• Title/Summary/Keyword: use motivation

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Why Do You Use A Podcast Service? : A UTAUT Model (당신은 왜 팟캐스트 서비스를 사용하는가? : UTAUT 모형)

  • Kim, Hyeong-Yeol;Kim, Tae-Sung
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.153-176
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    • 2016
  • This study investigated factors affecting the use intention of podcast service users based on the unified theory of acceptance and use of technology (UTAUT). Performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, innovativeness, and media credibility were used as independent variables in the model. The survey data from the users of the podcast portal 'podbbang' were analyzed with Smart PLS 2.0 to test the structural equation model. The results revealed that the podcast service user's effort expectancy, facilitating condition, hedonic motivation, and media credibility have a significant influence on use intention. However, the relationship between the podcast service user's performance expectancy, social influence, innovativeness, and use intention were not identified as significant.

The Structural Relationship among Viewing Motivation, Viewing Commitment, Reviewing Intention and Game Use Intention of e-Sports Competition Broadcasting

  • Kim, Seyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.205-212
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    • 2022
  • The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

The Effect of Intrinsic Motivation on Individuals' Performance and the Mediating Role of Job Stress in the Republic of Korea Army

  • Yongjoon Park;Sunggyun Shin
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.144-157
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    • 2024
  • This study examines the relationship between intrinsic motivation and individuals' performance in the Republic of Korea armed forces and explores whether job stress mediates the relationship between intrinsic motivation and individuals' performance. The research questions are: (1) Does intrinsic motivation influence individual performance in military organizations? (2) Does job stress impact individual performance? and (3) Does job stress mediate the relationship between intrinsic motivation and individual performance? The study utilizes data collected from a 350 soldiers survey in the Special Forces Brigade and Special Assault Commando Regiment of the Republic of Korea's Army. We use structural equation modeling (SEM) to explore the mediation role among intrinsic motivation, job stress, and individuals' performance. Research findings suggest that intrinsic motivation negatively impacts job stress. We also find that job stress has a positive effect on firearm skills. Moreover, the study reveals that the relationship between intrinsic motivation and firearm skills is partially mediated by job stress.

The Moderating Effect of Sociodemographic Factors on the Relationship between Motivation and Outcomes of Digital Device Use (디지털기기 이용동기와 이용성과의 관계에서 사회인구학적 요인의 조절효과)

  • Kim, Banya
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.129-136
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    • 2022
  • This study examines the moderating effect of sociodemographic factors on the relationship between motivation and outcomes of digital device use. The data from 'the 2020 Survey on the Digital Divide' conducted by National Information Society Agency was used for empirical analysis. Significant interaction effects were observed between sociodemographic characteristics and motivation. The results also show that motivation was a primary predictor of the differences in outcomes of digital device use, the third-level digital divide. These findings have implications for closing the third-level digital divide.

Changes in Academic Motivation, Learning Strategy Use, and Test Scores by Private Tutoring Hours (사교육 시간에 따른 학습동기, 학습전략 사용 및 학업성취도의 변화)

  • Yoonkyung Chung ;Minhye Lee ;Yeon-kyoung Woo ;Mimi Bong ;Sung-il Kim
    • Korean Journal of Culture and Social Issue
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    • v.16 no.2
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    • pp.103-124
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    • 2010
  • The purpose of the present study was to examine the relationships among private tutoring hours, academic motivation, use of learning strategies, and academic achievement test scores using structural equation modeling. The sample consisted of 3,607 7th graders from Korean middle schools who were included in the Korean Education Longitudinal Study. The results suggest that there was no evidence that the private tutoring hours predicted students' motivation and learning strategy use. It was found that the private tutoring hours predicted achievements in English and Math, but it was negligible in magnitude. As for achievement test scores, academic motivation and the use of learning strategies played more critical role rather than the private tutoring hours.

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Effects of Learning Motivation on the Stress Coping Style and Stress of Test (학습동기가 시험 스트레스와 스트레스 대처 양식에 미치는 영향)

  • Jang, Chel;Lee, Eunhye;Cheon, Jisu
    • Journal of The Korean Society of Integrative Medicine
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    • v.2 no.2
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    • pp.89-96
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    • 2014
  • Purpose : In this study, we selected three research subjects to attempt to clear learning motivation of college students is what impact the stress coping style and stress test. First, age, gender, the future career after graduation, the presence or absence of part-time job is, its impact on learning motivation. Second, learning motivation is what effect the stress of the test. Third, based on the motivation of learning, how deal pursuing efforts form the social support, the center of the problem-solving approach, seeking to avoid the reaction to stress how different form. Methods : K University occupational therapy and one, two, three grade 100 students (male 22 people, female 78) to target age, sex, and after graduation, part-time status, motivation, stress, stress coping style questionnaire for distribution and was written. Results : First of all, women's social support form graduation course, more robust than pursue blank after the synchronization uncertainty and stress, and graduated from the trading center and avoid the use of career, more form. Second, motivation and stress test, a difference between the notice could not see. Third, the higher the motivation of learning, problem-solving, Action form to the center to use as many as you, but avoid using too much in the center form is addressed. Conclusion : As a result of the study that came out of the course after graduating from ensure that learning motivation is high, the more the uncertainty, the more to cope with stress in the center of the form to avoid form address was used. Because of this, the student careers after graduation, to make sure that can help you to compare efforts over is believed to be necessary.

Effect of Motivation Type and Reward Uncertainty on Consumers' Marketing Promotion Participation

  • Zhang, Yan-Jie;Lee, Youseok;Kim, Sang-Hoon
    • Asia Marketing Journal
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    • v.19 no.3
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    • pp.45-74
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    • 2017
  • The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers' promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of risk-taking attitude, their participation intention shows no significant difference between the two motivation type groups, under both certain and uncertain reward conditions. With an understanding of how consumer's response heterogeneously to promotions involving rewards, marketers can better understand not only how to use this promotional tactic more effectively, but also how to better allocate their budget for promotions.

Study on Risk Reduction Behavior According to Participation Motivation of Mountain Climbing Activity and Level of Risk Perception (등산 활동 참여동기와 위험지각 수준에 따른 위험감소행동 연구)

  • Bang, Gi Seong;Yoo, Shin Jung
    • Fashion & Textile Research Journal
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    • v.15 no.4
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    • pp.523-532
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    • 2013
  • This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

The Causal Structure to the Scientific Motivation and the Scientific Literacy Competency in Pre-service Elementary Teachers (초등예비교사의 과학 동기유발과 과학적 소양의 역량에 대한 인과구조)

  • Kim, Dong-Uk
    • Journal of Korean Elementary Science Education
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    • v.36 no.3
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    • pp.208-218
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    • 2017
  • This study was to investigate factors and disclose causal model of the scientific literacy competency about the motivation for science and the scientific literacy competency. The 3 grade university students and the 1 grade university students as pre-service elementary teachers were participated to questionnaire investigation. The data were analyzed by the factor analysis method and the structural equation model method, and the following results were obtained. First, the 3 grade university students and the 1 grade university students perceived the science interest factors and science usefulness factors as the motivation for science, and also revealed the scientific problem recognition factor and the scientific evidence use factor as the scientific literacy competency. Second, the science interest factor had a greater effect on the scientific problem recognition factor than the scientific evidence use factor in both the 3 grade and 1 grade university students. In the path from the science usefulness factor to the scientific problem recognition factor, the science usefulness factor of the 3 grade university students had a greater influence on the direct route to the scientific problem recognition factor than that of the 1 grade university students. In the path from the science usefulness factor to the scientific evidence use factor, the science usefulness factor of the 1 grade university students influenced more on the direct route to the scientific evidence use factor than that of the 3 grade university students.

Evaluation of How the Motivation the Use of Specialized Coffee Branches Brand Attitude, Satisfaction and Loyalty (커피 전문점 이용 동기가 브랜드 태도와 만족도 및 충성도에 미치는 영향)

  • Kim, Tae-Hee;Yoo, Hee-Joo;Lee, In-Ok
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.1
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    • pp.149-158
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    • 2010
  • The domestic specialized coffee branch market is growing both in size and sales, and the competition between different brands is increasing. The goal of this study was to divide the customer's consumption motivations into utility usage motivation, hedonic usage motivation, and ostentation usage motivation and to determine how each motivation influences the attitude, satisfaction and loyalty toward the brand. The results can be summarized as follows. (1) Hedonic motivation and ostentation motivation with the exception of utility motivation were shown to have an effect on brand attitude. (2) Brand attitude was shown to have an effect on satisfaction and loyalty. (3) Satisfaction had an effect on loyalty. However, if the satisfaction was low, the intentions for subsequent visits and positive oral transmissions decrease. The result of this study showed that establishing positive brand attitude, satisfaction and loyalty to customers with pleasure and ostentation motivations is effective. Moreover, marketing activities such as cultural and playful events should be emphasized for customers with hedonic motivations, while environments with better atmosphere and careful service should be provided to customers with ostentation motivation.