• 제목/요약/키워드: type of information

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소셜 미디어 유형에 기반한 제품유형에 따른 정보 확산 차이 (Information Diffusion Difference by Product Type Based on Social Media Type)

  • 백헌
    • 경영정보학연구
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    • 제19권3호
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    • pp.91-104
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    • 2017
  • 본 연구는 소셜 미디어 이용자들의 상호작용을 통한 제품정보 확산 패턴으로 트위터와 블로그의 특성차이에 따른 영향력을 확인해 보고자 시도되었다. 이에 각 매체에서의 제품정보에 관한 포스팅 수를 이용하여 바스모형을 통해 정보확산패턴을 확인해 보았다. 분석 결과 첫째, 블로그와 트위터 모두에서 실용재에 비해 쾌락재가 정보확산 속도가 빨랐다. 둘째, 제품유형에 관계없이 트위터는 블로그에 비해 모방효과의 영향력이 높게 나타났으며, 블로그는 트위터에 비해 혁신효과의 영향력이 높았다. 이를 통해 블로그는 트위터에 비해 이용자가 본인 스스로 직접적으로 정보를 찾는 경향이 더 높은 경향이 있으며, 트위터는 블로그에 비해 혁신에 대한 주관적 평가보다는 다른 사람으로의 전달된 평가에 더 의존하는 경향이 있음을 시사한다.

폐쇄형 SNS의 이용 동기에 관한 연구 (The usage motivation of closed type SNS)

  • 전병호;최재웅
    • 디지털산업정보학회논문지
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    • 제11권1호
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    • pp.197-207
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    • 2015
  • A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

VMS 표출형태별 운전자 주시시간 특성에 관한 연구 (A Study on Characteristics of Driver's Visual Time-varying on the Message Disply Form)

  • 김명수
    • 한국도로학회논문집
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    • 제15권1호
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    • pp.163-169
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    • 2013
  • PURPOSES: The urban traffic problems can be defined as general problems for smooth traffic flow including maintenance of mass transportation system according to suddenly increased population, traffic regulations for vehicles and pollution problem. As a method for solving traffic jams, one of the traffic problems of late, interest in Intelligent Traffic System(ITS) is increasing sharply, which is a system managing traffic demand by providing passers with information on traffic state of path and road conditions before they pass the road through ATIS, a field of ITS. METHODS: Variable message signs(VMS) is used on the roads as a method for providing information to promote smooth traffic flow and safety and prevent traffic accidents in advance by providing drivers with various information while driving. RESULTS: Recently, as ITS industry has been vitalized and technical factors of VMS have developed, various kinds of information is provided but the effect of VMS has not been maximized due to its limited type. CONCLUSIONS: Therefore, this study intends to provide methods for effective information transfer by analyzing driver's visual behavior characteristics for VMS and presenting a basis for maximizing VMS effect after considering read by expression type.

Asymptotics for Accelerated Life Test Models under Type II Censoring

  • Park, Byung-Gu;Yoon, Sang-Chul
    • Journal of the Korean Data and Information Science Society
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    • 제7권2호
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    • pp.179-188
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    • 1996
  • Accelerated life testing(ALT) of products quickly yields information on life. In this paper, we investigate asymptotic normalities of maximum likelihood(ML) estimators of parameters for ALT model under Type II censored data using results of Bhattacharyya(1985). Further illustrations include the treatment of asymptotic of the exponential and Weibull regression models.

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Mach-Zehnder 변조기를 이용한 Loop-back System (Loop-back System Using Mach-Zehnder Modulator)

  • 김희주;강동성;전금수;반재경
    • 대한전자공학회논문지SD
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    • 제38권7호
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    • pp.479-485
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    • 2001
  • 본 논문에서는 광원이 불필요하며 단일 광섬유를 통하여 양방향 전송이 가능한 BS(base station)용 광송 수신기 모듈을 제안한다. 본 논문에서 제안하는 방식에서는 BS의 송신단에서 Ring type으로 구성된 Mach-Zehnder 변조기의 양방향 변조를 이용하여 CO(central office)에서 제공된 광원을 변조하여 다시 CO로 전송한다. Ring 타입으로 구성된 변조기의 등가모델을 도출하였으며, 등가모델과 측정결과가 매우 잘 일치함을 확인할 수 있었다. 또한 Ring type에서 Mach-Zehnder 변조기의 광학적인 대칭이 RF 신호 전송 특성에 중요한 영향을 미침을 확인할 수 있었다.

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e-비즈니스 전략유형과 기업성과에 관한 연구 (A Study on The e-Business Strategy and Corporate Performance)

  • 김희철;문영자
    • 통상정보연구
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    • 제9권3호
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    • pp.33-57
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    • 2007
  • This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

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비만아동의 의복설계를 위한 체형분류 및 특성연구(제1보) -유형별 특성에 관한 연구- (Classification of the Somatotype and Characteristics for the Construction of Obese Boy's Clothing(Part 1))

  • 조윤주;이정란
    • 한국의류학회지
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    • 제23권4호
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    • pp.563-574
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    • 1999
  • The purpose of this study was to provide basic information for obese boy's clothing construction that can reflect the characteristics of their bodies. The subjects for anthropometric measurements which were performed directly were obese boys of 9 to 11 year-old. To classify the somatotype and to analyze the characteristics of each somatotype 310 obese boys were examined. Data were analyzed by using multivariate method, By means of Ward the subjects were classified into 4 clusters according to the factor scores which were obtained from 6 factors providing the information of 54 items. 4 clusters were identified. 1) Type I was characterized by tall and obese type 2) Type II was characterized by short and small type 3) Type III was characterized by long and obese type of lower body. 4) Type IV was characterized by short and obese type.

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Optical Analysis of p-Type ZnO:Al Thin Films

  • Jin, Hu-Jie;So, Byung-Moon;Park, Bok-Kee;Park, Choon-Bae
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2007년도 하계학술대회 논문집 Vol.8
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    • pp.68-69
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    • 2007
  • We have prepared p-type ZnO:Al films in pure oxygen ambient on n-type Si (100) and homo buffer layers by RF magnetron sputtering system. Hall effect measurement shows that the film annealed at $600^{\circ}C$ possesses p-type conductivity and the film annealed $800^{\circ}C$ does not. PL spectra show different properties of p- and n-type ZnO film. The corresponding peaks of PL spectra of p- and n-type show at about same positions. The intensities of high photon energy of n-type film on buffer shows decreasing tendency.

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50.60대 여성의 라이프스타일에 따른 의복구매동기와 정보원천에 관한 연구 (A Study on the Clothing Buying Motive and Information Source according to Lifestyle Type of Women in Their 50's and 60's)

  • 한성지;김문숙
    • 복식문화연구
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    • 제10권2호
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    • pp.116-131
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    • 2002
  • The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis for the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing buying motived and information sources. In this study, a self-administered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's buying motives and information sources in buying clothing were significantly different depending on the consumer's lifestyle. The ostentatious purchase type attached importance to impulse buying and in diversion in clothing buying motives and display in information sources. The economical material-oriented type tend to buy clothes to purchase economically during bargain sales. The active economics-oriented type attached importance to worn out clothing in buying motives.

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