• Title/Summary/Keyword: user culture

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Improving Government Website Chatbot UX Based on User Journey Map: A Focus on NTIS Chatbot ND (사용자 여정 지도를 기준으로 정부 웹사이트 챗봇 UX 개선: NTIS의 챗봇 ND 를 중심으로)

  • Haeyoon Lee;Inyoung Park
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.601-606
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    • 2024
  • Today, governments are evolving into digital governments that actively leverage digital technologies to promote national development. Government websites play a crucial role as key elements in reshaping the interaction between individuals and the government. Within this context, government website chatbots play an important role in facilitating citizens' easy access to information. However, the chatbot ND on the National R&D Knowledge Information Portal (NTIS) exhibits low usage rates. This study proposes a framework based on user journey mapping to address the usability issues of chatbot ND. By delineating the user journey into pre-usage, in-usage, and post-usage stages, the study aims to identify points of inconvenience experienced by users at each stage and provide enhanced user experiences.

Detecting user status from smartphone sensor data

  • Nguyen, Thu-Trang;Nguyen, Thi-Hau;Nguyen, Ha-Nam;Nguyen, Duc-Nhan;Choi, GyooSeok
    • International Journal of Advanced Culture Technology
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    • v.4 no.1
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    • pp.28-30
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    • 2016
  • Due to the high increment in usage and built-in advanced technology of smartphones, human activity recognition relying on smartphone sensor data has become a focused research area. In order to reduce noise of collected data, most of previous studies assume that smartphones are fixed at certain positions. This strategy is impractical for real life applications. To overcome this issue, we here investigate a framework that allows detecting the status of a traveller as idle or moving regardless the position and the direction of smartphones. The application of our work is to estimate the total energy consumption of a traveller during a trip. A number of experiments have been carried out to show the effectiveness of our framework when travellers are not only walking but also using primitive vehicles like motorbikes.

Apparel design evaluation process from users' perceived values

  • Kim, Jungsook
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.158-166
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    • 2014
  • Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

Study on User Play of Motion-Based Game : Focused on Empirical Research about Game Play in Families (가정 내 체감형 게임 플레이의 실험 관찰 연구)

  • Kim, Eun-Jung
    • Journal of Korea Game Society
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    • v.14 no.3
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    • pp.7-14
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    • 2014
  • This study examined user experiences of motion-based games. Focusing on the playing experiences, in-depth interviews and survey were conducted on seven families with various family members detailing the gameplay. These qualitative methods were conducted interpretive way such as a month-long participant observation. As a result, the game Sensible meantime, the results were excluded from the game with the older generation of women and the elderly, leading to game culture game is trying to communicate was confirmed.

A Cultural Dimensions Model based on Smart Phone Applications

  • Oh, Jung-Min;Moon, Nam-Mee
    • Journal of Information Processing Systems
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    • v.7 no.1
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    • pp.209-220
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    • 2011
  • One of the major factors influencing the phenomenal growth of the smart phone market is the active development applications based on open environments. Despite difficulties in finding and downloading applications due to the small screens and inconvenient interfaces of smart phones, users download applications nearly every day. Such user behavior patterns indicate the significance of smart phone applications. So far, studies on applications have focused mainly on technical approaches, including recommendation systems. Meanwhile, the issue of culture, as an aspect of user characteristics regarding smart phone use, remains largely unexamined throughout the world. Hence, the present study attempts to analyze the highest ranked smart phone applications downloaded and paid for that are ranked the highest in 10 countries (Korea, Japan, China, India, the UK, USA, Indonesia, Canada, France, and Mexico) and we then derive the CDSC (Cultural Dimensions Score of Content) for these applications. The results derived are, then, mapped to the cultural dimensions model to determine the CISC (Cultural Index Score for Country). Further, culturally significant differences in smart phone environments are identified using MDS analysis.

A study on the development for an air transportation cultural index (항공교통문화지수 개발에 관한 연구)

  • Lee, K.S.
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.13 no.3
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    • pp.61-72
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    • 2005
  • The main purpose of this study is to develop air transportation cultural index which is able to estimate the level of them. Generally Speaking, air transportation cultural, a compound word of 'air transportation' and 'culture', is a substantial entity consisting knowledge, art, morality, legality, cultivation, customs, and etc, which comes from aircraft operation sector, airport operation/management sector and user sector. They are classified in a primary scope, as aircraft operation sector relating to flight operation, airport operation/management sector and user sector. The research and analysis were taken approximately 4 months, from June 2004 to October 2004. To evaluate the index, the detailed item for three categories were chosen and quantified. The grades for each items were induced from calculation formula for air transportation cultural index by applying weight values. The final grade of Korea's air transportation cultural index recorded 63.19 points.

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Realistic Soap Bubble Appearance using Background Scene and Kelvin Temperature Matching

  • Yoo, Sangwook;Chin, Seongah
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.265-270
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    • 2021
  • VR and AR contents provide a rich user experience [1]. Realistic content with human computer interaction and immersion provides an improved user experience, but there is a limit to producing all elements realistically. In this study, we propose a method to advance the rendering of immersive content using background color information [2]. First, the elements necessary for Kelvin temperature rendering are derived from the color and background as context elements, and the rendering effect has been realized in the soap bubble. For soap bubbles Kelvin temperature rendering, the average color of the background is extracted and the color with the highest similarity is applied by comparing the main color and Kelvin temperature.

A Study on the Explanation Scheme using Problem Solving Primitives

  • Lee, Gye Sung
    • International Journal of Advanced Culture Technology
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    • v.7 no.3
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    • pp.158-165
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    • 2019
  • Knowledge based system includes tools for constructing, testing, validating and refining the system along with user interfaces. An important issue in the design of a complete knowledge based system is the ability to produce explanations. Explanations are not just a series of rules involved in reasoning track. More detailed and explicit form of explanations is required not only for reliable reasoning but also for maintainability of the knowledge based system. This requires the explanation mechanisms to extend from knowledge oriented analysis to task oriented explanations. The explicit modeling of problem solving structures is suggested for explanation generation as well as for efficient and effective reasoning. Unlike other explanation scheme such as feedback explanation, the detailed, smaller and explicit representation of problem solving constructs can provide the system with capability of quality explanation. As a key step to development for explanation scheme, the problem solving methods are broken down into a finer grained problem solving primitives. The system records all the steps with problem solving primitives and knowledge involved in the reasoning. These are used to validate the conclusion of the consultation through explanations. The system provides user interfaces and uses specific templates for generating explanation text.

A Study on Tourist Destinations Recommendation App by Medical Tourism Type Using User-Based Collaborative Filtering

  • Cai, Jin;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.255-262
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    • 2020
  • Recently, medical tourism is recognized as a high value-added industry because of its longer period of stay and higher expenditure than general tourism. In particular, although the number of medical tourists visiting Korea is increasing, the perception of Korean medical services is low. The purpose of this paper is to develop the app which, based on medical tourism type, recommends tourism destinations. Additionally, this proposed app can expand general tourism as well. It can provide tourists with medical information easily by sorting types tourists. Besides, as medical tourists normally stay long, we can take the advantage of post-treatment time. This app collects medical information data and tourist destination data, and categorizes the types of medical tourists into four categories: disease medical tourism, traditional medical tourism, cosmetic medical tourism, and recreational medical tourism. It provides medical information according to each type and recommends customized tourist destinations. User-based collaborative filtering is applied for tourist destination recommendations.

Consumer Perception of Chatbots and Purchase Intentions: Anthropomorphism and Conversational Relevance

  • Chung, Sooyun Iris;Han, Kwang-Hee
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.211-229
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    • 2022
  • In this study, we aimed to define the effects of anthropomorphism and conversational relevance of chatbots on user experience. In specific, the chatbot designed for this study was an online shopping assistant that recommends items for consumers. Levels of anthropomorphism was manipulated by the name, profile picture, word choices, and emojis, while conversational relevance was adjusted by the depth and accuracy of the recommendation. Three categories of user experience were measured: psychological distance, usability, and purchase intentions. The results implied a significant main effect of conversational relevance on all variables for the high anthropomorphized conditions, while all but psychological distance was significant for low anthropomorphized conditions. Although there was no significant main effect of anthropomorphism observed for the variables, the main effect of anthropomorphism on responsibility was marginally significant for a specific item. The results of this study may function as a guidance for future studies regarding usage of chatbots within a marketing setting.