• 유통과학연구
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• 제16권7호
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• pp.5-16
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• 2018

Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제23권4호
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• pp.77-84
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• 2017

Purpose: In terms of the flexibility in hospital architecture, there are fixed elements of hospital architecture: mechanical, electrical, aeration rooms and shafts, which are the main utility spaces. Thus, it is necessary to recognize the utility space as a system that helps internal functions and flexible internal changes. This study analyzes the notion of the main utility space in hospital architecture and the architectural planning features of the main utility spaces as the system in the design process of the recently built hospitals. Methods: The design factors are extracted comparing two hospitals' plans in each stage and the systematic characteristics of utility spaces are analyzed accordingly. The opinions gathered from interviews of practitioners, architects and facility planning experts directly involved in the architecture design process are analyzed and reflected in the results. Results: Planning for utility spaces should be accompanied by the architectural plan from the basic design process, and proceeded with recognizing utility spaces as a system, which is a fixed element. Utility spaces are highly organically connected. Horizontal and vertical distribution of air chambers can reduce the length and number of ducts, and thus save story height, and reduce the number of shafts, the vertical connection passage. This is advantageous in securing the variable area, which is the ultimate objective of the system-centered hospital architecture plan. Implications: Thereby aims to provide fundamental data on systematic utility space planning in the hospital architecture planning.

• 한국전산구조공학회논문집
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• 제29권5호
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• pp.413-419
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• 2016

지진시 사회 인프라시설물의 피해는 시설물 자체의 피해보다 사회 전반에 걸친 2차 피해를 야기한다. 그 중, 지하 공동구 구조물은 통신, 가스, 전기 등 사회의 라이프라인에 해당하여 지진에 대한 취약성을 정확히 평가하여야 할 필요가 있다. 따라서, 본 연구에서는 지하 공동구의 지진 발생 지반가속도에 따른 파괴가능성을 평가하였다. 평가를 위한 입력지반운동은 해외 실측 지진데이터와 한반도에서 발생가능한 인공지진파를 차용하였으며, 지진해석 방법은 응답변위법과 시간이력해석법을 사용하였다. 파괴여부를 판별하는 한계상태는 휨모멘트와 전단 파괴를 바탕으로 하였다. 취약도 함수 도출을 위한 방법은 최우도법이 사용되었으며, 그 분포함수는 대수정규분포로 가정하였다. 이는 지진시 지하 공동구 시설물의 피해 평가는 물론 지하 공동구 시설물의 내진설계를 위한 기초자료로 활용될 수 있다.

• 유통과학연구
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• 제11권5호
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• pp.63-76
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• 2013

Purpose - For the past several decades, behavioral economics or behavioral decision theory has undergone rapid development. This study provides a critical review of the development of behavioral economics with a focus on what are deemed to be core theories in the field. Starting from the utility function proposed by Daniel Bernoulli in the 18th century, the development history of utility functions until the emergence of the prospect theory is thoroughly reviewed. Some of the experimental results violating the traditionally assumed utility function and supporting the prospect theory value function are summarized. The most representative principles of rational choice are transitivity, independence from irrelevant alternatives (IIA), and regularity. The development of behavioral economics has been triggered by finding counter-examples to these principles. Some of the choice behaviors discussed in this study as counter-examples to the traditional theories of rational choice are the St. Petersburg paradox; the Allais paradox; gambling behavior; and the various context effects including the similarity effect, attraction effect, and the compromise effect. The Elimination-by-Aspects (EBA) model, which was proposed as an explanation for the similarity effect, is discussed in detail as well. Based on the literature review and further analysis, this study summarizes the relationship between the context effects, prospect theory, and EBA model. Research design, data, and methodology - This study provides an extensive literature review on several important theories in the field of behavioral decision theory and adds some critical comments to the theories and the relationships among them. This study first reviews the development of utility functions. Daniel Bernoulli introduced the concept of utility function to solve the St. Petersburg paradox. In the mid-20th century, Herbert Simon proposed the "satisficing" heuristic and presented a value function with a shape different from traditional utility functions. This study highlights the strengths and weaknesses of several utility functions proposed until the emergence of the prospect theory value function. Results - This study posits that prospect theory and EBA model are the two most important theories in the field of behavioral decision theory. They can explain various choice behaviors that traditional utility maximization analysis has been unable to. The application of these models to various fields is further increasing nowadays. This study explains how prospect theory and the EBA model can be used to explain the context effects. Conclusions - The traditional economic theory relies on a single variable called "utility" in explaining consumer choice. However, this study argues that, in investigating consumer choice, several other variables should also be considered. These are the similarity among alternatives, an alternative's prototypicality within the category, the dominance relationship between alternatives, and the reference point in evaluating alternatives. Due to the development of behavioral economics, we are now closer to a more complete understanding of consumer choice behavior than in the past when we had only a single tool called utility.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1997년도 제32회 학술발표회
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• pp.33-69
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• 1997

This study was conducted to develop a methodology to predict utility pole accident rates and to evaluate cost-effectiveness for safety improvement for utility pole accidents. The utility pole accident rate prediction model was based on the encroachment rate approach introduced in the Transportation Research Board Special Report 214. The utility pole accident rate on a section of highway depends on the roadside encroachment rate and the lateral extent of encroachment. The encroachment rate is influenced by the horizontal and vertical alignment of the highway as well as traffic volume and mean speed. The lateral extent of encroachment is affected by the horizontal and vertical alignment, the mean speed and the roadside slope. An analytical method to generate the probability distribution function for the lateral extent of encroachment was developed for six kinds of encroachment types by the horizontal alignment and encroachment direction. The encroachment rate was calibrated with the information on highway and roadside conditions and the utility pole accident records collected on the sections of 55mph speed limit of the State Trunk Highway 12 in Wisconsin. The encroachment rate on a tangent segment was calibrated as a function of traffic volume with the actual average utility pole accident rates by traffic volume strategies. The adjustment factors for horizontal and vertical alignment were then derived by comparing the actual average utility pole accident rates to the estimations from the model calibrated for tangent and level sections. A computerized benefit-cost analysis procedure was then developed as a means of evaluating alternative countermeasures. The program calculates the benefit-cost ratio and the percent of reduction of utility pole accidents resulting from the implementation of a safety improvement. This program can be used to develop safety improvement: alternatives for utility pole accidents when a predetermined performance level is specified.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1997년도 제32회 학술발표회
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• pp.35-72
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• 1997

This study was conducted to develop a methodology to predict utility pole accident rates and to evaluate cost-effectiveness for safety improvement for utility pole accidents. The utility pole accident rate prediction model was based on the encroachment rate approach introduced in the Transportation Research Board special Report 214. The utility pole accident rate on a section of highway depends on the roadside encroachment rate and the lateral extent of encroachment. The encroachment rate is influenced by the horizontal and vertical alignment of the highway as well as traffic volume and mean speed. The lateral extent of encroachment is affected by the horizontal and vertical alignment, the mean speed and the roadside slope. An analytical method to generate the probability distribution function for the lateral extent of encroachment was developed for six kinds of encroachment types by the horizontal alignment and encroachment direction. The encroachment rate was calibrated with the information on highway and roadside conditions and the utility pole accident records collected on the sections of 55mph speed limit of the State Trunk Highway 12 in Wisconsin. The encroachment rate on tangent segment was calibrated as a function of traffic volume with the actual average utility pole accident rates by traffic volume strategies. The adjustment factors for horizontal and vertical alignment were when derived by comparing the actual average utility pole accident rates to the estimations from the model calibrated for tangent and level sections. A computerized benefit-cost analysis procedure was then developed as a means of evaluating alternative countermeasures. The program calculates the benefit-cost ratio and the percent of reduction of utility pole accidents resulting from the implementation of a safety improvement. This program can be used to develop safety improvement alternatives for utility pole accidents when a predetermined performance level is specified.

• 유통과학연구
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• 제20권3호
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• pp.33-43
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• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2006년도 제37회 하계학술대회 논문집 A
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• pp.202-203
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• 2006

The equipment using the Power electronic device is recently increased in the distribution system, so power utility and customers increase in concerning about harmonics level. Accordingly, The power utility which prepares a measure for the harmonic public standard and manege process must analysis of the harmonics level and the effect on equipment interconnecting distribution system. In the past, the measurement equipment and technique is imperfect, so very difficult to investigate the harmonics and trend. But the improvement of the measurement equipment recently is possible to obtain the data realtime for harmonic analysis. In this paper, we research the measuring domestic harmonic and constructing of DB based on the IEC standard.

• 한국전산유체공학회지
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• 제10권1호
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• pp.94-98
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• 2005

Accurate prediction of the fire-induced air velocity, temperature and smoke flow in underground utility tunnel becomes more important for the optimization of design and placement of heat and smoke detectors. In order to improve the safety of underground utility tunnel systems, the behaviors of fire-induced smoke flow and temperature distributions are investigated. Especially, two different cross-sectional shapes of tunnel, such as rectangular and circular types are modeled. Also, fire source is modeled as a volumetric heat source. Three-dimensional thermal-flow characteristics in an underground tunnel are solved by means of FVM using SIMPLE algorithm. The effects of shape geometry on the fire-induced flow characteristics are graphically depicted. It is desirable that heat and smoke detectors are installed on the cables and the top of the wall.

• 대한산업공학회지
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• 제15권2호
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• pp.33-44
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• 1989

This paper presents stochastic-statistical dominance rules which eliminate dominated alternatives thereby reduce the number of satisficing alternatives to a manageable size so that the decision maker can choose the best alternative among them when neither the utility function nor the probability distribution of outcomes is exactly known. Specifically, it is assumed that only the characteristics of the utility function and the value function are known. Also, it is assumed that prior probabilities of the mutually exclusive states of nature are not known, but their relative bounds are known. First, the notion of relative risk aversion is used to describe the decision maker's attitude toward risk, which is defined with the acknowledgement that the utility function of the decision maker is a composite function of a cardinal value function and a utility function with-respect to the value function. Then, stochastic-statistical dominance rules are developed to screen out dominated alternatives according to the decision maker's attitude toward risk represented in the form of the measure of relative risk aversion.