• 사상체질의학회지
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• 제31권1호
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• pp.1-12
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• 2019

Objective The purpose of this study is to reveal the universal truthfulness of Sasang Constitutional Medicine from the perspective of the perennial philosophy and the integral psychology. Methods Aldous Huxley's The perennial philosophy and Ken Wilber's Literature of integral psychology such as A Brief History of Everything was compared with "Gyukchigo(格致藁)" and "Donguisusebowon(東醫壽世保元)". Also investigated the literature of various countries related to constitution(temperament). Results and Conclusions 1. Historically, there are various constitutional theories, but the constitution that best corresponds to the constitution in the perennial philosophy of Aldous Huxley is Sasang Constitutional Medicine. 2. The Sasang theory(四象說) and Four element structure(四元構造) of Sasang Constitutional Medicine was confirmed to be the same as AQAL(all quadrants & all levels) of Ken Wilber. 3. The Sasang theory(Four element structure) of Sasang Constitutional Medicine was presented ahead of Ken Wilber's AQAL(all quadrants & all levels), therefore, Sasang Constitutional Medicine has universal truthfulness.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.261-281
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• 2023

The proliferation of online customer reviews has completely changed how consumers purchase. Consumers now heavily depend on authentic experiences shared by previous customers. However, deceptive reviews that aim to manipulate customer decision-making to promote or defame a product or service pose a risk to businesses and buyers. The studies investigating consumer perception of deceptive reviews found that one of the important cues is based on review content. This study aims to investigate the impact of the information amount of review on the review truthfulness. This study adopted the Information Manipulation Theory (IMT) as an overarching theory, which asserts that the violations of one or more of the Gricean maxim are deceptive behaviors. It is regarded as a quantity violation if the required information amount is not delivered or more information is delivered; that is an attempt at deception. A topic modeling algorithm is implemented to reveal the distribution of each topic embedded in a text. This study measures information amount as topic diversity based on the results of topic modeling, and topic diversity shows how heterogeneous a text review is. Two datasets of restaurant reviews on Yelp.com, which have Filtered (deceptive) and Unfiltered (genuine) reviews, were used to test the hypotheses. Reviews that contain more diverse topics tend to be truthful. However, excessive topic diversity produces an inverted U-shaped relationship with truthfulness. Moreover, we find an interaction effect between topic diversity and reviews' ratings. This result suggests that the impact of topic diversity is strengthened when deceptive reviews have lower ratings. This study contributes to the existing literature on IMT by building the connection between topic diversity in a review and its truthfulness. In addition, the empirical results show that topic diversity is a reliable measure for gauging information amount of reviews.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.500-518
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• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• 자연과학논문집
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• 제13권1호
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• pp.113-128
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• 2003

The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

• 동양고전연구
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• 제68호
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• pp.439-472
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• 2017

이 논문은 전통적인 전설이 현대에 어떻게 변화하고 존재하면서 전설로서의 가치와 의미를 계승 발전시켜 나가고 있는가 하는 것을 확인해보려는 의도에서 시작되었다. 연구 대상은 현대의 전설 중 학교괴담과 나란히 가치가 있다고 판단되는 군대괴담을 대상으로 하였다. 군대괴담은 인터넷을 중심으로 전승이 활발한 현대 도시전설로서 '군대에서의 초자연적이고 기이한 경험을 소재로 하되 공포감을 불러일으키는 서사적 이야기'라고 정의할 수 있다. 커뮤니티 외에도 유머 사이트, 게임사이트에서 활발히 전승되고 있으며, 최근에는 괴담 전문 사이트까지 등장하였다. 이처럼 이런 다양한 사이트들에서 활발한 전승을 보이고 있는 군대괴담은 '귀신 체험형', '불고기 GP형', '괴무전형'의 세 가지 유형으로 나눌 수 있었다. 가장 많은 각편을 보유하고 있으며 내용도 풍부하고 다양한 '귀신 체험형'은 귀신에 대한 전통적 관념에서 크게 벗어나지 않는다. 이름에서부터 엽기적 공포감을 불러일으키는 '불고기 GP형'은 실제 사건과 관련을 가지며 공포감을 더욱 고조시키고 있고, '괴무전형'은 영화나 드라마에서 낭만적으로 많이 활용된 소재임에도 군대괴담에서는 공포스럽게 인식되고 있다는 점에서 차이를 보인다. 군대괴담은 제목과 내용에서부터 그 이야기가 실제로 경험한 것이라는 점을 지속적으로 강조하면서 구체적인 근거들을 제시하고 있다. 진실성의 강조는 공포심을 현실화하려는 의도이며 이는 안전에 대한 욕망에서 기인하는 것이다. 이처럼 군대괴담은 공포에 초점을 맞추면서 이야기 속 사건 자체의 역사성과 진실성을 밝히려는 노력을 하게 되고 그러면서 현실의 역사, 현실적 상황이 처한 진실, 현실적 이념은 소거되는 한계를 노정하고 있다. 전통적인 전설이 지녔던 역사성과 진실성이 군대괴담의 경우에는 다른 방식으로 변주되고 있는 것이다.

• 품질경영학회지
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• 제35권4호
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• pp.111-122
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• 2007

The purpose of the study is to find out the influences of various efforts on service recovery after the failure of the service for the customer satisfaction and a loyalty. The present study finds out the factors directly affecting service recovery and demonstrates the relationship of those factors with customer satisfaction and loyalty. As a result, the important factors for service recovery are an immediate compensation, truthfulness, reaction and assurance

• 한국병원경영학회지
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• 제20권3호
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• pp.1-12
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• 2015

The objective of this study is to analyze the effects of brand authenticity on brand trust and the effect of brand trust on brand loyalty in case of network franchise dental clinics. To achieve this objective, 300 dental customers were surveyed in Seoul and Gyeonggi province. Of these, 267 respondents were used for the analysis. The research results show that communication authenticity, advertising truthfulness, employee authenticity had positive effect on brand trust. and brand trust have positive effect on brand loyalty.

• 한국심리학회지 : 문화 및 사회문제
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• 제26권3호
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• pp.167-194
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• 2020

본 연구에서는 성폭력 피해 주장 여성이 주체적인 모습을 보일 때 피해 주장 여성에 더 부정적인 판단을, 가해 혐의 남성에게는 더 너그러운 판단을 하게 될 것이라는 가설을 세워 이를 검증하였다. 또한 이 현상은 주체적인 피해 주장 여성이 피해자다움과 여성성에서 벗어났기 때문일 것으로 예상하여 이들을 매개변인으로 설정하였고, 더불어 남성 참가자들은 여성 참가자들보다 주체적인 피해 주장 여성을 덜 긍정적으로 볼 것으로 판단하여 참가자 성별을 조절변인으로 설정했다. 연구 결과, 가설과 달리 참가자들은 피해 주장 여성이 주체적으로 묘사된 경우 그 여성을 덜 비난하고, 더 긍정적이고 더 진실되어 보인다고 평가하였으며, 가해 혐의 남성에게 유죄와 형량을 더 주었다. 하지만 여성 참가자들보다 남성 참가자들이 주체적인 피해 주장 여성을 덜 긍정적으로 평가하여 예측한 참가자 성별의 조절효과가 확인되었다. 한편 매개효과의 경우 지각된 진실성에서 가설과 일치하는 결과가 도출되었는데, 참가자들은 주체적인 피해 주장 여성이 더 피해자답지 않다고 보았고 그것이 더 낮은 지각된 진실성을 예측했다. 또한 피해 주장 여성이 주체적으로 행동하여 지각된 여성성이 낮다고 여겨질수록 남성 참가자들은 피해 주장 여성 비난을 더 하였고 여성 참가자들은 긍정적인 인상 평가를 더 하였다.

• 인터넷정보학회논문지
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• 제17권5호
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• pp.51-58
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• 2016

The unprecedented power of cloud computing (CC) that enables free sharing of confidential data records for further analysis and mining has prompted various security threats. Thus, supreme cyberspace security and mitigation against adversaries attack during data mining became inevitable. So, privacy preserving data mining is emerged as a precise and efficient solution, where various algorithms are developed to anonymize the data to be mined. Despite the wide use of generalized K-anonymizing approach its protection and truthfulness potency remains limited to tiny output space with unacceptable utility loss. By combining L-diversity and (${\alpha}$,k)-anonymity, we proposed a hybrid K-anonymity data relocation algorithm to surmount such limitation. The data relocation being a tradeoff between trustfulness and utility acted as a control input parameter. The performance of each K-anonymity's iteration is measured for data relocation. Data rows are changed into small groups of indistinguishable tuples to create anonymizations of finer granularity with assured privacy standard. Experimental results demonstrated considerable utility enhancement for relatively small number of group relocations.

• 조형예술학연구
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• 제6권
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• pp.267-287
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• 2004

The study of a new expression within Korean ink painting that meets the demands of the times has continued, resulting in various expressions with acrylics, handycoat, objects and installations, crossing over from traditional Korean painting techniques. A 'margin' was both a very important space and esthetical matter that expresses 'Ki', 'Distance', and 'Omission' in traditional sense when addressing Korean ink painting Its expression methods and concepts, however, have changed today. A 'margin' through Montage technique can be a significant example in understanding the expression methods of today's Korean ink painting. This is because the margins in Montage make the meaning of the work various and flourished and deeply construct the surface with a double-layered structure, instead of using a single layer. These 'margins' created by Montage are spaces where different images conflict, divide and continue with each other and where a reconciliation between different spaces is accomplished. Furthermore, they establish more vitality and truthfulness to life through both the images conflict and reconciliation. After the adoption of Post-modernism Art in Korean ink painting, the characteristics of the 'margin' in Montage style by the division of surface are an 'acceptant's participatory imaginative space'; where viewers fill the margins with their imaginations ; an 'abandoned space' ; where unnecessary parts are deleted for more live surface ; and a 'strategic space', where the work enriches the structure and contents of surface by using margins strategically.