• 한국한의학연구원논문집
• /
• 제14권3호
• /
• pp.65-71
• /
• 2008

Objectives : We intended to know the association between Psychosocial Well-being Index(PWI) and health behaviors and also know the useful health guide according to Sasang Constitution Methods : We recruited the 137 subjects from oriental medical clinics around the country and the expert diagnosed Sasang constitution with drug response guide. We used the PWI-SF paper to estimate psychosocial well-being. We used excel program and analyzed with SPSS 14.0K Results : 1. PWI were associated with no passive smoking, everyday regular exercise, eating anything, much eating vegetable and sea-food, no eating snacks. 2. PWI were associated with no passive smoking, 4-5 times regular exercise a week, unconcern in sanitary thought, less or normal amount of meals in Soeumin, no smoking in Taeeumin, and there were not particularly associated ones in Soyangin Conclusions : Health behaviors for PWI are a little different according to Sasang Constitution.

• International Journal of Costume and Fashion
• /
• 제15권2호
• /
• pp.19-36
• /
• 2015

The purpose of this study is to research the purchasing behavior according to the pursuit benefit for outdoor wear and to present a direction to outdoor wear. Questionnaire survey was administered to 533 male and female adults in their 30s to 40s living in Seoul and Gyeonggido from May 1 to 15, 2014. Concerning the statistic treatment for data analysis, SPSS for Window 18.0 was used to carry out frequency analysis, factor analysis, reliability test, cluster analysis, ANOVA and Duncan test as post-test. Benefit was drawn out as 4 elements including 'showing off & brand benefit sought', 'fashion benefits sought', 'functionality benefits sought' and 'economic benefits sought'. Group analysis according to benefit showed that it was materialized to 'multiple benefit sought group', 'unconcern group', 'showing off & brand benefit sought group' and 'utility benefit sought group'. There is an academic significance in that this research found out the level of benefit in purchasing outdoor wear and the difference of purchasing behavior by consumer groups according to benefit. This result might be used efficiently by marketers in outdoor clothing industry in classifying consumers and establishing the marketing strategy to deal with it.

• 한국의류학회지
• /
• 제20권3호
• /
• pp.414-428
• /
• 1996

This study intends to ascertain the importance of store atmosphere when construcing store marketing strategies for store differentiation. And it is studied by classifying consumer groups according to clothing shopping motivations, comparing store atmosphere assessment and emotion response of preferred stores, and analyzing the influence store atmosphere has on store preference or impulsive purchase. The subject of this study are women in their twenties living in Seoul, 255 career women and 233 college students totaling 458, and model sampling is done by convenient sampling taking into account the type of their occupation and major. Modified survey based on references and former studies is used, and using SAS packages, methods. The results of data analysis are as follows. 1. Consumer groups are classified into the following four subdivisions: shopping involvement, leisure pursuit, financial, and shopping unconcern group. The stores women in twenties use most frequently for shopping are department stores, speciality stores, common market, discount stores, and wholesale markets, and significant difference are shown between consumer groups. 2. Consumer responses for store atmosphere preferences are shown significantly among groups when concerned with store preferences. 3. Images of store atmosphere as factor analyzed into environment factor, kindness factor, and decoration factor, Environment factor is most highly estimated in speciality stores, kindness factor in department stores, and decoration factor in common markets. 4. Leisure pursuit group is assessed to be most influenced by store atmosphere in store seleciton, impulsive purchase, and after-purchase shopping behavior, and impulsive purchase is shown highly in department stores and speciality stores.

• 복식문화연구
• /
• 제13권2호
• /
• pp.280-288
• /
• 2005

The purpose of this study was to examine the effects of self-esteem and the body cathexis on consumers' attitude in acceptance of fashion trends. The subjects were 460 women from in their 20's to 60's living in Daegu area. The scale for self-esteem and the body cathexis were used and self-report questionnaires were applied to measure the acceptance of fashion trends. The data were analysed by frequency, mean, factor analysis, ANOVA and Duncan-test using SPSS-package. The results were as follows. First, the results of analysing the factor of the response of acceptance of fashion trends identified three attitudes; 'active to fashion trends', 'passive to fashion trends' and 'unconcern to fashion trends'. Secondly, there were significant differences in the acceptance of fashion trends in accordance with an age. Thirdly, there were significant differences in the acceptance of fashion trends and clothing shopping orientation according to one's self-esteem and the body cathexis. It appeared that higher the level of self-esteem and the body cathexis predicts an 'active to fashion trend' attitude in acceptance of fashion trends.

• 대한가정학회지
• /
• 제41권12호
• /
• pp.133-146
• /
• 2003

This study was aimed to classify the consumer group according to the lifestyle, to research the characteristics and desire of the each group, and to find out the differences of the purchasing behavior of cosmetics among each group. After surveying, 611 samples were analyzed by using SPSS package program. The results of this study were as follows；1. We obtained 5 factors from 21 items by using AIO lifestyle measurement. Those 5 factors were personalityㆍmake-up preference, arance-oriented, economy and information-oriented, daily make-up, and interest in make-up. 2. We formed 4 groups from the 5 factors. Which are a make-up oriented group, a consciously daily make-up group, a unconcern of make-up group, and a resonable make-up pursuit group. 3. The demographic characteristics of each lifestyle group showed important differences according to the following variables; age, marital status, occupation, academic career and monthly averaged income. 4. We analyzed the purchase behavior, the purchase motive of make-up, the brand of cosmetics, the reason for preferring company, purchase information, product store, the reason for choosing store, important considering points, monthly averaged purchase cost. As a result, its variance showed the difference among groups.

• 설비공학논문집
• /
• 제24권2호
• /
• pp.174-182
• /
• 2012

In previous research, most occupant said that they have not operated ventilation system installed in the house, because of increasing of energy consumption and unconcern of ventilation. Therefore, it is necessary to applied the sensor based demand controlled ventilation for the IAQ(Indoor Air Quality) and improvement of energy efficiency in ventilation strategy. The propose of this study is to present a application method of IR(Infrared) sensor for multi-zone DCV(Demand Controlled Ventilation) in the apartment house. It is possible that IR sensor could be used for DCV, because that could detect the occupant and action. IR sensor based DCV strategies are established to evaluate characteristic of application in the apartment house and simulated by Contam program. As a result, they have some week points though, if they would be applied DCV with optimum strategy, it would be useful to improve IAQ, to reduce energy consumption.

• 대한가정학회지
• /
• 제39권11호
• /
• pp.107-128
• /
• 2001

The objectives of this study were to classify the consumer group based on the lifestyle traits of cortege women, to examine the demographic characteristics of each group, and to find out the differences of buying and using behavior of cosmetics among each group. The survey was conducted and 392 samples were analyzed by SPSS package program. The results of this study were as follows; 1. The lifestyle types were clasified 4 groups. They were named 'Progressive fashion pursuing type' 'Reality adaptable living-satisfaction type','Traditional frugal faithful type','Passive living-unconcern type'. 2. The demographic characteristics of each lifestyle group showed meaningful differences according to the following variables ; major, average monthly pocket money, religion, living standard, educational level and occupation of the head of a family. 3. The buying behavior of cosmetics(the degree of product involvement, information search behavior, product choice criteria, store choice criteria) showed meaningful differences among each lifestyle group. 4. The using behavior of cosmetics( the motive of make-up, the extent of make-up, average monthly cosmetics expenditure) showed meaningful differences among each lifestyle group.

• 한국조리학회지
• /
• 제15권2호
• /
• pp.31-44
• /
• 2009

환대산업은 대학에서 환대산업 관련 전공자들에게 산학 실습을 제공한다. 이는 이론적 지식을 통하여 학생들에게 기본을 바탕으로 실무 능력을 향상하는 기회를 제공한다. 그러나 이러한 목적과 다르게 무관심, 고도한 업무 부담, 적절한 보상, 불만족 등의 몇 가지 문제가 발견되었다. 본 연구는 산학 실습 프로그램, 산학 실습에 대한 인식, 산학 실습에 대한 기대, 산학 실습 만족, 산학 실습 후 취업 의도의 영향 관계를 조사하여 산학 실습 본래의 목적을 달성하는데 조언적인 해결점을 제시하려는 목적으로 연구하였다. 산학 실습에 긍정적인 영향을 주는 요인들은 실습 업체, 부서 배정, 근무 환경, 실습생의 능력, 이론적 지식임을 알 수 있었다. 그러나 산학 실습 기간, 금전적 보상은 산학 실습에 영향을 미치는 요소가 아님을 알 수 있었다. 긍정적인 산학 실습에 대한 인식은 기대도와 만족도에 영향을 주지만 긍정적인 산학 실습에 대한 인식은 취업 의도에 영향을 미치지 않음을 보여 준다.

• 한국지역지리학회지
• /
• 제9권4호
• /
• pp.437-460
• /
• 2003

통일신라시대의 서원경성의 위치는 청주읍성 지역이 되고 있다. 청주의 매장 문화재인 남석교는 신라 진흥왕 19년 무인년(588년)에 수선했다는 기록으로 보아 남석교의 원조는 그 이전으로 소급될 수 있고 그 후에 수차에 걸쳐 개축되었다는 사실도 알 수 있다. 조선시대 청주읍성의 남북 주축도로는 남문을 통과하고 있고 남문 밖의 시장의 발달로 인하여 남문 밖의 무심천에 위치한 남석교의 역할은 지대할 수밖에 없다. 남석교에서 유래된 대교천의 명칭은 조선 철종 12년(1861년)까지는 대교천으로 불렸고 고종 8년(1871년)에는 무성천으로도 불렸으며 광무 2년(1902년) 이후에는 무심천으로 부르게 되었다고 짐작된다. 청주는 풍수지리와 무심천의 지명유래 등으로 부정적인 이미지를 지니기도 하였지만 점차 긍정적인 이미지로 변화되고 있다. "남석교 사적비"는 1907년까지는 존재하였지만 "표석"과 더불어 유실되었고 "남석교"는 $1931{\sim}1932$년 간의 석교동 제방공사 때문에 매몰되었으며 이러한 문화재들은 가치가 매우 크므로 복원되어야 할 것이다.

• 한국정보통신학회논문지
• /
• 제7권6호
• /
• pp.1202-1209
• /
• 2003

인터넷 사용자의 급격한 성장과 더불어 전자상거래 시장의 규모도 점점 커지고 있다. 이에 따라 인터넷은 새로운 광고 매체로 각광받게 되었으며 여러가지 광고기법이 개발되었다. 그러나 대표적인 인터넷광고기법인 배너광고는 현재 아주 낮은 클릭율을 나타낼 뿐만 아니라 사용자의 외면으로 인해 저조한 광고효과를 보이고 있다. 이에 따라 본 논문에서는 웹 페이지의 기사 글 중에서 광고를 삽입하고자 하는 문구를 위한 광고 이미지를 만들어 두고, 사용자가 해당 문구를 클릭하고자 할 때 웹 브라우저의 배경화면에 광고 이미지가 노출되는 새로운 인터넷광고 기법을 제안하였다. 인터넷 사용자는 웹 페이지를 읽다가 관심이 있는 문구에 대해서는 클릭을 하고자 할 것이며, 이때 광고 이미지가 배경화면에 나타나므로 높은 광고효과를 기대할 수 있다. 또한 광고의 효과를 보다 오랫동안 지속시키기 위해 사용자가 해당 문구를 클릭하게 되면 해당 웹 페이지로 이동한 이후에도 계속해서 배경화면에 광고이미지가 나타나도록 하였다. 제안된 광고기법은 배너광고와는 달 리 다양한 형태의 이미지를 활용할 수 있으며, 웹 페이지 전체를 광고 노출영역으로 이용할 수 있다.