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http://dx.doi.org/10.7318/KJFC/2017.32.1.027

Study on Beverage Select Behavior according to the Food-related Lifestyle focused on Behaviors in Seoul, and Gyeonggi Province  

Lee, Kyung-Ran (Department of Culinary Arts, Ansan University)
Lee, Eun Jung (Department of Food Science and Culinary Arts, Shinhan University)
Kim, Ju-Yeon (Department of Global Tourism Management, Shinhan University)
Publication Information
Journal of the Korean Society of Food Culture / v.32, no.1, 2017 , pp. 27-38 More about this Journal
Abstract
This study aimed to analyze the beverage usage behavior according to the food-related lifestyle in Seoul, Gyeonggi province area. Group 1, named 'health & safety seeking' group, consists of high percentage of women in their 40s, as well as a high percentage of high income and highly educated. Group 2, was group of 'high interest in dietary life', consists of a high percentage of women in their 30s, highly educated, earned 3~5 million won. Group 3, named 'convenience seeking' group, had a high percentage of men and of those in their 20s who earned less than 2 million won. In verifying the difference between food-related lifestyle groups in terms of their behaviors and attitudes towards the usage of beverage specialty shop, group 1 showed significantly high score in the number of visit beverage specialty shops, the intention to spend higher average expenditure per visit per person, importance of selection attributes of beverage specialty shop.
Keywords
Food-related lifestyle; beverage specialty shop; selection attributes;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
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