follows. The average one serving size of cooked rice with assorted vegetables of the two systems were 451.2g and 403.0g; spicy beef vegetable soup, 379.3g and 512.3g; soybean paste stew, 292.0g and 278.8g; barbecued beef, 76.1g and 202.5g: grilled croaker(chogi, fish), 47.5g and 36.5g, and grilled spanish mackerel(samchi, fish), 60.0g and 250.0g. The differences of the average one serving portion between the two systems were very significant. 3. The total average zinc content of each of the five dishes from the two different systems were analyzed. The zinc content of cooked rice ith assorted vegetables from institutional food services was 4.3mg and that from Korean restaurants was 2.9mg; spicy beef vegetable soup, 1. 7mg and 3.2mg: sybean pste stew, 1.4mg and 1.6mg: barbecued beef, 1.9mg and 4.3mg; grilled croaker, 0.5mg and 0.4mg; grilled spanish mackerel, 0.8mg and 2.7mg. The difference between the average of total zinc content of two systems were not statistically significant. 4. The average total copper content of each item from the two different systems were compared. The average total copper content of barbecued beef from institutional food services was 692.4$\mu\textrm{g}$ and that from Korean restaurants was 502.5$\mu\textrm{g}$. The value of the institutional food services system was significantly higher(p＜0.05). Spicy beef vegetable soup, 161.1$\mu\textrm{g}$ and 208.3$\mu\textrm{g}$: soybean paste soup, 290.5$\mu\textrm{g}$ and 308.5$\mu\textrm{g}$; barbecued beef, 217.7$\mu\textrm{g}$ and 339.l$\mu\textrm{g}$: grilled croaker, 51.7$\mu\textrm{g}$ and 44.l$\mu\textrm{g}$; grilled spanish mackerel, 92.0$\mu\textrm{g}$ and 265.2$\mu\textrm{g}$. The difference of the two systems was not significant. 5. The zinc contents per 100g each of five traditional Korean dishes were barbecued beef, 2.2mg, grilled spanish mackerel, 1.2mg, grilled croaker, 1.1mg, cooked rice with assorted vegetables, 0.8mg, soybean paste stew, 0.6mg, spicy beef vegetable soup, 0.5mg. The copper contents were; barbecued beef, 203.0$\mu\textrm{g}$, cooked rice with assorted vegetables, 138.7$\mu\textrm{g}$, grilled spanish mackerel, 137.9$\mu\textrm{g}$, grilled croaker, 119.l$\mu\textrm{g}$, soybean paste stew, 105.l$\mu\textrm{g}$, spicy beef vegetable soup, 40.5$\mu\textrm{g}$.

• Asia pacific journal of information systems
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• 제18권4호
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• pp.57-81
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• 2008

Knowledge is an essential strategic weapon for sustaining competitive advantage and is the key determinant for organizational growth. When knowledge is shared and disseminated throughout the organization, it increases an organization's value by providing the ability to respond to new and unusual situations. The growing importance of knowledge as a critical resource has forced executives to pay attention to their organizational knowledge. Organizations are increasingly undertaking knowledge management initiatives and making significant investments. Knowledge sourcing is considered as the first important step in effective knowledge management. Most firms continue to make an effort to realize the benefits of knowledge management by using various knowledge sources effectively. Appropriate knowledge sourcing strategies enable organizations to create, acquire, and access knowledge in a timely manner by reducing search and transfer costs, which result in better firm performance. In response, the knowledge management literature has devoted substantial attention to the analysis of knowledge sourcing strategies. Many studies have categorized knowledge sourcing strategies into intemal- and external-oriented. Internal-oriented sourcing strategy attempts to increase firm performance by integrating knowledge within the boundary of the firm. On the contrary, external-oriented strategy attempts to bring knowledge in from outside sources via either acquisition or imitation, and then to transfer that knowledge across to the organization. However, the extant literature on knowledge sourcing strategies focuses primarily on large organizations. Although many studies have clearly highlighted major differences between large and small firms and the need to adopt different strategies for different firm sizes, scant attention has been given to analyzing how knowledge sourcing strategies affect firm performance in small firms and what are the differences between small and large firms in the patterns of knowledge sourcing strategies adoption. This study attempts to advance the current literature by examining the impact of knowledge sourcing strategies on small firm performance from a holistic perspective. By drawing on knowledge based theory from organization science and complementarity theory from the economics literature, this paper is motivated by the following questions: (1) what are the adoption patterns of different knowledge sourcing strategies in small firms (i,e., what sourcing strategies should be adopted and which sourcing strategies work well together in small firms)?; and (2) what are the performance implications of these adoption patterns? In order to answer the questions, this study developed three hypotheses. First hypothesis based on knowledge based theory is that internal-oriented knowledge sourcing is positively associated with small firm performance. Second hypothesis developed on the basis of knowledge based theory is that external-oriented knowledge sourcing is positively associated with small firm performance. The third one based on complementarity theory is that pursuing both internal- and external-oriented knowledge sourcing simultaneously is negatively or less positively associated with small firm performance. As a sampling frame, 700 firms were identified from the Annual Corporation Report in Korea. Survey questionnaires were mailed to owners or executives who were most erudite about the firm s knowledge sourcing strategies and performance. A total of 188 companies replied, yielding a response rate of 26.8%. Due to incomplete data, 12 responses were eliminated, leaving 176 responses for the final analysis. Since all independent variables were measured using continuous variables, supermodularity function was used to test the hypotheses based on the cross partial derivative of payoff function. The results indicated no significant impact of internal-oriented sourcing strategies while positive impact of external-oriented sourcing strategy on small firm performance. This intriguing result could be explained on the basis of various resource and capital constraints of small firms. Small firms typically have restricted financial and human resources. They do not have enough assets to always develop knowledge internally. Another possible explanation is competency traps or core rigidities. Building up a knowledge base based on internal knowledge creates core competences, but at the same time, excessive internal focused knowledge exploration leads to behaviors blind to other knowledge. Interestingly, this study found that Internal- and external-oriented knowledge sourcing strategies had a substitutive relationship, which was inconsistent with previous studies that suggested complementary relationship between them. This result might be explained using organizational identification theory. Internal organizational members may perceive external knowledge as a threat, and tend to ignore knowledge from external sources because they prefer to maintain their own knowledge, legitimacy, and homogeneous attitudes. Therefore, integrating knowledge from internal and external sources might not be effective, resulting in failure of improvements of firm performance. Another possible explanation is small firms resource and capital constraints and lack of management expertise and absorptive capacity. Although the integration of different knowledge sources is critical, high levels of knowledge sourcing in many areas are quite expensive and so are often unrealistic for small enterprises. This study provides several implications for research as well as practice. First this study extends the existing knowledge by examining the substitutability (and complementarity) of knowledge sourcing strategies. Most prior studies have tended to investigate the independent effects of these strategies on performance without considering their combined impacts. Furthermore, this study tests complementarity based on the productivity approach that has been considered as a definitive test method for complementarity. Second, this study sheds new light on knowledge management research by identifying the relationship between knowledge sourcing strategies and small firm performance. Most current literature has insisted complementary relationship between knowledge sourcing strategies on the basis of data from large firms. Contrary to the conventional wisdom, this study identifies substitutive relationship between knowledge sourcing strategies using data from small firms. Third, implications for practice highlight that managers of small firms should focus on knowledge sourcing from external-oriented strategies. Moreover, adoption of both sourcing strategies simultaneousiy impedes small firm performance.

• 한국습지학회지
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• 제2권1호
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• pp.31-40
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• 2000

자연늪의 육상화 과정에서 자연늪의 환경과 식물 군집의 특징을 구명하고자 경상남도 합천군 황강변에 위치한 박실늪에서 1990년 8월부터 1998년 9월까지 식물상, 식생 구조 및 저토 환경 요인을 조사한 결과는 다음과 같다. 퇴적에 따른 수평적 저토 환경은 pH 4.36~4.34, 전기전도도 $19.0{\sim}1260.0\;{\mu}mho\;cm^{-1}$, 유기물량 0.01~6.35%, 총질소량 0.001~0.14%, 유효인량 0.01~0.31 mg/100g, 치환성 칼륨 1.01~13.98 ppm, 치환성 칼슘 16.75~143.80 ppm, 치환성 마그네슘 0.93~14.85 ppm, 치환성 나트륨 0.21~3.86 ppm 등이었고, 입경 조성은 모래 13.0~93.3%, 미사 5.4~71.7%, 점토 0.5~37.5% 등으로서 조사 지소에 따라 차이가 있었다. 조사 지역에서 채집된 수생 및 습생 관속식물은 72과 182속 223종 36변종 2품종 총 261종류였다. 이들은 Sculthorpe (1967)의 생활형으로 분류한 결과 수생식물은 45종류로 그 중 정수식물이 27종류 (60%), 침수식물 8종류 (18%), 부수식물 6종류 (13%) 및 부엽식물 4종류 (9%)의 순이었고, 습생식물은 216종류였다. 교목과 관목층의 중요치는 선버들, 왕버들, 키버들 등의 순이었고, 초본층에서는 마름, 고마리, 달뿌리풀, 부들, 나도미꾸리낚시, 줄 등의 순이었다. 식생의 군총 분석 결과 7종으로 구성된 조하대 군총과 19종으로 구성된 진연안대 군총으로 뚜렷하게 구분되었다. 군집 분류에 의해 7개 군집으로 분류되었으나, 대응분석에 의한 식분 서열 분석 결과와는 일치하지 않았으며, PCA 분석 결과 이들의 분포에 영향을 주는 환경 요인은 고도 경사, 즉 수심 및 조토의 입경이었다.

• 한국농림기상학회지
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• 제13권2호
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• pp.69-78
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• 2011

벼는 전 세계 주요 식량 자원 중 하나이며, 특히 아시아 지역에서 벼 경작이 활발히 이루어지고 있다. 벼를 경작하기 위한 논은 다른 작물과 달리 모내기전에 논에 물을 가둬두며, 많은 양의 물이 관개용수로 사용된다. 따라서 신뢰도 있는 관개시기 및 논의 탐지는 효율적인 수자원 관리 및 물 수지 분석을 위해 반드시 필요한 요소이다. 본 연구에서는 MODIS 자료로부터 산출된 개선된 식생지수(Enhanced Vegetation Index, EVI)와 지표수분지수(Land Surface Water Index, LSWI)를 활용하여 관개시기와 논의 공간분포탐지를 실시했다. 한국의 이천 연구지와 일본 Mase 연구지를 대상으로 MODIS 기반의 관개시기 탐지 결과 관측자료와 각각 1일과 8일정도의 차이를 나타냈다. 이 결과는 MODIS 8일 단위 자료의 오차범위 내에서 신뢰도 있는 관개시기 탐지 결과를 나타낸 것으로 판단된다. 또한 관개시기 탐지 결과를 토대로 한국 전체를 대상으로 MODIS 기반의 논을 탐지하고 환경부 토지피복도의 논과 비교하였다. 그 결과, 논이 넓게 분포한 지역에서는 MODIS가 과대평가하는 결과를 나타냈으며, 규모가 작은 논에 대해서는 과소평가하는 결과를 나타냈다. 이는 MODIS 자료의 공간해상도(500m)가 한국 논의 규모를 표현할 정도로 세밀하지 못한 점과 산림, 도시, 호수 및 강 등을 제거하는 과정에서 오차가 발생했을 것으로 판단된다. 또한 Xiao et al.(2005)이 제안한 LSWI에 대한 임계값(+0.05)은 중국을 대상으로 개발된 값으로, 한국 논의 토지피복 복잡성을 잘 반영하지 못하여 오차를 발생시킨 것으로 사료된다. 따라서 신뢰도 있는 관개시기 및 논 탐지를 위해서는 한국 논의 규모 및 토지피복의 이질성을 체계적으로 고려한 LSWI의 임계값을 개발하여 적용할 필요가 있다.

• 지능정보연구
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• 제17권4호
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• pp.227-240
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• 2011

특허의 중요성이 커짐에 따라 특허분석의 중요성 또한 점점 커지고 있다. 특허분석은 네트워크 기반 방법과 키워드 기반 방법으로 나눠지는데 네트워크 기반은 특허 내부에 존재하는 세부 기술정보에 대한 분석이 불가능하다는 단점이 있고 키워드 기반은 기술정보간의 상호관계를 규명하지 못한다는 단점이 있다. 기존에 제시된 네트워크 기반 특허 분석과 키워드 기반 분석의 한계를 극복하기 위해서 두 방법을 혼합한 방법으로서 본 연구에서는 특허 키워드 네트워크 기반 분석 방법론을 제시하였다. 본 연구에서는 LED 분야의 특허들을 대상으로 텍스트 마이닝을 통해 중요한 기술정보를 추출한 다음, 키워드 네트워크를 구축하고, 이를 대상으로 커뮤니티 네트워크 분석을 수행하였다. 분석 결과는 다음과 같다. 첫째, 특허 키워드 네트워크는 매우 낮은 밀도와 매우 높은 클러스터링 지수를 나타내었다. 밀도가 높다는 것은 LED 분야내 특허 키워드 네트워크 내 노드(키워드)들이 산발적으로 연결되어 있다는 것을 의미하며, 클러스터링 지수가 높다는 것은 해당 키워드 네트워크 내 노드, 즉 키워드들이 각각의 커뮤니티로 매우 긴밀하게 연결되어 있음을 나타낸다. 둘째, 특허 키워드 네트워크도 다른 지식네트워크와 마찬가지로 명확한 멱함수 분포를 따른다는 사실을 알 수 있었다. 이는 기존에 활발히 연구, 활용되어 많은 연결고리를 갖고 있는 특허개념(키워드)수록 지속적으로 다른 연구자들에 의해 선택되고 이 키워드를 바탕으로 새로운 키워드들이 연결되어서 이들 키워드간의 조합으로 새로운 기술이 발명된다는 것이다. 셋째, 특허가 개발될 때 특정 분야에 유입된 키워드 중 새로운 링크가 생긴 키워드의 대부분이 기존에 연결되어 있던 커뮤니티 내의 키워드들과 결합되어 새로운 특허 개념을 구성한다는 사실을 발견하였다. 이러한 사실은 단기(4년) 장기(10년) 두 기간 모두 동일하게 나타났다. 나아가 본 연구에서 제시한 방법론을 통해 도출된 특허 키워드 조합 정보를 활용하면 미래에 어떤 개념들이 합쳐져서 새로운 특허 단위로 만들어 질지 가늠해볼 수 있고, 새로운 특허를 개발할 때 참고할 수 있는 유용한 정보로 활용할 수 있다.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.1-23
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• 2008

As managing customer relationship gets more important, companies are strengthening information service using multi-channels to their customers as a part of their customer relationship management (CRM) initiatives. It means companies are now accepting such information services not as simple information -delivering tools, but as strategic initiatives for acquiring and maintaining customer loyalty. In this paper, we attempt to validate whether or not such various information services would impact on organizational performance in terms of CRM strategy. More specifically, our research objective is to answer the next three questions: first, how to construct the instruments to measure not information quality but information service quality?; second, which attributes of information service quality can influence corporate image and customer loyalty?; finally, does each information service type have unique characteristics compared with others in terms of influencing corporate image and customer loyalty? With respect to providing answers to those questions, the previous studies had been limited in that those studies failed to consider the variety of types of information service or restricted the quality of information service to information quality. An appropriate research model answering the above questions should consider the fact that most companies are utilizing multi channels for their information services, and include the recent strategic information service such as customer online community. Moreover, since corporate information service could be regarded as a type of products or services delivered to customer, it is necessary to adopt the criteria for assessing customer's perceived value when to measure the quality of information service. Therefore, considering both multi-channels and multi-traits may enable us to tell the detailed causal routes showing which quality attributes of which information service would affect corporate image and customer loyalty. As information service channels, we include not only homepage and DM (direct mail), which are the most frequently applied information service channels, but also online community, which is getting more strategic importance in recent years. With respect to information service quality, we abstract information quality, convenience of information service, and timeliness of information service through a wide range of relevant literature reviews. As our dependant variables, we consider corporate image and customer loyalty that both of them are the critical determinants of organizational performance, and also attempt to grasp the relationship between the two constructs. We conducted a huge online survey at the homepage of one of representative dairy companies in Korea, and gathered 367 valid samples from 407 customers. The reliability and validity of our measurements were tested by using Cronbach's alpha coefficient and principal factor analysis respectively, and seven hypotheses were tested through performing correlation test and multiple regression analysis. The results from data analysis demonstrated that timeliness and convenience of homepage have positive effects on both corporate image and customer loyalty. In terms of DM, its' information quality was represented to influence both corporate image and customer loyalty, but we found its' convenience have a positive effect only on corporate image. With respect to online community, we found its timeliness contribute significantly both to corporate image and customer loyalty. Finally, as we expected, corporate image was revealed to provide a great influence to customer loyalty. This paper provides several academic and practical implications. Firstly, we think our research reinforces CRM literatures by developing the instruments for measuring information service quality. The previous relevant studies have mainly depended on the measurements of information quality or service quality which were developed independently. Secondly, the fact that we conducted our research in a real situation may enable academics and practitioners to understand the effects of information services more clearly. Finally, since our study involved three different types of information service which are most frequently applied in recent years, the results from our study might provide operational guidelines to the companies that are delivering their customers information by multi-channel. In other words, since we found that, in terms of customer loyalty, the key areas would be different from each other according to the types of information services, our analysis would help to make decisions such as selecting strengthening points or allocating resources by information service channels.