• Title/Summary/Keyword: understanding message

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A Study on Development of Effective Organ Donation Education and Public Relations Message: Focusing on Personal Characteristics and Value Factors (효율적인 장기기증 교육·홍보 메시지 개발을 위한 연구: 개인적 특성 및 가치요인을 중심으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.170-181
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    • 2017
  • The purpose of this study is to provide a more persuasive organ donation campaign based on the understanding of the public based on the personal characteristics and value factors of various age groups. The influence of personal characteristics and value factors (organ donation attitude, organ donation knowledge, self - efficacy, internal medicine, attitude toward discontinuation of life - saving treatment) on the intention of organ donation among 20s to 60s or older was examined. Demographic variables that were predicted to affect individual behavioral intentions such as gender, age, and religion were included. The value factors were also included attitudes toward life-sustaining treatment and afterlife view to identify potential factors. The results showed that attitude toward organ donation, knowledge of organ donation, self-efficacy, attitudes toward life-sustaining treatment had a significant positive effect on organ donation intention.

Color Application on Sign System Typography for Dynamic Expression (색채를 활용한 사인시스템 활자의 동적표현 연구)

  • Park, Seong-Hyeon;Kim, Young-Kook
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.250-258
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    • 2007
  • Typography is the combination of language of formative art. It is indeed the core means of human communication through understanding of language and formative values. Studies began on introduction of various techniques to overcome the phenomenon of the 'reaction of language', which appears as an impediment in delivery and sharing of information as the most fundamental roles. Successively, mobile printing types more readable and effective in delivering of meanings have been developed, thus widely distributed for general use. However, although such printing types might be easily used in image and digital media, such as in computer monitors, screens and mobile phone LCDs, etc., it is in fact difficult to use these printing types in printed surfaces, the traditional medium of information delivery, or in sign systems frequently encountered in our surrounding environment. As a solution for this, it is intended to create an effect of communication closer to dynamic typography expression by approaching visual message delivery system from the essence and substance of the color application, which corresponds to the visual spatial expression effect, the core element of expression in dynamic typography to possess significantly more powerful effect in terms of both message delivery capacity and readability than the conventional means of static typography.

A Research on the Communication Characteristics of Fashion Film -Focused on Chanel, Prada, Kenzo, Alexander Wang- (패션 필름의 커뮤니케이션 특성에 관한 연구 -Chanel, Prada, Kenzo, Alexander Wang을 중심으로-)

  • Huh, Yeeun;Chun, Jaehoon;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.315-329
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    • 2016
  • The $21^{st}$ century is the age when the revolution of digital technology enables two-way communication and when emotional values are emphasized. Thus, it exerts influence on the fashion industry and fashion communication. Along with fashion shows, advertising and displays, many fashion brands have increased the use of fashion films. For that reason, this study examines the characteristics of fashion films made by fashion brands, based on the frame work of persuasion communication. For the research, literature reviews and internet website research were done and films of Chanel, Prada, Kenzo and Alexander Wang were analyzed. The definition and types of fashion films were redefined as terminology varied throughout previous studies prior to analyzing each case. As a result, a fashion film would be redefined as 'a digital image which a fashion brand publishes to consumers for the promotion of brand comprehension'. Also, five fashion film types, 'short film', 'campaign film', 'animation film', 'brand film' and 'show film' were redefined. The analysis provided three communication characteristics: reliability, engagement and intuition. First, reliability is attained when a fashion brand (sender) delivers brand message to consumers (receiver) consistently and unitedly. Second, engagement is attained when the type of fashion film (channel) delivers creative image features such as format, music, video technique to attract consumers' interest. Lastly, intuition is attained when a fashion brand (sender) delivers a message akin to brand identity and deepens consumers' understanding. In addition, this study tried to identify the unique usage tendency of brands that could serve as practice guidelines for other fashion brands.

Difference analysis of importance perception and ability of communication among dental hygienists (치과위생사의 의사소통에 관한 중요도 인식과 능력 차이분석)

  • Lee, Sun-Mi;Jun, Mi-Kyoung
    • Journal of Korean society of Dental Hygiene
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    • v.20 no.4
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    • pp.491-503
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    • 2020
  • Objectives: The purpose of this study is to identify the importance of perception and communication ability among dental hygienists and provide evidence for the activation of communication education necessary to improve communication ability required in the actual dental field. Methods: A questionnaire survey was conducted on 227 members attending conservative education in 2020. Results: The following are mean scores of each area of communication according to importance: message conversion ability, 3.82 points; interpretation ability, 3.74 points; goal setting ability, 3.51 points; self-expression ability, 3.48 points; and role performance ability, 3.46 points. The ability was interpreted in the following order: interpretation ability, 3.61 points; message conversion ability, 3.56 points; role performance ability, 3.43 points; self-expression ability, 3.32 points; and goal setting ability, 3.10 points. The highest score in terms of importance of awareness was 4.27 points, the highest among interpretive abilities, that is, to 'listen carefully to know what the other person intends to say.' When it comes to communication skills, the highest score was 4.12 points for 'a nod or a facial expression of understanding while listening to each other.' Conclusions: In devel oping a training program related to communication for dental hygienists at the clinical site, the curriculum reflecting seven items that needs improvement should be revised; and through this, it is expected that dental hygienists' communication skills will be improved.

A Total Design Process Using Design Structure Matrix (디자인 구조 매트릭스를 활용한 토탈 디자인프로세스에 관한 연구)

  • Lee, Jeong Hyun;Pan, Young Hwan
    • Design Convergence Study
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    • v.15 no.5
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    • pp.21-35
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    • 2016
  • With subdivision of customers and markets, today, domains to design are expanding. When design merges with other spheres of design, it is important to convey a consistent message to customers. For delivering a message consistently and clearly, there is a need to reconcile different views in design processes. In this study, each design process was analyzed and the sequence was adjusted using the DSM methodology for understanding mutual dependent relations. For this, process activity elements were extracted with experts and a survey on related elements was conducted. Then the survey findings were divided for working out the sequence and based on the views regarding the sequence, a total design process was created.. As a result, the processes were combined into one sequence and there was a collaboration at the 10th stage. Also, a methodology used in collaboration and significant elements were analyzed. In conclusion, it is anticipated that this total design process would provide a more objective and scientific approach in collaboration among various spheres of design and help in reducing lead time.

A Study on Significance Testing of Driver's Visual Behavior due to the VMS Message Display Forms on the Road (도로상 VMS 표출방식별 운전자 유의성 검증에 관한 연구)

  • Kum, Ki-Jung;Son, Young-Tae;Bae, Deok-Mo;Son, Seung-Neo
    • International Journal of Highway Engineering
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    • v.7 no.4 s.26
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    • pp.151-162
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    • 2005
  • Variable Message Sign (VMS), which provides drivers with direct information about state of traffic congestion and for prevent an accident, is the most effective method among the methods of providing information in Advanced Transportation Management System. Currently establishment and the VMS which is operated foundation lets in Guidelines on the use of Variable message sign (a book of the VMS) of 1999 November the Ministry Construction & Transportation, these contents mean main viewpoint on physical part such as message special quality variable (font, character size and line space, word interval) and position mainly among standard about establishment in general. But, it is true that using without effect verification on the character of VMS display and that using mode of stationary-centered. In this paper, it executed significance test to effort verification on the character of VMS display for more practical and effective information transmission based on the driver viewpoint For the researches; develop 3D-Simulation, select characteristics of driver's visual cognition behavior (the conspicuity, the legibility and the comprehensibility), evaluation each issue (day or night, 80km/h or 100km/h). Especially, that used the Eye Marker Recorder to measure of reading-time (legibility) thus, confirmed objectivity and reduce an observational error. The results showed that the conspicuity is Flashing> Stationary>Scroll. The legibility is not deference that Flashing between stationary form. Also the comprehensibility result showed that Flashing> Stationary>Stroll form.

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A study on the attribute of infotainment design (인포테인먼트 디자인의 개념 연구)

  • Oh, Byung-Keun
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.229-240
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    • 2006
  • It is very important issue in information design to improve information efficiency by adapting interesting factors in changing circumstance of information communication. The concept of infotainment is utilized in designing information contents in a way of combining entertainment factors with information itself based on various media and representation technologies. The information arousing user's attention, which includes interesting factors, is persuasive message comppared to the informative message conveying only information itself. The reason why infotainment is persuasive is because it makes the user absorb deeply in the information during the process of understanding by sensorial stimuli, cognitive interest, and situational interest. The sensorial stimuli originates from the expression elements of information design. The cognitive interest from the user's intellectual activities has a try to overcome mental block when user confronts with the redundant expression in the manner of unexpectedness and inharmony. The situational interest originates from user's optimum experience by the flow of satisfaction. Therefore, the attribute of infotainment is defined with the stimuli, the redundancy, and user's satisfaction. Its design elements consist of physical factors, organizational factors, and psychological factors. The physical factors through sensorial stimuli are utilized by visual manipulation such as visual analogy or visual pun, multimedia, and moving expression. The organizational factors through redundant expression bring user's imagination by adapting storytelling, event, and interaction in the process of understanding information. The psychological factors through expression of entertainment interests such as humor, play, and game give users psychological satisfaction with the flow. In conclusion the concept of infotainment can be adapted when the design factors should be integrated with its attributes, or the conveying information should go well with its purpose and characteristics.

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A Methodology for Translation of Operating System Calls in Legacy Real-time Software to Ada (Legacy 실시간 소프트웨어의 운영체제 호출을 Ada로 번역하기 위한 방법론)

  • Lee, Moon-Kun
    • The Transactions of the Korea Information Processing Society
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    • v.4 no.11
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    • pp.2874-2890
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    • 1997
  • This paper describes a methodology for translation of concurrent software expressed in operating system (OS) calls to Ada. Concurrency is expressed in some legacy software by OS calls that perform concurrent process/task control. Examples considered in this paper are calls in programs in C to Unix and calls in programs in CMS-2 to the Executive Service Routines of ATES or SDEX-20 other software re/reverse engineering research has focused on translating the OS calls in a legacy software to calls to another OS. In this approach, the understanding of software has required knowledge of the underlying OS, which is usually very complicated and informally documented. The research in this paper has focused on translating the OS calls in a legacy software into the equivalent protocols using the Ada facilities. In translation to Ada, these calls are represented by Ada equivalent code that follow the scheme of a message-based kernel oriented architecture. To facilitate translation, it utilizes templates placed in library for data structures, tasks, procedures, and messages. This methodology is a new approach to modeling OS in Ada in software re/reverse engineering. There is no need of knowledge of the underlying OS for software understanding in this approach, since the dependency on the OS in the legacy software is removed. It is portable and interoperable on Ada run-time environments. This approach can handle the OS calls in different legacy software systems.

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A Study on the Communication of the Functional Family (기능적인 가족의 커뮤니케이션에 관한 이론적 접근)

  • 조윤경
    • Journal of Families and Better Life
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    • v.2 no.1
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    • pp.131-150
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    • 1984
  • The purpose of this study is to explore the family as an interaction system, concentrating on the mutual influences between communication and family development; (1) how Communication patterns affect family relationships, and (2) how relationships among family members affect communication. In order to do this Galvin, Brommel used the following frame work; family is a system in which communication regulates cohesion and adaptability by a flow of message patterns through a defined network of evolving interdependent relationships. A family system consists of members, the relationships among them, the family attributes, the members attributes and an environment in which family functions. Within the framework of common cultural communication patterns, each family has the capacity to develop its own communication code based on the experiences of individual members and the collective family experience. Most of us develop our communication skills within the family context learning both the general cultural language and the specific familial communication code. Communication may be viewed as a symbolic, transactional process as the process of creating and sharing meanings. To say that communication is a process implies a continuous interaction of an indefinite large numbers of variables with a concomitant,. continuous change in the values taken by these variables. Finally the process implies change, Family functions include the primary functions of cohesion and adaptability, and supporting functions of family images, themes, boundaries, and biosocial issues. The primary functions reveal concepts integrated family interaction and supporting function, along with those of cohesion and adaptability, give shape to family life. the characteristics of developed relationships of richness, uniqueness efficiency, substitutability, pacing , openness spontaneity, and evaluation are reflected in the verbal and nonverbal behaviors with which family members negotiated a set of common meanings and develop thier own unique message system. The message system is the major element of communication process and influences both the form and the content of thier relationship and in create and share meanings. Family systems need to provide order and predictability for thier members, specifically focusing on communication rules and the networks by which messages are transmitted. Most rules emerge as a result of multiful interactions. There are basic rules and rules about rules, or metarules. Perceiving the rules of family system is very difficult because often family members don't think about the basic rules, much less the metarules. Breaking the rule may result in the creation of a new set because the system may recalibrate itself to accept more variety of behavior. Families develop communication networks to deal with the general issue. Family adaptability may be seen through the degree of flexibility in forming and reforming networks and networks become a vital part of the decision- making process and relate to the power dynamics operating within the family. Networks also play an integral part in maintaining the roles and rules operating with the family system. Thus networks and rules have mutual influence. The family -of -origin issues influence all aspects of family communication and account for many of the communication patterns, rules and networks and the role of the family -of-origin influences as a primary force for communication on behavior of newly forming systems. Each family system develops its own communication meanings. There is not one right way to communicate within a family but may be indefinitly large change of family life and communication behavior. Study on functional family communication helps to gain a better understanding of dynamics of family communication and ability of a new insight into the family.

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Exploring Usability of Mobile Text Messaging Interfaces (휴대폰 문자메시지 기능의 인터페이스 이용성에 관한 연구)

  • Lee, Jee-Yeon
    • Journal of Information Management
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    • v.35 no.4
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    • pp.1-16
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    • 2004
  • In this paper, we outline the user interface problems that the text messaging users face to provide empirical basis for developing better improved mobile text messaging system. Our initial hypothesis was that the majority of the problems that the text messaging users face, namely, 1) difficulty in correctly understanding the intent of the incoming messages and 2) problem with frequently mis-addressing the recipient of the outgoing messages, can be accounted for by the poor usability of the text messaging user interface. Our analysis is based on the text message-based communication diaries, which were recorded for one week by each and every one of 75 college students, and survey taken from the same subjects. The data was collected in 2004. The students listed various difficulties including the limited message length, obscure input method, lack of mean to express emotional content, lack of receipt confirmation, lack of auto save feature when preparing messages to send, and lack of means to permanently save messages. Some of these problems were also identified in the previous studies. However, we were able to gather additional problems that the users face and also elicit potential solutions to remedy the problems. From these findings and analysis, we attempted to provide ways to improve the text messaging user interface.