• 한국정보시스템학회지:정보시스템연구
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• 제29권4호
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• pp.153-169
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• 2020

Purpose Many students have concerned about the quality and operation of online courses with universities offering online courses to avoid the spread of COVID-19. To deepen our understanding of university online class systems, this research aims to assess students' satisfaction with online class systems and continuous usage intention on the basis of the perceived benefits and expectation confirmation theory. Design/methodology/approach This paper empirically analyzes the impact of each perceived benefit on user satisfaction and the intention to use it continuously by dividing the perceived benefits considered in existing literature into utilitarian benefits (convenience), emotional benefits (pleasure), and symbolic benefits (personal benefits). Moreover, the perceived expectations and performance have also been assessed with its impact on satisfaction and the intention to continue use. Data collected from 241 university students were empirically tested against a research model. Findings Analysis results showed that perceived advantages (comfort, enjoyment and personalized benefit) significantly affect user satisfaction and that perceived benefits have positive effects on the intention to continue use whereas the expected confirmation do not significantly influence on the intention to continue use.

• 산경연구논집
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• 제7권3호
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• pp.13-18
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• 2016

Purpose - Usage of E-services is critical for businesses to maximize work efficiency and gain competitive advantage. The aim of the study is to explore how awareness of technology and e-services usage in an emerging economy in Pakistan. The studies aimed to explore as to what extent these factors can potentially motivate transport employees towards e-services; who are generally not aware about technology and hence also not confident in using it also. Research design, data, and methodology - Employees from the three transport subsidiary units from a large private company in Pakistan were sampled for the study. Through using self-administered technique, the questionnaires were distributed during the month of April, 2016 to 189 employees. A total of 150 responses were taken further for analysis where the study found a positive link between awareness of technology and e-services usage. Results - This study found positive relationship between intention to use and e-service usage among the employees of three subsidiary units. The paper has reported 30 percent variance explained by the predicting variables in relation with e-services usage. Conclusions - Employees could be motivated to use e-services and latest technology through enhancing their awareness about their respective importance and viability. Accordingly, organizations can foster employees' intentions to use to enhance e-service usage.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.65-77
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• 2009

This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

• 한국전자거래학회지
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• 제21권4호
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• pp.95-117
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• 2016

최근 인구의 고령화 추세 및 웰빙에 대한 관심 증가는 헬스케어 서비스에 대한 수요의 증가로 이어지고 있다. 이러한 헬스케어 서비스는 지속적으로 사용자들이 해당 서비스를 이용하여 실제 건강을 증진시킬 수 있도록 돕는 것이 목적이다. 따라서 헬스케어 서비스의 효과성을 보다 증진시키기 위해서는 사용자가 헬스케어 서비스를 통해 추천되는 콘텐츠들에 대해 적극적으로 순응하고자 하는 의도를 가지고 행동을 취해야 한다. 하지만 기존의 헬스케어서비스에 관한 연구들은 순응의 서비스에 대한 지속사용의도에 대한 영향력을 살펴보는 연구들은 거의 없었다. 따라서 본 연구에서는 헬스케어 서비스의 지속적 사용의도에 사용자의 순응의도가 어떠한 영향을 미치지는 지를 기존의 의료정보학 및 정보시스템 분야의 이론을 기반으로 실증 검증하고자 한다. 이를 위해서 본 연구에서는 헬스케어 서비스에 대한 사용자의 순응의도(compliance intention)를 중심으로 지속사용의도에 영향을 미치는 요인을 검증하기 위한 모델을 제안하였고, 순응의도는 지속사용의도에 긍정적인 영향을 미치는 주요한 변수임을 확인하였다. 또한 순응의도를 높이는 변수들에 대해서도 검증하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제21권2호
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• pp.97-114
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• 2012

Given the rapid growth of social network services (SNS) such as Facebook and Cyworld, it is important to understand SNS users' decision-making processes such as purchasing and continuance intention. Especially, as a number of SNS providers such as Cyworld and Habbo Hotel recognize the sales of digital items as the main source of their profits, it is critical to in-depth understand SNS users' purchasing behaviors. In this regard, this study explores continued usage behaviors and purchase behaviors of digital items in an SNS environment using a longitudinal research method. This paper develops a theoretical model to deeply understand the key drivers of purchase behavior of digital items through constructs prescribed by two established research streams on information systems, namely continuance usage and habitual usage. Moreover, this study examines the effects of actual and ideal self-image congruity on SNS continuance intention and habit. The research model was tested by using survey data collected from 307 users who have experience with Cyworld. The analysis results show that SNS actual usage directly influence purchase behavior of digital items. SNS users' continuance intention and habit are key drivers to enhance the level of actual usage of the SNS. Both actual and ideal self-image congruity play a key role in enhancing continuance usage and habitual usage. The implication of research and discussions provides reference for SNS providers in marketing and IT strategy.

• 디지털융복합연구
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• 제12권6호
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• pp.297-310
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• 2014

본 연구는 스마트폰의 킬러앱이 가지고 있는 특성(정보특성과 네트워크 외부성)이 전환비용과 고착화를 통하여 사용자의 스마트폰 사용간의 영향 관계를 알아보고, 킬러앱과 이동통신사의 지속적인 사용간의 영향을 조사하였다. 연구 결과, 정보특성과 네트워크 외부성은 전환비용과 고착화에 긍정적인 영향을 미치는 것으로 나타났다. 전환비용은 고착화에는 긍정적인 영향을 미치지만 킬러앱의 지속적인 사용의도에는 영향을 미치지 않는 것으로 나타났다. 고착화는 킬러앱의 지속적 사용의도에 긍정적인 영향을 미치는 것으로 나타났으며, 전환비용과 킬러앱의 지속적 사용의도 사이에서 매개역할을 하는 것으로 나타났다. 마지막으로 킬러앱의 지속적 사용의도는 이동통신사의 지속적인 사용의도에 긍정적인 영향을 미치는 것으로 나타났다.

• 패션비즈니스
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• 제17권4호
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• pp.149-163
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• 2013

This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

• 디지털융복합연구
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• 제20권5호
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• pp.357-362
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• 2022

본 연구는 1인 미디어의 특성을 상호작용성, 오락성 등 2가지 요인으로 구분하여 사용의도에 미치는 영향과 지각된 가치의 매개효과에 대한 규명하였다. 본 연구는 이를 확인하기 위해 1인 미디어 실시간 방송을 시청 경험이 있는 중국인과 한국에 있는 중국 유학생을 대상으로 실증분석을 진행하였다. 분석결과, 1인 미디어의 상호작용성과 오락성은 사용의도에 긍정적인(+) 영향을 미치는 것으로 나타났고, 1인 미디어의 특성과 사용의도 간의 관계에 있어서 지각된 가치의 부분매개 효과도 확인되었다. 이상의 결과를 토대로 1인 미디어의 상호작용성 및 오락성과 같은 특성이 사용자들의 사용의도를 높일 수 있는 중요한 요인으로 확인하였다. 또한 본 연구를 통해 시사점을 제시하고 연구의 한계점 및 후속연구 방향에 대한 검토하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.61-90
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• 2016

Purpose Recently the usage of Mobile Instant Messenger(MIM) has been increased all over the world. With the development of Mobile Internet, a large amount of mobile application came into being, such as WeChat, the most popular MIM now in China. It has a huge number of registered users, but just only half of them are the "active users". This study intends to examine what factors affect MIM user's continuance intention and actual usage behavior. Design/Methodology/Approach Based on the framework of Perception/Emotion-Behavior and the extended ECM-ISC (Expectation Confirmation Model of IS Continuance), this research introduced some unique variables to a user satisfaction model focusing on perceived/emotional factors in WeChat. In this model, perceived/emotional factors have been divided into enabler factors and inhibitor factors to analyze the effect on continuance intention and actual usage behavior. Also, the moderate effect of the habits was discussed. An online questionnaire survey of 203 WeChat users was conducted and the empirical validation was employed to test the research model. Findings From the empirical results, perceived usefulness, expectation confirmation, and needs for affiliation significantly affected satisfaction. Also, satisfaction influenced continuance intention which led to actual usage behavior. We found that the habit moderates the relationship between satisfaction and continuance intention. The result of this study provides guidance to the developers and operators of WeChat on how to improve enhance users' satisfaction and loyalty.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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• pp.365-368
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• 2005

While the goal of new IT adoption in small and medium sized firms is to choose an optimal system to fit with their own environments and conditions, that of IT post-adoption usage is to fully implement new IT and maximize their benefits from it. Therefore, the decision-making environments of new IT adoption is definitely different from those of post-adoption. Also, The direct experience of IT usage can provide some learning effect and the change of users' beliefs on new IT. From this point of view, this study attempts to figure out the differences of influencing factors on IOS usage intention between adopters and non-adopters. The results show that there are clear differences of influencing factors between two groups. Non-adopter group shows that perceived financial cost and ability of use have significant influences on IOS usage intention, while relative advantage and perceived risk in adopter group have statistically significant influences on post-adoption usage of IOS.