• 제목/요약/키워드: usage satisfaction

검색결과 789건 처리시간 0.022초

소셜네트워크 서비스(SNS)에서의 자아노출 행위탐색 : 개인적 속성과 사회적 영향효과를 중심으로 (Exploring Self-Presentation Behaviors in SNS : Focusing on Personal Characteristics and Social Influences)

  • 문윤지;엄혜미
    • Journal of Information Technology Applications and Management
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    • 제25권2호
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    • pp.1-21
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    • 2018
  • This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

라이프스타일 유형에 따른 모바일 간편결제 서비스의 이용행태 연구 (A Study on Behavior in Using Fin-Tech Based on Life Style Types)

  • 진정숙;김현모;박주석
    • 한국IT서비스학회지
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    • 제16권1호
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    • pp.119-138
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    • 2017
  • Mobile easy payment is a term for using mobile devices to facilitate financial transactions. Mobile easy payment is a quickly emerging practice, supported by the dramatic increase of mobile phone or device users around the world. The purpose of this study is to classify user's group of the mobile easy payment service by their lifestyle based on I-VALS type and to investigate differences in usage behavior among the user groups. For empirical study, a questionnaire survey was carried out with users of mobile easy payment services using the Internet from June 7 to 10 in 2016. We conducted factor analysis for I-VALS, usage factors, satisfaction factors. We also performed cluster analysis for group classification, and analysis of variance, cross analysis to compare the different usage behavior among the user groups. In analysis results, first three cluster appeared including "ICT task-oriented group", ICT positive and socialities oriented group", "ICT leader-oriented group". Second, it was found significant differences among the clusters about factor of "easy of use", "securities", "universality", "satisfaction". Third, we showed that there were significant differences in time first used the service. Based on these findings, we provide practical implications. Results of our study can be expected to provide the basis of differentiated marketing strategy of mobile easy payment services.

농가 주거공간의 이용 실태 및 변화에 관한 연구 (A Study on the Situatidn and Transition of the Living Space Using of the Rural Houses)

  • 서주환;조순재
    • 농촌계획
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    • 제4권2호
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    • pp.89-95
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    • 1998
  • This study is about the process of change of Korean rural house based on usage of residential space. This paper aims to identify the patterns of change and the characteristics of usage of space, to suggest the planning directions for the desirable rural house. The major findings are summarized as follows : 1) The spatial structure of the rural house has been changed largely, major changes of this are as follows : enlargement of An-bang size, heating of traditional floor, introduction of bathroom and utility room, improvement of kitchen. 2) The satisfaction of the rural house has relation to the lot size and house size. 3) The life style which centered An-bang is changing into the that which centered living room. The number of unused rooms are increased while the family member decreased. 4) The residents have medial degrees of satisfaction at inner space of the rural house. 5) The need of Bu-sok-sa(storage space) as space for the farming machines has been increased. 6) The new strategies for planning the desirable rural house is need to be developed, which include the advantages of traditional rural house, planning techniques of the ego-oriented residential space. effective usage of living space. the formation of the rural village image.

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유무선 모바일 VOD 인터넷간 차이 연구 (Comparison Study Between Landline and Mobile VOD)

  • 성호준
    • 한국컴퓨터정보학회지
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    • 제14권1호
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    • pp.273-285
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    • 2006
  • 본 연구는 모바일 VOD 서비스 이용자들의 콘텐츠에 있어 유선 인터넷 VOD 콘텐츠와 모바일 VOD 서비스 이용자들간 이용하는 모바일 VOD 콘텐츠 장르선택과 유선 인터넷 VOD 콘텐츠 선택간에 어떠한 차이가 있는지를 비교하였다. 전체적으로 남성이 여성보다 높은 수준의 VOD활용이 나타났으며 활용 유형은 다양한 콘텐츠와 기분전환, 재미, 프로그램 등에 있어서 남성이 여성보다 상대적으로 높은 수준의 VOD 활용하는 것으로 나타났다. 또한 사용횟수가 높을수록 VOD 활용도 높게 나타났으며, 이에 따라 만족도도 높은 수준으로 나타났다. 또한 인터넷 VOD서비스가 모바일 VOD보다 높은 수준인 것으로 나타나 모바일 VOD 개발을 위한 다양한 프로그램 개발은 물론, 공개적이고 쉬운 요금제도 등을 개발해야 할 것으로 나타났다. 그리고 조사 대상자들은 주로 재미 위주의 프로그램을 이용하기 위하여 VOD를 사용하는 것으로 나타나 VOD에 대한 만족을 높이기 위하여 다양한 프로그램 개발이 필요할 것이다.

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An Integration of TAM and D&M Model in the Ministry of Social Affairs and Labor in Kuwait

  • Faisal L F H Almutairi;Ramayah Thurasamy;Jasmine A.L. Yeap;Muhammad Khaleel
    • International Journal of Computer Science & Network Security
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    • 제24권6호
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    • pp.187-199
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    • 2024
  • This study based on TAM and D&M model to examine the Kuwaiti employee performance using the electronic document and records management system (EDRMS) in the Ministry of social affairs and labor. Additionally, this study has proposed the moderating effect of work cooperation on employee performance Data of 345 employees were collected from Ministry of social affairs and labor in Kuwait. Smart PLS 3.0 was used to analyze the data. Results indicated that perceived ease of use and perceived usefulness have a positive influence on employee performance. However, findings do not support the relationship between system usage and user satisfaction. Additionally, the results show that there is a significant positive moderating effect of work cooperation. This research provides strong evidence for defining the key factors affecting system usage but also in view of its limits. It should be evaluated. Not all the factors affecting the intentions of end-users to use EDRMS have been fully covered. There are major variables, for example, facilitating state and perceived compatibility are important factors that can be covered in future research. This research is an addition to the current literature and the first attempt in this area to the best of authors' knowledge.

중국 여행객의 항공사 비대면 탑승수속 서비스에 대한 인식 연구 (A Study on the Perception of Airline Non-Face-to-Face Boarding Service among Chinese Travelers)

  • 장흔수;이영우
    • 한국항공운항학회지
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    • 제32권2호
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    • pp.124-134
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    • 2024
  • This study is based on the Expectation Confirmation Theory (ECT) and categorizes trust types in non-face-to-face boarding services into three dimensions: structural assurance, platform, and service provider. It analyzes the impact of these trust types on users' perceived usefulness, satisfaction, and continuous usage intentions. Using a structural equation model, the study found that the three dimensions of trust positively influence users' satisfaction and perception of usefulness, thereby promoting intentions for continuous use. However, perceived risk weakens the positive relationship between trust and continuous usage intentions. By exploring the moderating role of perceived risk in non-face-to-face boarding services, this study analyzes its impact on user behavior patterns, contributing to the optimization of service design and enhancement of user trust. This study promotes widespread acceptance and continuous use of the service, and is crucial for developing effective non-contact service strategies that meet the needs and expectations of Chinese travelers in the post-pandemic travel environment. The findings provide a new perspective and empirical evidence for understanding user attitudes and behaviors towards non-face-to-face services, holding significant theoretical and practical implications.

모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인 (Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention)

  • 김병곤;김기원;서홍일
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

대학 정보통신창업지원센터 입주기업의 성과에 영향을 미치는 요인에 관한 실증연구 (An Empirical Study on the Performance of ITBI's Tenant)

  • 이홍재;김수현;지현수
    • 기술혁신학회지
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    • 제10권4호
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    • pp.727-754
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    • 2007
  • 대학 정보통신창업지원센터(이하 센터)에서 지원된 서비스와 입주기업의 성과 간에 종합적인 관계분석은 센터 제공 서비스의 성공요인 도출 및 향후 유사한 사업의 서비스 계획 수립에 매우 중요하다 본 연구는 센터 입주기업의 성과에 영향을 미칠 것으로 예상되는 제반 요인들을 추출하고, 검증하고자 구조방정식 모형을 이용하였고, 정책적 함의를 도출하였다. 그 결과 첫째, 수혜기업의 제공 서비스 활용도가 높을수록 센터에 대한 만족도는 높아지나, 서비스의 질적수준이 센터 만족도에 직접적인 영향을 주지 못하고, 둘째, 센터에 대한 만족도가 높을수록 입주기업의 기술력은 높아지고, 경영개선에는 직접적인 영향을 미치지는 못하지만, 특허, 지재권 둥 기술적 성과의 증가에 긍정적인 영향을 미치고, 셋째, 기업의 경영개선은 매출액 증가에 긍정적인 영향을 미치나, 기술력 변화 자체는 매출액 증가에 직접적인 영향을 미치지 못하는 것으로 나타났다. 아울러 입주기업의 센터 만족도도 기업의 매출액 증가에 직접적인 영향을 미치지 못하는 것으로 나타났다.

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Air-jet기능을 장착한 멀티형 복합유닛 핸드피스의 사용 만족도 조사 (A study on the usage satisfaction of multi-type handpieces with equipped air-jet function)

  • 김임선;최병환
    • 대한치과기공학회지
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    • 제37권3호
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    • pp.169-178
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    • 2015
  • Purpose: This study was to investigate usage satisfaction of multi type handpiece with equipped air-jet function Methods: The subjects of this study through the survey was conducted for fifty-nine dental technicians in Daegu and Gyeongsangbukdo from the May 7 to 19, after the June 23 to July 4 2014. The survey was about the function and quality through user testing environment by cutting zirconia specimens using appliance for zirconia. The collected date was analyzed by the statistical program SPSS Win Ver 19.0 for the satisfaction of handpiece and control system. To test for significance on each item, p<0.05 had been decided a standard. General characteristics and relationship between the handpiece and control system was performed correlation analysis. Results: The results of this study is as follows. 35 dental technicians had 1~2 years career in zirconia part as the highest 59.3%, 95% of subjects expected that the prospects for the zirconia material have bright prospects. The satisfaction of multi type handpiece and control system design and function showed a significant difference. Subjects satisfied with the design and function of the multi type showed negative correlation with those of Standard. The satisfaction of multi type handpiece showed 3.37 points of air jet, 3.05 points of noise level, 2.69 points of water flow rate, and 1.98 points of cruise function. Sample differences in all parameters showed a statistically higher difference. Conclusion: High-speed cutting mechanism of multi-type is recommended working with zirconia materials and the multi-type unit combined handpiece motor, air-turbine and air-gun will be expected the increase of user due to the high satisfaction of air jet.

이용자, 정보원천 및 플랫폼 차원에서의 라이브 커머스 이용 만족도 영향 요인 고찰 (An Analysis of Determinants Affecting Satisfaction of Usage of Live Commerce from the Perspective of User, Information Source and Platform)

  • 이성준
    • 한국콘텐츠학회논문지
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    • 제21권3호
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    • pp.576-589
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    • 2021
  • 언택트 소비 문화가 점차 확산하는 추세 속에서 실시간 방송과 전자상거래가 결합된 형태인 라이브 커머스가 많은 이들로부터 주목받고 있다. 이런 가운데 본 연구는 어떤 요인들이 라이브 커머스 이용 만족을 이끌어 내는지 살펴보고자 하였다. 특히 기존 연구를 바탕으로 이용자, 정보원천 및 플랫폼 차원에서 라이브 커머스 만족도 영향 가능 요인들을 도출하여 이들 요인들과 라이브 커머스 이용 만족간의 관계를 실증적으로 살펴보았다. 자료는 20대 및 30대 라이브 커머스 이용 경험자 218명을 대상으로 한 온라인 서베이 방식으로 수집되었으며 수집된 자료의 분석을 위해선 위계적 회귀 분석 방법을 사용하였다. 연구결과, 이용자 차원에서는 우울증 및 혁신성, 정보원천 차원에서는 쇼호스트의 매력성, 그리고 플랫폼 차원에서는 물리적 어포던스와 인지된 이용자간 상호작용성이 라이브 커머스 만족도에 유의미한 영향을 미치는 것으로 나타났다.