• Title/Summary/Keyword: user's preference

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The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator (패션 브랜드 이미지 기반 SNS가 플로우, 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로)

  • Ko, Jeonmi;Shin, Jiye;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.908-920
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    • 2014
  • As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

Dynamic and Interoperable Adaptation of SVC for QoS-Enabled Streaming (MPEG-21 및 H.264/AVC SVC 기반 동적 비디오 적응 방법)

  • Choi, Hae-Chul;Kim, Jae-Gon
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.10-19
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    • 2012
  • Seamless streaming of multimedia content that ensures Quality of Service over heterogeneous networks has been a desire for many multimedia services, for which the multimedia contents should be adapted to usage environments such as network characteristics, terminal capabilities, and user preferences. Scalability in video coding is a good feature to meet the requirement of heterogeneous networks. In this paper, we propose a dynamic adaptation scheme of H.264/AVC SVC bit-stream using the MPEG-21 Digital Item Adaptation (DIA) tool. MPEG-21 DIA framework provides systematic solutions in choosing an adaptation operation to given conditions and supports interoperable video adaptation. The experiment results show that the proposed adaptation scheme provides QoS-enabled delivery and consumption of SVC with time-varying constraints of network, terminal, and user preference, in a robust and efficient way. In particular, the proposed adaptation scheme is proved to work well with very low delay under the condition that the variation rate of the given network bandwidth is upto 62%.

JCBP : A Case-Based Planning System (JCBP : 사례 기반 계획 시스템)

  • Kim, In-Cheol;Kim, Man-Soo
    • Journal of Intelligence and Information Systems
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    • v.14 no.4
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    • pp.1-18
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    • 2008
  • By using previous similar case plans, the case-based planning (CBP) systems can generate efficiently plans for new problems. However, most existing CBP systems show limited functionalities for case retrieval and case generalization. Moreover, they do not allow their users to participate in the process of plan generation. To support efficient memory use and case retrieval, the proposed case-based planning system, JCBP, groups the set of cases sharing the same goal in each domain into individual case bases and maintains indexes to these individual case bases. The system applies the heuristic knowledge automatically extracted from the problem model to the case adaptation phase. It provides a sort of case generalization through goal regression. Also JCBP can operate in an interactive mode to support a mixed-initiative planning. Since it considers and utilizes user's preference and knowledge for solving the given planning problems, it can generate solution plans satisfying more user's needs and reduce the complexity of plan generation.

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Personalized Itinerary Recommendation System based on Stay Time (체류시간을 고려한 여행 일정 추천 시스템)

  • Park, Sehwa;Park, Seog
    • KIISE Transactions on Computing Practices
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    • v.22 no.1
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    • pp.38-43
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    • 2016
  • Recent developments regarding transportation technology have positioned travel as a major leisure activity; however, trip-itinerary planning remains a challenging task for tourists due to the need to select Points of Interest (POI) for visits to unfamiliar cities. Meanwhile, due to the GPS functions on mobile devices such as smartphones and tablet PCs, it is now possible to collect a user's position in real time. Based on these circumstances, our research on an automatic itinerary-planning system to simplify the trip-planning process was conducted briskly. The existing studies that include research on itinerary schedules focus on an identification of the shortest path in consideration of cost and time constraints, or a recommendation of the most-popular travel route in the destination area; therefore, we propose a personalized itinerary-recommendation system for which the stay-time preference of the individual user is considered as part of the personalized service.

An Exploratory Study on the Factors Determining Acceptance of Blockchain-Based Financial Platform by Gender (블록체인 기반 금융 플랫폼의 성별 수용의도 결정요인에 관한 탐색 연구)

  • Kim, Si-Wook;Park, Hyeon-Suk
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.139-147
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    • 2020
  • In the fourth revolution resulting from ICT convergence, Blockchain-based platform is being applied to various fields. This trend is expected to become stronger in the future. This study aims to explore several factors pertaining to user acceptance of Blockchain-based financial platform. It is important for finance business managers and blockchain technical managers to verify the user's willingness to accept the blockchain. In this study, the factors determining the acceptance of blockchain-based platform we explore are innovation, convenience, security and preference. Based on the results of the survey, 465 users(male 262, female 212) completed the questionnaire, a structural equation analysis was used in order to analyze the blockchain's users acceptance framework. Through the results we were able to identify and validate the differences in innovation and convenience by gender as well as the factors determining the acceptance of blockchain-based financial platform.

An Analysis of User's Response to Mega Containership (초대형 컨테이너 선박에 대한 사용자 의향분석)

  • Nam Ki-Chan;Choi Jang-Rim;Yoo Ju-Young;Song Yong-Seok
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2006.06b
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    • pp.301-307
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    • 2006
  • As container traffic in the world increases rapidly, size if containership is become bigger and bigger. With these trends, many studies have. been done on such big ships by consultant, naval architects, port designers, ship operators, economists etc,. with different points of view and results. But previous studies were concentrated on hardware and theoretical side. Therefore the objective of this paper is to analyze response and intention of ship's user such as shipping companies and forwarding companies about prospects of mega-ship size, preference of Mega ship, problem and handling time of Mega ship.

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Analysis of User Preferences for Traffic Safety Warning Information using Portable Variable Message Signs(PVMS) (Portable Variable Message Signs(PVMS)를 이용한 교통안전 경고정보 메시지 이용자 선호도 분석)

  • Park, Jae-Hong;O, Cheol;Song, Tae-Jin;O, Ju-Taek
    • Journal of Korean Society of Transportation
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    • v.27 no.5
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    • pp.51-62
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    • 2009
  • Variable message signs (VMS) are a useful tool for providing real-time traffic information to drivers. In particular, effective warning information provision leading to safer driving would be an important countermeasure to prevent traffic accidents. The purpose of this study was to identify users' preferences for traffic safety warning information formats. A variety of warning information scenarios using text and pictograms were devised and investigated for the purpose of selecting more effective methods to provide warning information. A portable variable message sign (PVMS) was used to evaluate users' preferences. The results of this study can be used for designing better warning information for the enhancement of traffic safety.

Characteristics of the Subway Sign Blank through Cluster Analysis (군집분석을 통한 지하철 표지 여백에 대한 특성)

  • Hong, Sujeong;Oh, Heungun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.39 no.4
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    • pp.513-521
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    • 2019
  • The purpose of this research is to find out the preference of users on the characteristics of the subway sign blank. In detail, The purpose is to introduce the concept of designing various characteristics of the subway sign blank according to characteristics such as gender and age, etc. The methodology of this study is to investigate the preference of the characteristics of the characteristics of the subway sign blank space and analyze the preference of the whole group and the cluster group. A survey was conducted to investigate preferences. A cluster analysis was conducted to analyze the preferences. And a demographic and conjoint analysis was conducted for whole group and the cluster group. The attributes of the subway sign blank space for preference survey are as follow : top and bottom blank, side blank, border line blank, arrow thickness, 'station name' and 'line number' order. The results of the preference analysis are as follows. The importance of the attributes in the whole group is shown in the order of the border line blank, 'station name' and 'line number' blank, side blank, top and bottom blank, and arrow thickness. The cluster group is composed of 3 groups, 1 cluster is a woman who uses the subway almost every day, three to four times a week, and seems to prefer half the side blank. 2 crowd is the user who thinks that 60 or more subway signs are uncomfortable, and preferring the order of 'station name' + 'line number' order without border. The 3 clusters were men in their 20s and 30s, with a preference for 1/5 border line blank and thin arrow thickness. The conclusion is as follows. First, the characteristics of the subway sign blank must be designed consistently. However, it is necessary to consider various factors according to gender, age, and frequency of subway use for specific regions or routes. Secondly, It has been shown that, depending on the specific area or route, it is possible to design two or more types of design, not one type of standardized marking of the characteristics of the subway sign blank.

A System for Personalized Tour Recommendation Based on Ontology (온톨로지 기반의 개인화된 여행 추천 시스템의 구현)

  • Park, Yeonjin;Song, Kyunga;Whang, Jaewon;Chang, Byeong-Mo
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.1-10
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    • 2015
  • We propose and implement a personalized tour recommendation system based on ontology. We utilize user's profile, dynamic information on search in the application, web search, and facebook for personalized recommendation. We construct tour database for England based on ontology for a demo service, and recommend tour spot considering an individual preference with tour database. This dynamic and personalized tour service makes it possible for individual to plan one's own tour by considering recommended tour spots for each individual.

Effective Coordination Method of Multi-Agent Based on Fuzzy Decision Making (퍼지 의사결정에 기반한 멀티에이전트의 효율적인 조정방안)

  • Ryu, Kyung-Hyun;Chung, Hwan-Mook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.17 no.1
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    • pp.66-71
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    • 2007
  • To adapt environment changing high speed and improve rapidly response ability for variation of environment and reduce delay time of decision making inlet agents, the derivation of user's preference and alternative are required. In this paper, we propose an efficient coordination method of multi-agents based on fuzzy decision making with the solution proposed by agents in the view of Pareto optimality. Our method generates the optimal alternative by using weighted value. We compute importance of attributes of winner agent, then can obtain the priorities lot attributes. The result of our method is analyzed that of Yager's method.