• Title/Summary/Keyword: usage behavior

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Salient Factors of the Users' Intention and Commitment in Wireless Internet Service (무선인터넷 서비스 이용 의도와 몰입에 영향을 미치는 요인)

  • Kang, Seong-Soo;Lee, Kook-Yong;Lee, Young-Soo
    • International Commerce and Information Review
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    • v.8 no.2
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    • pp.3-35
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    • 2006
  • Until now, most of the studies about the internet service have focused mainly on the adoption of on-line(wired) internet services, while there have relatively been very few studies about the adoption and usage of wireless or mobile internet services. The generic model explaining the adoption behaviors of wireless internet services has not been made yet. Previous studies of that area is not so easy to find. The purposes of this paper are two-folds. The first is to find the factors affecting the users' intention and commitment behavior of mobile internet services. The second is to find the relative importance of the factors in users making decisions about users' usage intention and commitment behavior. In the theoretical part of this paper, the precedent studies concerning the technology acceptance model and the theories of on-line internet services adoption, the theories of the mobile internet services, are reviewed and analyzed.

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A Study on the Usage Behavior of An-bang in Apartment Dwellers (아파트 거주자들의 안방 사용행태에 관한 연구)

  • 이복희;한지영;윤재웅
    • Journal of the Korean housing association
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    • v.10 no.2
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    • pp.185-193
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    • 1999
  • This study aims to identify the usage behavior of An-bang space in apartment dwellers through the perception, the residential life style and the use of furniture. The data is collected from interviewing housewives through questionnaire designed for this study. The 210 date were analyzed by using Frequencies, Mean, Factor analysis, ${\chi}^2-test$, t-test, one-way ANOVA and scheffe-test. The main results of the study are as follows: (1) It is called An-bang' or 'large room' rather than 'master's bedroom' although it is recognized as exclusively couple-oriented space. And are founded to be different designation and perception on An-bang space. (2) The residential life style in An-bang is classified as family-centered gathered, rest entertainment, make-up fitting and hobby. And it has significant differences among dwellers according to their personal characteristics. (3) The furniture style and arrangement pattern are mostly modern ones and 'ㄷ' type.

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An Empirical Research of the airport use behavior of Northeastern Chinese passengers (동북지역 중국인의 공항 이용 형태에 관한 연구)

  • Jo, Yun-Yeong;Hong, Yeong-Sik;Sin, Chang-Ha;No, Yeong-Dong
    • 한국항공운항학회:학술대회논문집
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    • 2016.05a
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    • pp.142-150
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    • 2016
  • The number of Chinese tourists entering Korea has constantly increased since 2000. The number of Chinese visitors who have entered though Incheon International Airport last year was 2.75 million, making Chinese citizens the greatest in number out of all foreign visitors. Considering the importance they have on the Korean aviation market, an examination into their airport usage patterns and satisfaction is essential. For the purpose of this study, the Northeastern region of China was chosen. This region has an even distribution in monthly entrants to korea, and has a dual system of Socialist and Capitalist economies. The following study aims to examine the airport use behavior of Northeastern Chinese passengers, and to provide a strategic guideline regarding this. The following empirical study was attempted by surveying Northeastern Chinese passengers who use Incheon International Airport (IIA). Questions included those regarding airport service and facility usage of IIA, and the patterns of Northeastern Chinese passengers regarding this.

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An Empirical Study on the Factors Influencing the Acceptance of Mobile Banking Services (모바일뱅킹서비스 수용요인에 관한 실증연구)

  • Ryu Il;Shin Seon-Jin;So Soon-Hoo
    • Journal of Information Technology Applications and Management
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    • v.13 no.2
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    • pp.67-86
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    • 2006
  • Based on literature relating to the TAM (technology acceptance model) and TPB (theory of planned behavior), this study extends the TAM in a mobile banking context. The extended model was tested using LISREL analysis on the sample of 222 users who have experience with the banking service. The model was partially supported in a mobile banking context, accounting for 49% of the variance in the usage intention. The results showed that the perceived usefulness, the perceived credibility, and the perceived financial cost play a significant role in influencing the usage intention of the mobile banking service. In addition, instant connectivity and perceived credibility were found to influence the perceived usefulness, and self-efficacy and instant connectivity were found to influence the perceived ease of use. Implications of these findings are discussed for researchers and practitioners.

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Relationships between Customer Value and Performance : Focusing on Family Restaurant Websites (고객 가치와 성과의 관계 : 패밀리 레스토랑 웹사이트를 중심으로)

  • Lim, Se Hun
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.215-227
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    • 2013
  • Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.

Usage Pattern Analysis and Comparative Analysis among User Groups of Web Sites Using Process Mining Techniques (프로세스 마이닝을 이용한 웹 사이트의 이용 패턴 분석 및 그룹 간 비교 분석)

  • Kim, Seul-Gi;Jung, Jae-Yoon
    • The Journal of Bigdata
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    • v.2 no.2
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    • pp.105-114
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    • 2017
  • Today, many services are supported on the web sites. Analysis of usage patterns of web site visitors is very important to optimize the use and efficiency of the web sites. In this study, analysis of usage patterns and comparative analysis of user groups were conducted by analyzing web access log provided by BPI Challenge 2016. This data provides access logs to the web site in the IT system of a Dutch Employee Insurance Agency (UWV). The customer information, and the click data describing the customers' behavior when using the agency's web site. In this study, we use process mining techniques to analyze the usage patterns of customers and the characteristics of customer groups, and ultimately improve the service quality of customers using web services.

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The Influence of Game Motivation on the Interpersonal Competence through Social Behavior in MMORPG (게임 이용 동기가 게임 내 사회적 이용 행동을 매개로 현실의 대인관계 유능성에 미치는 영향 : MMORPG를 배경으로)

  • Yang, Seo-Yun;Choi, Su-Mi
    • Journal of Korea Game Society
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    • v.20 no.1
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    • pp.67-82
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    • 2020
  • This study looked at the influence of MMORPG's motivation on interpersonal competence through MMORPG's social usage. For this, 496 surveys were retrieved. As a result, the social usage of MMORPG was completely mediated in the relationship between motivation and interpersonal competence. The social usage of MMORPG has a positive full mediation effect on the relationship between the social relationships motivation and the interpersonal competence. And Immersion/Escapism motivation, the social usage of MMORPG has reduced the negative effect on the interpersonal competence.

A Case Study on E-Journal Usage of Undergraduate Students (대학생의 전자저널 이용 활성화 방안 - D대학교 사례를 중심으로 -)

  • Lee, Lan-Ju;Jang, Un-Bie
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.2
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    • pp.187-207
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    • 2012
  • The purpose of this study is to examine the usage and user behaviors of undergraduate students and to suggest the ways to promote the usage of e-journals. The methods used in this study are survey questionaires and interviews who are taking a general education course or Library and Information Science courses offered in D University. The study collected the data regarding usage, user behaviors, service quality, user instructions and advertisement of e-journals. In addition, the study analyzed the library website and interviewed librarians. Based on the findings, the study suggested the ways to improve the level of e-journal usage.

A study on the use of dental hygiene devices in Korean adolescents (청소년의 구강관리보조용품 사용에 관한 연구)

  • Park, Sin-Young;Ryu, So-Yeon
    • Journal of Korean society of Dental Hygiene
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    • v.17 no.2
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    • pp.181-191
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    • 2017
  • Objectives: The objective of the study was to investigate the use of dental hygiene devices in Korean adolescents. Methods: The study subjects were 70,362 adolescents in 800 schools who completed the 2015 Korean Youth Risk Behavior Web-based survey. Dependent variables included usage of dental floss, interdental brushes and mouthwash solutions. Independent variables included demographic characteristics of the subjects, health state and behaviors, and oral health behaviors and experience of oral diseases. Results: The related factors of usage of dental hygiene devices included gender, where females showed higher usage (OR=1.10) compared to males, father and mother's level of education where usage was higher in above university graduates (OR=1.20, OR=1.14) compared to less than high school graduation, economic status where usage was higherin high and middle (OR=1.93, OR=1.26) compared to low, vigorous physical activity where usage was higher in those who responded yes (OR=1.35) compared to no, subjective weight recognition where usage was higher in normal (OR=1.07) compared to under weight, sleep time where usage was higher in enough (OR=1.12) compared to not enough, number of toothbrushing (day) where usage was higher in 2 times or over 3 times (OR=1.35, OR=1.75) compared to below 1, oral health education experience (OR=1.10), sealant experience (OR=1.17) and scaling experience (OR=1.45) where usage was higher in those who responded yes compared to no, school where usage was lower in high school (OR=0.64) compared to middle school, residential type where usage was lower in rural area (OR=0.74) compared to metropolitan area, living form where usage was lower in other (OR=0.77), compared to with family, smoking (OR=0.93), and alcohol drinking (OR=0.90) where usage was lower in those who engage in the activities compared to those who didn't, BMI where usage was lower in normal (OR=0.87) and over weight (OR=0.98) compared to under weight. Conclusions: To expand the use of dental hygiene devices in the adolescents, it is necessary to improve the continuing education program for need and motivation of dental hygiene device usage.

Effect of the VOD Holdback Strategy Change on IPTV and Cable TV VOD Usage (VOD 홀드백 정책 변화가 IPTV와 케이블TV VOD 이용에 미치는 영향)

  • Cho, Sukhyun;Chung, Donghun
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.142-150
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    • 2015
  • This study examines the effect of changes in the content distribution strategy on VOD usage by comparing the VOD usage pattern following the changes in the IPTV and Digital Cable SVOD holdback policy. The result of this study shows that after changing the SVOD holdback from one week to three weeks, the VOD usage decreased up to 50 percent while paid VOD revenue increased as a result of the rise in PPM. The time series analysis shows statistical decrease in the number of SVOD usage, SVOD usage per user, and PPV revenue per user while VOD revenue per user increased significantly. Moreover, SVOD usage within the drama genres such as mini-series, weekend series, weekend special series, and sitcom decreased significantly. This research provides a case study on the effect of the broadcaster's content distribution policy on the VOD user behavior thus proposing broadcasters and platform operators the ways of establishing distribution strategy as well as invigorating the VOD usage.