Browse > Article
http://dx.doi.org/10.14700/KITLA.2017.35.4.144

The Market Segmentation Study in Accordance with Cultural Heritage Tourists' Motivation and A Comparative study of Satisfaction toward Cultural Heritage Utilization - Focused on The Daming Palace and The Terra Cotta Warriors in China -  

Peng, Shuai (Department of Business Administration, PaiChai University)
Qiao, Man (Department of Business Administration, PaiChai University)
Guo, Hhongxia (Department of Business Administration, PaiChai University)
Jeong, Gang-Hoan (Tourism Event Convention, Pai Chai University)
Kim, Juho (Tourism Event Convention, Pai Chai University)
Publication Information
Journal of the Korean Institute of Traditional Landscape Architecture / v.35, no.4, 2017 , pp. 144-164 More about this Journal
Abstract
The purpose of this study is to analyze the tourism motivation of Chinese tourists visiting Daming Palace and Terra Cotta Warriors and to study market segmentation according to the motivation. As well as to research the difference of satisfaction toward cultural heritage utilization between Daming Palace and Terra Cotta Warriors. According to the results of the analysis, it was found that cultural heritage tourists preferred cultural experience of tourist sites. Therefore, it is necessary to put effort into cultural experience of cultural heritage sightseeing spots. What's more, it was showed that the preservation and recovery state of cultural heritage, the reality, the value of tangible cultural heritage, the experience programs related to cultural heritage, interpretation service, travel guides, rest facilities, symbolism of souvenirs, admission tickets, nearby restaurants and accommodation facilities could be influence factors of satisfaction toward cultural heritage utilization. The Managers of cultural heritage sightseeing spots are expected to preserve the cultural heritage well and to enhance the facilities and staff professionalism, to make visitors more easily understand cultural heritage, to put more emphasis on interpretation service, to make visitors feel that they got educational effect from visit experience, which will increase the satisfaction of cultural heritages.
Keywords
Cultural Heritage Tourism; Tourist Motivation; Market Segmentation; Satisfaction Toward Cultural Heritage Utilization;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Debes, T. and Alipour, H.(2011). Culture as a tourism resource: The case of North Cyprus (TRNC)[J]. Tourism Culture & Communication. 11(2): 83-101.   DOI
2 Poria, Y., Butler, R., and Airey, D.(2003). The core of heritage tourism. Annals of Tourism Research, 30(1): 238-254.   DOI
3 Poria, Y., Reichel, A. & Biran, A.(2006). Heritage site management. Motivations and Expectations. Annals of Tourism Research, 33: 162-178.   DOI
4 http://www.cha.go.kr
5 Jronh, Min Chae(2001). A tourist image analysis of the Suwon citizens on the Hwasong. Korea Tourism Research Association, International Journal of Tourism and Hospitality Research, (15), 221-237.
6 Young Mi Kim and Jong Eun Kim(2011). A Study on the Effect of Selective Properties for Cultural Heritage Sites on Visitor Satisfaction: A Focus on Changgyeong Palace. International Journal of Tourism and Hospitality Research. 25(3): 237-253.
7 Oliver, R. L.(1980) : A cognitive model of the antecedents and consequences of faction decisions, Journal of Marketing Research, 17(4): 460-469.   DOI
8 Oliver, R. L. and I. C. MacMillan(1997). A catastrophe model for developing service satisfaction strategies, Journal of Marketing, 56(3): 83-95.   DOI
9 Da-Mi Maeng and Eun-Kyong Park(2013). Issues and Remedies for Traditional Market Redevelopment Projects in Seoul . The Seoul Institute. 2013(12): 56.
10 Lee, G. H. and Lee, C. K.(2007). Cross-cultural comparison of the image of Guam perceived by Korean and Japanese leisure travelers: Importance-performance analysis. Tourism Management, 30(6): 922-931.   DOI
11 Ross, G. F.(1993). Destination evaluation and on vacation preferences, Annals of Tourism Research, 10(3): 477-489.
12 http://www.icomos.org/fr/
13 Kim, KuiHaeong(2010). Authenticity in Cultural Tourism and the Postmodern Tourism: A Discourse of Developing Cultural Heritage as Tourism Resource. Tourismm manegemant Reserch, 34(2): 11-31.
14 WALL, G.(2003). Perspectives on Temporal Change and the History of Tourism and Recreation[J]. Classic Reviews in Tourism, 77.
15 Nuryanti, W.(1996) : Heritage and post modern tourism. Annals of Tourism Research, 23(2): 249-260.   DOI
16 Han, Sukeoung and Oam Sumhong(2004). Verification on Experience Realms of Pine and Gilmore: The Case of Participants' Satisfaction of Experiential Activities at Hansan Ramie Festival. Tourismm Manegemant Reserch, 29(2): 131-148.
17 Prentice, R.(1993). Motivation of heritage consumer in the leisure marketing An application of the manning has demand hierarchy. Leisure Science, 15(3): 273.   DOI
18 Han, Sukeoung and Kim Saheong(2007). Concepts of Heritage and Heritage Tourism: A Literature Review. Ourismm Manegemant Reserch, 31(3): 209-223.
19 Hoo, Geoo(2011). Exploring intention to visit Korea of local Chinese for Korean food tourism by applying the extended theory of planned behavior. Tourismm Manegemant Reserch. 31(6): 95-107.
20 Gap Ho Shin and Yong Mun(1999). A study of the confirmatory model between a leisure motivation and life satisfaction of the elderly. The Korean Journal of Physical Education.99(5): 158-169.
21 Park Chang-Kyu and Um Seo-Ho(1998). Effects of the Expectation and Perceived Performance on the Tourist Satisfaction. Journal of Tourism Sciences. 22(2): 317-323.
22 Yoon, Seol-Min, Baek, Joo-A. and Kim Heung-Ryul(2008). A study on effect relationship between push-pull factors and satisfaction of tourist, visiting the cultural heritage - a case of Mt. Bukaksan Seoul Fortress. Korean Journal of Tourism Research. 23(3): 401-423.
23 Mannel D. Weiterentwicklung und Neuschatzung des Verteilungsmoduls im okonometrischen Makromodell des Sfb-3: Erklarung nach Sozialversicherungstragern[M]. Univ., 1987. MLA.
24 Lounsbury, J. W. and Polik, J. R.(1992) Leisure needs and vacation satisfaction[J]. Leisure Sciences, 14(2): 105-119.   DOI
25 Kozak M.(2003). Measuring tourist satisfaction with multiple destination attributes[J]. Tourism Analysis, 7(3-1): 229-240.   DOI
26 Anderson, E. W., Fornell, C. and Lehmann, D. R. Customer satisfaction, market share, and profitability: Findings from Sweden[J]. The Journal of Marketing, 1994: 53-66.
27 Coban, S.(2012). The effects of the image of destination on tourist satisfaction and loyalty: the case of Cappadocia, European Journal of Social Sciences, 29(2): 223.
28 Oliver, R. L. and I. C. MacMillan(1992). A catastrophe model for developing service satisfaction strategies, Journal of Marketing, 56(3): 83-95.   DOI
29 Kozak M, Rimmington M.(2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination[J]. Journal of Travel Research, 38(3): 260-26   DOI
30 Kim, Ji-Sun(2011). A Study of Satisfactions and Behavior Intentions according to HISTOQUAL: A Sample of Tourists Visiting Jeonju Hanok Village. Tourismm Manegemant Reserch 28(8), 72-82.
31 Poria, Y., Butler, R. and Airey, D.(2000). The core of heritage tourism. Annals of Tourism Research, 30(1): 238-254.   DOI
32 https://savingplaces.org/
33 Lee Wha-In(1999). The Effects of Tourism Activities of Inbound Travellers on Decision Making for their Repeat Visitation. Journal of Tourism Sciences, 22(3): 262-276.
34 Chi, Christina Geng-Qing, and Hailin Qu.(2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management 29(4): 624-636.   DOI
35 Kim, Saheong(2006). Cultural Tourism and Cultural Tourists: A Tentative Observation of Its Concepts and Characteristics. Tourismm Manegemant Reserch, 9(26): 9-26.
36 Garrod, B. and Fyall, A.(2001). Manage heritage tourism, Annals of Tourism Research, 27(3): 691.
37 Chhabra D, Healy R, and Sills E.(2003). Staged authenticity and heritage tourism[J]. Annals of tourism research, 30(3): 702-719.   DOI
38 Chronis A.(2003). The consumption benefits and the role of authenticity in the heritage experience[J].
39 Francaviglia, R V. Believing in place: A spiritual geography of the Great Basin[M]. University of Nevada Press, 2003.
40 https://ditu.so.com/?t=map&src=onebox&new
41 http://www.dmgpark.com
42 http://www.bmy.com.cn/2015new/index.htm
43 Mill, R. C. and Morrison, A. M.(1992). The tourism system.
44 Dann, G. M.(1981). Tourist motivation : An appraisal. Analysis of Tourism Research, 8(2): 189-219.
45 Crompton, J. L.(1979). Motivations of pleasure vacation. Annals of Tourism Research, 6(4): 408-424.   DOI
46 Crompton, J. L. and McKay, S. L.(1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2): 425-439.   DOI
47 Corria, L. R.(2007). Role of the proton gradient between the synaptic vesicle and cleft in the release of neurotransmitter from central synapses[D]. University of Bristol.
48 Thomas, W. I.(1964). The Mystery of Godliness[M]. Zondervan Publishing House.
49 Mcintosh, R. W.(1977). Tourism, principles, practices and philosophies (2nd), Clembus, Gridlnc, 61-65.
50 Mohr, K., Backman, K. F., Gahan, L. W. and Backman, S. J.(1993). An investigation of festival motivations and event satisfaction by visitor type. Festival Management & Event Tourism, 1(3): 89-97.   DOI
51 Seung Kon Lee and Jae Sook Pyu(2007). Market Segmentation by the Tourist Motivation and Image of Visitors to Jeju Island Korea Tourism Research Association, 21(1): 21-40.
52 Suh Chul-Hyun and Ko Ho-Seok(2008). A Study on the effects of Participants Motivation on the Festival Attraction of Local Festival - Focused on 2007 Boseong Green Tea Festival & Hadong Wild Tea Cultural Festival. Korean Journal of Tourism Research, 22(4), 2008.2, 223-241
53 Noh Jeong-Hee(2008). The Influence of Perceived Risks as a Tourism Destination and Destination Image on Intention to Visit South Korea. Journal of Tourism&Leisure Research, 20(2), 169-188.
54 Min Chang Kee(2001). Visitors' Motivations to Coastal Resorts: The Case of Koje Area Tourismm Manegemant Reserch, 24(3), 249-265
55 Chung-Taeck kwon.(2000). A Study on the meaning of Donkey Sentence. The Journal of English Education, 21(2000.10): 101-120.
56 MunYoung Kim(2010). Conditions that Korean Horse Industry Should Have to Compete with the World. Journal of East-West Communication Council. 2010.13: 185-244.
57 Kay, P. and Meyer, D.(2009). Modelling Motivation and Consumption for Cultural Experiences[C]. Academy of Marketing Conference 2009.
58 Kwon, Hyun-Jae and Park, Keun-Soo(2009). The Korea Contents Society, Journal of the Korea Contents Association. 9(1), 376-387.   DOI
59 Lee, Hye-Yeon, Lee, Seok-Hyeon, Kim, Jeong-Heon, Kim, Min-Cheol and Wi, Dang-Mun(2006). Effects of surface nitridation on corrosion resistance of Cu/Cr based metallic separators for PEMFC. The Korean Society for New and Renewable Energy, 489-489.
60 Smith, W.(1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing, 21(Jul): 3-8.   DOI
61 Kotler P., Bowen J., and Makens J.(2003). Marketing for Hospitality and Tourism Prentice Hall[J].
62 Bong Jin Hahm(2006). Mental Changes. The Korean Surgical Society. 2006.11, 67-71.
63 Fox K F A, Kotler P. The marketing of social causes: the first 10 years[J]. The Journal of Marketing, 1980: 24-33.
64 Min-Su Han and Jae Yong Ko(2007). Evaluation of Constraint Effect near Crack Tip Opening Displacement by Experiment and Finite Element Analysis. The Korean Society of Marine Engineering, 9(4): 359-360.
65 Sung Sik Wee, Min Sin Sul. (2005. KOREAN SOCIETY OF SPORT AND LEISURE STUDIES. Journal of Sport and Leisure Studies. 2005(5): 195-210.
66 Gang Hoan, Jeong(2013). Urban Regeneration and Activation through the Use of Festivals and Cultural Properties, Pai-chai university academic information center.