• Title/Summary/Keyword: trust/distrust in organic food

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A Study on the Recognition of Organic Food of Housewives in Seoul Area (서울지역 거주 주부들의 유기농산물 인식에 관한 연구)

  • NamKung, Sok;Lee, Jeong-Youn;Kim, Kyu-Dong
    • Food Science and Preservation
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    • v.14 no.6
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    • pp.676-680
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    • 2007
  • This study was conduced to get consumers to use the organic food soundly and to provide useful information to researchers of organic food by investigating the consumers' recognition of organic food. The subjects of this study were the 364 housewives in Seoul area, over the age of 20. The result of this study showed that the respondents' awareness of organic food was average 3.40. And respondents recognized that organic food is healthy(4.05), expensive(3.92), had no chemical fertilizer(3.83), and clean(3.79), in order. The study also showed that only 58.8% of the respondents said that they trust organic food and the major reasons for distrust in organic foods are: it's too expensive(3.90), is no different than non-organic food(3.74), and had unfavorable reports in the media(3.36).

Activation Plan for Utilizing Eco-Friendly Agricultural Products from Producers' Perspective through Delphi Technique (델파이 기법을 통한 친환경 농산물 생산자 대상 농산물 이용 활성화 방안 연구)

  • Lee, In-Seon;Kim, Hae-Young;Kim, Dong-Yeol;Jeong, Young-Gil
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.5
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    • pp.672-679
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    • 2014
  • We studied an activation plan for utilizing eco-friendly agricultural products from agricultural producers' perspective through delphi techniques. Certification types of eco-friendly agricultural products held by producers were low-pesticide 26.1%, no-pesticide 39.1% and organic 52.2%. The major problems in handling the eco-friendly agricultural products were as follows: 'consumer distrust', 'lack of reliable and continuous shipping quantity' and 'lack of storage facilities, such as cold storage'. The major benefits of direct transactions between producers of eco-friendly agricultural products and processed food manufacturers including HMR processing companies were 'obtaining fresh food ingredients for processing' and 'confidence-building and income stabilization'. Regarding requirements for cooperation of eco-friendly agricultural producers and processed food manufacturers including HMR processing companies, the most common answers was 'multi-year contract based on trust'. When asked about governmental support for efficient cooperation between eco-friendly agricultural producers and processed food manufacturers including HMR processing companies, the most common answer was 'supporting plan for small producers' and 'arrangement for appropriate potential consumers'.