• Title/Summary/Keyword: university identity(UI)

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The Information Distribution Role of Facebook in Universities

  • NGUYEN, Thi Nguyet Dung;NGUYEN, Thi Thu Huong;NGUYEN, Thi Phuong Anh;NGUYEN, Thi Thu Huong;VU, Thi Phuong Thao
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.75-84
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    • 2022
  • Purpose: The paper employs the theory of planned behaviour, social identity theory, social presence theory, and social exchange theory to propose a model for using the social media platform Facebook in distributing information in universities. Research design, data and methodology: Data were obtained from 618 students at Hanoi University of Industry (HaUI) in Vietnam. The study used structural equation modeling in SPSS and the statistical analysis software AMOS version 24 to explore the information distribution role of Facebook. Results: Findings reveal that subjective norms and social presence play a key role in driving students to use Facebook for studying. In addition, university administrators can boost student satisfaction and academic achievement through Facebook. Interestingly, students who strongly identify with the brand name of the university have a strong connection with the university are more likely to engage in behaviors supportive toward the university. Conclusions: These findings show that Facebook had played a key information distribution role in universities. Thus, the study provides the executive board of the university and teachers can gain new understanding of why students employ Facebook for studying as well as capitalize on the platform to improve several operational metrics such as brand identification, student satisfaction, and academic achievement.

A Research for Tradition and Identity of Saam Acupuncture Method (사암침법의 전통과 독자성에 관한 연구)

  • Jung, Yoo-Ong;Lee, Duk-Ho;Ahn, Sang-Woo
    • Korean Journal of Acupuncture
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    • v.29 no.4
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    • pp.537-553
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    • 2012
  • Objectives : Ever Since it was made in the middle of 17th century by Saamdoin, Saam acupuncture method has been handed down to acupuncturists as a written form, playing a huge role in using for treating diseases of people in Korea. Saam acupuncture method development of any process, and have been propagated in a foreign country to study. Methods : Analysis of ancient medical books, we studied the evolution of Saam acupuncture method. And we looked abroad Saam acupuncture method have been propagated abroad by examining how. Results : At the end of Joseon Dynasty, lots of clinical cases were added to Saam acupuncture method and as a result, it helped acupuncturists understand how it really worked. During the Japanese colonial era, it was introduced to more people thanks to the development of a printing technique. After Korea's liberation from Japan, many scholars have studied Saam's acupuncture method, and they also have applied it to clinical cases in various ways. Conclusions : With its superiority and creativeness, Saam acupuncture method spread to Japanese acupuncturists in the name of Meridian Therapy during the Japanese colonial era. It had a great impact on medicine in China and many other countries, as well.

Taxonomic identity of the plant name Sanggisaeng (식물명 상기생(桑寄生)의 분류학적 실체)

  • SHIN, Hyunchur;JUNG, Jongduk
    • Korean Journal of Plant Taxonomy
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    • v.48 no.4
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    • pp.357-362
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    • 2018
  • References in the modern Korean literature in this area to the Korean medicinal plant name written in Chinese script and expressed as Sanggisaeng have been extremely confusing. This name has been considered as six species, specifically Loranthus parasiticus, Loranthus tanakae, Taxillus yadoriki, Taxillus chinensis, Korthalsella japonica, and Viscum album var. coloratum. Recently, it was suggested that sanggisaeng is not distributed in Korea; however, the plant name Sanggisaeng recorded in old Korean literature sources, such as in the Hyang-yak-chae-chwi-wol-lyeong, Hyang-yak-jib-seong-bang, and Dong-ui-bo-gam sources, among others, was identified using the name V. album var. coloratum, whereas in China, Sanggisaeng was referred to as T. sutchuenensis. The Hangeul name of Sanggisaeng had been Ppongnamugyeousali, but now the name Gyeousali is widely used.

Identity of thermogenic reaction to Korean ginseng through bibliography - Focusing on oriental medicine interpretation (서지학적 고증을 통한 인삼 승열작용의 정체성 - 한의학적 해석을 중심으로)

  • Ko, Sungkwon
    • Journal of Ginseng Culture
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    • v.3
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    • pp.119-131
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    • 2021
  • The purpose of this study was to explore the characteristics of and solution to thermogenic reactions to Korean ginseng through bibliographic research. A review of bibliography on the thermogenic reaction induced by ginseng indicated that people who lack fluids, have fever in lungs, a stuffy chest, coughing up sputum, a strong pulse, and constipation due to fever in the stomach may exhibit such a reaction. In the herbal medicine book of the Qing Dynasty, Bon-Cho-Jeong-Ui (本草正義) recorded that wild simulated ginseng is slightly cold and replenishes the body's liquid reserves. The book also describes the field cultivated ginseng is slightly warm and enhancing stamina. Bon-Kyung-Bong-Won (本經逢源), Bon-Cho-Pyon-Dok (本草便讀), and Bon-Cho-Jeong-Ui were published authors in the Qing Dynasty, and they explained that ginseng fine root is bitter, supplements bodily fluids, and can be easily ingested because it is cold. Wol-Ji-In-Sam-Jeon (月池人蔘傳) and Bon-Cho-Bi-Yo (本草備要) described fresh ginseng assweet, bitter, and slightly cold in the Ming and Qing Dynasties, respectively. On the basis of this bibliographic description, the thermogenic reaction induced by Korean ginseng can be overcome by using ginseng fine root, fresh ginseng, or wild simulated ginseng. These ginseng radices are slightly cool, replenish human bodily fluids, and show the physiological effects of easy ingestion properties.

Developing the Design Guideline of Auditory User Interface for Digital Appliances (가전제품의 청각 사용자 인터페이스(AUI) 디자인을 위한 가이드라인 개발 사례)

  • Lee, Ju-Hwan;Jeon, Myoung-Hoon;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.307-320
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    • 2007
  • In this study, we attempted to provide a distinctive cognitive, emotional 'Auditory User Interface (AUI) Design Guideline' according to home appliance groups and their functions. It is an effort to apply a new design method to practical affairs to overcome the limit of GUI centered appliance design and reflect user multimodal properties by presenting a guideline possible to generate auditory signals intuitively associable with the operational functions. The reason why this study is required is because of frequent instances given rise to annoyance as not systematic application of AUI, but arbitrary mapping. This study tried to provide a useful guideline of AUI in home appliances by extracting the relations with cognitive, emotional properties of a certain device or function induced by several properties of auditory signal and showing the empirical data on the basic mechanism of such relations.

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CIM Interface Technique for a Collage Promotion in the Age of Smart - Focusing on Smart Web - (스마트시대의 대학 홍보를 위한 CIM 인터페이스 기법 - 스마트 웹 중심 -)

  • Jang, Seung-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.597-606
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    • 2012
  • The description of this paper was made putting the emphasis on CIM Interface configuration with a college policy program as the center whether it is suitable or not for a college promotion. CIM Interface technique for a college promotion is an expression method by visual requirements. Alternatives to a college promotion turned up which are depending on Contents, Image, Marketing strategies by visual elements. The application of consumer contents to give users information did the role of a channel inducing the users to join. Besides, an information designing enabled the information structure to be a visual expression by being grafted on content consistency. First above all, the implementation policy of such systematical formation could be found through University Identity Program-IMC useful as a branding strategy of a college promotion. Like this, a methodology which is able to increase the efficiency of college promotion through a process and a connection was established.

Developing the Design Guideline of Auditory User Interface for Domestic Appliances (가전제품의 청각 사용자 인터페이스(AUI) 설계를 위한 가이드라인 개발 연구)

  • Lee, Ju-Hwan;Jeon, Myoung-Hoon;Ahn, Jeong-Hee;Han, Kwang-Hee
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.1-8
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    • 2006
  • 본 연구는 가전제품의 제품군과 그 기능들에 따라 차별화 가능한 인지적, 감성적 '청각 사용자 인터페이스 디자인 가이드라인(Auditory User Interface Design Guideline)'을 마련하고, 가전제품의 작동기능 정보와 직관적으로 연합 가능한 청각신호(auditory signal)를 제작할 수 있는 지침을 제시하여 GUI 중심의 제품 설계에서 한 차원 확장되고 사용자의 다중감각적 특성이 적용된 디자인 방법을 실무에 적용하고자 하였다. 특히 AUI 에 대한 체계를 확립함으로써 브랜드 정체성(Brand Identity) 및 기업 이미지를 제고할 수 있다는 목적을 함께 고려하였다. 이러한 연구가 필요했던 이유는 가전제품에 대한 소비자의 심적 모형(mental model)과 감성 측면에서의 접근에 대한 요구 때문인데, 이는 AUI 의 체계적 적용이 아닌 임의적 연결(mapping)으로 인한 버저(buzzer) 청각신호의 짜증(annoying) 발생이 빈번한 사례들에서 출발한다. 또한 GUI 의 변화와 수준에 미치지 못하는 AUI 의 업그레이드 필요성과 가전제품에서의 감성 마케팅 경향을 반영하는 의미를 지니고 있다. 이와 함께 멀티미디어 환경의 급속한 확산으로 다중감각적 정보제시(multimodal display)가 요구되는 상황에 걸맞은 시도이다. 본 연구는 특정 가전제품이나 특정 기능이 지니고 있는 인지적, 감성적 차원의 속성을 청각신호(auditory signal)의 다양한 속성들로 유발하는 관계를 추출하고, 이를 형성하는 기본 메커니즘에 대한 경험적 자료를 제시하여, 가전제품의 AUI 디자인에 유용한 가이드라인을 제공하고자 하였다. 그러나 본 논문에서는 연구의 구체적이고 세부적인 결과보다는 전체적인 계획과 진행과정의 절차를 소개하여 관련분야 연구 진행의 참조적 틀을 마련하고자 한다.

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A Study on the Costume View of Seo Yu-Gu - Focused on the Analysis of 「Seomyongji」 'Boksikjigu' - (서유구(徐有榘)의 복식관(服飾觀) - 「섬용지(贍用志)」 '복식지구(服飾之具)'의 분석을 중심으로 -)

  • Cha, Seo-Yeon;Chang, Dong-Woo
    • Journal of the Korean Society of Costume
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    • v.62 no.6
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    • pp.80-97
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    • 2012
  • This study empirically examined Seo Yu-gu's views on constumes that are based on 'Boksikjigu[服飾之具]' of Seomyongji[贍用志] in Imwonkyungjeji[林園經濟志]. In 'Boksikjigu', Seo Yu-gu explained different situations and problems that were related to costumes and proposed solutions for the problems. This study examined the contents, and divide the items into caps, accessories, and clothes. The results of this study were as follows. First, Seo Yu-gu in he rited the tradition of erudition. Seo Yu-gu classified various costume items systematically, and explained in detail about the origin, history and materials of the costume items. Second, he emphasized frugality, effective use, and welfare. Seo Yu-gu argued that the sleeves should be shortened for convenience and tried to improve practicality in the functional aspect. Also, he wanted to enrich people's life by improving the convenience of goods used in daily life. Third, he tried to establish identity as a Confucian intellect. This idea was clearly shown in 'costumes'; therefore, they served as evidences that Seo Yu-gu used to correct wrong practices through precise historical investigation and review of Shim-ui[深衣], the symbol of the practice of Jujagarye[朱子家禮]. In his later years, he discovered the plain dress that was worn as a casual wear by ZhuXi[朱熹]and tried to wear it in dailylife.