• Title/Summary/Keyword: usage experience

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An Exploratory Study on the e-Learning Motives and Intent of e-Learning Learners (이러닝 학습자들의 이러닝 이용동기 및 이용의도에 관한 탐색적 연구)

  • Shin, Ho-Young
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.225-233
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    • 2019
  • The purpose of this study was to investigate the factors affecting e-learning usage intention of university students who have no prior e-learning experience. To address this issue, the study was carried out in two stages on university students at Y and K universities of Gyeongbuk province. After conducting the first survey, we constructed the measurement items and conducted the second survey on the factors that influence the learner's intention to use as the basic theory based on the results of the survey and the interviews with the experts. The result shows, first, due to the autonomy, the biggest advantage for e-learning, students' self-control decreases which affects e-learning fault. Second, university students use e-learning because of its convenience, ease of use and usefulness. However, convenience of learning space found to be useful in using e-learning, but it does not affect their actual intention to use e-learning. The result of this study can be used as basic data for the implementation of e-learning within the university and enhancing the individuals' learning effectiveness.

Analysis of User Information Behaviors for the Improvement of Policy Information Services of National Library of Korea, Sejong (국립세종도서관 정책정보서비스 활성화를 위한 이용자 정보행태 분석)

  • Lee, Jongwook;Park, Sungjae;Choi, Jae-Hwang
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.3
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    • pp.111-128
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    • 2019
  • This study was conducted as part of an effort to vitalize policy information services (POINT) of National Library of Korea, Sejong. The authors examined information behavior and policy information service use behavior of policy information users and checked if there are any differences in information behavior by participants' occupations (public officials, researchers, and librarians). We carried out an online survey and collected 331 completed survey responses. Overall, the most frequently used type of material was research report, followed by journal article and monograph, etc. The participants frequently used search engines and policy information services to acquire policy information. Also, 47.7% of the participants were aware of and had usage experience of POINT. Furthermore, we found statistically significant differences in some aspects of policy information behavior and in perceptions toward POINT across participants' occupations. These findings suggest that National Library of Korea, Sejong needs to improve their services based on a better understanding on target users.

A Study on Activation of Movie Marketing Using Interactive Media (인터랙티브 미디어를 활용한 영화 마케팅 활성화 방안)

  • Song, Joon-hee;Lim, Chan
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.243-248
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    • 2019
  • As digital media technology continues to evolve, media arts are being created using new technologies. Among them, interactive media provides new experience and interest to the audience in that the audience is completed only by participating in the works. The use of these characteristics as a marketing strategy has led to an increase in sales and a positive image of the company. Through this study, we analyze the case of interactive media contents and infer the usage plan and elements. In addition, we propose a prototype of interactive media contents that can be used as a strategic marketing element by exploring ways to utilize interactive media as a marketing element of the film industry. This suggests the development direction of interactive media that provides a continuous and new sense of immersion to the audience, and suggests subsequent research on effective use of the industry as well as movie marketing.

The Effect of Experienced Consumers' Concerns on Willingness to Purchase Battery Electric Vehicles (순수전기차 경험 고객의 우려 요인에 따른 전기차 구매 의사 영향)

  • Jeong, Jikhan
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.143-162
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    • 2021
  • Research on consumers' perception and willingness to purchase Battery Electric Vehicles (BEVs) is necessary to simulate BEVs' deployment in South Korea because South Korea's BEVs market is still in the early stage. This paper derives a theoretical framework for consumer segmentation based on consumers' willingness to purchase before and after BEV usage experience. In particular, this study empirically evaluates consumers' willingness to purchase and concerns using the survey data from BEVs users in either Seoul or the Jeju region. The empirical results from logit models show that experienced consumers' concerns about the heater and air conditioning (HAC) in BEVs decreased the consumers' willingness to buy, while greater daily driving distances increased the consumers' willingness to buy. In addition, the empirical findings from ordered probit models show that experienced consumers' concerns about the short driving distance, the availability of maintenance service (i.e., A/S service) during unexpected events, and the difficulties of driving BEVs up-hill increased the degree of concern about HAC. This paper will provide insights related to consumer segmentation, R&D, marketing strategies, and policy design for policymakers and firms.

Development of Artificial Intelligence Model for Outlet Temperature of Vaporizer (기화 설비의 토출 온도 예측을 위한 인공지능 모델 개발)

  • Lee, Sang-Hyun;Cho, Gi-Jung;Shin, Jong-Ho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.2
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    • pp.85-92
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    • 2021
  • Ambient Air Vaporizer (AAV) is an essential facility in the process of generating natural gas that uses air in the atmosphere as a medium for heat exchange to vaporize liquid natural gas into gas-state gas. AAV is more economical and eco-friendly in that it uses less energy compared to the previously used Submerged vaporizer (SMV) and Open-rack vaporizer (ORV). However, AAV is not often applied to actual processes because it is heavily affected by external environments such as atmospheric temperature and humidity. With insufficient operational experience and facility operations that rely on the intuition of the operator, the actual operation of AAV is very inefficient. To address these challenges, this paper proposes an artificial intelligence-based model that can intelligent AAV operations based on operational big data. The proposed artificial intelligence model is used deep neural networks, and the superiority of the artificial intelligence model is verified through multiple regression analysis and comparison. In this paper, the proposed model simulates based on data collected from real-world processes and compared to existing data, showing a 48.8% decrease in power usage compared to previous data. The techniques proposed in this paper can be used to improve the energy efficiency of the current natural gas generation process, and can be applied to other processes in the future.

Effects of Personalization and Types of Interface in Task-oriented Chatbot (과업형 챗봇에서 개인화와 담화 종류에 따른 인터페이스의 차이가 수용의도, 만족도에 미치는 영향)

  • Park, Sohyun;Jung, Yoonhyun;Kang, Hyunmin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.595-607
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    • 2021
  • In response to increasing demand of contactless services, the overall usage of "task-oriented chatbots" in the industry is on the rise. The purpose of a task-oriented chatbot is to raise the efficiency of data sharing and workflow; in order to establish a guideline, there must be a discussion on "what" and "how" to share information. We investigate the effects of personalization and different types of the interface on 'performance expectancy', 'effort expectancy', 'intention to use', and 'satisfaction' in the context of a task-oriented chatbot. Results show that 'intention to use' and 'satisfaction' were higher when the level of personalization was higher. Within the closed-discourse interface, 'intention to use' and 'satisfaction' were higher when personalization was lower. We highlight the practical insights in the use of personalization and types of chatbot interface based on 'perceived personalization', 'expectation disconfirmation theory', 'privacy concern' and 'privacy paradox'.

Why do We Listen to Books?: Exploring Factors Affecting the Purchase Intention of Audiobooks (우리는 왜 책을 듣는가: 오디오북 구매의도에 영향을 미치는 요인 탐색)

  • Kim, Hyoung-Jee;Kim, Junghwan
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.118-128
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    • 2021
  • As interest in the audiobook market is growing, this study examined the influence of audiobook usage on purchase intention. An online survey was conducted in December 2020 targeting those in their 20s to 40s with experience using audiobooks. PLS-SEM was employed and the results are as follows. First, information, relaxation, and convenience motivation of audiobooks had a positive impact on user satisfaction. Second, while innovativeness of users had a positive impact on satisfaction, multitasking did not significantly affect satisfaction. Third, satisfaction had a positive impact on continued use and purchase intention. Finally, the continued use intention positively affected the purchase intention. This study is significant as an early study on the use of audiobooks. It is also meaningful in that it explored the process of evolving books in accordance with changes in technology and market demand.

Developement of a Design Manual for Kitchen Facility in Foodservice Outlets: A Case Study on a Seolleongtang Specialized Restaurant (푸드서비스시설의 주방 설비 산정 매뉴얼 개발: 설렁탕 전문 식당 사례 적용)

  • Choi, Gyeong-Gy;Chang, Hye-Ja
    • Journal of the FoodService Safety
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    • v.2 no.2
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    • pp.67-77
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    • 2021
  • Concerns regarding work and food safety in foodservice operations are growing. The purpose of the study is to suggest guidelines for designing foodservice facilities, including school foodservices and Korean restaurants. A case of a franchise restaurant specializing in a Korean food item, Seolleongtang, was used to explain the facility design. The contents of the manual included ways to determine space allocation, calculate the application of utilities and the diameters of supply utility pipelines, and suggestions on how to decide on air conditioning equipment. The standards of the American Gas Association and the Japan Foodservice Equipment Association (JFEA) were applied to design the restaurant space. The JFEA standards and knowledge based on experience and statistics were applied to calculate the usage of utilities like fuel and water. The standards of JFEA and the Society of Heating, Air-Conditioning, and Sanitary Engineers of Japan were applied to calculate the diameters of the water supply and drainage pipelines. For the setting of the heating, ventilation, and air conditioning systems, three ways to carry out the calculation of effective ventilation were explained, as well as options to dicide the standard parameters of the duct and ventilation fans. This manual can contribute to the design of effective and efficient foodservice facilities and help secure the work safety of foodservice employees thereby ensuring food safety.

The use of interdental care products in Korean young adults aged 19-39 years and factors affecting their use : Korean National Health and Nutrition Examination Survey IV-VII (19-39세 한국 청년의 치간관리용품 사용실태 및 각 용품 사용의 영향요인 : 제4기-제7기 국민건강영양조사)

  • Han, Su-Jin
    • Journal of Korean society of Dental Hygiene
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    • v.21 no.6
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    • pp.721-729
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    • 2021
  • Objectives: This study aimed to examine the actual use of interdental care products (ICPs), such as dental floss (DF) and interdental brushes (IDB), among Korean youth, confirm their relevance to periodontal health, and determine the factors that influence the use of each product. Methods: This study included 15,912 young adults aged 19-39 years and data from the Korea National Health and Nutrition Examination Survey (KNHANES) (2007-2018). The usage rate of ICPs according to the characteristics of the subjects for each cycle of KNHANES was presented. Multivariable logistic regression analysis was performed to identify factors affecting the use of ICP. Results: The use rates of DF and IDB gradually increased until the 7th period, reaching 34.8% and 26.8%, respectively. The rate of using more than one ICP also showed a tendency to gradually increase from 25.2% in the 4th period to 50.0% in the 7th period. The use of interdental care products is related to gingivitis and periodontitis. Factors related to the use of ICP were gender, age, education level, frequency of brushing, and dental examination experience. Conclusions: The use of dental floss or interdental toothbrushes was related to periodontal health, but only half of the adults aged 19-39 years used ICP. Therefore, oral health experts should actively encourage the use of DF and IDB in young adults.

Enhancing the Eco-product Consumption as a Climate Change Mitigation Measure: The Case of Recycled Copy Paper (기후변화 완화대책으로서의 재생복사용지 소비 개선 연구)

  • Bae, Suk-Han;Lee, Shin
    • Journal of the Society of Disaster Information
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    • v.18 no.1
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    • pp.116-128
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    • 2022
  • Purpose: The paper aims to: 1) identify the reasons for the low usage of recycled paper in domestic workplaces and the premature state of recycled paper industry; 2) assess the environmental effects of replacing domestically consumed copy papers with recycled papers; and 3) suggest ways in which the recycled paper industry can expand in South Korea. Method: Questionnaire survey with cluster sampling is used to identify the attitudes and behavior with respect to recycled copy paper, the results of which are analyzed using SPSS. The environmental effect of replacing copy papers with recycled paper is assessed through the Life Cycle Assessment approach and Paper Calculator V4.0. Result: While the respondent's experience in using recycled copy paper was relatively low, they tend to acknowledge the need for its use and show relatively high satisfaction with the quality of the recycled paper. The environmental benefits of replacing ordinary copy paper with 40%+ recycled paper under the 10% market share increase scenario amounts to 60,000 tons of CO2 emissions reductions. Conclusion: The results from the attitude survey and market research, five approaches to improving the recycled copy paper market are suggested.