• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.145-153
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• 2021

The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. In order to achieve this research purpose. In 2020, participants in health clubs over 20 years old residing in Gwangju Metropolitan City and Jeollanam-do were selected as the population and a total of 300 subjects (273 males and 127 females) were selected using a convenient sampling method. The data collected using this was statistically processed according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the health club users' perception of service quality had a partial effect on user satisfaction. Second, it was found that the service quality perception of health club users partially affected the loyalty. Third, it was found that health club users' satisfaction with use partially affected their loyalty.

• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Korean Institute of Interior Design Journal
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• v.23 no.6
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• pp.42-50
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• 2014

The purpose of this study is to analyze the change of perception and to measure the degree of interaction between the lighting and the finishing materials according to preference types and the impacted factors to the spatial sensitivity of users. To do that, the this change was grasped through the experiment with Likert Scale and ANOVA of SPSS program to the simulated images. The result of this study is as following. Firstly, the personal difference in the perception of space comes from 'attention' in information processing process. The degree of the perception of users change strongly by lighting in the space expressed the 'modern natural'. Secondly, the atmosphere and the degree of perception are different in the preference of users to the spatial sensitivity and in impacted factors which are thought by users in the space sensitives. The users who prefer the 'decoration' feel the mood more strongly in the space. But the users who prefer the 'active' and 'intimacy' are opposite to that. The difference to the degree of perception is greater in the 'classic natural' than the others under the lighting turns on. Thirdly, an in-depth research which is considered of the interaction among the various factors is needed for finding the design methods for inducing the sensitivity of users in the space. And the ranking of the impacted factors should be understanded and applied to the research regarding the changes of perception in the space. Finally, this study has the limitation to be adapted to all of the situation for the space design methods. But this will be a basic data to study the design methods for users's sensitivity in the space.

• Journal of the Korean Society for information Management
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• v.38 no.4
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• pp.83-112
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• 2021

This study aims to examine how the specialty of librarians links between users' library experience and their resulting perception of the library in public libraries. After reviewing theoretical background studies, a questionnaire survey was conducted at six public libraries in Seoul and Gyeonggi Province. The analysis of the survey results showed that the perception of librarians' specialty had a mediation effect on the relationship between cultural, educational activity and library perception. However, information activity was not linked by the perception of librarians' specialty and only directly influenced on the library perception. Accordingly, the result raised a question of a discrepancy between the areas where the users gain the value of the library and where the librarians' specialty is perceived and some implications were suggested. This research is meaningful in integrating the users' library experience, librarians' specialty, and the library performance by external point of view on the specialty, traditionally regarded as an internal characteristic of the librarianship.

• Korean Journal of Organic Agriculture
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• v.27 no.4
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• pp.409-424
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• 2019

This study investigates the usage behavior and the perception of horticulturalists (horticultural activists) and simple users for urban community gardens. To this end, we surveyed 100 horticulturalists and 213 simple users. Questions in the survey are divided into five categories: 1) usage behavior of community gardens, 2) perception on the benefits of community gardens, 3) perception on the pros and cons of setting up community gardens, 4) willingness to pay for community gardens, 5) importance of specific benefits provided by community gardens. According to the survey, 95.0 percent of horticulturalists and 93.4 percent of simple users supported setting up community gardens. 58.0 percent of horticulturalists and 60.6 percent of simple users were willing to pay their residence tax for community gardens. And the annual membership fee plus resident tax of horticulturalists is 460,455 KW per person, which is 80.6 times more than willingness to pay of simple users. The results of this study can be used as basis data for valuing community gardens.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.123-134
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• 2001

The purpose of this study to compare the purchasing behaviour of men's business suits, among custom suits, system order, and ready-made suits, centering around the choice of information source, risk perception and benefits sought. The survey of this study was collected from 450 adult male in Seoul. The data was analyzed by factor analysis and ANOVA. The result of this study were as follows : 1. Custom suits, system order, and ready-made suits consumers have a significant difference in the choice of information source. The consumer attaching most importance to the impersonal information source is the system order users, custom suits users, and ready-made suits users respectively. However there was no significant difference in the personal source among 3 different purchasing behaviour of men's suits. 2. For the risk perception, 1) the group who perceived the highest in economic risk is the system order users, followed by custom suits users, and ready-made suits users. 2) the group who perceived performance risk as being the highest concern is the ready-made suits consumers, followed by system order user, and custom suits user. 3) the group who perceived the socio-psychological risk as the highest is the ready-made suits consumers, and followed by custom suits user and system order users. 4) there is no difference among the three groups with respect to the fashionability loss risk. 5) the group of the highest perceiving the useful loss risk is the ready-made suits consumers, and the next is system order users, custom suits users. 6) the group of the highest perceiving the time and convenience loss risk is ready-made suits users, and the next is system order users, custom suits users. 3. For the benefit sought, the group of the highest perceiving the aesthetics is custom suits consumers, and the next is system order users, ready-made suits users.

• Journal of the Korean Society for information Management
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• v.32 no.1
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• pp.63-84
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• 2015

Library users must provide their personal information to libraries. This study surveyed these library users' perception of privacy and the effect of the education after providing library user privacy education. As a result, first, it was found that after education, users were more interested in their privacy, rated the problem of library user privacy as more severe, and rated library user data collection as more likely to be considered privacy invasion. Second, we investigated users' perception of how much user service records being collected in libraries violate users' privacy, which showed a great perception change in 25 questions after the education. Third, in the survey about library and librarians' efforts for protecting library user privacy, it was found that all 15 questions were rated as significantly more important after education. Fourth, library users have recognized that is necessary to process and handle the library record and are more sympathetic to the need for this procedure. Fifth, library users felt the possibility of a library record leak was a very serious threat.

• Journal of Korean Library and Information Science Society
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• v.42 no.3
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• pp.45-77
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• 2011

In this study, by performing a survey targeting public libraries' users, we analyzed the most common path to acquire health information, the users' perception about if public libraries are needed to provide CHI services, and the factors that affect users' perceptions. The results are as follows: 1) About 90% of Korean public libraries' users do not take into account public libraries as the acquisition path for CHI resources. 2) About 60% of users thought that public libraries are needed to provide CHI services. 3) The factors that affect users' perception for the necessity of public libraries providing CHI services, were their interest in health and hours of using the internet per day. 4) In addition, we analyzed differences in perception between librarians and patrons about the necessity of public libraries providing the CHI services. The result showed that there was no significant difference in their perceptions, and both groups strongly felt that public libraries must provide the CHI services.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.628-644
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• 2021

The main purpose of this study is to search for variables that influence the perception of news of YouTube current affairs and political channel users. Existing studies have focused on providing normative criticism by examining the public opinion influence of YouTube channels, which play a role similar to the media, in terms of political polarization, fake news, and confirmation bias. However, this study attempts to examine the changes and meanings of users' perception of news with the advent of YouTube. To this end, an online survey was conducted for users with experience in using YouTube's current affairs and political channels. As a result of the study, it was found that the news perception of YouTube current affairs and political channel users was mixed with the perception of news from the perspective of professional journalism and the perception of newly added news in the digital environment. Based on these results, the researcher examined the implications of the professional news media's response direction to the platform environment.

• Journal of Korean Library and Information Science Society
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• v.54 no.1
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• pp.269-293
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• 2023

The aim of this study is to investigate whether library public forums, which are conducted as a part of the library's information services, affect users' perception of libraries. We analyzed the variations in users' perception of libraries based on their participation in public forums held by the public libraries. Data was collected through a survey of users from the Seongbuk Public Libraries in Seoul, which hold public forums. It was discovered that users' perception of public libraries varied depending on whether they had attended the library's public forums or not. The study revealed that users who participated in library public forums had a better understanding of the public libraries compared to those who did not. Specifically, users who participated in public forums exhibited a deeper comprehension of the library's roles, higher trust in the library, and a greater willingness to visit the library. In addition, we found that users acknowledged the importance of public forums in libraries and expressed a high level of interest and willingness to participate in them. Based on these findings, we discussed the implications of library public forums on users' perception of libraries and highlighted the need for information services that are based on public forums.