• Asia pacific journal of information systems
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• v.34 no.1
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• pp.351-371
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• 2024

This study aims to assess the impact of chatbot usability and demographics on continuous intention to use across different sectors. The research employed Braun's Bot Usability Scale (BUS11) to measure chatbot usability, focusing on accessibility, quality, conversation quality, privacy risk, and response time. A total of 187 participants completed a survey as part of this study. Variance-based SEM was utilized to examine relationships and test hypotheses. This study contributes to the ongoing discourse on chatbot adoption and user behaviour. It enhances the understanding of chatbot usability, highlighting the role of age in continued intention to use chatbots. The findings suggest that different age groups may possess specific preferences and expectations regarding chatbot usability. These differing preferences can influence their intention to continue using this technology. The study reveals that chatbot usability significantly impacts continuous intention to use and that age moderates the relationship between perceived conversation quality, information, privacy, security, and continuous intention to use. Based on the study's results, it is recommended that chatbot designers enhance usability to promote long-term adoption and usage.

• Asia Marketing Journal
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• v.19 no.4
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• pp.15-36
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• 2018

Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers' perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers' value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers' perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers' luxury purchase intention.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.183-199
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• 2013

This study investigates customers' different behavior in accumulating and redeeming points and focuses on the moderating effect of usage level. We measure the hedonic accumulation and redemption ratio and usage level using loyalty program transaction data and link them to the survey data of loyalty and satisfaction. By doing so, we examine the effects of hedonic accumulation and redemption ratio on a consumer's loyalty intention and his or her satisfaction and the moderating effect of usage level. The result shows that there is a significant positive effect of hedonic accumulation and redemption ratio on customer loyalty and the mediating role of satisfaction on customer loyalty in both stages. And accumulation and redemption most importantly, we find an interaction effect of usage level on outlet type in point redemption stage while no effect in accumulation stage. That is if customers accumulate and redeem points at a hedonic outlets in both stages, it will give him a feeling of satisfaction and finally it will enhance the loyalty toward the focal loyalty program. And light buyers' loyalty increase more than those of heavy buyers when they redeem points in hedonic outlet. Our findings will help marketing managers of loyalty program to apply the effective segmentation strategy to the reward program which affects the customer's satisfaction and loyalty.

• Journal of Distribution Science
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• v.20 no.9
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• pp.127-139
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• 2022

Purpose: As sharing economy is becoming increasingly relevant to people's lives, we want to understand why people participate in the sharing economy. We propose and validate three factors that are likely to influence consumers' choice of participating in the sharing economy at distribution market. Also, we found antecedents that affect these variables. These antecedents include appointment and return convenient, extended operating time, variety-seeking need, usage irregularity, other's clean usage, and feeling of membership between users. Research design, data, and methodology: This research collected 341 questionnaire data from participants in China. These participants were asked about the usage of DiDi, the most popular shareware in China. The data analysis and hypothesis testing were conducted using SPSS and Amos. Results: Usage convenience, usefulness of short-term usage, and trust in other users were found to have a positive impact on consumers' intention to participate in the sharing economy. In addition, we found that all the antecedents affect these variables positively. Conclusions: This research provides new driving factors for consumer participation in the sharing economy. Moreover, these findings will help managers develop marketing strategies for inducing the consumers to participate in the sharing economy.

• Journal of Information Technology Applications and Management
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• v.17 no.4
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• pp.83-105
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• 2010

Smartphone services seem to be appealing to people worldwide and show rapid growth in mobile service market. Based on the theoretical framework like attachment theory and self-congruity theory, we developed the research model and proposed six hypotheses. An analysis of 113 smartphone service users found that continued use intention in smartphone services is affected by uses' attachment to the service. We also found that the attachment is significantly increased by self-congruity, customization, and perceived usefulness. Our aim was to gain insight into ways of creating an environment that facilitating continued use intention of smartphone services. This study has important implications for academic researchers and practitioners who seek to understand why smartphone service users continuously use their smart phone services. Other practical implications of these findings and future research implications are also discussed.

• The Journal of Information Systems
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• v.31 no.2
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• pp.179-196
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• 2022

Purpose The purpose of this study is to examine what expectations and mediating factors are needed as variables necessary for the intention to use logistics hollowing out, and at the same time, what factors strengthen medical SCM competitiveness. In order to develop competitive competency variables for medical institutions that affect the intention to use logistics cavitation, we would like to examine the key success factors applying AHP model analysis. Design/methodology/approach For AMOS analysis, we conducted an online survey of four universities and analyzed 212 samples. The analysis method used SPSS, and AMOS. We proposed several factors categorized as reliability, SCM advance, and scalability. Findings The results showed that all proposed variables (competitive competencies for HSCM, expected performance) had a significant impact on intention of physical distribution cooperation. According to the measurement methods proposed in this study, key success factors for strengthening the capacity of HSCM can increase the need for physical distribution cooperation through expected performance.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.74-87
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• 2011

This study applies the Technology Acceptance Model to grasp the effect of the food traceability system on consumer confidence and usage intention. To verify the causal relationships between the factors, the consumers who use grocery stores in Seoul were selected. From February 20, 2011 to February 28, 2011, a total of 300 copies of the questionnaire were distributed, and 284 copies except for those unsuitable for analysis were collected. SPSS 12.0 and AMOS 5.0 factors analysis and a reliability test were conducted, in older to validate the proposed hypotheses. The results are summarized as follows. First, the food traceability system bad a significant effect on the technology acceptance model. Second, the food traceability system bad a significant affect on consumer confidence. Third, the food traceability system bad a significant effect on usage intention. Fourth, the technology acceptance model didn't have a significant effect on consumer confidence. Fifth, the technology acceptance model and consumer confidence bad significant effects on usage intention. Based on these results, this study suggests useful implications for the food traceability system.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.172-187
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• 2022

In the era of 'Experience Economy' user experience has emerged as a core value of a product, affecting the sustainability of the product and the long-term market viability. However, studies on product user experience factors (PUX factors) that affect the sustainability of the product still limited. Therefore, the purpose of this study is to investigate the relationship between the PUX factors and the continuance usage intention with wireless earphones, which is a wearable product that is widely used to enjoy music in everyday life. The study uses three types of wireless earphones as the target product to insight into the differentiation of this relationship represents in different types of product. The research process consisted of four steps: 1) "Investigation on the current status of wireless earphones market", 2) "User survey and derivation of PUX factors", 3 "Analyzing the relationship between PUX factors and continuance usage intention", 4) "Output of analysis results and direction of product experience design". Through this research process, it was found that the core PUX factors that influence product sustainability were different depending on the type of wireless earphone. According to the differentiation of the core PUX factors, a variety of design methods for improving product experience and product sustainability was presented.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.289-308
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• 2014

Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.

• Journal of the Korean Society of Costume
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• v.26
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• pp.145-162
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• 1995

The purpose of this study were to investigate the conceptual framework of situational vari-ables, and to find out the causal relationships of apparel buying behavior on usage situations and consumer characteristics. Data were collected viaa questionnaire developed on the previous studies from 386 housewives living at Seoul and Pusan, and analyzed by T-test, Factor analysis, and Path analysis. Results indicated that there were significant differences of apparel buying intention on the types of apparel usage situations. The communi-cation situation was found to be composed of Printed Information and Interpersonal Infor-mation, and the buying situation to be composed of Consumer Conditions, such as weather or mood, Shopping Company, Store Atomosphere, Display, and Store Service. The product char-acteristics considered by consumers in apparel buying process were composed of Practically, Fashionability, Brand, and Approval of others. The causal relationships of apparel buying behavior were significantly different on the types of usage situations and the degree of clothing in-volvement.