• Journal of the Korean Home Economics Association
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• v.38 no.12
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• pp.101-110
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• 2000

The purpose of this study were to investigate the influences of fashion leadership on consumers'evaluation of domestic and imported perfume product, and perfume purchasing behaviors and to find out the demographics and consumer value on fashion leadership. The data were collected from 369 female college students using questionnaire. The results were as follows: First, there were significant differences on consumers'evaluation of domestic and imported perfume product between the groups on fashion leadership. The higher the fashion leadership, the much positive consumers'evaluation of imported perfume product. Second, Fashion leaders'the frequency of perfume usage and the pieces of perfume product were higher than fashion followers. The most important perfume attribute of all groups was scent, and fashion leader took the much significant view of brand name than fashion followers. Third, Fashion leaders'economical level and pleasure oriented value was higher than fashion followers.

• Asia pacific journal of information systems
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• v.23 no.2
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• pp.87-109
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• 2013

While many surveys show very positive attitudes on the part of consumers towards eco-friendly products, the market share actually reflecting green IT purchases remains low in most countries. The motivations behind green IT purchase behavior are still obscure. Several studies have addressed the question of green IT diffusion from economic and normative viewpoints in an attempt to interpret IT adoption behavior. This study comes at the question from a different angle, namely negative frame, examining threat and coping behaviors using the Ordered Protection Motivation (OPM) model and threat appraisal theory. The results show that attitudes toward fairness and positive change, which are precedents of threat appraisal, play an important role in determining threat appraisal. Perceived threats in the green IT arena include habit change and ecological change. Appraisal for coping with these threats directly affects initial adoption behaviors regarding available green IT, and then indirectly encourages the purchase of new green IT products.

• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.111-121
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• 2007

The purpose of this study was to examine university students' clothing and cosmetics purchasing behaviors according to gender and major. For the study, 337 university students living in Chonbuk area participated in this survey research. The data were analyzed utilizing SPSS statistics package. Exploratory factor analysis, reliability test, and t-test were used. Five factors in each clothing and cosmetics purchasing orientation were generated from the factor analysis. According to gender and major, clothing and cosmetics purchasing behavior were significantly different. Female students showed more impulsive, rational, and economical purchasing orientations than male students did. On the contrary, male students showed more independent and convenient purchasing orientations. The students with fashion design major showed higher tendency in impulsive and rational clothing purchasing orientations than non-fashion design major students. Finally, clothing and cosmetics purchasing behaviors were significantly different by gender and major in terms of information usage and expenditure for clothing and cosmetics.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.40-52
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• 2000

The purposes o this study were to investigate buying behaviors of patrons of six retail store types for clothing and the satisfaction levels of the six store types (department stores, specialty stores, chain store, discount stores, bonded goods stores and traditional market), and to test the differences in purchase behaviors and store satisfaction levels among the groups determined by demographic characteristics. A questionnaire survey was administered to male and female university students living in the Seoul metropolitan area from April 27 to May 11, 1999 ; 443 were collected and 391 were used for the data analysis. Data were analyzed by SPSS statistical package. Descriptive statistics, t-test, ANOVA, Chi-square analysis and Duncan's multiple range test were employed for the data analysis. In terms of the store usage, most of the subjects tended to choose the store types they patronized for buying coats, suits, blouses, T-shirts, slacks/skirts and jeans items ; but, they used department store and specialty store for coat, suit, blouse, T-shirt, slacks/skirt and jeans for purchasing selected clothing items. Regarding criteria used for store selection, the most important criterion was the diversity of products offered and other store types. In terms of the store satisfaction levels of the six store types, the patrons of all store types were most satisfied with the stores they patronaged.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.1
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• pp.249-259
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• 2019

Studies looking at many aspects of SNS addiction have dramatically increased in recent years. Most of the SNS addiction research has focused on individual behaviors. There is little academic research about SNS addiction in the workplace. This study, therefore, plans to examine the organizational behaviors related to SNS addiction in the workplace. We investigate whether negative behaviors in the workplace induce SNS addiction, and how SNS addiction influences the organizational or social attitudes of employees. We also explore the possible mediating effect of SNS addiction. We use an online survey and collected 285 responses from office workers in South Korea. The results tested by a structural equation modeling indicate, first, that both abusive supervision and workplace bullying have aroused SNS addiction among employees; second, employees' SNS addiction increases both from work-to-family-conflicts and family-to-work-conflicts; and third, SNS addiction fully mediates the relationship between abusive supervision and workplace bullying, as well as the relationship among abusive supervision, workplace bullying, and work-family conflicts. The study finds that abusive supervision and workplace bullying are important antecedents of SNS addiction, and that SNS addiction affects conflicts in both work-to-family and family-to-work situations. Therefore, companies should be cognizant of potential mediating influences in monitoring employees' SNS usage in order to improve their work environments.

• Proceedings of the International Microelectronics And Packaging Society Conference
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• 2003.09a
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• pp.147-163
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• 2003

European Union bans the usage of Pb in electronics from July 1 st, 2006. The Near-eutectic Sn-Ag-Cu alloys are the leading candidate Pb-free solders (for SMT card assembly). .The microstructure of Sn-Ag-Cu alloys is discussed in terms of solidification, composition and cooling rate. Methods of controlling Ag3Sn plates are discussed. .Thermo-mechanical fatigue behaviors of Sn-Ag-Cu solder joints are reviewed. Tin pest, whisker growth, electromigration of Pb-free solders are discussed.

• Informatization Policy
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• v.21 no.4
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• pp.59-80
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• 2014

As usage of smartphone increases, it causes various social issues including smartphone addiction. This study, therefore, examined the impact of smartphone users' multitasking behaviors, satisfaction and flows on the smartphone addiction. Also, this research investigated the impacts of users' characteristics such as their polychronicity, innovativeness, and self-efficacy on their multitasking behaviors. The results of this study can be summarized as follows: users' polychronicity showed positive impact on their multitasking behaviors while innovativeness and self-efficacy did not. In addition, users' multitasking behaviors had significantly positive effects on satisfaction, flow and addiction. Users' satisfaction, however, did not show the direct impact on addiction while the positive impact on the flow, which in turn had direct effects on addiction. In sum, users' polychronicity and their multitasking behavior can be considered one of the most important predictors directly and indirectly through flow explaining smartphone addiction.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.321-332
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• 2020

The purpose of this study was to identify relationships among level of e-Health literacy, subjective health status and health-seeking behaviors. Subjects were 102 senior citizens who used the internet at least once in the last month and visited elderly community centers and welfare centers. Collected data were analyzed descriptive statistics, t-test, ANOVA, Pearson's Correlation Coefficient, and Multiple Regression using SPSS version 25.0. Fifty five percent of subjects responded the average weekly internet usage hours was 'less than 3 hours', The e-health literacy (r=.349, p<.001) and subjective health status (r=.466, p<.001) were positively correlated with health seeking behavior. Subjects' gender (β=.22, p=.012), type of disease (β=.23, p=.013) and subjective health status (β=.38, p<.001) had significant effects on health-seeking behaviors. The results suggest that the development of intervention programs to increase the level of e-Health literacy and subjective health status to improve of their health-seeking behaviors.

• Journal of Distribution Science
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• v.17 no.10
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• pp.125-134
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• 2019

Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of consumers who have purchased environmentally-friendly products. Research design, data, and methodology - For this purpose, data were collected from a total of 345 users of environmentally-friendly products, consisting of 177 users of electric vehicles and 168 users of environmentally-friendly detergents. The study analyzed the relationships among consumer's innovation propensity, consumer's environmental concern, and usage satisfaction. In addition, the moderating effect of the product's innovativeness was examined. Results - The result shows that there is a relationship between consumer's innovation propensity and consumer's environmental concern. In particular, it is shown that both consumer's innovation propensity and consumer's environmental concern have positive effects on usage satisfaction. Further, there was a moderating effect of the product's innovativeness. Namely, products rated higher in innovativeness showed a greater effect of consumer's innovation propensity on usage satisfaction. The degree of the product's innovativeness also affected the directional paths of the relationships. In the electric vehicle (i.e., high product innovativeness) case, consumer's innovation propensity had a direct effect on usage satisfaction, as well as an indirect effect through consumer's environmental concern. In the environmentally-friendly detergent (i.e., low product innovativeness) case, consumer's innovation propensity only had an indirect effect on usage satisfaction, through consumer's environmental concern. Conclusions - Theoretical contributions of this study are as follows. Foremost, this is the first study that suggests an existence of a relationship between consumer's innovation propensity and consumer's environmental concern. Second, this study showed the positive effect of consumer's innovation propensity on usage satisfaction of environmentally-friendly products. Third, this study expanded the scope of previous studies by showing the interaction between consumer's innovation propensity and consumer's environmental concern. Lastly, this study showed that the effect of these variables on usage satisfaction can differ by the degree of innovativeness of the environmentally-friendly product. The results of the study will have implications for marketers and policy makers in formulating marketing activities and policies.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.2
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• pp.90-105
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• 1992

the purpose of this study is to suggest objective basic daa for park management proposal through the quantitative analysis of users' behaviours and satisfaction for the actual conditions of management in Chonju neiborhood parks. For this, users' behaviors and socio-ecnomic characteristics have been anlyzed. Specificaly, it atempts to investigate users' anticipation and degree of satisfaction applied Expectancy Theory by Likert scale. And users' satisfaction for the actual conditions of management had been analyzed by using the multiple regression. Results of this study can be summarized as follow; From the aspect of utilization reality, the male usage was slightly higher than female usage, and the usage rate among the young and students such as high school students or university students also appeared slightly higher than the norm. Due to the fact, subject park had been neighborhood parks, walking usage was predominant, and the length of stay to be less than an hour. Generally, the values of users' post occupancy evaluation were lower than those of anticipated, in well known parks. In landscape satisfaction level, the parks with harmonious visual element had high landscape evaluation, and each category showed diversity depending on the park. Seasonableness, formation of physical elements, visual uniqueness, cozy atmosphere appeared as main explicatory variables having positive effects on the satisfaction level for the landscape. According to the multiple regression analysis, the major variables to the satisfaction for the actual condition of vegetation managements were harmony with facilities, recovery of artificial injury. In the park facilities and operation, the major variables related to the satisfaction were conditions of management of rest equip, facilities and guidance of use, observe the rules, respectively.