• Journal of Information Technology Services
• /
• v.15 no.3
• /
• pp.1-14
• /
• 2016

According to the growing importance of science and technology policy, investment in research and development (R&D) has been increased. In this context, a patent as one of outcome of firm's systematic R&D investment is the way to hold a dominant position in companies' technology competitiveness and also to protect technology right. This study attempts to find the effects of input resources and intellectual property production activity on company value. It conducted empirical analysis based on 238 KOSDAQ-listed and medium-sized firms. Using the previous research, this study configurated research variables about activity of patent production, company value, and input of resources. Through these variables, it aims to know the effect of input of resources and activity of patent production on company value. First, the result of regression analysis shows that R&D cost has the positive effect on a patent production and sales promotion cost positively affects on the registration of the trademark. Second, the output of regression analysis indicates that a patent has the positive effect on company value but a trademark has not. With regard to the input of resources, R&D cost has the influence on company value but sales promotion cost has not. This study attempts to find the effectiveness of company's intellectual property registration on its value and suggests a way that the systematic R&D investment contributes the growth of company value.

• Journal of the Korean Society of Food Culture
• /
• v.22 no.2
• /
• pp.218-224
• /
• 2007

The purpose of this study was to measure the effects of value and satisfaction moderating the relationship between foodservice quality and behavioral intention. A total of 273 questionnaires were completed. Moderated regression analysis was used to measure the relationships between variables. Results of the study demonstrated that the analysis result for the data also indicated excellent model fit. The main effects of foodservice quality, value, and satisfaction on behavioral intention were statistically significant. The interaction effect of quality and satisfaction on behavioral intention was not statistically significant. The interaction effect of value and satisfaction on behavioral intention was not statistically significant. As expected, the interaction effect of quality and value on behavioral intention was statistically significant. Moreover, foodservice quality on behavioral intention was statistically significant at all levels of value and satisfaction, except for when value level was low, and satisfaction level was high. The results of this study indicated that restaurant marketers should attach importance to the interaction effect of service quality and customer value to understand the elements of market demand and customer loyalty.

• Health Policy and Management
• /
• v.28 no.1
• /
• pp.77-86
• /
• 2018

Background: The purpose of this study is to emphasize the importance and necessity of the government's old-age preparation service by measuring the economic value of the old-age service and the policy direction and policy implications of the government's old-age preparation service project. Methods: Contingent Valuation Method (CVM) was used as an analytical method. CV methodology was used to calculate the Willingness to pay (WTP) for old-age preparation service and its value was estimated and the economic benefit of the project was estimated. Results: As a result of the analysis, the average monthly payment amount for the old service was calculated as 5,100 won, and the annual average payment amount was estimated to be 61,197.1 won. Conclusion: The present value of the benefit for 10 years with the discount rate of 5.5% is 484,651 won. Based on the value of peruser benefit, the total benefit value calculation result of the old-age preparation service considering the Willingness to pay for the next 10 years shows that the total benefit value of the old service, which occurs during the period from 2016 to 2025(10 years) was estimated at 415.1 billion won. As a result of calculating the benefit for each scenario, the present value of basic service is higher in all scenarios than the linked service.

• Journal of Forest and Environmental Science
• /
• v.33 no.2
• /
• pp.91-96
• /
• 2017

Trees at farm are considered as one of the option to reduce poverty of smallholders by contributing to livelihood security and resilience to climate change. A perception based study was conducted to assess the cultural importance of tree species suitable for practicing agroforestry in randomly selected agroforestry-dominated villages in Alaknanda valley of Western Himalayas during 2015-16. Semi-structured questionnaire was used to collect primary data on the provisioning services of major agroforestry tree species in randomly surveyed 87 households. Based on cultural importance (CI) index value, the most suitable agroforestry tree species was Morus alba (3.32) followed by Celtis australis (3.22), Mangifera indica (3.01), Grewia optiva (2.79), Toona ciliata (2.22), Bauhinia variegata (2.08), Leucaena leucocephala (1.76) and Emblica officinalis (1.74). The preference of use has also been governed based on their indigenous knowledge. This study will also facilitate in evaluating the importance of provisioning services of agroforestry tree species in improving livelihood as well as facilitates smallholder's resilience to climate change in Western Himalayas.

• Korean Journal of Agricultural Science
• /
• v.39 no.3
• /
• pp.319-325
• /
• 2012

This study investigated the user's attitude to the nature trail called Gubulgil in Gunsan reservoir area and evaluated the quality of user's satisfaction of the trails and their facilities by importance-performance analysis (IPA). User's evaluation was achieved through questionnaire survey and total 283 pieces of subjects were used for the analysis. The results are as follows. Firstly, importance value of circularity of trails was very high, and it has great implication to ordinary trails which connect ecological, historical and cultural spots routinely and linearly. Secondly, through the IPA, relatively dissatisfied attributes were parking lots, direction boards, storytelling, convenient facilities and encountering of wildlife. Expansion of parking lots can cause the environmental disruption, so running a shuttle service from Gunsan downtown to the reservoir at weekends can be more reasonable. In case of ecological and historical information delivery, softwares like storytelling contents with sense of realism as well as hardwares of informative signboards are very important in nature trails. Encountering wildlife in trails is fascinating experience but it means visitors may disturb wildlife habitats. So route design should be done very carefully not to intrude their territories.

• Journal of Environmental Science International
• /
• v.15 no.12
• /
• pp.1163-1170
• /
• 2006

This study aims to examine what factors park users value in urban parks and to find ways to elevate user satisfaction for the creation and usage of an urban park. To achieve this, the study relied on two methods: the descriptive method of researching publications and related scholastic writings, and the empirical study method including a survey of present condition and interviews with users. The result shows that the 'sense of nature' is more important than 'functional facilities' in urban natural parks and 'management part like safety and cleanliness of park' is more important than 'utilizing facilities' in urban neighborhood parts. Generally, the importance rating of urban parks visitors felt in them were higher than the satisfaction rating, in terms of living surroundings. Factor analysis resulted in six factors in a natural park and in eight factors in a neighborhood park. Regression analysis in a natural and a neighborhood park showed a positively correlated factor: benefits sought, suggesting that people recognize the importance of urban parks through the benefits they gain in them and the satisfaction they find in urban parks depends on utilizing facilities. Therefore, in urban natural parks, people will find greater satisfaction through pursuit of the benefits they are seeking; improvements to park facilities should address the benefits that park users are seeking.

• Journal of the Korean Society of Food Culture
• /
• v.33 no.6
• /
• pp.558-566
• /
• 2018

This study examined the consumers' perception of edible insect foods and carried out importance-satisfaction research on the choice attributes of edible insect foods. Through this, the potential of food materials as future food resources was evaluated and foundational data was provided to devise marketing strategies required to develop products made from edible insect foods. According to the results, females had more information on edible insect foods than males (p<0.05), and males gained higher points in trying new foods (p<0.001), overall satisfaction (p<0.001), and purchase intention (p<0.01) than females. Both importance (p<0.05) and satisfaction (p<0.001) about the mean of the choice attributes of edible insects were higher in males than females. The sustenance area showed high importance and high satisfaction, including taste, smell, freshness, sanitation, safety, and shelf-life. Accordingly, to understand edible insect foods properly, it is important to deliver information constantly and publicize them aggressively. In addition, it is necessary to develop various kinds of food made from edible insect foods and functional foods utilizing their nutritive value.

• Asia-Pacific Journal of Business
• /
• v.13 no.1
• /
• pp.289-300
• /
• 2022

Purpose - This study is a study on China's national flower, the Peony Festival', with a focus on the Heze International Peony Festival, which is called the "City of Peonies, to investigate the difference in the importance and achievement of festival items". Design/methodology/approach - IPA is used to identify items that need to be improved for festival satisfaction attributes, and to suggest the direction of the annual peony festival in the future. Findings - The difference in importance and achievement for each of the 17 items of the Heze International Peony Festival, there was a statistically significant difference between importance and satisfaction, except for the peony admission ticket. It was found that satisfaction was relatively low in these items as it was higher than the average value. Second, the first quadrant showed information on traffic communication, food taste, convenient facilities (parking lot, restroom, shelter), service delivery speed, service provider attitude, natural scenery at the festival site, road signs, and information boards. Third, the diversity of cultural performances appeared in the fourth quadrant. Finally, the second quadrant is an area of high importance but low achievement. Two items were derived: the environment of the entertainment venue and the diversity of the entertainment venue. Research implications or Originality - These are the items that led to the dissatisfaction of visitors to the festival, and seem to be the items that need to be improved the most urgently.

• The Journal of Information Systems
• /
• v.19 no.3
• /
• pp.75-103
• /
• 2010

This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

• Journal of the Korean Society of Environmental Restoration Technology
• /
• v.12 no.3
• /
• pp.59-71
• /
• 2009

The goals of this study were to development Natural Ecosystem Value Assessment Model, to suggest the practical applicability of the Natural Ecosystem value assessment for development areas, and to assess natural ecosystem quantitatively using GIS. The Model can evaluate Natural Ecosystem Value between before and after land developments. To select indicators for the model, we conducted the literature reviews. and six indicators and the standard of evaluation had been developed through the expert interviews and literature reviews. the relative importance of the evaluation index throught two times expert questionnaires was found out. the Natural Ecosystem Value Assessment Model has been established, The results demonstrate that although the suggested six indicators are arranged by priority, to maintain quantitative and qualitative the natural ecosystem value, all indicators are desirable to be maintained complementarily. The findings of this study suggest that the natural ecosystem value assessment model appears to be effective an assessment for damaged natural environment value and possible to assign a score value. Also, this model can be applied to research areas and has implications to help maintain the natural ecosystem in land development districts.