• Asia Marketing Journal
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• v.22 no.3
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• pp.29-50
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• 2020

Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that Chinese consumers, in general, prefer utilitarian CM products compared to hedonic CM products, which is the opposite result of findings of the previous research. Further, this was truer for consumers in inland regions, while coastal consumers did not display any preference by product type. The academic and practical implications, limitations, and directions for future research are discussed.

• Proceedings of the KIEE Conference
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• 2005.05b
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• pp.71-74
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• 2005

At the neutral sections, There are neutral sections inserted in overhead contact line between the substations to divide different phase current sections of AC electrified lines. except convention line, a large stress occurs in the contact wire near the fittings under passing pantographs. So, in order to raise the train speed over 150km/h, a new type section has been adopted.

• Proceedings of the KSR Conference
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• 2008.11b
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• pp.294-301
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• 2008

At the neutral sections, There are neutral sections inserted in overhead contact line between the substations to divide different phase current sections of AC electrified lines. Except convention line, a large stress occurs in the contact wire near the fittings under passing pantographs. So, in order to raise the train speed over 150km/h, a new type section has been adopted.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2001.11b
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• pp.676-681
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• 2001

We usually divide the noise of exhaust system into pulsation noise and flow noise. Pulsation noise is the shock wave to occur when the burning gas of low pressure emits and include harmonic having basic frequency as the exhaust cycle of engine. Flow noise is the noise that is produced when gas flow emits into the atmosphere through the pipe and has the character of frequency like pink noise which has the high level of high frequency component. A muffler is divided into reflective type and absorptive type. We usually use the muffler compounding the property of them. In this study, it is the case of transfer matrix method that a muffler is compounded to analyze the elements of each section according to sound wave's proceed direction. But we use simple model. So, we use finite element method that takes short time to analyze. Acoustic analysis gives us transfer matrix to use FEA of SYSNOISE and we use STAR-CD for fluid analysis. We made database that is based on analytical results about the muffler of expansion type, extended type, offset type, reverse type, and perforated type and developed the muffler design system to perform work efficiently.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.618-621
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• 2007

The existing defect management is focused on step before closing work, a builder preliminary research and tenant preliminary research. Each step is not related. And the existing study on defect management mainly classify into work type and defect type according to work type. This study divide into defect part. Also this study propose PDA based web and 3DCAD for improving method of existing defect management.

• Journal of Information Processing Systems
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• v.19 no.6
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• pp.722-729
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• 2023

Visual analytic for intangible cultural heritage has recently developed in China. Using advanced interactive visualization tools experts can observe data distribution trends and explore the implicit relationships among data within a short time. It can enhance human cognitive and analytical abilities and improve the scientific preservation of intangible cultural heritage. To support this research topic, we have reviewed recent visualization works on intangible cultural heritage in China. We divide these works into three types: text visualization, multi-dimensional visualization, and geographical visualization. Each type is illustrated by several representative works. New development trends in this area are also discussed.

• Journal of the Korean Society for Precision Engineering
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• v.29 no.10
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• pp.1043-1049
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• 2012

The FEM analysis of machine tools is the general analysis process to evaluate machine performance in the industry for a long time. Despite advances in FEM software, because of difficult simplicity of CAD drawing, little experience of joints stiffness modeling and troublesome manual contact area divide for bindings, the industry designers think the FEM analysis is still an area of FEM analysis expert. In this paper, the automation of modeling process with simplicity of drawing, modeling of joints and contact area divide is aimed at easy FEM analysis to enlarge utilization of a virtual machine tools. In order to verify the effects of modeling automation, a slant bed type model with tilting table is analyzed. The results show FEM modeling automation method only needed 45 minutes to complete the whole modeling process, while manual modeling method requires almost one month with 8200 calculations for coordinate transformations and stiffness data input.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.4 no.2 s.7
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• pp.73-79
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• 2005

Various CMOS quadrature-voltage-controlled oscillators(QVCOS) are designed and fabricated for the comparison of the phase noise characteristic. The first one is that the QVCO is composed of two Colpitts oscillators cross-coupled with PMOS coupling transistors. The second and third ones are the conventional LC VCO and the balanced Colpitts VCO followed by the frequency-divide-by-two, respectively. The simulation result demonstrate that Colpitts schemes show better phase noise performance by 6 dB than that of a conventional stheme in which LC VCO is followed by the frequency-divide-by-two.

• The Korea Journal of Herbology
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• v.29 no.1
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• pp.27-33
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• 2014

Objectives : This study was carried out to identify DNA markers of "Allium sativum" be circulated from Korea and China, which is difficult to discriminate from morphological characters because of fragmental materials of bulb. That is, all these studies focused on the discrimination of Allium sativum L. But these day, Chinese A. sativum was in circulated Korean A. sativum in Korean medicine markets. Therefore, the purpose of our study was to develop molecular markers for discrimination between Korean A. sativum and imports from China. Methods : Materials were collected randomly from a markets in Korea and China and be analyzed with matK, ndhF and trnL-F regions of chloroplast DNA (cpDNA). We collected 45 A. sativum individuals from Korean and Chinese medicine markets, in 2013. Results : As a results, matK and ndhF regions of cpDNA was shown to be identify, Species that grow from warm place and cold place can divide as five SNP (Single nucleotide polymorphisms) markers in matK and ndhF genes. Also, in trnL-F regions, found one SNP that can divide Korean A. sativum and Chinese A. sativum. Conclusions : From the analysis of matK and ndhF regions of cpDNA, we presumed that three markers of cpDNA were found by useful marker that can distinguish Korean, Chinese, Warm place type, and Cold place type. Individual differences of Korean and Chinese was thought that appear in geographical difference and genetic difference by environment for long hour even if same species.

• Journal of Families and Better Life
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• v.9 no.2
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• pp.345-366
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• 1991

The concrete purpose of this study is to examine the possibility of applying S.Minuchin's structural family therapy theory to each clinical families so that it can solve efficiently the clinical problems Korean family. The test results are as follows: 1)The Results of Question I : Types of Korean family problems can be divide into six. Then the most frequent type of problem was marital problem. 2) The Results of Question II: Korean normal family showed rater difussed boundary and higher rate of wife dominant type than that of husband dominant type in aspect of boundary and power, and had low tendency toward alignment and neutral adjustment. 3)The Results of Quesion III; Amidst the clinical families, family structural traits of the families which have marital problems showed a clear boundary, the tendency toward alignment, and higher tate of husband dominant type than that of wife dominant type. And family structural traits of children problem family had the tendency of alignment and showed little wife-dominanted families in power. Finally, mother-in -law and daughter-in-law problemed family had several characters such as diffused boundary, the tendency of alignment and high adjustment. 4)The Results of Question IV : As a result of camparing problemed families with normal families in family structure, there was high adaptability of S.Minuchin's structural theory to the two family groups; the groups of marital problems and those of children problem.