• Journal of Advanced Technology Convergence
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• v.1 no.1
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• pp.15-24
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• 2022

This paper tried to investigate the moderating effect of chemyon sensitivity and usage situation in the relationship between self-presentation and brand preference. Data were collected from students of universities located in Chungnam. The analysis results can be summarized as follows. First of all, the effect of self-presentation on symbolic brand preference was not significant in both public and private use situations. On the other hand, the effect of self-presentation on functional brand preference was found to be significant in both situations. Second, the main effect of chemyon sensitivity was significant only when it had a negative effect on functional brand preference in public situations, but was not significant in other cases. Third, looking at the interaction effect of self-presentation and chemyon sensitivity, the brand preference did not show significant changes in those with relatively low chemyon sensitivity, regardless of the level of self-presentation, whether in public or private situations. This study is meaningful in that it reveals that chemyon sensitivity affects brand preference through interaction with self-presentation, whether the consumption situation is public or private.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.131-140
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• 2017

Gift-giving is a special behavior where both givers and receivers are interactively involved. Thus, emotion and satisfaction for both sides are core factors in gift-giving research. Recently, gift-giving expands to a mobile venue by the growth of the industries in Korea. In accordance with this trend, some studies have been conducted regarding mobile gifts called 'Gifticon'. However, most of them focused on the phenomenon based on the usage patterns and motives from the perspectives of givers. This study aimed (1) to figure out the emotional differences according to the action of giving Gifticons, and (2) to understand the effects of role and intimacy on the level of gift satisfaction. The results showed that, recipients felt higher levels of positive emotions such as excitement and thrill than givers whereas givers had different levels of gift-satisfaction depending on the intimacies to the receivers. This study is expected to suggest marketing strategies by providing psychological contemplations to a new form of gift-giving behavior, which is expanding toward a new mobile market. Further, it also suggests managerial implications by understanding the level of consumers' satisfaction from the role in Gifticon-giving situations and the intimacies between givers and recipients.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.212-219
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• 2021

Chemical accidents caused by transport vehicles account for 20% of all chemical accidents every year, but there are difficulties in the accident-response process due to repeated situations where the impact assessment information is unknown. In this study, we developed a calculation table and formula for predicting the range of damage for chlorine and hydrogen fluoride, which have a high domestic usage, high risk of accidents, and high accident frequency in the last 7 years. The calculation table is based on the leakage rate, wind speed, and temperature, and the calculation formula was derived using R software for special situations where it is difficult to apply the calculation table. The calculation table and formula could be used on site by related organizations to obtain important information for decision making, which could help in minimizing damage from chemical accidents, setting separation distances, and deciding to evacuate residents.

• International Journal of Computer Science & Network Security
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• v.21 no.6
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• pp.11-16
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• 2021

At the present time, the number of accidents has enlarged speedily and in country like India per day there are about 204 accidents occurred. Accidents of two-wheeler compose a foremost segment of every accident and it can be true for the reason that two-wheelers like bikes not able to produce as many as security measurements normally incorporated in cars, truks and bus etc. General main rootcost of the two-wheeler accidents happen only when people community not remember to wearing a device helmet and during the driving time feels like sleep condition, alcohol disbursement, many of the drivers doesn't know heavy vehicles like Loory and buses approaching into very closer to their two wheelers, contravention of two wheelers in traffic rules and regulations. Let's overcome the above situations; our important objective is to develop an intelligent system device that can successfully facilitate in avoidance of every kind of problems. Suppose any of the above stated situations occurs, at that moment how system device identify and represents the commanders and community, and finally the stated situation be able to taken care of straight away without any further delay. A smart intelligent helmet system is a defending head covering used by rider for making bike riding safer than earlier. This is finished by incorporating sophisticated features like detecting the usage of helmet by the rider, connected Bluetooth module in helmet. In order to maintain the temperature inside the helmet device we need to include CPU fan module inside the device. RF based helmet prevents road accidents and identify whether people community is not using a component helmet or used. Main responsibility of the system is to detect accidents by vibration sensors, accelerometers and also with the help of modules global positioning system and global system for mobile commnicaiton module. A wireless communication device used to discover the accident area site location and likewise notifying the two-wheeler drived people's relatives and short message text information passed to the positioned hospitals.

• Journal of Distribution Research
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• v.16 no.2
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• pp.1-24
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• 2011

1. Introduction: Contrast to the offline purchasing environment, online store cannot offer the sense of touch or direct visual information of its product to the consumers. So the builder of the online shopping mall should provide more concrete and detailed product information(Kim 2008), and Alba (1997) also predicted that the quality of the offered information is determined by the post-purchase consumer satisfaction. In practice, many fashion and apparel online shopping malls offer the picture information with the product on the real person model to enhance the usefulness of product information. On the other virtual product experience has been suggested to the ways of overcoming the online consumers' limited perceptual capability (Jiang & Benbasat 2005). However, the adoption and the facilitation of the virtual reality tools requires high investment and technical specialty compared to the text/picture product information offerings (Shaffer 2006). This could make the entry barrier to the online shopping to the small retailers and sometimes it could be demanding high level of consumers' perceptual efforts. So the expensive technological solution could affects negatively to the consumer decision making processes. Nevertheless, most of the previous research on the online product information provision suggests the VR be the more effective tools. 2. Research Model and Hypothesis: Presented in