• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1079-1089
• /
• 2021

The development of information technology has promoted organizational transformation through the utilization of an electronic information system. This research aimed to identify factors that influence continuous intention to use E-HRM. This empirical research applies the Technology Acceptance Model and Cognitive Model for identifying significantly impacted areas of continuous intention to use E-HRM in a highly dynamic environment. The data were collected using questionnaires delivered directly to respondents. The sample was 100 employees of ESQ Group selected through random sampling. The variables used were subjective norms (X1), perceived behavioral control (X2), perceived innovativeness (Y1), cognitive absorption (Y2), satisfaction (Y3), and continuous intention to use E-HRM (Y4). Statistical analysis using Structural Equation Modelling (SEM) with Smart PLS was applied. The results revealed that behavioral control (X2) did not influence the continuous intention to use E-HRM (Y4) and that cognitive absorption (Y2) and satisfaction (Y3) did not significantly influence continuous intention to use E-HRM (Y4). Subjective norms (X1) significantly influenced both perceived innovativeness (Y1) and continuous intention to use E-HRM (Y4), perceived behavioral control (X2) significantly influenced both perceived innovativeness (Y1) and cognitive absorption (Y2), and perceived innovativeness (Y1) significantly influenced both satisfaction (Y3) and continuous intention to use E-HRM (Y4).

• Journal of Information Technology Applications and Management
• /
• 제16권2호
• /
• pp.65-77
• /
• 2009

This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

• Educational Technology International
• /
• 제25권2호
• /
• pp.189-229
• /
• 2024

The primary aim of this study was to examine how various factors influence university students' intention to use ChatGPT for educational purposes and to analyze the structural relationships between these factors. Specifically, the study investigated Social Mood and Self-Efficacy as exogenous variables, while considering Confirmation, Task Technology Fit, and Satisfaction as mediating variables, and Intention to Use as the dependent variable. Data were collected from 261 students at two universities in the Seoul metropolitan area of South Korea, and structural equation modeling was employed to analyze the impact of each variable on the Intention to Use and the interrelationships among the variables. The study found that ChatGPT partially meets the educational expectations of Korean university students. It was observed that Confirmation, which is influenced by Social Mood and Self-Efficacy, significantly affects the intention to use ChatGPT. Additionally, Satisfaction has a direct and significant influence on students' intention to use ChatGPT, indicating that the level of satisfaction with ChatGPT plays a crucial role in their continued usage. Moreover, Social Mood and Self-Efficacy were found to indirectly influence the intention to use ChatGPT through mediators such as Confirmation, Task Technology Fit, and Satisfaction. These findings highlight the complex interplay between these variables and their impact on students' usage of ChatGPT, providing valuable insights into the factors that drive its educational use.

• 문화기술의 융합
• /
• 제6권2호
• /
• pp.107-115
• /
• 2020

본 연구는 중국 청소년을 대상으로 틱톡(Tiktok)의 이용동기를 밝히고 그것이 이용만족도와 지속사용의도에 미치는 영향을 살펴보았다. 또한 이용 동기와 지속사용의도의 관계를 이용만족도의 매개효과로 파악하고자 하였다. 설문조사는 온라인과 오프라인으로 실시하였고 청소년 315명을 표본으로 분석하였다. 자료는 SPSS 25 프로그램을 이용하여 요인분석, 다중 회귀분석 및 매개변수의 효과 분석을 실시하였다. 연구결과 이용 동기로는 정보/오락추구, 소통, 자기표현이 도출되었다. 이들 이용 동기 중 정보/오락추구, 소통이 이용만족도와 지속사용의도에 유의미한 영향을 미치는 것으로 나타났다. 이와 함께, 이용만족도는 지속사용의도에 매개적인 효과가 있는 것으로 확인되었다. 하지만 기존의 소셜미디어의 이용 동기 연구에서 중요한 요인으로 다뤄졌던 자기표현 요인은 틱톡 이용만족도와 지속사용의도에 유의미한 영향을 미치지 않는다는 점을 발견하였다. 본 연구가 향후 틱톡(짧은 동영상) 관련연구에 작은 기여를 할 수 있길 기대한다.

• Asia Pacific Journal of Business Review
• /
• 제6권1호
• /
• pp.49-59
• /
• 2021

This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.

• 한국콘텐츠학회논문지
• /
• 제14권3호
• /
• pp.352-360
• /
• 2014

본 연구는 소셜커머스와 온라인 쇼핑몰에 대한 소비자의 수용의도와 추천의도가 어떤 요인에 의해 영향을 받는지 살펴보고자 한다. 전자상거래 및 소셜커머스 분야의 선행연구를 토대로, 지각된 유용성, 지각된 용이성, 지각된 서비스품질, 지각된 위험 등의 4가지 요인을 외생변수로 도출하여 수용의도와 추천의도를 종속변수로 선정하고 연구목적을 달성하기 위하여 연구모형과 가설을 설정하였다. 연구결과를 요약하면 다음과 같다. 첫째, 지각된 유용성과 지각된 서비스품질은 소셜커머스와 온라인 쇼핑몰에서 모두 수용의도와 추천의도에 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 지각된 위험은 소셜커머스와 온라인 쇼핑몰에서 모두 수용의도와 추천의도에 부(-)의 영향을 미치는 것으로 검증되었다. 셋째, 지각된 용이성은 온라인 쇼핑몰에서 수용의도에 영향을 미치지 않은 것으로 나타나는 반면에 소셜커머스에서 수용의도에 정(+)의 영향을 미치는 것으로 확인되었다. 본 연구결과를 토대로 소셜커머스 분야의 실무운영자들에게 소셜커머스 운영에 필요한 다양한 시사점을 제시하였다.

• 한국컴퓨터정보학회논문지
• /
• 제24권4호
• /
• pp.35-43
• /
• 2019

The purposes of this study is to derive the influence factors of Virtual Reality(VR) technologies acceptance based on the study of unified theory of acceptance and use of technology and value-based acceptance model to test the use and acceptance of VR devices. The survey methods were used for this study, and the data from a total of 400 consumers were used for the analysis. And the structural equation model was used to analyze the data. The results of the study are as follows: First, benefit components perceived enjoyment(EN) and sacrifice components personal innovative(PI) of VR devices were positively related to perceived values and use intention of VR devices, although the benefit components performance expectancy(PE) was positively related to perceived values(PV) but was not positively related to the use intention of VR devices. Second, sacrifice components perceived cost(PC) and anxiety(ANX) of VR devices were negatively related to perceived value(PV), but were not negatively related to the use intention of VR devices. Third, perceived values was not obvious related to the use intention(UI) of VR devices. The results of this study contribute to the literature as a new attempt to examining the effect on consumer use intention in VR technology areas.

• 유통과학연구
• /
• 제15권10호
• /
• pp.15-28
• /
• 2017

Purpose - With the rapid growth of Chinese mobile pay market, it's necessary to run a study of the aims why users prefer to intention of use for mobile fingerprint payment. To reach this goal, UTAUT added Perceived Security and DOI. Research design, data, and methodology - The researchers conducted this study by using collected 3126 responses and the collected data was analyzed by applying statistical techniques factor analysis, AMOS, and Cronbach's Alpha and SPSS 22.0. Results - The result shows that compatibility and relative advantage of mobile fingerprint payment have positive effect on performance expectancy and effort expectancy separately, and the performance expectancy and effort expectancy have positive effect on people's use intention of mobile fingerprint payment. Social influence has a positive effect on the users' use intention of mobile fingerprint payment, Facilitating conditions has a slight effect on the users' use intention of mobile fingerprint payment, Perceived security has the most significant effect on he users' use intention of mobile fingerprint payment. Conclusions - The research showed that compatibility is one of the most important elements that make users continue to use the product. The mobile fingerprint payment must own clearer advantages than other ones that it can reach the biggest market. The Social Influence has a positive influence on the intention of use.

• Journal of Information Technology Applications and Management
• /
• 제17권1호
• /
• pp.35-54
• /
• 2010

Why does e-Learning service for individuals remain in the early development stage? To find the answers of this question, we adopted usefulness and intention to continued use as dependent variables based on technology acceptance model and inferred convenience, cost-effectiveness, social presence, interactivity, concentration, and procrastination as independent variables based on literature review and interview with e-Learning users. Convenience and cost-effectiveness of e-Learning tend to enhance usefulness and/or intention to continued use, while lack of social presence, interactivity, and concentration of e-Learning and academic procrastination tend to hinder usefulness and/or intention to continued use. To prove this research model, we used a data set collected from the survey. The respondents of survey were the undergraduate students who used voluntarily e-Learning. Data analysis was conducted using 275 respondents by partial least square. The analysis result of causal relation indicated that convenience and cost-effectiveness influenced both usefulness and intention to continued use, and that cost-effectiveness and concentration influenced only intention to continued use. But, interactivity and procrastination did not influence usefulness and intention to continued use.

• 융합경영연구
• /
• 제10권4호
• /
• pp.1-12
• /
• 2022

Purpose: The purpose of this study is to explore how customers perceive virtual mirror technology in the 4th industrial revolution environment. In particular, this study investigated how virtual mirror technology affects customer satisfaction and intention to use that are rarely examined in previous studies. Research questions include how proposed variables including sensory stimulation, enjoyment, product quality, telepresence, interactivity, and immersion affect satisfaction and intention to use and how satisfaction affects intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses to test hypotheses. Results: The results of this study found that effects of sensory stimulation, telepresence, and immersion on satisfaction were significant, while effects of enjoyment, product quality, and immersion on intention to use were significant. Therefore, variables affecting satisfaction and intention to use were different, while effects of immersion were significant both on satisfaction and intention to use. Conclusions: This study concluded that the role of virtual mirror technology helps customers determine product quality and increase satisfaction level, while it also helps customers enjoy shopping and increase intent to use the service. The results of this study provide how to foster better relationship with customers by applying advanced technologies.