• Title/Summary/Keyword: value commitment

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The Effect of Product Involvement on Consumer Purchase Process (제품관여(製品關輿)가 소비자(消費者) 과정(過程)에 미치는 영향(影響))

  • Young, Jung-Moon
    • Korean Business Review
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    • v.11
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    • pp.101-122
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    • 1998
  • This study is to analyze the effect of product involvement on consumer purchase process. From review on previous involvement literatures, enduring product involvement can be defined as "a person's arousal and motivational state activated by product on the basis of his basic value, objective and ego-relevance." To evaluate the effect of involvement on product purchase process, 11 hyphotheses concerning behavioral aspects which is expected to comprise consumer purchase process and to be influenced by degree of involvement were constructed: prepurchase information search, alternative brand comparision, utilization of product attribute, brand differentiation, brand commitment, product knowledge, influence of reference group, dependence on price, price awareness, cognitive dissonance and purchase optimization. Hyphotheses are tested with data from 388 housewives through 20 item involvement scale developed with multi-dimensional perspective on involvement. The scale successfully provides rank order of 8 selected products expected to cover the spectrum of product involvement: formal clothes, coffee, washing machine, shampoo, perfume, detergent, soft drink, pain-reliever as the order of product involvement. Major findings of this study are as follow. First of all, incresed differences were found in hihg involvement product like formal clothes with respect to the degree of prepurchase information search, alternative brand comparision, utilization of product attribute, influence of reference group in any method of analysis. Secondly, invlovement should be interpreted as a consumer characteristic rather than a product one. This means that consumers involve themselves with products, instead products themselves do not have any involvement.

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The Investigation on the Possibilities of Assumption Reversal Thinking Skill: Focusing on the Characteristics of the Idea Generation Process by University Students (역발상적 사고 기법의 가능성 탐색: 대학생들의 아이디어 생성 과정의 특징을 중심으로)

  • Kang, Seong-Joo;Park, Ji-Young;Yoon, Jihyun
    • Journal of The Korean Association For Science Education
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    • v.33 no.2
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    • pp.501-510
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    • 2013
  • In the creative problem solving processes, the core was to generate unique and various ideas. Thus, an assumption reversal thinking skill needed to be considered as a concrete method that could help students who have difficulties with generating ideas. In this study, we applied the assumption reversal thinking skill to university students and explored the characteristics of the idea generation process. On the basis of the results, we found that the assumption reversal thinking skill helped students generate new ideas, inducing their perspective changes. Therefore, we could ascertain the possibilities of the assumption reversal thinking skill as a thinking frame supporting students' idea generation. However, there is a need to develop methods for students to exclude prejudice by theoretical judgment, intervention of the value, and experience for fostering more effective assumption reversal thinking. Also, ways should be considered so that students would be able to cultivate task commitment and courage of implementing new ideas, bearing criticism from others.

National Roles of Fisheries: Political-Economic Meaning and Interpretation of the Constitution (수산업에 대한 국가 역할: 헌법의 정치경제학적 의미와 해석)

  • Park, Seong-Kwae
    • Journal of Fisheries and Marine Sciences Education
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    • v.18 no.3
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    • pp.244-260
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    • 2006
  • The main objective of this study aims at analyzing the national roles of fisheries in the global economy from the constitutional view point. Globalization provides general firms and businessmen with great opportunities that allow them to be able to plan and operate their business strategies beyond the national boundaries. WTO and FTA negotiations must be important facilitators of such globalization. However, Korean primary industries like fisheries under comparative disadvantage have a high probability that there may have to be the trade-offs between the primary and the industrial sector to maximize national benefits in the process of bilateral and/or multilateral international trade deals. Since, moreover, fishermen face strong binding constraints under which they hardly carry out fishing operations standing aloof from national boarders, they have to manage fishing businesses within their own national territory, to maintain and develop fisheries culture, and to explore their own destiny for themselves. Because of such reasons, the constitution imposes upon the State the duty to support and develop fisheries and fishing villages. Considering its article and spirit associated with fisheries(i.e. article 123), it seems unnecessary at this point in time that Korean society makes debates over national consensus for supporting fisheries. The reason is because the explicit provisions of the constitution do not allow their arbitrary interpretation depending upon interests or policy situations. However, where national support to the particular sector could not meet the expected social value system, there would be a great deal of chance to invite serious societal debates over such national commitment to the fisheries. Therefore, whether using it efficiently and realizing the socially expected policy goals must be a responsibility of both fisheries administration and fishing industries.

Health-related quality of life by oral health behavior and oral health status for the Middle-aged people (중장년층의 구강보건행동과 구강건강상태에 따른 건강관련 삶의 질)

  • Moon, Bo-Ae;Jeong, Sun-Rak;Jang, Jung-Yoo;Kim, Keon-Yeop
    • Journal of Korean society of Dental Hygiene
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    • v.15 no.2
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    • pp.197-204
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    • 2015
  • Objectives: The purpose of this study was to investigate the relation between health-related quality of life and oral health behavior and oral health status, and to provide the basic data for national oral health policy. Methods: The primary data of the 5th National Health Examination and Nutritional Survey(NHANES) in 2012 were used in this study. The subjects were 2,243 middle-aged people(40-59 years old), 827 persons were excluded for missing value or having diseases affecting quality of life(depression, stroke, cardiac infarction, angina, liver cancer, stomach cancer, colon cancer, breast cancer, cervical cancer, lung cancer, thyroid cancer, other cancers, arthritis), and 1,416 data were finally analyzed. Results: In health-related quality of life by subjects' characteristics, there was significant difference in gender, age, education, family income, and employment status(p<0.01) except for current smoking. Oral health behavior didn't have significant relation to health-related quality of life, but better oral health status showed better health-related quality of life(p<0.01). Conclusions: In conclusion, this study suggested that there was close relationship between the oral health status and health-related quality of life in moddle aged people. Therefore, national oral health policy is needed for the oral health promotion with commitment of oral prophylaxis and care programs to the individual and community.

The Effect of Convergence Lesson Plan and Teaching Demonstration for Enhancing Creative Competency of The Pre-service Teachers' (중등예비교사의 창의역량 강화를 위한 융합수업지도안 작성 및 수업시연의 효과)

  • Kim, Eunjin
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.466-474
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    • 2019
  • The purpose of this study was to investigate the enhancing creative competency and changes in academic challenge for the pre-service teachers. For this purpose, 94 pre-service teachers participated in project learning through the preparation of the convergence instruction and the class demonstration during one semester. The pre and post questionnaire survey was conducted the measurement of creative leader competence and K-NSSE for academic challenge. Analysis of data was performed using the IBM SPSS 18.0 program for the corresponding sample t test. The creative competency included 'higher mental thinking', 'problem solving', 'curiosity', 'sensitivity' 'task commitment', 'the pursuit of social value', and 'co-operations and considerations'. This results was significant(p< .05). Academic challenge, high-order learning domain and learning strategies domain were significant(p< .05). Based on this, in order to generalize the convergence education and convergence lesson, it is necessary to design various convergence lessons and practice study to make a plan and practice it. In addition, the implications for the necessity of correcting and supplementing the effects after repeated convergence lessons were discussed.

A The Moderating Effects of Perceived Organizational Support in the Effect of Work Value on Turnover Intention -Focuse on Food-service Industry Newcomers Less than 1 Year- (직업가치가 이직의도에 미치는 영향에 있어 조직후원인식의 조절효과 -외식업체 1년 미만 신입종사원을 중심으로-)

  • Lim, Tae-Geun;Choi, Woo-Sung
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.37-56
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    • 2016
  • This study verified the effect of occupational value, as felt by new employees working in the food service industry, on turnover intent and also the moderating effect of perceived organizational support between occupational value and turnover intent. The analysis drew out the following results. First, the study verified that, among inherent values, only social commitment had a positive(+) direction of influence on turnover intent, and second, among extrinsic values, only face-saving and stability seeking had a positive(+) direction of influence on turnover intent. Third, as a result of verifying the effect of inherent values on turnover intent according to emotional support, the study revealed that turnover intent increased, as the perception of emotional support increased, on condition that the item, value of knowledge seeking, among inherent values, was perceived highly, On the other hand, if the item, relationship-centered, scored highly among inherent values, then the higher the perception of emotional support, the lower the turnover intent. Fourth, as a result of verifying the effect of extrinsic values on turnover intent according to emotional support, the study revealed that turnover intent decreased, as the perception of emotional support increased, on condition that the value of economic priority, among extrinsic values, was perceived highly. On the other hand, if the item, face-saving, scored highly among extrinsic values, then the higher the perception of emotional support, the higher the turnover intent. Fifth, as a result of verifying the differing effect of inherent values according to methodical support, the study revealed that turnover intent increased as the perception of methodical support increased, if the item, knowledge-seeking among inherent values was perceived highly. Sixth, as a result of verifying the differing effect of extrinsic values according to methodical support, the study revealed that turnover intent decreased as the perception of methodical support increased, if the item, economic priority among extrinsic values was perceived highly. On the other hand, if the item, face-saving, among extrinsic values, was perceived highly, the higher the perception of methodical support, the higher the turnover intent.

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Evaluation of Workers' Exposures to Airborne Lead chromate in the Producing and Using Industries (국내 무기안료 제조 및 취급 공정에서의 공기 중 크롬산연 노출 평가)

  • Choi, Ho Chun;An, Sun Hee;Lee, Hyun Seok;Kim, Hwa Sung
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.18 no.4
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    • pp.293-302
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    • 2008
  • Lead chromate is made by sodium dichromate and lead acetate, and has being used widely in the part of pigment, paints, inks, plastics and so on. Even though lead chromate has health hazards which like both lead and chromium, there are a few study about pigment workplaces using lead chromate in Korea. The purpose of this study is to evaluate workers' exposure levels and airborne lead and chromium concentration in the pigment workplaces using lead chromate. There are 20 workers in the total 5 workplaces. 10 workers(50%) have been exposed to lead and 3 workers(15%) have been exposed to chromium, which exceeded the American Conference of Governmental Industrial Hygienists(ACGIH) Threshold Limit Value (Pb: $0.05\;mg/m^3$, Cr: $0.012\;mg/m^3$) and Korean Ministry of Labor's Standard. Geometric mean (GM) of airborne lead was highest in pigment ($0.0421\;mg/m^3$), paint ($0.0020\;mg/m^3$) and PVC coloring ($0.0007\;mg/m^3$), respectively(p<0.05). The result of airborne chromium concentration was paint ($0.0033\;mg/m^3$), paint ($0.0004\;mg/m^3$) and PVC coloring ($0.0003\;mg/m^3$). Also the lead and chromium concentration in the manual process is each 30 times and 10 times higher than the value in automatic process(p<0.01). In the classified process by detail, the concentration of airborne lead was $0.0638\;mg/m^3$ in grinding & packaging, mixture & after-measuring ($0.0436\;mg/m^3$), filtration & drying ($0.0402\;mg/m^3$), lead nitrate & dissolution($0.0129\;mg/m^3$), pigment commitment & mixture ($0.0013\;mg/m^3$) and dispersion & grinding ($0.0010\;mg/m^3$) (p<0.05). Moreover the concentration of a sample in weighting & packaging was $0.0023\;mg/m^3$. The concentration of lead in workers' blood was pigment (15.12 ug/dl), paint (4.74 ug/dl) and PVC coloring (2.50 ug/dl), and some samples have exceeded biological exposure limit. In conclusion, the depending on their work industry and process, workers have been exposed to the high lead chromate.

A Study on Model Development for SW Human Resources Development using Supply Chain Management Model (SCM 모델을 이용한 SW인력양성 모형개발 연구)

  • Lee, Jung-Mann;Om, Ki-Yong;Song, Chan-Hoo;Kim, Kwan-Young
    • Journal of Korea Technology Innovation Society
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    • v.10 no.1
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    • pp.22-46
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    • 2007
  • This article introduces a recent innovation in Korea's human resources development policy in the SW sector. Facing serious problems in cultivating SW engineers such as a mismatch in supply and demand of SW workers, shortage of globally competitive SW professionals, and insufficient education and training of university graduates, the Korean government has decided to adopt a new paradigm in national SW engineering education, based on supply chain management (SCM) in manufacturing. SCM has been a major component of the corporate competitive strategy, enhancing organizational productiveness and responsiveness in a highly competitive environment. It weighs improving competitiveness of the supply chain as a whole via long-term commitment to supply chain relationships and a cooperative, integrated approach to business processes. These characteristics of SCM are believed to provide insight into a more effective IT education and university-industry collaboration. On the basis of the SCM literature, a framework for industry-oriented SW human resources development is designed, and then applied in the case of nurturing computer-software engineers in Korea. This approach is expected to fumish valuable implications not only to Korean policy makers, but also to other countries making similar efforts to enhance the effectiveness and flexibility in human resources development. The construction of SCM-based SW HRD model is first trial to apply SCM into SW HRD field. The model is divided into three kinds of primary activities and two kinds of supportive activities in the field of value chain such as SW HRD Council, SW demand and supply plan establishment and the integration of SW engineering capabilities that contribute the reduction of the skill and job matching through SW HR demand and supply collaboration.

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The Effects of Police Officer's Personal Dispositions on Organizational Citizenship Behaviors: Moderation Effect of Organization Culture (경찰공무원의 개인적 성향이 조직시민행동에 미치는 영향 : 조직문화의 조절효과)

  • Joo, Jae-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.722-731
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    • 2016
  • Previous findings on Organizational Citizenship Behaviors is a useful index for effectiveness of the organization. Also, it is a factor that explains the relation between its member's attitude and behavior as organizational commitment had been stabilized. Since autonomy and rapidity has become more important in increasing the efficiency of the organization, this means Organizational Citizenship Behaviors has become important in it. Organizational Citizenship Behaviors of the members occurs only when discretion and autonomy are given to its members. Therefore, this study aimed at measuring the effects of police officer's personal dispositions on organizational citizenship behaviors, exploring the moderation effect of organization culture, and providing the basis with implications to promote the Organizational Citizenship Behaviors in the police Organization. By reviewing previous finding, Police Officer's Personal Dispositions were selected as independent variables, Organizational Citizenship Behaviors was selected as dependent variable. and Organizational Culture was selected as moderation variable. The result of analysis showed that The belief & The Norm influenced in Organizational Citizenship Behaviors(positive), and The Value in Organizational Citizenship Behaviors(negative). And The moderation effect was tested: The Value${\rightarrow}$Hierarchical Culture${\rightarrow}$Organizational Citizenship Behaviors(negative), The belief${\rightarrow}$Rational Culture${\rightarrow}$Organizational Citizenship Behaviors(negative)

A Study on Psychotherapy Supervisor's Education and Training Components (상담 수퍼바이저 교육과 훈련 요소 연구 : 수퍼바이저 발달 요인과 수퍼바이저 역량 요인 중심으로)

  • Chang, Semi;Chang, Sung-Sook
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.488-502
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    • 2016
  • Psychotherapy supervision has long been regarded as a crucial component of psychotherapy education. Supervisory role is very important in supervision outcomes but the absence of and need for supervisor's education and training have continued to be emphasized. Supervisor's education and training can be used to better prepare and strengthen new professionals who serve in the supervisory role. This study reviewed on the literatures of supervisor's education and training, psychotherapy supervisor's development, and core competencies in supervision. As a result of this study, it introduced what supervisor should be trained. There were supervisor identity, ability to build supervisory relationship/alliance, ability to provide effective and summative feedback, knowledge of professional supervision and value of commitment to lifelong learning and professional growth. Also consensus has converged on the superordinate value of now crucial components in educating and training supervisors: didactic instruction and experiential practice. In conclusion, I discussed what should be considered in Korean supervisor's education and training and future research directions.