• Title/Summary/Keyword: usage behavior

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빅데이터 시스템 도입을 위한 통합모형의 연구 : TOE, DOI, UTAUT를 기반으로 (A Study on an Integrative Model for Big Data System Adoption : Based on TOE, DOI and UTAUT)

  • 이선우;이희상
    • Journal of Information Technology Applications and Management
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    • 제21권4_spc호
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    • pp.463-483
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    • 2014
  • Data are dramatically increased and big data technology is spotlighted innovative technology among the latest information technologies. Organizations are interested in adoption of big data system to analyze various data format and to identify new business opportunity. The purpose of this study is to build a unified model for a system adoption through analysis of impact that affects behavioral intention and usage behavior of using big data. This study in addition to Technology-Organization-Environment (TOE), that is used the introduction of organizational studies, and Diffusion of Innovation (DOI) have implemented an extended unified model including the unified theory of acceptance and use of technology (UTAUT) that is usually used in personal level adoption study. The hypothesis was set up after implementing research model, and then got 411 effective survey data to target the member of organizations. As a result, all models (UTAUT, TOE, DOI) are affect to behavioral intention and usage behavior. It is verified that the suggested unified model was appropriate.

Constraint and Dedication based Motivations on Use Continuance for a Web Portal Site

  • Hong, Soong-Eun;Kang, Young-Sik;Lee, Hee-Seok
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.509-514
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    • 2007
  • Most of the IS continuance research has assumed that IS use is activated by an intention to use, which in turn is determined by the evaluation of IS usage. Perceived usefulness is one of the evaluation variables most widely used. Typically, the past studies adopt this perceived usefulness because it views continuance as an extension of acceptance behavior. However, the literature on interpersonal relationships suggests that individuals are motivated to maintain relationships either because they genuinely want to or they believe they have no other option. The former is referred to as dedication-based relationship maintenance and the latter as constraint-based relationship maintenance. The IS continuance can be considered as the relationship maintenance situation with the existing IS that the user is currently using. The belief constructs previously used in IS continuance researches fall into the category of dedication-based ones. Additional constraint-based belief constructs are needed to explain the IS continuance behavior. In this regard, switching cost represents an important avenue for better understanding and predicting customer retention in that it can be regarded as the constraint-based motivation for relationship maintenance or IS use continuance. For an empirical exploration, 275 samples were collected from the users of a web portal site. Data analysis using Structural Equation Modeling (SEM) shows that perceived usefulness shows a significant direct effect on continuance intention while perceived switching cost significantly affects continuance usage.

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자동화된 조종실에서의 조종사 태도에 관한 연구 (A study on Pilot's Behavior in the Automated Cockpit)

  • 권보헌;김칠영
    • 한국항공운항학회지
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    • 제13권2호
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    • pp.1-13
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    • 2005
  • The objective of the study is to analyze the pilot's behavior such as preference and management technique to the automation of aircraft through Flight Management Attitude Questionnaire(FMAQ) survey. Participants in the survey are grouped in rank and nationality, and attitudes of those groups toward the automation are analyzed. Previous empirical studies have demonstrated large cross-nation differences in attitudes regarding task performance across several work domains including aviation. Analysis of the survey shows that the pilots in Asia region like the automation and its usage more than the pilots in western and Oceania regions. The trust in the automation is higher among glass cockpit pilots than among the conventional aircraft pilots. More foreign pilots than Korean pilots believe that the automation may deteriorate their flight skills. While more Korean pilots than foreign pilots agree that their flight skills can be kept by manual controls. The pilots also feel that the automated cockpits would require more verbal communications between crew members. For improving the automation management skills and the effective automation usage, the Situation Awareness training and Crew Resource Management(CRM) training are strongly suggested.

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식생활라이프스타일에 따른 소비자의 음료선택행동 - 서울, 경기지역을 중심으로 - (Study on Beverage Select Behavior according to the Food-related Lifestyle focused on Behaviors in Seoul, and Gyeonggi Province)

  • 이경란;이은정;김주연
    • 한국식생활문화학회지
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    • 제32권1호
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    • pp.27-38
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    • 2017
  • This study aimed to analyze the beverage usage behavior according to the food-related lifestyle in Seoul, Gyeonggi province area. Group 1, named 'health & safety seeking' group, consists of high percentage of women in their 40s, as well as a high percentage of high income and highly educated. Group 2, was group of 'high interest in dietary life', consists of a high percentage of women in their 30s, highly educated, earned 3~5 million won. Group 3, named 'convenience seeking' group, had a high percentage of men and of those in their 20s who earned less than 2 million won. In verifying the difference between food-related lifestyle groups in terms of their behaviors and attitudes towards the usage of beverage specialty shop, group 1 showed significantly high score in the number of visit beverage specialty shops, the intention to spend higher average expenditure per visit per person, importance of selection attributes of beverage specialty shop.

플로우 경험이 휴대폰 서비스 이용에 미치는 영향에 관한 연구 (A Study on the Effects of Flow on the Utilization of Mobile Phone Service)

  • 박윤서;이승인;이효선
    • 경영과학
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    • 제27권3호
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    • pp.117-135
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    • 2010
  • The purpose of this study is to segment the mobile phone users based on the flow types and to understand the differences in mobile phone usage behavior between the segmented groups. The 'flow' construct, which was introduced first in marketing by Hoffman and Novak[44], has been used as an important keyword for understanding consumer behavior on the World Wide Web. In this paper, we will try to use the flow aspect for the mobile market segmentation, which is one of the most fundamental tools for developing a successful marketing strategy on the mobile phone service market. We collected survey data from consumers and analyzed the data with the SPSS 12.0 package where we did ${\chi}^2$-test, factor analysis, one-way ANOVA and cluster analysis. Main results of this study are as follow. First, the flow types of the mobile phone users were classified into five types, which are named as the 'Flow' type, 'Apathy' type, 'Anxiety' type, 'Boredom' type, 'Control' type. Second, most of the results related to the usage of mobile phone service showed statistically significant differences between flow types. These findings suggest that the mobile phone service marketers should consider the various flow types of users and work out effective market segmentation strategies based on these consumer flow types.

An Exploratory Study of the Utilitarian and Hedonic Values on Buying Intention in Mobile Service

  • Oh, Young-Sam;Lee, Young-Chul
    • 유통과학연구
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    • 제10권9호
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    • pp.23-29
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    • 2012
  • Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

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한국의 속담에 표현된 복식양상 연구 (A Study on a Phase of Clothing in Korean Proverb)

  • 김재임;박춘순
    • 복식
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    • 제54권4호
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    • pp.85-95
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    • 2004
  • The Purpose of this study was to find a phase of clothing in Korean proverb. The results of the analysis of this research was as follows: In the case of headgear, was expose that symbolize handsomeness, conduct of life, personality that display charm and position which is not usage as only head protection. Upper wear was expressing aspect and person's similarity, and was symbolizing conduct of life by meaning of dress and its ornaments according to a person that dress displays that change. Trousers(bottom wear) was expose that it means aspect or conduct of life(a 4 case, 40%) through site. Overcoat showed that overcoat that is clothes that is symbolizing wearer's situation, aspect and wear most on face because is involved with behavior that is not right in clothes usage is used by standard that foretell personality. Underwear can know that expressed being involved with right behavior, nature by the basic clothes. I was able to know that I express an attitude of a life or a form through shoe, and the accessories won an minor order but that I have a large influence on a character or the appearance of a person. Silk fabrics expresses Position, and hemp cloth expressed by symbol that display ability. Also, silk fabrics had meaning that hint person's background. Dress and its ornaments that is used in proverb by these result can know that have function as symbolic symbol that display Person's nature or situation, aspect that is wearing clothes that is not function as only simple clothes.

Knowledge Management and Safety Compliance in a High-Risk Distributed Organizational System

  • Gressgard, Leif Jarle
    • Safety and Health at Work
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    • 제5권2호
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    • pp.53-59
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    • 2014
  • Background: In a safety perspective, efficient knowledge management is important for learning purposes and thus to prevent errors from occurring repeatedly. The relationship between knowledge exchange among employees and safety behavior may be of particular importance in distributed organizational systems where similar high-risk activities take place at several locations. This study develops and tests hypotheses concerning the relationship between knowledge exchange systems usage, knowledge exchange in the organizational system, and safety compliance. Methods: The operational context of the study is petroleum drilling and well operations involving distributed high-risk activities. The hypotheses are tested by use of survey data collected from a large petroleum operator company and eight of its main contractors. Results: The results show that safety compliance is influenced by use of knowledge exchange systems and degree of knowledge exchange in the organizational system, both within and between units. System usage is the most important predictor, and safety compliance seems to be more strongly related to knowledge exchange within units than knowledge exchange between units. Conclusion: Overall, the study shows that knowledge management is central for safety behavior.

동행여부와 보행속도를 고려한 노인의 근린가로환경 이용특성 해석 - 망원동 사례조사를 중심으로 - (Exploring Residential Street Environments through Walking Companions and Walking Speeds - A Case Study of Mang-won Neighborhoods with the Elderly Focus Group -)

  • 허진아;이선재;박소현
    • 대한건축학회논문집:계획계
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    • 제35권1호
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    • pp.127-138
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    • 2019
  • This study was to evaluate the walking speed of elderly people by using the travel route big data collected by travel diary and smart phone application. We analyzed the change of walking behavior in the residential street environments of the elderly whether they had a company or not. We interpreted the meaning based on previous studies. In addition, the characteristics of elderly people's use of the residential street environment were analyzed by comparing the change in spatial speed according to the companion. The result reveals that the usage patterns of the residential street environments change depending on whether they were accompanied or not. First, the elderly tend to do more social activities while walking alone than when they were accompanied. When they were accompanied the social activities occur in empty lot near the residential area. However, the social activities of the elderly occur in open space such as neighborhood park or playground while walking alone. Finally, This study has strength that it empirically analyzes the elderly's walking behavior and usage paths in small outdoor spaces, including residential streets.

아파트 후면 베란다의 이용실태에 관한 연구 (A Study on Utilization of Apartment Rear Veranda)

  • 김수양
    • 한국실내디자인학회논문집
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    • 제15호
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    • pp.86-93
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    • 1998
  • An Apartment Veranda is a transitive space which is being used for many different purpose. A Rear Veranda which is connected to the kitchen is an important space for the housekeeping work and it should be planned carefully to reflect the rational and functional designs. Therefore the objective of this research is to suggest a systematic basis for the practical space planning of the Rear veranda that meets the varied needs of consumers by examining its usage pattern through the analysis of the apartment occupant's behavior pattern stored item the degree of satisfaction and consumer requirements. The research was conducted mainly on apartments built after 1990. The following are the conclusions from the research : 1. Most of the research respondents were aware of the absolute need for the Rear veranda. But they expressed dissatisfaction with the space usage. This indicates that the Rear Veranda planning does not reflect the functionality of the space and concentrates on the idea of providing consumers a service space based on the size of the apartment instead. 2. Although the Rear veranda is used as the multipurpose housework space it is mainly used as the laundry and storage space. This shows a big deviation from the concept of the utility space. Because the behavior pattern associated with the Rear Veranda is largely influenced by the traditional life pattern the development of the Rear Veranda as an exclusive space for the housekeeping work. 3. According to a high frequency of the storage of the laundry related item in the Rear Veranda indicated by the research the Rear veranda is used as the laundry room as well as a auxiliary storage space by most people. The installation of gas range is expected to increase due to the expansion of the usage function of the Rear Veranda space. The installation of a specialized refrigerator to store the traditional food is demanded. 4. Consumers need more efficient and functional storage device because the temporary shelves are often being used as the storage device. The perception of the storage device is assumed to have been influence by the traditional life style.

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