• 한국산림과학회지
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• 제100권3호
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• pp.382-391
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• 2011

본 연구는 지리산둘레길 이용자의 사회경제적 특성과 여행 특성 그리고 도보여행의 동기와 태도를 파악하여 도보여행자에 대한 이해를 도모하고자 실시되었다. 2008년 7월부터 11월까지 지리산둘레길을 방문한 19세 이상의 도보여행자들을 대상으로 현장 및 이메일 설문조사를 실시하여 총 1,026명으로부터 유효설문자료를 확보하였다. 분석결과 도보여행자는 중년이상의 연령층과 고학력 및 전문/관리직 종사자의 참여가 두드러지며, 소규모 여행집단으로 여행전에 관련정보를 수집하고 만족도 또한 높은 특성을 갖고 있는 것으로 나타났다. 특히 자연 감상, 이해, 체험을 위한 지적 미적 추구 동기와 책임 있는 여행자로서의 긍정적 태도를 갖고 있는 것으로 나타났다. 여행태도를 기반으로 군집분석을 한 결과 더 적극적인 참여와 자연지향적이며 문화적으로 세심하게 배려하는 여행태도 그리고 높은 만족도를 보이는 집단과 이러한 성향이 상대적으로 낮은 집단으로 시장세분화가 이루어질 수 있었으며, 각 집단의 특성에 기반하여 생태관광객 집단과 자연관광객 집단으로 명명하였다. 연구의 결과는 친환경적이며 사회적으로도 책임 있는 도보여행문화를 이끌기 위해 요구되는 정책을 수립하기 위한 기초자료로 이용될 수 있을 것이다.

• 한국ITS학회 논문지
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• 제21권1호
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• pp.1-16
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• 2022

최근 환경에 대한 관심이 커지면서 전동킥보드는 도시 내 친환경 교통수단으로써 주목받고 있다. 이에 따라 실질적 이용행태 및 이용목적에 대한 다양한 연구가 실시되고 있으나, 개인의 통행성향을 반영한 이용의향에 대한 연구는 미비한 실정이다. 따라서, 본 연구에서는 서울시 통근자를 대상으로 실시한 설문조사를 활용하여 요인분석을 통해 응답자의 통행성향을 분석하고, 공유 전동킥보드 이용의향에 대한 이항 로지스틱 회귀모형을 구축하여 개인의 통행행태가 어떻게 영향을 미치는지 규명하였다. 모형추정 결과, 공유 전동킥보드 이용의향에 영향을 미치는 요인으로, 연령, 주수단(승용차), 버스정류장 접근시간, 통행성향 변수(통행 비효용, 직접 운전, 인터넷/스마트폰 친화, 추가 지불 의사)가 통계적으로 유의한 것으로 분석되었다. 본 연구의 결과는 향후 공유 전동킥보드의 효율적인 운영과 이용 활성화를 위한 통행행태적 측면의 기초자료로 활용될 수 있을 것으로 기대된다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.119-147
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• 2017

Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

• 한국환경복원기술학회지
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• 제13권6호
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• pp.49-62
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• 2010

This study aims to examine a significant difference in performance of, and attitudes towards, environmental tourism among domestic tourism companies by their types and scale, and to propose a policy direction for a new certification program on environmental tourism. This study conducted a survey with 152 tourism accommodations and 150 travel agencies. As a result, this study found that tourism accommodations and a large scale of companies had participated in environmental management practices more often than travel agencies and a small scale of companies. Also, tourism accommodations were more likely to recognize well a relation between their business and environmental tourism, and were more likely to participate in a new certification program than travel agencies. A large scale of tourism accommodations showed more positive attitudes towards environmental tourism than a small scale of tourism accommodations. On the other hand, all of the travel agencies showed less positive attitudes towards environmental tourism regardless of their size. In conclusion, this study proposed that the government should adopt a different approach to a new certification program according to tourism companies' types and scale, also it should provide a variety of incentives and supports for tourism companies.

• 유통과학연구
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• 제18권6호
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.341-349
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• 2021

This study is conducted to fill the research gap in proposing and testing the relationship between "Attitudes about the overall image of the destination", "Subjective norms" and "Perceived behavioral control". Simultaneously, we examine the relationship between these variables and tourists' "intent to choose a destination.". While most previous studies only deal with the relationship between destination image and intended behavior of tourists, this study uses the theory of planned behavior (Ajzen, 1991) to explain the intended behavior of tourists. In addition, the Theory of Destination Image (Echtner & Ritchie, 1991) is used to explain the factor "attitudes about the overall image of the destination", contribute to supplementing and perfecting the Theory of Planned Behavior. This study uses a Structural Equation Modeling (SEM) to analyze a sample of 993 observations, the subjects of which are international tourists to Vietnam, to test the relationship between second-order constructs. The test results show that "Subjective norms" and "Perceived behavioral control" have an impact on "Attitudes about the overall image of the destination". Moreover, all these three factors have an impact on "Intent to choose destination", in which the factor "Perceived behavioral control" has the greatest impact on "intention to choose destination".

• 디자인학연구
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• 제18권1호
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• pp.205-214
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• 2005

본 연구는 문화상품의 관광자원 화를 극대화시킬 수 있는 개발계획을 제한 복제생산방식(Limited Production)에 의한 산업 클러스터(Cluster) 조성에 초점을 맞추어 연구하였다. 연구방법은 현재 강원도 인제 지역에서 생산되고 있는 문화상품의 문제점을 지적하고 지역적 특수성 및 타 시 군과 비교우위의 개발여건을 증명하여 최적의 지역문화상품 생산방식을 찾고자하였다. 연구결과는 다음과 같다. 인제군은 원자재(목재)의 보급능력이 우수하고 공예품 생산공방이 밀집해 있어서 제한 복제생산방식을 적용하기에 충분한 생산환경을 보유하고 있다. 또한 문화상품 생산단지 조성을 위한 자치단체의 적극적인 개발의지를 엿볼 수 있다. 이에 산 학 관 협동생산 계획에 의한 대표업체 육성 및 자체 공동브랜드 개발과 생산 분업화 정착, 유통 물류시스템 개발 및 현대화, 문화상품의 인증제 도입, 타 관광산업과의 연계화 추진, 문화상품의 유인력 제고를 위한 판매방식 연구, 개발성과의 상시평가제 도입 등을 실행하여 문화상품의 인제 지역 관광자원 화를 위한 최적의 방안을 제시해보고자 하였다.

• 가정과삶의질연구
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• 제13권4호
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• pp.181-198
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• 1995

The purpose of this was to identify the level of adolescent consumers' knowledge consumer attitudes and consumer needs toward market opening and to investigate the influencing variables Data have been collected through questonnaires with 929 middle school high school university students residents of Seoul The major findings are : 1) The average score of consumer knowledge about market opening was 5.26 on the scale of 1-10 2) Consumer attitudes toward market opening were some positive and differed significantly according to grade sex foreign travel experience economic status comsumer knowledge about market opening. 3) The level of consumer education needs was so high and consumer education needs differed significantly according to grade sex consumer knowledge and consumer attitudes toward market opening. 4) Adolescent consumer needs for government consumer business role were so high and the business role was considered most important.

• 한국항공운항학회:학술대회논문집
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• 한국항공운항학회 2015년도 추계학술대회
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• pp.231-236
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• 2015

Ever since the permission of overseas travel by the Chinese government in 1983, the Chinese outbound travel market has been growing at an expanding rate. The Republic of Korea has been able to reap great benefits from this growth, and this has been noticeable especially in the aviation market. Chinese passengers count for 23.9% of the total passengers at Incheon International Airport (IIA), and it is no doubt Chinese passengers will remain important customers for IIA. Given the fact that China has such a huge territory and possesses a population of more than 1.3 billion, there rises the need to divide China into smaller regions. By doing so, the different thoughts Chinese passengers have, and the actions they show in terms of travel and airport service consumption according to differing regions can be figured out. With knowledge of the differences, IIA can provide different services to fit Chinese passengers from differing regions, hence increasing the total consumer value and satisfaction rate of IIA. This study has divided China into 5 different regions according to official regional recognition of China, and difference of economical, social factors, etc... With the results obtained from this study, different strategies can be implemented for the 5 regions.

• 공원문화
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• 통권26호
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• pp.26-32
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• 1984

There have been few researches on the factors affecting forest recreation demand and demand for and value of forest recreation in Korea. This study has three main objectives as follows; First, to introduce the nature of recreation demand, the factors affecting forest recreation demand, and the methods of measuring demand for and benefits from forest recreation by reviewing related literatures. Secondly, to investigate the visitors' characteristics, patterns of recreation activities, and their attitudes for the recreation environments at the Deogyu National Park through interviewing them with the questionaire. Thirdly, to estimate the demand for and benefits of forest recreation at the National Park by Travel Cost Method. The survey was dealt by three trained interviewers at the enterance of the park for 5 days from September 26 to October 10, 1982. The 430 respondents were sampled randomly among 9,391 visitors with 4.6% of sampling rate. As the results, the study revealed that most of visitors to Deogyu National Park were from urban areas and belonged to the intermediate-upper income classes, and that most of them traveled more than 250 km or 4 hours to the site from their origins. And more respondents answered that the recreation environments of the cite were more or less better than other recreation areas. From the date of travel distances and participation rates of 13 cities or counties, the demand schedule of forest recreation at the National Park was established. The estimated equation of total experience demand curve is; Log $VR_i$ 2.6353 – 1.021 Log $D_i$ $R^2=0.9451$ where, $VR_i$ $(%\times1000)$ = Participation rate of the ith origin $D_i$ (km) = Travel distance from the ith origin From the total experience demand curve, the demand curve of recreation resources was built by adding travel cost in distance (km). The regression equation of the recreation resources at the Nation park is; Log V = 4.0304 – 0.8167 Log D $R^2=0.9060$ From the demand schedule of recreation resources, the recreational bendfits of Deogyu National Park was estimated. The estimated bendfits to a visitor from the forest is equivalent to the travel cost of 2,372 km. The study also found out that the demand for recreation resources was less elastic than the demand for the total recreation experience at the Deogyu National Park.