• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.67
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• pp.49-68
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• 2015

In recent years in China, corresponding to a shift in consumption pattern from household basics to greater expenditure on quality of life, new franchising opportunities arise. Although the franchising prospect in China is promising, Korean companies aiming at franchising into China need to be aware of the legal framework for commercial franchise in China as this will have direct impact on their business expansion. Where franchising activities involve trade mark licence, Chinese Franchise Regulations require such trade mark licence agreement to be regulated in accordance with the relevant provisions of the Chinese Trademark Law. Furthermore where one party fails to perform his obligation and it impacts purpose of the contract seriously, the other party could avoid the contract in accordance with the relevant provisions of the Chinese Contract Law. To launch franchising business successfully in China, Korean companies do market research sufficiently before they may commence franchise business. Korean franchisor must register with local authorities in China by own name, and make Chinese partner take charge of management of the distribution network and invitation of franchisee partners.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.862-871
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• 2004

This research is ultimately to understand the general behavior of luxury goods consumers and to diversify the consumer groups according to the relationships between their benefit seeking and brand loyalty. The subjects used for the research were 223 female consumers who purchased fashion luxury goods. The data were analyzed by factor analysis and multiple regression. The results showed that there were four factors in benefit seeking of luxury goods; self-improvement, aesthetics, uniqueness and quality. Each of the factors was analyzed in relation to brand loyalty and brand variety seeking motivations. Brand loyalty's factors were continuous brand loyalty, trademark brand loyalty and devoting brand loyalty. Brand variety seeking motivation factors were change/novelty seeking motivation, quality/recommendation, discounted price and unique types of product line. The consumers who were seeking self- improvement were showing trademark brand loyalty rather than continuous or devoting brand loyalty. Meanwhile, the quality benefit seeking customers showed continuous or devoting brand loyalty. The most important motivations in brand variety seeking was change/ novelty seeking. The implications and marketing strategies of the research were discussed.

• Journal of KIISE:Software and Applications
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• v.28 no.8
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• pp.570-581
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• 2001

본 논문에서는 윤곽선(edge) 기반의 형태 정보와 웨이브렛 변환(wavelet transform)에 의한 방향(direction) 정보를 사요하는데 2단계 상표 영상 검색 시스템을 제안한다. 1 단계에서는 후보 상표 영상을 추출하기 위해 영상의 전반적인 정보로 원 상표 영상(original trademark image)을 웨이브렛 변환하여 얻은 X, Y 방향 고주파(high frequency) 성분으로부터 구한 방향 정보와 영상의 윤곽선에 대해 모멘트를 구하는 향상된 불변 모멘트(improved invariant moment)를 이용한다. 2단계에서는 후부 영상들에 대해 영상의 세부 정보인 윤곽선 각도(edge angle)와 윤곽선 반지름(edge radius) 정보를 추출하여 유사도 측정 알고리즘을 통해 결과 영상을 산출하게 된다. 본 상표 영상 검색 시스템은 문자 색인으로는 색인이 용이 하지 않은 기하학적도형 상표 영상만을 사용하였다. 본 시스템에서는 색상과는 상관없는 특징인 형태 정보와 방향 정보만을 이용하므로 같은 색상 구성을 가진 유사 영상뿐만 아니라, 유사하지만 바탕이 반전된 영상이나 색상이 다른 유사 영상에 대해서도 바르게 검색할 수 있으며, 각 특징을 일반화해줌으로 이동.회전.크기 변화에도 불변하는 견고성을 가진다. 또한 효율적인 검색을 위해 2단계의 구조를 사용하였으며, 각 단계마다 계산량을 줄여 검색 시간을 감소시키도록 설계되었다.

• Journal of the Korean Magnetic Resonance Society
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• v.9 no.2
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• pp.103-109
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• 2005

New PVC plasticizer, 2,2,4-trimethyl-1,3-pentanediol-1-butyrate-3-isobutyrate was synthesized via simple esterification with butyric acid and Texanol(a trademark of Eastman Chemicals), the mixture of 2,2,4-trimethyl-1,3-pentanediol-3-isobutyrate and 2,2,4-trimethyl-1,3-pentanediol-1-isobutyrate. The analysis of $^1H-1D,\;^{13}C-1D$ NMR and HMBC spectra identified internal-ester-transfer of 2,2,4-trimethyl-1,3-pentanediol-1-isobutyrate during the reaction. 2,2,4-trimethyl-1,3-pentanediol-1-butyrate-3-isobutyrate gave better properties in PVC than 2,2,4-trimethyl-1,3-pentanediol diisobutyrate(TXIB, a trademark of Eastman Chemicals) such as lower viscosity, higher tensile strength and better elongation. In particular, remarkably reduced migration compared with TXIB suggested a reduced emission of VOC(volatile organic compound) from PVC.

• Korea Trade Review
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• v.41 no.1
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• pp.21-39
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• 2016

The problems of parallel import in China have been becoming hot issues day by day, because the brand name goods' price in China is much higher than in other developed countries. This study researched the parallel import's basic theories and law cases, and analyzed the legal matters of Chinese parallel import system. First of all, China hasn't any law on parallel import so far. So the court judges determined the law cases based on 「patent law」, 「trademark law」 or 「anti-unfair competition law」. Therefore even in the same case, there might be different decisions according to judges or applied laws. This study handled three different law cases on the parallel import. We found some problems of Chinese parallel import system, so our conclusion is that to solve those kinds of problems, China should legislate the new parallel import law as soon as possible.

• Journal of Legislation Research
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• no.44
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• pp.185-209
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• 2013

With the broader range of information and communications technology, of which fashion is a foundational medium, to analyze fashion as an information technology in order to better understand the industry's desire for intellectual property protection, popular resistance to such protection, and the most efficacious balance between them in terms of creative expression. It is, therefore to be focused on cultural and historical reasons for the limited degree of intellectual property protection extended in the past to certain categories of human creativity, including fashion design. So, the question of why some tension still exists between creators and consumers of fashion, how information theory can contribute to an explanation for that tension, and what role law can play in its resolution with Louboutin case and Levi case. Consumers and designers alike are better served by promotion of fair competition, lower litigation costs, and the inventive synergy of the fashion industry. Louboutin shows the comfortable, respectful limits of trademark law, while Levi illustrates the dangerous, overreaching deference that a few circuits have granted to famous marks. The Supreme Court could clarify the standard for dilution claims, requiring that a junior mark be "identical or nearly identical" or even "significantly similar" to a senior mark. Courts should need a deference in making dilution determinations and can choose to make this factor quite subjective with the highest degree of similarity.

• Proceedings of the Polymer Society of Korea Conference
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• 2006.10a
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• pp.146-147
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• 2006

Polyamides have been widely used in the various industrial fields on account of their excellent properties. Especially the largest market with more than 40% of the total demand is in automobiles and transportation equipment. In this lecture, we would like to introduce several new functional materials (new polyamide elastomer UBESTA XPA, UBESTA gas pipe system and new polyamide terpolymer TERPALEX) based on polyamides developed by UBE. Here UBESTA is the trademark for UBE's polyamide12.

• KDI Journal of Economic Policy
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• v.45 no.2
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• pp.21-50
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• 2023

In this paper, I empirically estimate the relationship between digital technology and climate technology using the United States Patent and Trademark Office's patent database. I find that innovation in digital technology increases the number of patents for climate technology by 17.3% on average, with digital data-processing technology and machine-learning-related technologies especially playing a key role in this relationship. Designing and implementing detailed policies that take into account the relationship between the two technologies will help us reduce the time required to achieve carbon neutrality and shift to the digital economy.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.449-454
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• 2016

Characters have been frequently used as a symbol or an icon in above the line advertising for generations. It has become an essential factor for companies to research about the experience that consumers have by engaging with the products that are partnered with famous or brand characters before introducing a product to the market. The character trademark has become more popular and interesting than the product itself. Therefore, products have become dependent on its character trademark. The ultimate purpose of this research is to find effective ways of increasing the value of the brand by observing various characters and how people interact with these characters, depending on the consumer's age, gender, and so forth. One would be able to collect data or information from documents as a method of this research and grasp different contents, components, concepts, and contexts of character collaboration and affiliate characters from well-known messengers, such as Kakaotalk and Line. In addition, by re-analyzing Peter Morville's Honeycomb tool, its method would set the scale of the user experience and one would be able to conduct interviews with those who are using collaboration products. This study reveals extensive guidelines for character partnership or collaboration that have been successful and creating effective marketing skills.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.749-764
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• 1994

It was assumed that a consumer forms images of all the factors related to clothing merchandise such as trademarks, stores, products and prices that he/she perceives in the market and those images deforming his/her preference for a particular piece of clothes and intention of purchase. Under this assumption, this research was designed to find out important factors of clothes that help a consumer form an image of the clothes, among other attributes of the merchandise, and how this image is related to the existing extraneous variables such as the trademark image, the consumer's self image, the price, etc. in leading the consumer to purchase the particular clothes in the end. In the empirical research, a preliminary survey was conducted to select brands of womenswear that were suitable for this study and as the result, 16 brands were chosen. Then one trademark, one store and two products from each of the 16 brands were selected. With these materials, 32 stimulus sheets were prepared, and each of them was composed of 3 photos of a brand's catalog and logo, the interior of a selected store that carried products of the brand, and formal suits selected from each brand's spring/summer 1993 collections. Subjects were 460 women in the age groups of 20-50s who live in Seoul Metropolitan area. Each of the subjects was provided with a survey questionnaire and 16 stimulus sheets. The main findings of this research prove that consumers follow a certain selection process model when they purchase clothes: consumers, first, from images of merchandise based on the trademarks, stares, and products and those formed images work il.: medium variables and in the end they help the consumers decide whether to buy the products.