• Culinary science and hospitality research
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• v.24 no.1
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• pp.151-163
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• 2018

Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.

• Journal of Korean society of Dental Hygiene
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• v.6 no.3
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• pp.203-218
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• 2006

The purpose of this study was to measure dental hygienists' perception of the usefulness of clinical practice training. A total of 195 dental hygienists participated in the study. The findings of the study were analyzed according to age, the type of hospitals where respondents were working, experience in clinical practices and educational level as follows: 1. There were statistically significant differences in perception of the usefulness of the practice of amalgam filling preparation performed for dental operation among subjects at different ages (p<.01). 2. There were statistically significant differences in perception of the usefulness of the practice of paralleling technique(p<.001), the practice of amalgam filling preparation(p<.01) and the practice of trauma treatment preparation(p<.05) among subjects working at different clinics 3. Significant differences were observed in perception of the usefulness of the practice of sterilization(p<.05), the practice of suction(p<.05), the practice of history taking preparation (p<.01) and the practice of halitosis patient management preparation(p<.05) among subjects with different years of experience in clinical practices. 4. Significant differences were found in perception of the usefulness of the practice of paralleling technique among subjects with different education levels. The findings of the study suggest the need for strengthening education programs for clinical training content and practices which subjects considered important for their job. At the same time, the study emphasizes the need for developing training programs designed to produce dental hygiene preceptor who can provide dental hygienists with practical clinical training in cooperation with college and dental clinics.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.6 no.9
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• pp.81-95
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• 1983

The author has intended to seek for the usefulness of price-level change accounting information through financial statements of general price level. The accounting information obtained from financial statements of general price level, must be useful to the reasonable judgment of financial statement users or to the economic decision making, This thesis may be summarized as follows : 1. Financial statements arranged by historical cost accompany many problems as accounting information. In other words, at the time of inflation, they have little usefulness as accounting information. 2. In order to correct the little usefulness of the financial statements arranged by historical cost, the author examined this matter centering around FASB statement No. 33. 3. The price level change accounting eliminates the contradiction of the accounting information obtained from the financial statements arranged by historical cost. 4. In the general price level change accounting, money value is presumed to change according to the level of general price and, then, the money value for goods must be revised. 5. In the general price level change accounting, the division between monetary items of asset and debt, and non-monetary items, is important. 6. The general price level change accounting based upon historical cost accounting, has objectivity as accounting information like the cost basis accounting and larger usefulness than the cost basis accounting. In conclusion, the price level change accounting increases its usefulness as accounting information and, therefore. (1) the information on the general price level change accounting is desirable to be disclosed as supplementary information for the traditional financial statements, and (2) the general price level change accounting should be induced to the listed Companies in Korea under continuing inflation for improving the usefulness of financial statements as accounting information.

• The Journal of Information Systems
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• v.29 no.2
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• pp.95-110
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• 2020

Purpose This paper attempts to explain the recent expanding trend in Mobile Grocery Shopping(MGS). More specifically, the authors have applied the Post Acceptance Model(PAM) in order to examine the conceptual structure among the four constructs of 'Expectation Confirmation', 'Perceived Usefulness', 'User Satisfaction', and 'Continuance Intention to Use' in Mobile Grocery Shopping. Design/methodology/approach Through a survey agency, data were collected from a sample of 312 consumers who had the previous experience in Mobile Grocery Shopping. The Structural Equation Modeling(SEM) analysis was conducted with the survey data using AMOS 22.0. Subsequently, 8,200 real customer data from an open market site were collected in order to find out their revisit and repurchase behavior. Findings This study supported the causal relationships of Expectation Confirmation → Perceived Usefulness, Expectation Confirmation → User Satisfaction, Perceived Usefulness → User Satisfaction, and User Satisfaction → Continuance Intention to Use, but did not support the direct effect of Perceived Usefulness on the Continuance Intention to Use Mobile Grocery Shopping. This implies that consumers with any experience in Mobile Grocery Shopping would not consider repurchase, unless they are satisfied with the experience even though they perceive its usefulness. Also, Expectation Confirmation has much larger effect on User Satisfaction than Perceived Usefulness. In addition, the real customer data showed that the revisit and the repurchase rate of mobile grocery shoppers were higher than those of online grocery shoppers, although the rates of adding to shopping carts, coupon downloads, and adding to favorites are similar.

• Culinary science and hospitality research
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• v.19 no.5
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• pp.234-248
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• 2013

This study aimed to examine the roles of perceived convenience and usefulness of restaurant customers' revisit intention. To achieve the purpose of this study, it reviewed the theoretical background about perceived convenience, perceived usefulness and revisit intention and conducted an empirical analysis of them. For the empirical analysis, a questionnaire was given to a total of 228 regular restaurant customers at Busan area. The results were as follows. 1) The regular restaurant customers' perceived convenience and perceived usefulness had a significant effect on their revisit intention. 2) The regular customers' perceived convenience had an effect on their perceived usefulness. 3) Time elements and experience of visiting a restaurant had an effect on the perceived convenience. 4) Utilitarian values and hedonic values had an effect on the perceived usefulness.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.3
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• pp.39-61
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• 2021

This study aims to examine the effect of the Mindfulness for YouTube users. Recently, video sharing platforms have grown rapidly with YouTube, and YouTube has grown rapidly despite the emergence of various video sharing platforms. Which YouTube represents these changes, provides an environment where anyone can make and distribute videos. And through these advantages, many viewers are coming in and more creators are making videos. The purpose of this study is to understand the influence factors of YouTube service in Korea and to clarify the causal relationship between the factors that affect the continued use intention through usefulness, confirmation, and satisfaction. For this reason, presented a research model that applied key variables of the Mindfulness theory, which emphasized that users should be aware of their emotions. In order to empirical verification the research model of this study, a questionnaire was conducted for university students and general office workers who had experience using YouTube. As a result, first decentered attention has been shown that has no positive effect on perceived usefulness and confirmation. Second, non-judgmental acceptance has benn shown that has a postitive effect on perceived usefulness and confirmation. Third, current self-perception has been shown that has no positive effect on perceived usefulness and confirmation. Fourth, concentration has been shown that has no positive effect on perceived usefulness and confirmation. And Mindfulness has been shown that has a positive effect on satisfaction and perceived usefulness. Through this, it is important to use YouTube to use what users feel is important, and it is important to determine whether the video is helpful to them when accepting content and make them expect the next video.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.4
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• pp.228-237
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• 2018

The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.

• The Korean Journal of Food & Health Convergence
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• v.7 no.1
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• pp.1-5
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• 2021

The purpose of this study was to investigate the degree of recognition, perceived usefulness, and intention to accept the Internet of Things (IoT) in healthcare among nursing students, as well as to determine related factors. Through this study, we wanted to develop the basic research for the education related to the IoT in healthcare. In this study, data were collected from 348 nursing students using self-report online questionnaires, Naverform, and analyzed using the independent sample t-test, one-way analysis of variance, and Pearson correlation coefficients in SPSS version 26.0. The results of the study show that recognition of the IoT was correlated with its perceived usefulness (r=0.37; p<.001) and intention to accept the IoT (r=0.23 (p<.001). The strongest correlation was found between perceived usefulness of the IoT and intention to accept (r=0.67; p<.001). In conclusion, recognition of the IoT in healthcare affected its perceived usefulness, and a significant correlation was found between perceived usefulness of the IoT and intention to accept it. This study analyzed how much recognition, perceived usefulness, and intention to accept IoT in healthcare nursing students have. Based on these findings, we suggest that education related to the IoT in healthcare should be incorporated into the nursing curriculum.

• Journal of Information Technology Services
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• v.21 no.6
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• pp.1-19
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• 2022

This study empirically analyzed the effects of immersion and self-efficacy on the intention to continuously use realistic media. To this end, we used an extended technology acceptance model that includes not only the perceived ease of use and usefulness, but also the perceived joy as important factors. We collected data from 595 participants through an online questionnaire survey and tested the research model using a covariance-based SEM. As a result, we found that a user's immersion significantly increased perceived usefulness, ease of use, and joy of realistic media; and self-efficacy increased perceived usefulness and ease of use. Although the effect of perceived usefulness was relatively stronger than that of perceived joy, we found that the effect of perceived joy on the intention to use was also quite large. The effect of perceived ease of use on intention to use was found to be completely mediated by perceived usefulness and joy. In addition, the differences according to the types of media were tested by comparing two groups: augmented reality and virtual reality. The effects of perceived ease, usefulness, and joy on the intention to use were very similar regardless of the type of immersive media. However, it was found that self-efficacy increases usefulness only in augmented reality. Based on our findings, we have discussed the implications of our study, as well as the scope for future research.

• Journal of the Korea Society of Computer and Information
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• v.27 no.6
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• pp.11-21
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• 2022

Although interest in de-identification measures for the safe use of personal information is growing at home and abroad, cases where de-identified information is re-identified through insufficient de-identification measures and inferences are occurring. In order to compensate for these problems and discover new technologies for de-identification measures, competitions to compete on the safety and usefulness of de-identified information are being held in Korea and Japan. This paper analyzes the safety and usefulness indicators used in these competitions, and proposes and verifies new indicators that can measure usefulness more efficiently. Although it was not possible to verify through a large population due to a significant shortage of experts in the fields of mathematics and statistics in the field of de-identification processing, very positive results could be derived for the necessity and validity of new indicators. In order to safely utilize the vast amount of public data in Korea as de-identified information, research on these usefulness metrics should be continuously conducted, and it is expected that more active research will proceed starting with this thesis.