• Journal of Sasang Constitutional Medicine
• /
• v.31 no.1
• /
• pp.1-12
• /
• 2019

Objective The purpose of this study is to reveal the universal truthfulness of Sasang Constitutional Medicine from the perspective of the perennial philosophy and the integral psychology. Methods Aldous Huxley's The perennial philosophy and Ken Wilber's Literature of integral psychology such as A Brief History of Everything was compared with "Gyukchigo(格致藁)" and "Donguisusebowon(東醫壽世保元)". Also investigated the literature of various countries related to constitution(temperament). Results and Conclusions 1. Historically, there are various constitutional theories, but the constitution that best corresponds to the constitution in the perennial philosophy of Aldous Huxley is Sasang Constitutional Medicine. 2. The Sasang theory(四象說) and Four element structure(四元構造) of Sasang Constitutional Medicine was confirmed to be the same as AQAL(all quadrants & all levels) of Ken Wilber. 3. The Sasang theory(Four element structure) of Sasang Constitutional Medicine was presented ahead of Ken Wilber's AQAL(all quadrants & all levels), therefore, Sasang Constitutional Medicine has universal truthfulness.

• Asia pacific journal of information systems
• /
• v.33 no.2
• /
• pp.261-281
• /
• 2023

The proliferation of online customer reviews has completely changed how consumers purchase. Consumers now heavily depend on authentic experiences shared by previous customers. However, deceptive reviews that aim to manipulate customer decision-making to promote or defame a product or service pose a risk to businesses and buyers. The studies investigating consumer perception of deceptive reviews found that one of the important cues is based on review content. This study aims to investigate the impact of the information amount of review on the review truthfulness. This study adopted the Information Manipulation Theory (IMT) as an overarching theory, which asserts that the violations of one or more of the Gricean maxim are deceptive behaviors. It is regarded as a quantity violation if the required information amount is not delivered or more information is delivered; that is an attempt at deception. A topic modeling algorithm is implemented to reveal the distribution of each topic embedded in a text. This study measures information amount as topic diversity based on the results of topic modeling, and topic diversity shows how heterogeneous a text review is. Two datasets of restaurant reviews on Yelp.com, which have Filtered (deceptive) and Unfiltered (genuine) reviews, were used to test the hypotheses. Reviews that contain more diverse topics tend to be truthful. However, excessive topic diversity produces an inverted U-shaped relationship with truthfulness. Moreover, we find an interaction effect between topic diversity and reviews' ratings. This result suggests that the impact of topic diversity is strengthened when deceptive reviews have lower ratings. This study contributes to the existing literature on IMT by building the connection between topic diversity in a review and its truthfulness. In addition, the empirical results show that topic diversity is a reliable measure for gauging information amount of reviews.

• Asia pacific journal of information systems
• /
• v.25 no.3
• /
• pp.500-518
• /
• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• The Journal of Natural Sciences
• /
• v.13 no.1
• /
• pp.113-128
• /
• 2003

The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

• (The)Study of the Eastern Classic
• /
• no.68
• /
• pp.439-472
• /
• 2017

The purpose of this paper is to confirm how traditional legends are changing and existing in modern times, and how they are inheriting and developing legendary values and meanings. The subject of the study is uncanny stories concerning army that is judged to be worthwhile alongside uncanny stories concerning school. The uncanny stories concerning army are urban legends that are active in the internet. It can be defined as 'a narrative story that raises fear with supernatural and strange experiences in the army'. In addition to the internet community sites, humor sites and game sites are actively handed down. Recently, ghost stories have appeared on the site, and uncanny stories concerning army are easily collected from these various sites. The uncanny stories concerning army can be divided into three types: ghost experience type, Bulgogi GP type, mystery radio type. The ghost experience type has the largest number of version, the contents are rich and varied. It does not deviate much from the traditional notion of ghosts. Bulgogi GP type has a frenzied horror from its name. It is related to actual events and raises horror. Mystery radio type is a romantic material used in movies and dramas. However, unlike movies and dramas, uncanny stories concerning army are perceived as fearsome. The uncanny stories concerning army continues to emphasize that the story is actually experienced in the title and content. It has presented concrete evidence. The emphasis on truthfulness is intended to make fear more realistic. This comes from the desire for safety. Uncanny stories concerning army focus on horror. So It tries to reveal the history and truthfulness of the story itself. As a result, the history of reality, the truth of reality, and the realistic ideology are erased. Historical and truthfulness of traditional legends has been varied in the case of uncanny stories concerning army.

• Journal of Korean Society for Quality Management
• /
• v.35 no.4
• /
• pp.111-122
• /
• 2007

The purpose of the study is to find out the influences of various efforts on service recovery after the failure of the service for the customer satisfaction and a loyalty. The present study finds out the factors directly affecting service recovery and demonstrates the relationship of those factors with customer satisfaction and loyalty. As a result, the important factors for service recovery are an immediate compensation, truthfulness, reaction and assurance

• Korea Journal of Hospital Management
• /
• v.20 no.3
• /
• pp.1-12
• /
• 2015

The objective of this study is to analyze the effects of brand authenticity on brand trust and the effect of brand trust on brand loyalty in case of network franchise dental clinics. To achieve this objective, 300 dental customers were surveyed in Seoul and Gyeonggi province. Of these, 267 respondents were used for the analysis. The research results show that communication authenticity, advertising truthfulness, employee authenticity had positive effect on brand trust. and brand trust have positive effect on brand loyalty.

• Korean Journal of Culture and Social Issue
• /
• v.26 no.3
• /
• pp.167-194
• /
• 2020

In this study, we tested the hypothesis that a woman who claims sexual assault would be evaluated more negatively, and the suspected man would be judged more leniently, when the woman is agentic. In addition, we expected that this phenomenon would occur because the agentic accuser does not conform to the 'sexual crime victim' stereotype or feminine norms, and considered these as mediator variables. We also postulated that male (vs. female) participants would have a less positive regard of the agentic accuser and tested participant gender's moderating effects. Contrary to our hypothesis, participants criticized the agentic (vs. non-agentic) woman who claims sexual assault less and perceived her more positively and truthfully, and more likely to judged the suspected man to be guilty and recommended longer sentences. However, we observed the expected moderating effects of participant gender, so that male (vs. female) participants evaluated the agentic accuser more negatively. Mediation analyses yielded results on perceived truthfulness that were consistent with our hypothesis: Participants thought of agentic accuser as less feminine, which predicted less perceived truthfulness. Also, the less the agentic accuser was perceived to be feminine, male participants blamed her more while female participants had more positive impressions of her.

• Journal of Internet Computing and Services
• /
• v.17 no.5
• /
• pp.51-58
• /
• 2016

The unprecedented power of cloud computing (CC) that enables free sharing of confidential data records for further analysis and mining has prompted various security threats. Thus, supreme cyberspace security and mitigation against adversaries attack during data mining became inevitable. So, privacy preserving data mining is emerged as a precise and efficient solution, where various algorithms are developed to anonymize the data to be mined. Despite the wide use of generalized K-anonymizing approach its protection and truthfulness potency remains limited to tiny output space with unacceptable utility loss. By combining L-diversity and (${\alpha}$,k)-anonymity, we proposed a hybrid K-anonymity data relocation algorithm to surmount such limitation. The data relocation being a tradeoff between trustfulness and utility acted as a control input parameter. The performance of each K-anonymity's iteration is measured for data relocation. Data rows are changed into small groups of indistinguishable tuples to create anonymizations of finer granularity with assured privacy standard. Experimental results demonstrated considerable utility enhancement for relatively small number of group relocations.

• Journal of Science of Art and Design
• /
• v.6
• /
• pp.267-287
• /
• 2004

The study of a new expression within Korean ink painting that meets the demands of the times has continued, resulting in various expressions with acrylics, handycoat, objects and installations, crossing over from traditional Korean painting techniques. A 'margin' was both a very important space and esthetical matter that expresses 'Ki', 'Distance', and 'Omission' in traditional sense when addressing Korean ink painting Its expression methods and concepts, however, have changed today. A 'margin' through Montage technique can be a significant example in understanding the expression methods of today's Korean ink painting. This is because the margins in Montage make the meaning of the work various and flourished and deeply construct the surface with a double-layered structure, instead of using a single layer. These 'margins' created by Montage are spaces where different images conflict, divide and continue with each other and where a reconciliation between different spaces is accomplished. Furthermore, they establish more vitality and truthfulness to life through both the images conflict and reconciliation. After the adoption of Post-modernism Art in Korean ink painting, the characteristics of the 'margin' in Montage style by the division of surface are an 'acceptant's participatory imaginative space'; where viewers fill the margins with their imaginations ; an 'abandoned space' ; where unnecessary parts are deleted for more live surface ; and a 'strategic space', where the work enriches the structure and contents of surface by using margins strategically.