• 제목/요약/키워드: travel

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The Moderating Effects of Word-of-Mouth Intention in Online Travel Agencies Service Quality

  • KWAK, Dae-Young;MIN, So-Ra
    • 유통과학연구
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    • 제18권2호
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    • pp.39-48
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    • 2020
  • Purpose: This study examines components that dictate service quality of Online Travel Agencies. Research design, data and methodology: This study performed a survey that targeted people who have purchased travel products using Online Travel Agencies in the past year at Incheon International Airport. Out of 280 questionnaires, this study selected 249(88.9%) questionnaires for analysis. In analysis, this study used statistical package called 'SPSS 22'. Results: Based on the results, this study identified that company reputation and transactional stability influenced consumers' intent to share anecdotal and practical information. Conclusions: This study discovered several major findings. First, 'convenience' and 'price', two major factors in service quality, imposed positive effects on word-of-mouth intention of consumers. In particular, 'convenience' had the most significant impact. Next, this study verified the moderating effects of 'transaction safety' and 'reputation' on the effect relationships between 'convenience' and 'price', and consumer word-of-mouth intention. The results conclude that, in fact, some statistically significant differences among the effect degrees of the two independent variables on the dependent variable according to the safety level of transaction on Online Travel Agencies website do exist. In short, 'transaction safety' variable does have moderating effects on the above relationships.

3-D 기법을 이용한 TCS기반 전국 교통수요 추정 연구 (3-Dimensional Balancing Technique for Nationwide Travel Demand Model using Toll Collecting System Data)

  • 이승재;이헌주
    • 대한교통학회지
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    • 제20권4호
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    • pp.63-72
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    • 2002
  • 본 연구는 교통수요 추정에 관련된 사회경제적 통계자료와 여러 기관에서 발표된 Data를 바탕으로 TCS OD의 통행특성을 반영한 전국 교통수요를 추정하였다. 추정된 교통수요의 신뢰성을 검증하기 위해 전국을 8개권역으로 구분하여 권역별로 통행량을 비교하였으며, 통계적인 오차분석 기법을 이용하여 관측교통량과 배정교통량의 차이를 비교하였다. 그리고 추정된 교통수요의 통행시간분포(TLFD)와 주요도시간 통행소요시간을 분석하여 2-D와 3-D기법으로 추정된 교통수요의 신뢰성을 검증하였다. 신뢰성분석 및 검증결과 본 연구에서의 상황하에서는 3-D기법이 2-D기법보다는 TCS OD의 통행특성 및 패턴을 잘 반영하는 것으로 분석되었지만, 3-D기법이 전적으로 우수하다라고 단언할 수는 없을 것 같다.

국립공원 방문의 제한요소 및 타협전략 (Constraints and Negotiation Strategies of National Park Visitors)

  • 홍성권;장호찬;이석호;김재현
    • 한국조경학회지
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    • 제32권5호
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    • pp.1-10
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    • 2004
  • This study applied the leisure constraints and negotiation concept to the travel context, especially for traveling in national parks. More specifically, it tries to identify how constraints and negotiation impact a person's travel behavior. The population of this study is the people who intend to visit the national parks for their summer vacations. The data was collected through the panel study, which surveyed the same set of people before and after their trip. Among 527 samples, 39.7% traveled what they planned without any changes. 24.7% did not travel or postponed their trip, and 35.7% enjoyed their vacation but with changes of destination, time or travel periods. These results support that people may use negotiation strategies to overcome their constraints in a travel context. However, there were no statistically significant differences in the impact of constraints on travel behavior among the three groups. The results also confirm that people have to overcome intra-, inter-, and structural constraints for visiting the national parks. Thus, the findings of the study suggest that the concepts of leisure constraints and negotiation is applicable to the travel contexts. Because of its exploratory characteristics, several limitations and cautions were raised.

양.한방의료 서비스 선택에 관한 연구 (Choice of Health Care and Traditional Medicine)

  • 이원재
    • 보건행정학회지
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    • 제8권1호
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    • pp.183-202
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    • 1998
  • This study is to investigate patient's choice of health care and the demand for Korean traditional medicine care in rural areas in 1995. It tried to evaluate the effect of out-of-pocket expenditure, travel time, and waiting time on improving care-seeking and substituting clinical medicine for pharmacy care and Korean traditional medicine care in rural areas. The statistical model of this study is conditional logit to estimate effects of choice-specific and individual-specific characteristics on the choice of type of services. This study used, as explanatory variables, average out-of-pocket payment, travel time, and waiting time of services required to use the services. The model was empirically tested using data from 1995 Korean National Health Survery. The results showed that rural Koreans responded to out-of pocket payment and travel time. Increases of out-of-pocket payment and travel time decreased the probability to choose care in rural Korea. Rural Koreans were more likely to seek care than others with low out-of-pocket payment and travel time. The probability of choosing Korean traditional medicine were higher among the members of the households with higher education level and older persons, while they were lower in the households with large family than others compared with the probabilities of choosing public health facilities. The result of this study implies that policy on use of health care in rural Korea can be focused in managing travel time and out-of-pocket payment.

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신기성 추구유형에 따른 음식관련 체험활동 선호도 연구 (Study on Preferences for Food-related Activity Experience based on Novelty-Seeking in Tourism)

  • 이인옥;김태희
    • 한국식생활문화학회지
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    • 제30권4호
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    • pp.413-421
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    • 2015
  • A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

여행사 웹사이트 품질이 고객만족과 재구매 의도에 미치는 영향 (The Impact of Travel Agency's Website Quality on Customer Satisfaction and Repurchase Intention)

  • 김승리;인옥남
    • 한국컴퓨터정보학회논문지
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    • 제18권5호
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    • pp.121-131
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    • 2013
  • 본 연구는 여행사 웹사이트 품질, 고객만족, 그리고 재구매 의도 간 영향관계를 파악하는데 목적이 있다. 이러한 목적을 달성하기 위해 최근 일 년 이내 여행사의 웹사이트를 통해 여행상품을 구입한 경험이 있는 소비자들을 대상으로 온라인 설문조사를 실시하였다. 구조방정식 모형의 결과는 여행사 웹사이트의 디자인 품질, 서비스품질, 그리고 정보 품질은 고객만족 및 재구매 의도에 통계적으로 유의한 영향을 가지는 것으로 증명되었다. 한편 여행사 웹사이트의 품질의 구성요소 중 정보 품질이 고객만족과 재구매 의도에 가장 중요한 요소로 밝혀졌으며, 다음으로 서비스 품질, 디자인 품질 순으로 나타났다.

위상시간법에 의한 초음파전파시간의 결정에 관한 연구 (A study on the determination of Ultrasonic Travel Time by Norm Phase-Time Method)

  • 이은방
    • 한국항해학회지
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    • 제18권4호
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    • pp.137-146
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    • 1994
  • In this paper, a new algorithm to measure the ultrasonic travel time is proposed, which is fundamental to estimate distance depth and volume in several media. Pulse wave has been used to measure travel time of transmitted signal. However, due to the characteristic of transducer and propagation, the received signal is so distorted that it is difficult to measure travel time, which is propagation, the received signal is so distorted that it is difficult to measure travel time, which is to be time difference between transmitted and received signals. In this proposed method, transmitted and received signal are transformed respectively into norm phase newly designed by this paper and displayed on phase-time curve. And travel time is simply determined by the arithmetic numerical mean of time difference at the identical norm phase on the phase-time curves of transmitted and received signals. This method has several features; firstly, travel time is calculated analytically with high accuracy by least square error method, secondly, it is useful to compare the difference of signal magnitude for time information, thirdly, noise and discrete errors are relatively small, finally, the measurement accuracy is not influenced by D.C. bias. In particular, this method is useful and applicable to measuring very short distance and sound speed with high accuracy.

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중앙버스전용차로가 설치된 간선도로의 서비스수준 분석방법에 관한 연구 (A Study of Level of Service Analysis Method of Arterials including Exclusive Median Bus Lanes)

  • 조한선;김태형
    • 한국도로학회논문집
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    • 제15권5호
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    • pp.135-144
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    • 2013
  • PURPOSES : The purpose of this paper is to develop a methodology to estimate level of service of arterial including Exclusive Median Bus Lanes. METHODS : On 6 Exclusive Median Bus Lanes routes in Seoul, bus travel time and number of bus-stop per km were investigated. Also whether or not passing lane exists at bus-stop was checked. Based on the data from sites, bus travel time was estimated according to length of segment, number of bus-stop per km and whether or not passing lane exists at bus-stop. RESULTS : A bus travel time table was developed according to length of segment, number of bus-stop per km and whether or not passing lane exists at bus-stop. After bus travel speed and passenger car travel speed is estimated based on each travel time table and length of segment, two speeds are combined with weighted average speed using traffic volume of each lane group. Then weighted average speed is a measure of effectiveness of arterial including Exclusive Median Bus Lanes. CONCLUSIONS : It can be concluded that the proposed methodology can estimate level of service of arterial including Exclusive Median Bus Lanes considering the operation characteristics of Exclusive Median Bus Lanes.

부산지역 고정식 신호교차로의 시간대별 소통체계 최적설계에 관한 연구 (Optimal Design of the Travel System during the Different Time Periods on the Pretimed Signalized Intersections in Pusan Area)

  • 김아영;김태곤
    • 한국항만학회지
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    • 제11권1호
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    • pp.13-28
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    • 1997
  • Today the congestion problem is a problem for the most of the cities to solve. Especially, traffic congestion in the big cities is occurring regardless of the rush-hours. Because the transportation facilities secured in the big cities are very low, and the financial resources and sites for the expansion of new transportation facilities are also limited. Therefore the appropriate Transportation system Management(TSM) techniques which could improve the transportation system are absolutely required to solve the transportation problems instead of the expansion of the transportation facilities in the big cities. The purpose in this study was to review the travel characteristics on the Pretimed Signalized - Intersections under the study in Pusan area, construct the travel systems during the different time-periods based upon the travel characteristics reviewed, and finally suggest the optimal travel systems which could reduce the traffic delay and fuel consumption of the Pretimed Signalized - Intersections based upon the travel system constructed. Based upon the results, it could be concluded that the pretimed signal system based upon the on-peak periods should not be applied to all the different time-periods on the Pretimed Signalized - Intersections(PSI) to reduce traffic delay and fuel consumption, and increase the travel capacity on the intersections in Pusan area.

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강우조건과 토양함수상태를 고려한 자연하천과 댐 방류량 조건에서의 도달시간 산정 (Estimation of Travel Time in Natural River and Dam Outflow Conditions Considering Rainfall Conditions and Soil Moisture Accounting)

  • 김동필;김경호
    • 대한토목학회논문집
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    • 제38권4호
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    • pp.537-545
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    • 2018
  • 설계홍수량 산정 시 도달시간과 같은 시간매개변수의 결정은 매우 중요한 요소이다. 도달시간은 주로 홍수 및 하천관리를 위해 이용되고 있으며, 평수기의 도달시간은 하천의 유지유량 및 이수관리를 위해 이용되고 있다. 자연하천에 대한 도달시간 산정은 주로 유역의 지형학적 인자를 기반으로 산정하고 있으며, 지형학적 인자 이외에 유출곡선지수, 유속, 강우강도의 인자를 고려하여 도달시간을 산정하고 있다. 그러나 재현기간별 강우조건과 토양함수상태를 함께 고려한 도달시간의 산정연구는 부재한 상황이다. 따라서 본 연구는 재현기간별 강우조건과 토양함수상태를 고려하여 임진강의 황강댐과 임진교 수위관측소 구간을 자연하천으로 설정한 경우와 황강댐의 방류량 조건에 따라 임진교 수위관측소에 도달하는 경우로 구분하여 도달시간을 산정하였다. 자연하천으로 설정한 구간에 대해서는 기 개발된 도달시간 산정방법과 비교 검토를 통해 결과를 입증하였으며, 이를 토대로 황강댐의 방류량 조건별 도달시간을 산정하였다. 본 연구에서 제시된 도달시간은 임진강 유역의 홍수관리와 황강댐 방류시 위험에 대비할 수 있는 시간을 확보할 수 있다.