• International journal of advanced smart convergence
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• 제13권3호
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• pp.287-299
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• 2024

Xiaohongshu, a community-centric social media platform, has pioneered a unique e-commerce model known as 'buyer commerce,' leveraging user-generated content (UGC). Distinctively, Xiaohongshu Live Commerce focuses on fostering deep user relationships and providing superior product and information services, crucial for sustained consumer engagement. This study investigates consumer behavior in purchasing health functional foods via Xiaohongshu Live Commerce, aiming to understand the determinants of continuous usage intention. A novel theoretical framework was devised by integrating the Expectation Confirmation Model (ECM) and the Task-Technology Fit (TTF) model. The research model scrutinizes the impact of Xiaohongshu Live Commerce characteristics, such as perceived usefulness and perceived online intimacy, on task-technology fit. Additionally, it examines the moderating role of perceived risk specific to health functional foods and the influence of expectation confirmation on perceived usefulness, online intimacy, and task-technology fit, alongside their effects on satisfaction and continuous usage intention. The findings reveal that expectation confirmation positively influences perceived usefulness, online intimacy, and task-technology fit. Perceived usefulness significantly enhances task-technology fit, while perceived online intimacy and risk do not significantly affect task-technology fit. Moreover, perceived usefulness and intimacy positively impact consumer satisfaction and continuous usage intention, with task-technology fit playing a pivotal role. Perceived risk moderates the relationship between perceived usefulness and task-technology fit. These insights suggest that companies can augment consumer satisfaction and continuous usage intentions by enhancing the perceived usefulness of technology, effectively managing perceived risks, and continually improving user experience

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.61-90
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• 2016

Purpose Recently the usage of Mobile Instant Messenger(MIM) has been increased all over the world. With the development of Mobile Internet, a large amount of mobile application came into being, such as WeChat, the most popular MIM now in China. It has a huge number of registered users, but just only half of them are the "active users". This study intends to examine what factors affect MIM user's continuance intention and actual usage behavior. Design/Methodology/Approach Based on the framework of Perception/Emotion-Behavior and the extended ECM-ISC (Expectation Confirmation Model of IS Continuance), this research introduced some unique variables to a user satisfaction model focusing on perceived/emotional factors in WeChat. In this model, perceived/emotional factors have been divided into enabler factors and inhibitor factors to analyze the effect on continuance intention and actual usage behavior. Also, the moderate effect of the habits was discussed. An online questionnaire survey of 203 WeChat users was conducted and the empirical validation was employed to test the research model. Findings From the empirical results, perceived usefulness, expectation confirmation, and needs for affiliation significantly affected satisfaction. Also, satisfaction influenced continuance intention which led to actual usage behavior. We found that the habit moderates the relationship between satisfaction and continuance intention. The result of this study provides guidance to the developers and operators of WeChat on how to improve enhance users' satisfaction and loyalty.

• 전기학회논문지
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• 제65권1호
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• pp.16-22
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• 2016

This paper addresses the load usage scheduling in the HEMS for residential power consumers. The HEMS would lead the residential users to change their power usage, so as to minimize the cost in response to external information such as a time-varying electricity price, the outside temperature. However, there may be a consumer's inconvenience in the change of the power usage. In order to improve this, it is required to understand the pattern of load usage according to the external information. Therefore, this paper suggests a methodology to model the load usage pattern, which classifies home appliances according to external information affecting the load usage and models the usage pattern for each appliance based on a copula function representing the correlation between variables. The modeled pattern would be reflected as a constraint condition for an optimal load usage scheduling problem in HEMS. To explain an application of the methodology, a case study is performed on an electrical water heater (EWH) and an optimal load usage scheduling for EHW is performed based on the branch-and-bound method. From the case study, it is shown that the load usage pattern can contribute to an efficient power consumption.

• 한국의류학회지
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• 제39권3호
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• pp.433-445
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• 2015

This study examines factors that influence consumer behavior regarding the usage intentions and repurchasing behavior of counterfeits. Based on the Theory of Planned Behavior by Ajzen (1991), this study looks at the impact of attitude, subjective norm, perceived behavioral control, as well as the moral norm of consumers about intentions to use and repurchase counterfeits. An online survey was conducted on males and females over the age of 20 with previous experiences of purchasing counterfeits; subsequently, 209 responses were collected and analyzed. The covariance structure model was used to analyze the data in order to measure the factors that influence the usage of counterfeits and repurchasing behavior. The results show that attitude, subjective norm, and perceived behavioral control have significantly positive effects on usage intentions, while moral norm has a significantly negative effect on usage intentions. Usage intentions also have a significantly positive effect on repurchasing behavior and confirmed that usage intentions functions as the mediator. The variables that influence usage intentions are attitude, perceived behavioral control, moral norm, and subjective norm, in descending order. Consumer attitudes towards counterfeits is a major factor that influences usage intentions. Therefore, ethical problems should be emphasized to encourage a negative attitude towards counterfeits. This study identifies an important aspect to show that usage intentions toward counterfeits, and not purchasing intentions, influences repurchasing behavior. Findings are significant in that they reveal the role of the moral norm variable added to the TPB model.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2001년도 춘계학술발표논문집 (하)
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• pp.1137-1140
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• 2001

This thesis defines an end-to-end billing process model. The processes in the model can be mapped to the TMN(Telecommunications Management Network) model which is based on an international telecommunications management standard. We have identified two interfaces in this billing process model. Part 1 of this thesis provides a protocol-independent design of the UAI(Usage Accounting interface) between the service provider and the network provider. Part 2 of this thesis provides information modeling of the UMI(Usage Metering Interface) between the network provider and the equipment provider. This interface is applied to the B-ICI(Broadband ISDN Inter-Carrier Interface) environment.

• ETRI Journal
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• 제33권1호
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• pp.110-120
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• 2011

As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption.

• 한국IT서비스학회지
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• 제11권1호
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• pp.247-272
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• 2012

Social Network Service(SNS) is a kind of advanced Internet service that acts as personal media. This study was intended to find out the structural relationships among factors affecting the usage of social network services by extending the Technology Acceptance Model(TAM). For this purpose, the variable 'Flow' was first integrated into the TAM in order to understand the internal motivations of users. And then the external factors of SNS usage were derived from the perspective of users, contents, and media side of SNS, and finally the dependent variable was set with the intention of sustainable use. Then these factors were carefully integrated into a structural model. We expect the findings of this study will be very helpful for the internet marketing professionals, SNS developers, and the others.

• 한국산학기술학회논문지
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• 제10권6호
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• pp.1346-1352
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• 2009

자동차 부품의 품질보증 비용은 각 시장의 품질보증 영역(warranty region) 내에서 부품이 고장 날 확률에 따라 달라진다. 부품이 고장 날 확률은 각 시장의 다른 스트레스 조건이 비슷하다고 가정할 때 사용비율(usage-rate)에 영향을 크게 받는다. 그러므로 품질보증 비용은 사용비율을 반영한 고장모형을 수립하고 이를 이용한 확률과정 (stochastic process)을 통하여 예측할 수 있다. 본 논문에서는 사용비율을 선형으로 가정한 후 가속실험 모형을 적용하여 2차원 고장모형을 1차원으로 축소시킨다. 이렇게 1차원으로 축소된 고장모형은 사용비율의 함수로 표현될 수 있으므로 사용비율의 변동에 따른 부품의 고장확률 변동을 설명할 수 있다. 이를 통해 새로운 시장의 사용비율을 알면 실측 데이터가 없다고 하더라도 고장확률 분포를 추정할 수 있고 교체되어야 하는 부품일 경우 재생과정(renewal process)으로 비용을 예측할 수 있다. 응용사례에서 실제 두 시장의 품질보증 데이터를 이용하여 이를 분석해 보았다.

• 디지털융복합연구
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• 제10권4호
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• pp.137-146
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• 2012

본 연구는 IPTV 서비스 사용자의 만족과 지속이용의도 형성에 중요한 영향을 미칠 것으로 예상되는 요인을 파악해 보는 것을 주목적으로 하였다. 연구목적의 효과적인 달성을 위하여 관련 문헌에 관한 고찰결과를 토대로 연구모델과 가설을 수립하였다. IPTV 서비스 이용경험자 310명을 대상으로 수집된 자료를 이용하여 공분산 구조모델 분석을 통한 연구가설 검정을 수행하였다. 본 연구의 실증분석 결과를 요약해 보면 다음과 같다. 첫째, IPTV 이용자의 인지된 즐거움은 만족과 지속 이용의도에 긍정적인 영향을 미치는 반면 인지된 유용성에는 별다른 영향을 미치지 못하는 것으로 나타났다. 둘째, 지각된 사용용이성은 지각된 유용성에 긍정적인 영향을 미치는 반면 만족에는 별다른 영향을 미치지 못하는 것으로 밝혀졌다. 셋째, 기대 일치는 지각된 유용성 및 만족에 모두 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 지각된 유용성, 만족, 그리고 지속 이용의도 간에는 모두 긍정적인 관계성이 존재하는 것으로 밝혀졌다. 이상의 가설검정 결과를 토대로 연구의 시사점과 향후 연구방향을 제시하였다.

• 한국산학기술학회논문지
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• 제13권8호
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• pp.3358-3365
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• 2012

본 논문은 전력 효율을 고려한 다이캐스팅 공정의 스케줄링 기법을 제안한다. 시프트(shift)마다 반복 작업하는 다이캐스팅 공정의 스케줄링 문제는 각 제품의 시프트별 생산량을 의사결정변수로 정의하여 용탕 효율을 최대화 시키는 선형계획법으로 표현 가능하다. 본 연구에서는 주조 공장의 전력 사용에 대한 제한 조건까지 고려하는 새로운 선형계획법 모델을 제시한다. 제안된 모델은 다이캐스팅 공정의 한 시프트가 소비하는 전력 사용량이 주어진 한계 전력량 범위를 넘지 않도록 하는 스케줄링 결과를 유도한다. 사례 연구를 통하여 제안된 모델의 우수성과 응용가능성을 검증한다. 본 논문은 스마트 그리드 환경에서 지능형 소비자로 분류되는 주조 공장이 전력 사용 제한 조건을 만족시켜야 하는 문제에 대한 기초 연구의 역할을 할 것이다.