• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.370-372
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• 2022

In an on-demand economy that provides products and services immediately in response to consumer needs, consumers have a significant influence on pricing. In the travel-related fields, service providers are also making great efforts to reflect the needs of consumers and provide better services. In this paper, unlike many travel-related service platforms where sellers unilaterally determine prices, we propose a reverse auction-based service platform method in which consumers propose travel-related services and prices. The proposed matching service platform is expected to be able to provide two-way services differentiated from existing standardized travel-related services by analyzing the needs of various consumers and reflecting the collected response data.

• Proceedings of the Safety Management and Science Conference
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• 2007.11a
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• pp.451-455
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• 2007

This paper introduces service quality systems such as tourism service, outbound travel services, domestic travel services, condominium services, and, foodservice golf club services, These service quality systems include terminology of travel agencies and tour operators, process, infrastructure, and, terminology of hotels and other types of tourism accomodation.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.283-292
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• 2007

Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.

• Journal of Smart Tourism
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• v.1 no.2
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• pp.37-46
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• 2021

The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

• Journal of Distribution Science
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• v.18 no.6
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• Proceedings of the Korean Society of Disaster Information Conference
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• 2023.11a
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• pp.259-260
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• 2023

The rapid urbanization and modernization observed in countries like Myanmar have led to significant concerns regarding traffic congestion, especially in urban areas. This study focuses on the analysis and revitalization of urban transport in selected areas of Myanmar. The core of urban transportation planning lies in travel forecasting, which employs models to predict future traffic patterns and guide decisions related to road capacity, transit services, and land use policies. Travel demand modeling involves a series of mathematical models that simulate traveler behavior and decision-making within a transportation system, including highways, transit options, and policies. The paper offers an overview of the traditional four-step transportation modeling system, utilizing a simplified transport network in the context of Mandalay City, Myanmar.

• The Journal of Industrial Distribution & Business
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• v.9 no.1
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• Journal of Information Technology Services
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• v.20 no.5
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• pp.1-9
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• 2021

Since the first confirmed case in January 2020, Coronavirus disease 2019(COVID-19) has brought many changes to our society, and Korea is no exception. Some changes are direct and immediate such as restrictions on overseas travel and social distancing, but the others are indirect and slowly adapted such as lifestyle changes impacting industries and businesses. IT service sector is tremendously influenced by COVID-19. IT service is used extensively in response to COVID-19 taking advantage of its non-face-to-face characteristics. In that sense, the industry is positively affected and in some sense invigorated, giving birth to new kind of services. This special issue focuses on introducing how the IT services are affected, what kind of transformations are undergoing, and how these are expedited after COVID-19. This special issue expands and extends the case research section by collecting new IT service case studies concerning these topics. After competitive review process, 11 studies are selected for this special issue which deals with four different but closely related aspects: (1) evolutions of private IT services, (2) transformations in public IT services, (3) impacts in the hospitality and tourism industry, and (4) changes of people's behavior along with COVID-19. The first set reports on the evolution of private IT services that have created terms such as foodtech and edutech as we enter a rapid non-face-to-face situation. The second set consists of studies dealing with the evolution of public IT services. Evolution and rapid response to non-face-to-face appear to be no exception in the public sector. The third includes studies of hospitality and tourism which is most strongly affected by COVID-19. The last set deals with the behavioral changes of users such as technostress in telecommuting. Lessons learned through best practices and key problems identified in these studies may help us to actively respond to the coming waves of changes incurred by COVID-19 in our society as well as in the IT service industry.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.392-394
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• 2021

This paper is a thesis on an automatic restaurant recommendation application for tourists traveling to travel destinations. when you run the application at any travel destination in KOREA, it is an application that recommends desired services such as Korean, Chinese, Western, etc, regardless of the type of food, so that restaurant rankings are poured out in tourist destinations. not only recommending restaurants, but also collecting related information DB so that you can easily find restaurants in tourist destinations through reviews and stars such as hygiene conditions, prices, and compliance with quarantine regulations due to the recent coronavirus. the application was developed

• International Area Studies Review
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• v.13 no.2
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• pp.298-324
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• 2009

The purpose of this paper is to examine the effect of the Korean won exchange rates on the Korean service trade balance. Empirical investigation shows that the USD/KRW and JPY/KRW exchange rates have main effects on the Korean service trade balance. Service balance credit and debit(receipts and payments) are negatively related with the USD/KRW and positively related with the JPY/KRW exchange rate. The depreciation of the USD/KRW and JPY/KRW exchange rates leads to the improvement of the service trade balance. Transportation balance is affected by the USD/KRW, JPY/KRW, and CNY/KRW exchange rates, travel balance by the USD/KRW exchange rate, and other business sevice balance by the USD/KRW and JPY/KRW exchange rates.