• Title/Summary/Keyword: tourism value chai

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A Study on the Status Quo and the Improvements of Blue Tourism Websites in the Context of Electronic Commerce (해양관광 사이트의 전자상거래 지원지능에 대한 실태 및 개선방안)

  • 김진백
    • The Journal of Fisheries Business Administration
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    • v.35 no.1
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    • pp.57-85
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    • 2004
  • To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

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The Market Segmentation Study in Accordance with Cultural Heritage Tourists' Motivation and A Comparative study of Satisfaction toward Cultural Heritage Utilization - Focused on The Daming Palace and The Terra Cotta Warriors in China - (문화유산 관광동기에 따른 시장세분화와 문화재활용 만족도 비교연구 - 중국 대명궁과 병마용을 중심으로 -)

  • Peng, Shuai;Qiao, Man;Guo, Hhongxia;Jeong, Gang-Hoan;Kim, Juho
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.4
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    • pp.144-164
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    • 2017
  • The purpose of this study is to analyze the tourism motivation of Chinese tourists visiting Daming Palace and Terra Cotta Warriors and to study market segmentation according to the motivation. As well as to research the difference of satisfaction toward cultural heritage utilization between Daming Palace and Terra Cotta Warriors. According to the results of the analysis, it was found that cultural heritage tourists preferred cultural experience of tourist sites. Therefore, it is necessary to put effort into cultural experience of cultural heritage sightseeing spots. What's more, it was showed that the preservation and recovery state of cultural heritage, the reality, the value of tangible cultural heritage, the experience programs related to cultural heritage, interpretation service, travel guides, rest facilities, symbolism of souvenirs, admission tickets, nearby restaurants and accommodation facilities could be influence factors of satisfaction toward cultural heritage utilization. The Managers of cultural heritage sightseeing spots are expected to preserve the cultural heritage well and to enhance the facilities and staff professionalism, to make visitors more easily understand cultural heritage, to put more emphasis on interpretation service, to make visitors feel that they got educational effect from visit experience, which will increase the satisfaction of cultural heritages.

A Study on Intervention of the Tomb's System in Joseon Royal Tombs, the World Cultural Heritage of UNESCO (세계문화유산 조선 왕릉의 능제조정에 관한 연구)

  • Lee, Chang-Hwan;Kim, Kyu-Yeon;Kim, Du-Gyu;Choi, Jong-Hee
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.32 no.4
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    • pp.94-104
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    • 2014
  • This contribution studied knowledges, informations and main project issues for systematic conservation management utilize of Joseon Royal Tombs guaranteeing their Outstanding Universal Value, Authenticity and Integrity, and the outcomes are as follows. The first, regarding the tomb's system, it should be planned to enhance authenticity and integrity of Joseon Royal Tombs through historical facts, measurement, diagnosis and intervention according to international and national charters, statements and general standards. The second, regarding prevention against disasters, the anti-fire system including construction of GIS materials and the Risk Map following investigation the present condition, premising improvement of relevant laws and regulations, should be planned. The third, we should consider, regarding utilize, educational application by the each tomb's story and royal ancestral rite, tourism by the local area of each tomb and industrial application by science and IT technologies.