• Information Systems Review
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• v.19 no.3
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• pp.91-104
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• 2017

This study aims to understand the differences in the media characteristics of two types of media, namely, Blog and Twitter, as well as in their factors that affect product information diffusion. To achieve these objectives, the information diffusion pattern is identified by analyzing the number of product-related posts in each media based on the Bass model. The analysis results revealed that the information diffusion speed of hedonic goods was faster than that of utilitarian goods. Regardless of product type, Twitter had a higher imitation effect than Blog, while Blog had a higher innovation effect than Twitter. The results implied that users of Blog tended to find information by themselves while those of Twitter relied more on the others' evaluation than their own subjective evaluations of innovations.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.197-207
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• International Journal of Highway Engineering
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• v.15 no.1
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• pp.163-169
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• 2013

PURPOSES: The urban traffic problems can be defined as general problems for smooth traffic flow including maintenance of mass transportation system according to suddenly increased population, traffic regulations for vehicles and pollution problem. As a method for solving traffic jams, one of the traffic problems of late, interest in Intelligent Traffic System(ITS) is increasing sharply, which is a system managing traffic demand by providing passers with information on traffic state of path and road conditions before they pass the road through ATIS, a field of ITS. METHODS: Variable message signs(VMS) is used on the roads as a method for providing information to promote smooth traffic flow and safety and prevent traffic accidents in advance by providing drivers with various information while driving. RESULTS: Recently, as ITS industry has been vitalized and technical factors of VMS have developed, various kinds of information is provided but the effect of VMS has not been maximized due to its limited type. CONCLUSIONS: Therefore, this study intends to provide methods for effective information transfer by analyzing driver's visual behavior characteristics for VMS and presenting a basis for maximizing VMS effect after considering read by expression type.

• Journal of the Korean Data and Information Science Society
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• v.7 no.2
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• pp.179-188
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• 1996

Accelerated life testing(ALT) of products quickly yields information on life. In this paper, we investigate asymptotic normalities of maximum likelihood(ML) estimators of parameters for ALT model under Type II censored data using results of Bhattacharyya(1985). Further illustrations include the treatment of asymptotic of the exponential and Weibull regression models.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.38 no.7
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• pp.479-485
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• 2001

In this paper, we propose optical subcarrier mutiplexing(SCM) transceiver module for base station(BS) that has no optical source and can be used for full-duplex communication over single optical fiber. In this method we retransmit optical modulated signal to the central office(CO) using loop-back system with a ring type Mach-Zehnder modulator(MZM) in BS, where optical source is transmitted from the CO. We have modeled the ring type MZM and were conformed that the measured results were in good agreement with the modeling. In the ring type MZM, the optical symmetric position of the MZM is very important in RF signal transmission.

• International Commerce and Information Review
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• v.9 no.3
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• pp.33-57
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• 2007

This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

• Bulletin of the Korean Mathematical Society
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• v.45 no.3
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• pp.477-483
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• 2008

In this paper, by introducing parameter r>1, new weighted Ostrowski-Gruss-Cebysev type inequalities for 1/p+11/q=1-1/r are established.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.563-574
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• 1999

The purpose of this study was to provide basic information for obese boy's clothing construction that can reflect the characteristics of their bodies. The subjects for anthropometric measurements which were performed directly were obese boys of 9 to 11 year-old. To classify the somatotype and to analyze the characteristics of each somatotype 310 obese boys were examined. Data were analyzed by using multivariate method, By means of Ward the subjects were classified into 4 clusters according to the factor scores which were obtained from 6 factors providing the information of 54 items. 4 clusters were identified. 1) Type I was characterized by tall and obese type 2) Type II was characterized by short and small type 3) Type III was characterized by long and obese type of lower body. 4) Type IV was characterized by short and obese type.

• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.116-131
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• 2002

The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis for the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing buying motived and information sources. In this study, a self-administered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's buying motives and information sources in buying clothing were significantly different depending on the consumer's lifestyle. The ostentatious purchase type attached importance to impulse buying and in diversion in clothing buying motives and display in information sources. The economical material-oriented type tend to buy clothes to purchase economically during bargain sales. The active economics-oriented type attached importance to worn out clothing in buying motives.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2007.06a
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• pp.68-69
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• 2007

We have prepared p-type ZnO:Al films in pure oxygen ambient on n-type Si (100) and homo buffer layers by RF magnetron sputtering system. Hall effect measurement shows that the film annealed at $600^{\circ}C$ possesses p-type conductivity and the film annealed $800^{\circ}C$ does not. PL spectra show different properties of p- and n-type ZnO film. The corresponding peaks of PL spectra of p- and n-type show at about same positions. The intensities of high photon energy of n-type film on buffer shows decreasing tendency.