• Asia Marketing Journal
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• v.22 no.1
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• pp.41-60
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• 2020

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers' decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint as opposed to utility in their decision making. In this study, the effect of social norms on consumer demand is captured via multiple constraint model where constraints are not only from budget equation but also from psychological burden induced by the deviation from the norm. The posterior distributions of model parameters were estimated via conjoint study allowing for heterogeneity via hierarchical Bayesian framework. Individual characteristics such as age, gender and work experience are also used as covariates for capturing the observed heterogeneity. The empirical results show the role of social norm as constraint in consumers' utility maximization. The proposed model accounting for social constraint outperforms the standard budget constraint-only model in terms of model fit. It is found that people with longer job experience tend to be more robust and resistant to the deviation from the norm. Incorporating social norm into the utility model allows for another means to disentangle the reason for no-purchase as 'not preferred' and 'not able to buy'.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.56 no.9
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• pp.1535-1542
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• 2007

HTS (High Temperature Superconducting) Power devices has the several useful characteristics from the technical and economical viewpoint. Possible application to the utility industry have been widely discussed in various research projects. For the successful introduction of HTS power devices into power system, establishing a proper R&D and marketing strategies through estimating the future market size are necessary. However, quantitative estimates of how well HTS power devices will serve their markets have been lacking. In this paper, we propose a estimation methodology of future market size for HTS power divices such as cable, transformer, generator, and motor, and also evaluate the future international and domestic market size by using proposed methodology.

• Knowledge Management Research
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• v.6 no.2
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• pp.23-47
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• 2005

This study is performed the multinomial logistic regression with the officials needs level about a component of knowledge administration for drawing a demand estimation model in the knowledge administration activities. This study is not that an activity and domain of knowledge administration is to apply and to operate uniformly it in public sector, one is suggested an application with a demand diagnose of knowledge administration in order to saw a course of the knowledge administration programs to suit a function and role of public administration. A result of this study is that an activity and domain of the knowledge administration is different from a component of it namely, knowledge creating, knowledge organizing, knowledge sharing and distribution, knowledge utility, and knowledge store. And the officials individual characteristics, administration agency, a kind of business, and a function and role of work are different from demand of knowledge administration. Also, the practical use of KMS (knowledge management system) is not so high in public sector. Accordingly, the tools of knowledge administration will deliberate on a consolidation with the existing system in the device.

• Journal of Korean Society of Transportation
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• v.27 no.2
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• pp.157-168
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• 2009

The random utility theory and the multinomial logit model (including a more recent variant--the mixed multinomial logit) derived from it have constituted a back bone for theoretical and empirical analyses of various travel demand features including mode choice. In their empirical applications, however, it is customary to specify random utilities which are linear in modal attributes such as time and cost, and in socio-economic variables. The linearity helps easy derivation of important information such as value of travel time savings by calculating marginal rate of substitution between time and cost. In this paper the author focuses on the very linearity of the random utilities. Taking into account the fact that the mode chooser is also labour supplier, commodity consumer as well as leisure-seeker, the author sets up a maximization model of the traveller, which encompasses various economic activities of the traveller. The author derive from the model the indifference curve defined on the space of modal attributes, time and cost and investigate under what conditions the random utility of the traveller becomes linear. It turns out that there exist the conditions under which the random utility is really linear in modal attributes, but the property does not hold when the traveller has a corner solution on the space of modal attributes, or when the primary utility function of the traveller is directly affected by labour provided and/or the travel time itself. As a corollary of the analysis, a random utility is suggested, approximated up to the second order of the variables involved for empirical studies of the field.

• Fisheries and Aquatic Sciences
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• v.9 no.3
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• pp.101-106
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• 2006

The cytochrome c oxidase subunit I (COI) gene region of mitochondrial DNA (mtDNA) was examined in four abalone species to estimate its utility as a genetic marker using restriction fragment length polymorphism (RFLP) analysis. The utility was evaluated in terms of genetic divergence and relationships among Haliotis discus hannai, H. rufescens, H. rubra, and H. midae in both hemispheres of the world. There was clear genetic divergence in the mtDNA COI region between all pairs of the four species. Moreover, relationships among the abalone species were reflected in their geographical distributions and morphological characteristics. Therefore, RFLP analysis of the mtDNA COI region is a suitable genetic marker for the estimation of genetic divergence and relationships among abalone species. However, it is not effective for the evaluation of genetic differences within abalone species.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2008.11a
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• pp.452-457
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• 2008

In this paper, the vibrations of floor systems of which buildings are under construction are studied by experimental and analysis method. The first step is to measure the operational response data and FRF at the supporting points of the utility and the second step is to calculate the dynamic load by TPA Method which provided by LMS VirtualLab System Analysis Module. The dynamics we used to identify is expressed by below equation; $$\{F_{oper}\}=[H]^{-1}\;{\cdot}\;\{{.. \atop x_{oper}}\}$$ Where, H(Transfer function between position of the force and response) and x(response) are measured by vibration test.

• Journal of Advanced Navigation Technology
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• v.6 no.3
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• pp.211-222
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• 2002

This paper describes the utility of satellite sensors of the missile defense system using the estimation theory. The inherent flight characteristics of the missiles give the limitations in the response time and the countermeasures. In this point, the early warning and surveillance satellites are important. Using the Extended Kalman Filter, it is analysed LPU and MLU in DSP and SBIRS satellites, and presented the quantitative uncertainties of state estimates of non-rotational DSP compare to the rotating one.

• International Journal of Control, Automation, and Systems
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• v.3 no.4
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• pp.646-647
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• 2005

A recently published paper demonstrates the utility of allowing delays in state estimators for linear systems with unknown inputs. In this note, we point out an error in the derivation of the estimator.

• 한국가스학회:학술대회논문집
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• 2001.10a
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• pp.3-15
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• 2001

• Journal of the Korean Data and Information Science Society
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• v.19 no.1
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• pp.1-10
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• 2008

The purpose of this research is to compare whether SERVQUAL or SERVPERV AL scale is more excellent when explaining customer satisfaction and repurchase intention. The value of R2 which shows explaining power is used to test the excellence of the scale. As a result of comparison and analysis, SERVPERV AL scale showed better explaining power of customer satisfaction and repurchase intention than SERVQUAL. This result is because SERVPERV AL scale predicates overall estimation on utility of product/service.