• Title/Summary/Keyword: user's intention

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Effects of Healthcare Service User's Compliance Intention on Continuous usage (헬스케어 서비스 사용자 순응의도가 서비스의 지속적 사용에 미치는 영향 연구)

  • Lee, Namyeon
    • The Journal of Society for e-Business Studies
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    • v.21 no.4
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    • pp.95-117
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    • 2016
  • Entering aging society and increasing individual's interests on wellbeing lead to increasing demands of healthcare service and various healthcare related applications are providedon app market or Internet. These healthcare services could enhance user's health status if the users continuously use the service. In order to enhance effectiveness of a healthcare service, the service user should comply with recommendations or directions are provided by the service. However, previous studies of healthcare service are not considered effects of compliance intention on continuous usage. Hence, we tested how user's compliance intention effect on continuous usage intention of healthcare service based on theories of information system and medical information. Moreover, we found that compliance intention of users for healthcare service is an important factor on sustainability of healthcare service. Additionally, we investigated what factors are related with user's compliance intention.

A Study on Factors Influencing User's Security Intention for Internet Banking (인터넷 뱅킹 사용자의 보안의도에 영향을 마치는 요인에 관한 연구)

  • Kim, Jong-Ki;Kang, Da-Yeon;Jeon, Jin-Hwan
    • The Journal of Information Systems
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    • v.18 no.2
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    • pp.1-18
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    • 2009
  • Recently, internet banking is growing rapidly. Moot banks in Korea provide internet banking services. Internet banking becomes a major trend in the financial marketplace. With advanced computer technology and declining communication costs, many customers prefer online alternatives such as internet banking, mobile banking or phone banking rather than going to banks by themselves. The number of customers using those alternatives is skyrocketing and domestic commercial banks encourage them of the use. As the internet is highly developed, customers demand higher quality services and banks develop and provide diverse services in order to respond to them. However, internet banking service users are still afraid of their personal and financial information being exposed on the internet. The purpose of this research is to empirically analyze the influence that appropriate internet banking affect user's security intention. The research model proposed in this study includes user's security intention which is influenced by self-efficacy, security trust, Internet banking attitude, perceived security and security intention. According to the result of this study, self-efficacy and security trust are related to the security attitude. There is a significant relationship between security attitude and perceived security. Also, user's security attitude and perceived security is significantly affected by security intention.

The Factors Affecting the Intention to Purchase Digital Items and Continuance Intention in Social Networking Communities: Focused on Relationship Maintenance Mechanism and Expectation-Confirmation Model (소셜 네트워킹 커뮤니티의 지속사용과 아이템 구매의도에 영향을 미치는 요인 : 관계지속 메커니즘과 기대일치모형을 중심으로)

  • Kang, Heetaek
    • Korean Management Science Review
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    • v.29 no.3
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    • pp.135-156
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    • 2012
  • Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention:continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.

The Effect of Service Quality on the Reuse Intention of a Chatbot: Focusing on User Satisfaction, Reliability, and Immersion

  • Kim, Minjin;Chang, Byenghee
    • International Journal of Contents
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    • v.16 no.4
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    • pp.1-15
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    • 2020
  • This study examined the impact of chatbot service quality (process quality, outcome quality, and servicescape quality) on user satisfaction and reliability by identifying the relationships between user satisfaction, reliability, immersion, and the paths of three variables influencing reuse intention. The survey was conducted of Korean users in their teens and 70s who had experience using chatbot services. A total of 218 convenience samples were extracted and the data analyzed. By the IS success and SERVQUAL model, the results of structural equation modeling revealed that the chatbot service quality did not affect user satisfaction and reliability. However, user satisfaction and reliability of the chatbot services were shown to lead to reuse intention, and user satisfaction was shown to affect immersion and immersion in reliability. The results showed that satisfaction, reliability, and immersion in the chatbot services were important factors in the chatbot reuse intention. Through the satisfaction and reliability gained through the service, the users wanted to reuse the chatbot services, especially the chatbot services that gained reliability, which will have a greater impact on reuse intention. We can use these results as marketing information to attract loyal customers by identifying the reuse intention of the chatbot service users.

Effects of Contents Quality on User's Satisfaction and Continuous Usage Intention in UCC Services (UCC 서비스의 콘텐츠 품질이 사용자 만족과 지속이용의도에 미치는 영향)

  • Jung, Chul-Ho;Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.294-303
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    • 2009
  • The primary purpose of this study is to examine the effects of contents quality characteristics on user's satisfaction and continuous usage intention in UCC services. Based on relevant literature reviews, this study posits five contents quality characteristics, that is, accuracy, completeness, variety, playfulness, and timeliness as key determinants of user's satisfaction and continuous usage intention. And then we structured a research model and hypotheses about relationship between these variables. A total 315 usable survey responses of UCC service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, four contents quality characteristics of completeness, variety, playfulness, and timeliness had a positive influence upon user's satisfaction. Secondly, four contents quality characteristics of accuracy, completeness, playfulness, and timeliness had a positive influence upon continuous usage intention. Lastly, user's satisfaction had very significantly related to continuous usage intention in UCC services. From this study, we expect to suggest practical and managerial implications to UCC service providers.

The Impact of Ubiquitous Factors on Intention to Use Mobile Services (유비쿼터스 특성요인이 모바일 서비스의 사용의도에 미치는 영향)

  • Cha, Yoon-Sook;Chung, Moon-Sang
    • The Journal of Information Systems
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    • v.16 no.2
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    • pp.69-91
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    • 2007
  • The mobile computing environment has already matured and mobile services are activated throughout many industries. In the following years, these changes are expected to evolve into a ubiquitous computing environment. In the meantime, whether newly developed information technologies will thrive or diminished depends on user's intention to adopt them. Hence, the necessity of user-centered research considering ubiquitous computing in mobile computing environment is obvious. This study, thus, investigated ubiquitous factors in various literature related to ubiquitous computing and technology acceptance and it proposes a research model of the ubiquitous factors affecting user's intention to use mobile services, in terms of meaning(connectivity, mobility), service(contextual offer), compatibility(compatibility), and infrastructure(privacy, truth). The proposed model is expected to help both researchers and practitioners extend their understanding about the ubiquitous factors in mobile computing environment

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Empirical Study about Relationship between Factors Influencing Korean User's Intention to Use the Internet Banking Service (국내 인터넷 뱅킹 사용자의 이용의도에 영향을 미치는 요인간 관계에 관한 실증연구)

  • Lee, Kun-Chang;Chung, Nam-Ho;Lee, Jong-Shin
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.191-212
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    • 2002
  • Recently, Internet banking becomes a major trend in the financial marketplace. However, there are few researches to investigate relationship between factors influencing user's intention to use the Internet banking service. Therefore, this paper is aimed at analyzing the Internet banking service user's intention to use empirically. Our research framework is basically based on TAM(Technology Acceptance Model) proposed by Davis(1989). Empirical results using path analysis revealed that experience has a direct relationship with intention to use, while those three factors like perceived risk, self-efficacy, technical support indirectly affect intention to use.

Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention (모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인)

  • Kim, Byung Gon;Kim, Ki Won;Seo, Hong Il
    • Journal of Information Technology Applications and Management
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    • v.26 no.3
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

A Study on the Effects of Motivations and Ability of Using Smartphone on Smartpad Usage Intention (스마트폰 이용동기와 활용능력이 스마트패드 사용의도에 미치는 영향에 관한 연구)

  • Kang, Eung-Goo;Kim, Young-Han;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.1-23
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    • 2012
  • The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

A Study on User Satisfactions and Repurchase Intention in Internet Shopping Malls (인터넷 쇼핑몰의 이용만족과 재구매의도에 관한 연구)

  • 류학수;황대용;이종환;강경하
    • The Korean Journal of Community Living Science
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    • v.15 no.3
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    • pp.3-14
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    • 2004
  • This study examined how product characteristics and system characteristics have affected user's economic, psychological and operating satisfaction and intention of repurchase in Internet shopping malls. The results of the study were as follows: First, it showed that product characteristics and user satisfaction have significant differences; the ability to recognize economic and psychological user satisfaction differs according to the characteristics of the product. It also showed that the degree of psychological and operating user satisfaction varies according to the convenience of order and payment as well as the convenience of the system and customer service. Second, it was found that economic, psychological and operational user satisfaction had an effect on customer's intention to repurchase. This study, focusing on particular variants of on-line shopping, found that characteristics of product and system had a great impact on user satisfaction and intention to repurchase. For the firms who run internet shopping malls, therefore more attention should be directed to the convenience of products and system problems in their services since it is so easy for customers to move to another shopping site with a simple click. The result of such an investigation may lead customers to repurchase by increasing their satisfaction with the shopping services.

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